{"id":60497,"date":"2024-04-15T15:00:00","date_gmt":"2024-04-15T19:00:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=60497"},"modified":"2025-12-15T16:15:55","modified_gmt":"2025-12-15T21:15:55","slug":"evite-los-productos-de-feria-y-pruebelos-antes-de-comprarlos","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/skip-the-tradeshow-ware-and-try-before-you-buy\/","title":{"rendered":"\u2b50 Nunca elijas software en una feria comercial: aqu\u00ed te explicamos por qu\u00e9"},"content":{"rendered":"\n

You work for a retail or hospitality group and have been tasked with finding a retail audit, task management or store communication software solution. “The tradeshow will have what I need, right?”. Yes, and no. Here is why. <\/p>\n\n\n\n

What is tradeshow software?<\/h2>\n\n\n\n

You have seen it in New York, Chicago, Atlanta, Las Vegas and wherever retail tradeshows are held. Tradeshow software is software you see at retail and hospitality tradeshows. It’s hard to miss. Friendly people are at the booth, and they all wear the same branded t-shirt. They give away pens and keychains!<\/p>\n\n\n\n

Unfortunately, you can\u2019t really see this software, touch or use it. You go to the vendor’s website and don’t see pricing either. Sure, there is a pricing page, but it says, “Contact us”. At this point, you still don’t know what it does exactly or how much it costs but you do have a pen.<\/p>\n\n\n\n

You can\u2019t use this software and can\u2019t vet it until you contact the vendor. What it lacks in detail, tradeshow software makes up in promises. [Solution X] is the single best thing since sliced bread; ROI is 4,000%; it is god’s gift to your business. Sounds familiar?<\/strong><\/p>\n\n\n\n

Why do some software vendors sell almost exclusively at tradeshows?<\/h2>\n\n\n\n

Some software companies haven\u2019t in fact invested in “productizing” their offering. They have a codebase, sure, but to make that codebase work for you, they need to perform “integration” which means lengthy and costly consulting hours. Why can Salesforce.com and Google Apps offer web-configurable products and yet some software vendors insist on billing for consulting work to do the same? <\/p>\n\n\n\n

Hiding details is also an effective way of hiding shortcomings<\/strong>. Perhaps it\u2019s hard to configure, or use. Making promises and delivering value statements is a lot safer than incurring the scrutiny of users trying and vetting your product, in the field.<\/p>\n\n\n\n

Another reason some vendors do it is because, frankly, it may just work<\/strong>. This is how. Pick a trade show and purchase a nice booth. Hand out goodies. Meet tons of well-intentioned buyers and make a lot of promises. Don\u2019t show much. Next thing you know, you\u2019re selling software to those who never looked elsewhere.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Be Alert (and Defensive)<\/h2>\n\n\n\n

Judging a vendor by the size of its booth at a retail trade show is perhaps the worst \u201cmetric\u201d you can use. Here is why. <\/p>\n\n\n\n

While there is nothing wrong with trade shows per se, a trade show is hardly indicative of what a technology vendor, particularly a software vendor, is capable of. Bits and bytes and “tradeshow booth” go together like ketchup and peanut butter.<\/strong><\/p>\n\n\n\n

If your technology vendor can\u2019t demonstrate they are nimble and quick-to-market, skip them. <\/p>\n\n\n\n

If you can\u2019t see and try a product in a matter of hours, move on. <\/p>\n\n\n\n

If integration costs real money, it means the offering isn\u2019t productized; keep looking.<\/p>\n\n\n\n

If your technology vendor could do these things any other way, they would. <\/p>\n\n\n\n

Buying from the tradeshow-ware vendor could mean you are buying the worst of the software lot, buyer beware.<\/strong><\/p>\n\n\n\n

Tradeshow software is almost always materially more expensive too. It costs a lot of money to exhibit at a tradeshow, vendors who do this must charge more. Do you like paying 75% more on software licensing costs?<\/strong><\/p>\n\n\n\n

What to do instead<\/h2>\n\n\n\n

When buying software for your retail and hospitality business, talk to your peers and do some unbiased research with your favorite search or AI engine. You will most likely come across Bindy<\/a>. Bindy not only has a 4.9 review rating on Capterra, it is priced by usage, not users, and has predictable and competitive pricing<\/a>. Tradeshows are great, just not for software. You won’t find Bindy at a tradeshow but you can and should try it for 14 days!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trabajas para un grupo minorista o de hosteler\u00eda y te han encomendado encontrar una soluci\u00f3n de software de auditor\u00eda, gesti\u00f3n de tareas o comunicaci\u00f3n en tienda. "\u00bfLa feria tendr\u00e1 lo que necesito, verdad?". S\u00ed y no. Aqu\u00ed te explicamos por qu\u00e9. \u00bfQu\u00e9 es el software para ferias? Lo has visto en Nueva York, Chicago, Atlanta, Las Vegas y donde sea... Seguir leyendo \u2b50 Nunca elijas software en una feria comercial: aqu\u00ed te explicamos por qu\u00e9<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194],"tags":[677174255,677174254],"class_list":["post-60497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","tag-retail-procurement","tag-retail-software-buying"],"yoast_head":"\n\u2b50 Never Select Software at a Tradeshow - Here is Why<\/title>\n<meta name=\"description\" content=\"Do you like paying 75% more on licensing fees for empty promises? Never select software at a tradeshow, here is why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/evite-los-productos-de-feria-y-pruebelos-antes-de-comprarlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 Never Select Software at a Tradeshow - Here is Why\" \/>\n<meta property=\"og:description\" content=\"Do you like paying 75% more on licensing fees for empty promises? Never select software at a tradeshow, here is why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/evite-los-productos-de-feria-y-pruebelos-antes-de-comprarlos\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T21:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?_t=1765833355\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2b50 Never Select Software at a Tradeshow – Here is Why\",\"datePublished\":\"2024-04-15T19:00:00+00:00\",\"dateModified\":\"2025-12-15T21:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/\"},\"wordCount\":647,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1\",\"keywords\":[\"retail procurement\",\"retail software buying\"],\"articleSection\":[\"\u2b50 Best practices\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/\",\"name\":\"\u2b50 Never Select Software at a Tradeshow - Here is Why\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1\",\"datePublished\":\"2024-04-15T19:00:00+00:00\",\"dateModified\":\"2025-12-15T21:15:55+00:00\",\"description\":\"Do you like paying 75% more on licensing fees for empty promises? Never select software at a tradeshow, here is why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1\",\"width\":1920,\"height\":644},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/skip-the-tradeshow-ware-and-try-before-you-buy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2b50 Never Select Software at a Tradeshow – Here is Why\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 Nunca seleccione software en una feria comercial: aqu\u00ed est\u00e1 el porqu\u00e9","description":"\u00bfTe gusta pagar 75% m\u00e1s en licencias por promesas vac\u00edas? Nunca selecciones software en una feria comercial. Aqu\u00ed te explicamos por qu\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/evite-los-productos-de-feria-y-pruebelos-antes-de-comprarlos\/","og_locale":"es_ES","og_type":"article","og_title":"\u2b50 Never Select Software at a Tradeshow - Here is Why","og_description":"Do you like paying 75% more on licensing fees for empty promises? Never select software at a tradeshow, here is why.","og_url":"https:\/\/blog.bindy.com\/es\/evite-los-productos-de-feria-y-pruebelos-antes-de-comprarlos\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2024-04-15T19:00:00+00:00","article_modified_time":"2025-12-15T21:15:55+00:00","og_image":[{"width":1920,"height":644,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?_t=1765833355","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\u2b50 Never Select Software at a Tradeshow – Here is Why","datePublished":"2024-04-15T19:00:00+00:00","dateModified":"2025-12-15T21:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/"},"wordCount":647,"commentCount":1,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1","keywords":["retail procurement","retail software buying"],"articleSection":["\u2b50 Best practices"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/","url":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/","name":"\u2b50 Nunca seleccione software en una feria comercial: aqu\u00ed est\u00e1 el porqu\u00e9","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1","datePublished":"2024-04-15T19:00:00+00:00","dateModified":"2025-12-15T21:15:55+00:00","description":"\u00bfTe gusta pagar 75% m\u00e1s en licencias por promesas vac\u00edas? Nunca selecciones software en una feria comercial. Aqu\u00ed te explicamos por qu\u00e9.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1","width":1920,"height":644},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/skip-the-tradeshow-ware-and-try-before-you-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\u2b50 Never Select Software at a Tradeshow – Here is Why"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Inspecciona tus sitios, verifica los est\u00e1ndares de tu marca y asigna tareas. Obt\u00e9n informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_719939668.jpg?fit=1920%2C644&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-fJL","jetpack-related-posts":[{"id":66174,"url":"https:\/\/blog.bindy.com\/es\/best-retail-task-management-software\/","url_meta":{"origin":60497,"position":0},"title":"El mejor software de gesti\u00f3n de tareas para el sector minorista","author":"colinchan1","date":"septiembre 2, 2025","format":false,"excerpt":"Elegir el proveedor adecuado de software de gesti\u00f3n de tareas para minoristas puede impulsar su negocio minorista y hotelero al siguiente nivel. Poder enviar tareas a los sitios en segundos, establecer prioridades y fechas de entrega, y verificar la finalizaci\u00f3n con fotos es un factor decisivo para una ejecuci\u00f3n r\u00e1pida y fiable de las tareas en la tienda.","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1956,"url":"https:\/\/blog.bindy.com\/es\/choose-a-retail-audit-software-vendor-in-6-steps\/","url_meta":{"origin":60497,"position":1},"title":"\u2b50 C\u00f3mo seleccionar un software de auditor\u00eda para el sector minorista y hotelero en 6 pasos","author":"Bindy","date":"junio 10, 2023","format":false,"excerpt":"Ofrecer opciones a los clientes del sector minorista y hotelero forma parte de la cultura de Bindy. Analicemos c\u00f3mo seleccionar el proveedor de software de ejecuci\u00f3n de sitios web adecuado en seis pasos. Metodolog\u00eda: Como proveedores de software de auditor\u00eda para minoristas, es dif\u00edcil no ser parcial. Por esta raz\u00f3n, nos mantenemos neutrales\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_339674453.jpg?fit=1200%2C789&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65281,"url":"https:\/\/blog.bindy.com\/es\/best-retail-audit-software\/","url_meta":{"origin":60497,"position":2},"title":"El mejor software de auditor\u00eda minorista","author":"Bindy","date":"enero 16, 2025","format":false,"excerpt":"Elegir el proveedor adecuado de software de auditor\u00eda\/inspecci\u00f3n de tiendas minoristas impulsar\u00e1 su negocio minorista u hotelero. Comienza con la implementaci\u00f3n de programas y est\u00e1ndares en cada establecimiento, en todo momento. Le permite impulsar su red minorista con informes pr\u00e1cticos, fotos, videos, firmas y un flujo de trabajo correctivo de ciclo cerrado. Sin embargo, con\u2026","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":66092,"url":"https:\/\/blog.bindy.com\/es\/bindy-vs-zipline\/","url_meta":{"origin":60497,"position":3},"title":"Bindy contra la tirolina","author":"colinchan1","date":"agosto 26, 2025","format":false,"excerpt":"In this post we compare the features and benefits of two leading audit, task management and execution platforms, Bindy and Zipline. Bindy is the primary Zipline alternative for multi-unit retail operators who need to scale to hundreds of sites without increasing per-user software costs. Choosing the right\u00a0store communication, retail audit\/inspection\u2026","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":65838,"url":"https:\/\/blog.bindy.com\/es\/bindy-vs-zenput\/","url_meta":{"origin":60497,"position":4},"title":"Bindy contra Zenput","author":"colinchan1","date":"agosto 18, 2025","format":false,"excerpt":"In this post we compare the features and benefits of two leading audit and task management platforms, Bindy and Zenput. Bindy is the primary Zenput alternative for multi-unit restaurant operators who need to scale to hundreds of sites without increasing per-user software costs. Choosing the right\u00a0store communication, retail audit\/inspection and\u2026","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":66810,"url":"https:\/\/blog.bindy.com\/es\/bindy-vs-repsly\/","url_meta":{"origin":60497,"position":5},"title":"Bindy frente a Repsly","author":"colinchan1","date":"diciembre 31, 2025","format":false,"excerpt":"In this post we compare the features and benefits of two leading retail audit platforms, Bindy and Repsly. Bindy is the primary Repsly alternative for multi-unit operators who need to scale to hundreds of sites without increasing per-user software costs Choosing the right\u00a0store communication, retail audit\/inspection and task management software\u00a0will\u2026","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"Retail audits and task management","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/book_cover_audits_tasks.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/60497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=60497"}],"version-history":[{"count":57,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/60497\/revisions"}],"predecessor-version":[{"id":66743,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/60497\/revisions\/66743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/60502"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=60497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=60497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=60497"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}