{"id":59894,"date":"2023-04-10T13:42:00","date_gmt":"2023-04-10T17:42:00","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=59894"},"modified":"2026-10-09T09:18:41","modified_gmt":"2026-10-09T13:18:41","slug":"por-que-bindy","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/why-bindy\/","title":{"rendered":"\u2b50 \u00bfPor qu\u00e9 utilizar Bindy Retail Auditor\u00eda y Gesti\u00f3n de Tareas?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Las principales marcas minoristas y hoteleras utilizan&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>&nbsp;Para comunicar y ejecutar est\u00e1ndares y programas de marca, auditar sitios y enviar tareas. \u00bfPor qu\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este art\u00edculo presenta el caso comercial y el retorno de la inversi\u00f3n para la ejecuci\u00f3n minorista de Bindy en la experiencia del cliente, la comercializaci\u00f3n, el ahorro de tiempo y costos, la salud y la seguridad, la prevenci\u00f3n de p\u00e9rdidas y la comunicaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CLIENTES FELICES = OPERADOR RENTABLE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No tienes una segunda oportunidad para causar una primera impresi\u00f3n. Los clientes tienen una forma de agradecer a las tiendas, sitios e instalaciones que est\u00e1n bien administrados: \u00a1vuelven! Dado que adquirir un nuevo cliente es mucho m\u00e1s costoso que retenerlo, alinee sus programas y est\u00e1ndares con la experiencia del cliente para impulsar las ventas y las ganancias.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/es\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?_t=1756915551\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-766x400.png 766w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">42% de clientes dejan de comprar con una marca despu\u00e9s de solo 2 malas experiencias de servicio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El aumento de 5% en la retenci\u00f3n de clientes puede aumentar las ganancias en 95%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">89% de clientes informan que Bindy mejora la experiencia del cliente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/es\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1024x853.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Experiencia del cliente\" class=\"wp-image-59813\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1024x853.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<h2 class=\"wp-block-heading\">LA EJECUCI\u00d3N DE MERCHANDISING IMPULSA LAS VENTAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No comercializar adecuadamente es un error costoso. \u00c9l &nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/el-costo-del-incumplimiento-de-la-normativa-de-comercializacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Red de implementaci\u00f3n en tienda<\/a>&nbsp;ha encontrado que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solo el 4% de los encuestados estima que las promociones en la tienda, los reinicios y otras actividades comerciales se implementan de forma completa y precisa.<\/li>\n\n\n\n<li>50% de exhibiciones promocionales minoristas autorizadas no se montan o se montan tarde.<\/li>\n\n\n\n<li>El costo total de la comercializaci\u00f3n sub\u00f3ptima para la industria estadounidense es de aproximadamente 1% de ventas brutas de productos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El merchandising correctamente ejecutado aumenta las ventas. No deje dinero sobre la mesa con programas de merchandising mal ejecutados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">92% de clientes informan que Bindy mejora la ejecuci\u00f3n de los programas de comercializaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1043\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/es\/why-bindy\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png?resize=700%2C584&amp;ssl=1\" alt=\"Comercializaci\u00f3n\" class=\"wp-image-59817\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">EL TIEMPO ES DINERO. GUARDA AMBOS.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los administradores de distrito dedican m\u00e1s de 20 horas a la semana a visitar los sitios. Cuanto m\u00e1s eficiente sea la visita, m\u00e1s productivo ser\u00e1 el gerente de distrito. Cuanto m\u00e1s productivo sea el gerente de distrito, m\u00e1s rentable ser\u00e1 la tienda, el sitio o la instalaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">92% de los clientes dicen que Bindy ahorra tiempo a los gerentes de distrito en las visitas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1043\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/es\/why-bindy\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bindy ahorra un promedio de 145 minutos por visita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel y el correo electr\u00f3nico son lentos, propensos a errores y privan a la organizaci\u00f3n de la informaci\u00f3n que necesita para tomar decisiones comerciales informadas.<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"561\" data-attachment-id=\"56956\" data-permalink=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy-2-2-2\/save-money-infographic_plan-de-travail-1\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png\" data-orig-size=\"1920,561\" data-comments-opened=\"1\" data-image-title=\"Save money infographic_Plan de travail 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-1024x299.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png?resize=700%2C204&amp;ssl=1\" alt=\"\" class=\"wp-image-56956\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1.png 1920w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-300x88.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-1024x299.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-768x225.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-1536x449.png 1536w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-2048x599.png 2048w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-1200x351.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-700x205.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-2000x585.png 2000w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Save-money-infographic_Plan-de-travail-1-1368x400.png 1368w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">LA SALUD Y LA SEGURIDAD SE PAGAN POR S\u00cd MISMAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Minimizar las lesiones y responsabilidades no solo es lo correcto para los clientes y el personal, sino tambi\u00e9n una buena estrategia de mitigaci\u00f3n de riesgos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada d\u00f3lar invertido en la prevenci\u00f3n de lesiones tiene de 2 a 6 veces el retorno de la inversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">95% de los clientes dicen que Bindy mejora la salud y la seguridad de la organizaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59814\" data-permalink=\"https:\/\/blog.bindy.com\/es\/why-bindy\/bindy-infographic-fnl-healthsafety-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Health&amp;#038;safety-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-1024x853.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"\" class=\"wp-image-59814\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-1024x853.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Healthsafety-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">LA PREVENCI\u00d3N EN LA PREVENCI\u00d3N DE P\u00c9RDIDAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/prevencion-de-perdidas-una-guia-completa-para-minoristas\/\" target=\"_blank\" rel=\"noreferrer noopener\">La prevenci\u00f3n de p\u00e9rdidas tiene muchas caras<\/a>&nbsp;incluyendo robo interno, robo externo, fraude de proveedores, fraude de devoluci\u00f3n, manejo de efectivo y m\u00e1s. Todos tienen una cosa en com\u00fan: cuestan dinero y son perjudiciales para sus resultados. Tambi\u00e9n son en gran medida prevenibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">21% de merma es causada por errores administrativos o de papeleo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">91% de los clientes dicen que Bindy reduce los riesgos comerciales.<\/p>\n\n\n\n<figure class=\"wp-block-image has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1043\" data-attachment-id=\"59816\" data-permalink=\"https:\/\/blog.bindy.com\/es\/why-bindy\/bindy-infographic-fnl-loss-prev-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Loss prev-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59816\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Loss-prev-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">COMUNICA TU CAMINO AL \u00c9XITO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para adaptarse y prosperar, un negocio minorista o de hosteler\u00eda requiere una comunicaci\u00f3n bidireccional eficaz. Cultivar relaciones usando el<a href=\"https:\/\/blog.bindy.com\/es\/comunicacion-eficaz-como-comunicarse-mejor-con-los-equipos-de-la-tienda\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;herramientas de comunicaci\u00f3n correctas<\/a>&nbsp;para mejorar la experiencia del cliente, la satisfacci\u00f3n del personal y las ventas en la misma tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La falta de comunicaci\u00f3n provoca 20% de fallas en el programa minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">88% de los clientes dicen que Bindy mejora la comunicaci\u00f3n y la ejecuci\u00f3n de la tienda.<\/p>\n\n\n\n<figure class=\"wp-block-image has-lightbox\"><a href=\"https:\/\/bindy.com\/products\/communication\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1043\" data-attachment-id=\"59812\" data-permalink=\"https:\/\/blog.bindy.com\/es\/why-bindy\/bindy-infographic-fnl-communication-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Communication-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png?resize=700%2C584&amp;ssl=1\" alt=\"\" class=\"wp-image-59812\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR.png 1251w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Communication-HR-480x400.png 480w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">ULTIMAS PALABRAS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">LA FORMACI\u00d3N NO ES SUFICIENTE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La capacitaci\u00f3n es esencial, pero la capacitaci\u00f3n por s\u00ed sola no garantiza que se sigan los est\u00e1ndares de la marca. El personal de la tienda puede estar capacitado, responder el cuestionario y aprobar la prueba, pero \u00bfaplican sus habilidades aprendidas donde importa, mejorando la experiencia del cliente?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png?_t=1724851747\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La formaci\u00f3n es necesaria pero no suficiente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EXCEL NO EST\u00c1 BIEN<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las organizaciones a veces conf\u00edan en Excel y el correo electr\u00f3nico para comunicarse y ejecutar los est\u00e1ndares de la marca y los programas de la tienda. El uso de Excel, correo electr\u00f3nico y Word es lento, propenso a errores y laborioso. Tambi\u00e9n priva a la organizaci\u00f3n de los datos que necesita para tomar decisiones informadas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?_t=1724851788\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel no es un sistema de gesti\u00f3n<\/a> y no le ayudar\u00e1 a alcanzar los est\u00e1ndares de marca a escala. No ayuda a su negocio; lo est\u00e1 frenando.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LAS COMPRAS MISTERIOSAS NO LO TIENEN CUBIERTO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La visita de un gerente de distrito es de naturaleza educativa y preventiva. Este proceso garantiza que las ubicaciones sean eficientes, seguras, rentables y listas para el cliente. Esto es esencial porque, a diferencia de las compras misteriosas, una visita dirigida por el Gerente de Distrito puede examinar las operaciones y prevenir problemas.&nbsp;<em>antes de<\/em>&nbsp;Ellos pasan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El gerente de distrito no est\u00e1 estrictamente inspeccionando el resultado, est\u00e1 verificando que el proceso en s\u00ed conduzca a un resultado exitoso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/es\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?_t=1724851823\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una experiencia positiva del cliente no ocurre en el vac\u00edo. Ocurre cuando todas las partes de la m\u00e1quina de operaciones funcionan individualmente y juntas bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/blog.bindy.com\/es\/compradores-misteriosos-frente-a-auditorias-dirigidas-por-gerentes-de-distrito\/\" target=\"_blank\" rel=\"noreferrer noopener\">El programa de compras misteriosas no es un sustituto.<\/a> para un programa de comunicaci\u00f3n interna y ejecuci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EJECUTA TU CAMINO AL \u00c9XITO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas m\u00e1s exitosas comparten un rasgo: ejecutan mejor que la competencia. No se deje contener por conceptos err\u00f3neos. Enf\u00f3quese en la ejecuci\u00f3n de los est\u00e1ndares y programas de la marca, tiendas, sitios e instalaciones mejor administrados y m\u00e1s rentables.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"701\" data-attachment-id=\"68392\" data-permalink=\"https:\/\/blog.bindy.com\/es\/free-retail-audit-checklists\/it-just-works-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png\" data-orig-size=\"800,701\" data-comments-opened=\"1\" data-image-title=\"It-just-works-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png?_t=1791551913\" alt=\"\" class=\"wp-image-68392\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-300x263.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-768x673.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-700x613.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2026\/04\/It-just-works-800-456x400.png 456w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Las principales marcas minoristas y hoteleras utilizan Bindy para comunicar y ejecutar est\u00e1ndares y programas de marca, auditar sitios web y asignar tareas. \u00bfPor qu\u00e9? Este art\u00edculo presenta el modelo de negocio y el retorno de la inversi\u00f3n de Bindy en la implementaci\u00f3n minorista, abarcando la experiencia del cliente, la comercializaci\u00f3n, el ahorro de tiempo y costos, la salud y seguridad, la prevenci\u00f3n de p\u00e9rdidas y la comunicaci\u00f3n. CLIENTES SATISFECHOS = OPERADOR RENTABLE\u2026 <a href=\"https:\/\/blog.bindy.com\/es\/why-bindy\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">\u2b50 \u00bfPor qu\u00e9 utilizar Bindy Retail Auditor\u00eda y Gesti\u00f3n de Tareas?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[677174194],"tags":[677174265,55665360,677173901,2196862],"class_list":["post-59894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","tag-bindy","tag-retail-audit-2","tag-retail-audit-software","tag-retail-operations"],"yoast_head":"<!-- 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content=\"https:\/\/blog.bindy.com\/es\/por-que-bindy\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T17:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T13:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?_t=1791551921\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" 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