{"id":60865,"date":"2023-09-08T07:59:32","date_gmt":"2023-09-08T11:59:32","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60865"},"modified":"2025-08-19T14:27:01","modified_gmt":"2025-08-19T18:27:01","slug":"estudio-de-caso-sobre-como-un-grupo-hotelero-obtiene-certificados-de-seguro-de-los-franquiciados-hoteleros","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/case-study-how-one-hospitality-group-obtain-insurance-certificates-from-hotel-franchisees\/","title":{"rendered":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un grupo hotelero utiliz\u00f3 Bindy para obtener certificados de seguro de 300 franquiciados hoteleros"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En la hosteler\u00eda es imprescindible contar con un seguro y unas coberturas adecuadas. Los riesgos de incendio, lesiones o litigios son simplemente demasiado grandes para ignorarlos. El seguro tambi\u00e9n es un requisito legal de la relaci\u00f3n franquiciador-franquiciado y garantizar que dicho seguro exista y sea adecuado es un paso importante para mitigar el riesgo tanto para el franquiciador como para el franquiciado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gran grupo hotelero con m\u00e1s de 300 hoteles en varias marcas y zonas horarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desaf\u00edo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente no hab\u00eda obtenido los certificados de seguro que hab\u00eda solicitado en sus intentos anteriores por parte de los franquiciados. Hab\u00eda realizado varias solicitudes por correo electr\u00f3nico, pero pocos franquiciados respond\u00edan con la informaci\u00f3n solicitada. Los correos electr\u00f3nicos son f\u00e1ciles de ignorar y carecen de trazabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, descubrir qui\u00e9n hab\u00eda enviado los certificados y qui\u00e9n no era un desaf\u00edo y requer\u00eda mucho tiempo, especialmente cuando se trataba de m\u00e1s de 300 hoteles. Cada recordatorio por correo electr\u00f3nico agregaba a\u00fan m\u00e1s trabajo y el resultado final, la cantidad total de certificados archivados, segu\u00eda siendo deficiente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tener evidencia de cobertura de seguro registrada agrega riesgo al negocio y el cliente tuvo que encontrar una mejor soluci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, recurrieron a <a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/hotel\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65934\" data-permalink=\"https:\/\/blog.bindy.com\/es\/giant_hotel_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_hotel_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65934\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_hotel_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ejecuci\u00f3n de la soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente cre\u00f3 r\u00e1pidamente un nuevo formulario procesable utilizando Bindy&#039;s <a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructor de formularios<\/a>. Utilizaron l\u00f3gica condicional y fotograf\u00edas obligatorias para brindar a los franquiciados opciones sobre c\u00f3mo se enviar\u00eda el certificado, como una fotograf\u00eda desde un tel\u00e9fono m\u00f3vil o como un archivo adjunto como Word o PDF desde una PC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente cre\u00f3 una tarea en Bindy pidiendo a los franquiciados que completaran el formulario procesable electr\u00f3nicamente y enviaran la informaci\u00f3n requerida. Sin embargo, debido a situaciones de propiedad, no quisieron enviar esta solicitud a todos los franquiciados. As\u00ed que utilizaron el sistema de etiquetado de sitios integrado de Bindy para centrarse \u00fanicamente en los criterios de propiedad requeridos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se envi\u00f3 una notificaci\u00f3n por correo electr\u00f3nico y aplicaci\u00f3n a todos los destinatarios. Los destinatarios pudieron enviar la informaci\u00f3n solicitada desde un tel\u00e9fono, una tableta y una PC. Se adjunt\u00f3 una &quot;fecha a m\u00e1s tardar&quot; a la tarea, lo que permiti\u00f3 al sistema enviar una segunda notificaci\u00f3n de recordatorio a aquellos que a\u00fan no lo hab\u00edan hecho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se agregaron fecha, hora y coordenadas geogr\u00e1ficas a todas las presentaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n de la soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cliente pudo enviar esta solicitud a m\u00e1s de 300 franquiciados con una m\u00ednima inversi\u00f3n de tiempo. Pudieron rastrear en tiempo real qui\u00e9n hab\u00eda enviado la informaci\u00f3n y qui\u00e9n no. La informaci\u00f3n enviada tambi\u00e9n se agreg\u00f3 permanentemente a cada sitio en la plataforma Bindy, visible para aquellos con permiso de acceso a este sitio y formulario.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">M\u00e1s importante a\u00fan, el porcentaje general de certificados archivados salt\u00f3 de 10% a 80% en 4 semanas. Tener evidencia de cobertura de seguro finalmente fue f\u00e1cil y reduce los riesgos y responsabilidades para el franquiciador y los franquiciados.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vale la pena se\u00f1alar que los clientes pueden utilizar Bindy para recopilar informaci\u00f3n sobre seguros, pero tambi\u00e9n <a href=\"https:\/\/blog.bindy.com\/es\/como-utilizar-las-inspecciones-del-sitio-para-reducir-las-primas-de-seguros-comerciales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reducir las primas de seguro al ayudar a identificar y remediar peligros y riesgos potenciales.<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>En la hosteler\u00eda es imprescindible contar con un seguro y unas coberturas adecuadas. Los riesgos de incendio, lesiones o litigios son simplemente demasiado grandes para ignorarlos. El seguro tambi\u00e9n es un requisito legal de la relaci\u00f3n franquiciador-franquiciado y garantizar que dicho seguro exista y sea adecuado es un paso importante para mitigar el riesgo tanto para el franquiciante como para... <a href=\"https:\/\/blog.bindy.com\/es\/case-study-how-one-hospitality-group-obtain-insurance-certificates-from-hotel-franchisees\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo un grupo hotelero utiliz\u00f3 Bindy para obtener certificados de seguro de 300 franquiciados hoteleros<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241,677174188],"tags":[],"class_list":["post-60865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-hotel-3"],"yoast_head":"<!-- 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