{"id":59653,"date":"2022-11-25T15:02:35","date_gmt":"2022-11-25T20:02:35","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=59653"},"modified":"2025-09-05T07:42:42","modified_gmt":"2025-09-05T11:42:42","slug":"5-aspectos-que-debes-tener-en-cuenta-al-gestionar-una-clinica-de-masajes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/","title":{"rendered":"5 \u00e1reas en las que debe estar bien en sus cl\u00ednicas de masaje"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/las-5-principales-quejas-que-los-huespedes-tienen-sobre-las-clinicas-de-masajes-y-como-abordarlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dirigir una cl\u00ednica de masajes.<\/a>, de ninguna manera, es una tarea f\u00e1cil. Debe esforzarse por brindar un servicio de alta calidad de manera constante, garantizando al mismo tiempo la seguridad y la comodidad de sus clientes y empleados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cosas pueden complicarse a\u00fan m\u00e1s si administra una franquicia de cl\u00ednicas de masajes. En este art\u00edculo, veremos cinco de las \u00e1reas m\u00e1s cr\u00edticas en las que debe concentrarse y que pueden tener un impacto serio en el \u00e9xito de su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Limpieza y saneamiento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La terapia de masajes implica un contacto \u00edntimo con el cuerpo y la piel de los clientes. Por lo tanto, una higiene y una limpieza adecuadas son absolutamente indispensables en esta industria. Esto no solo es importante para la reputaci\u00f3n de su empresa, sino tambi\u00e9n desde una perspectiva de cumplimiento normativo. En los EE. UU., los Centros para el Control y la Prevenci\u00f3n de Enfermedades (CDC)<a href=\"https:\/\/www.cdc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centros para el Control y la Prevenci\u00f3n de Enfermedades<\/a>) y la Agencia de Protecci\u00f3n Ambiental (<a href=\"https:\/\/www.epa.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia de Protecci\u00f3n Ambiental<\/a>) han estado cerrando constantemente spas y cl\u00ednicas de masajes que violan las normas de salud y seguridad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/es\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por ello, las instalaciones, las mesas de masaje, la ropa de cama o las toallas sucias pueden resultar muy desagradables para los clientes. Adem\u00e1s, pueden amplificar la propagaci\u00f3n de microbios nocivos como bacterias, virus y hongos del cuerpo de una persona a otra. No es de extra\u00f1ar que las cl\u00ednicas de masajes con reputaci\u00f3n de altos est\u00e1ndares de higiene sean tan solicitadas.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"392\" data-attachment-id=\"61326\" data-permalink=\"https:\/\/blog.bindy.com\/es\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/3drenderofwellnessspaandmassageroom\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?fit=1920%2C1075&amp;ssl=1\" data-orig-size=\"1920,1075\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2017 murattellioglu\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;3d,Render,Of,Wellness,Spa,And,Massage,Room&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3d,Render,Of,Wellness,Spa,And,Massage,Room\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?fit=700%2C392&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=700%2C392&#038;ssl=1\" alt=\"\" class=\"wp-image-61326\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1536%2C860&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=2048%2C1147&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=1200%2C672&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=700%2C392&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=2000%2C1120&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?resize=714%2C400&amp;ssl=1 714w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_783327649.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hay algunas pautas que debe aplicar en su cl\u00ednica de masajes para mantener una higiene y un saneamiento adecuados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desinfecte todas las superficies de trabajo diariamente y antes y despu\u00e9s de cada sesi\u00f3n.<\/li>\n\n\n\n<li>Utilice materiales desechables ecol\u00f3gicos en la cl\u00ednica, ya que facilitan mucho la limpieza.&nbsp;<\/li>\n\n\n\n<li>Aseg\u00farese de que su personal comience el d\u00eda con uniformes frescos y limpios.&nbsp;<\/li>\n\n\n\n<li>Tenga a mano uniformes adicionales en caso de que la ropa del masajista se ensucie durante las sesiones.<\/li>\n\n\n\n<li>Aseg\u00farese de que los terapeutas se laven bien las manos con frecuencia para evitar transmitir infecciones microbianas.<\/li>\n\n\n\n<li>Aseg\u00farese de que los lubricantes (como aceites o lociones) se almacenen en dispensadores bien cerrados y que cualquier derrame o exceso de material no se vuelva a colocar dentro de los contenedores.&nbsp;<\/li>\n\n\n\n<li>Los masajistas tambi\u00e9n deben mantener est\u00e1ndares muy altos de higiene personal.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Branding y se\u00f1alizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tu marca es tu identidad. Cultivar una imagen de marca es vital tanto para las empresas grandes como para las peque\u00f1as. La marca puede ayudar a transmitir qui\u00e9n es usted, qu\u00e9 tipos de servicios brinda, qui\u00e9n podr\u00eda beneficiarse de ellos y qu\u00e9 tipo de experiencia sus clientes pueden esperar de usted.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65940\" data-permalink=\"https:\/\/blog.bindy.com\/es\/giant_spa_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_spa_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65940\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_spa_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una marca fuerte ayudar\u00e1 a impulsar su reconocimiento entre los clientes. Tambi\u00e9n puede ayudar a crear una percepci\u00f3n positiva de su negocio y aumentar significativamente las conversiones. Adem\u00e1s, puede crear expectativas consistentes entre los clientes, reduciendo la incertidumbre, aumentando la confianza y creando m\u00e1s oportunidades de ingresos. De acuerdo con el reporte, <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/brand-loyalty-231457\" target=\"_blank\" rel=\"noreferrer noopener\">35%<\/a> de los consumidores est\u00e1n dispuestos a pagar m\u00e1s por marcas en las que conf\u00edan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al construir su marca, hay esencialmente tres \u00e1reas en las que debe concentrarse: su mensaje, sus se\u00f1ales visuales (logotipo, combinaci\u00f3n de colores, fuentes, eslogan, etc.) y su servicio. De estos, el servicio es el elemento m\u00e1s cr\u00edtico. Esto incluye la calidad de su trabajo, as\u00ed como la experiencia que crea para los clientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una tienda l\u00fagubre y mal iluminada con un peque\u00f1o letrero que indique que las personas pueden necesitar anteojos para leer puede ser perjudicial para su negocio, sin importar qu\u00e9 tan buena sea la calidad de sus servicios. Estos son algunos consejos para crear una buena primera impresi\u00f3n y brindar una experiencia superior al cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aseg\u00farese de que el escaparate de su cl\u00ednica de masajes sea luminoso y est\u00e9 bien iluminado.<\/li>\n\n\n\n<li>Mantenga su \u00e1rea de recepci\u00f3n limpia, agradable y tranquila. Capacite a su personal para recibir a los clientes y hacerlos sentir bienvenidos al ingresar.&nbsp;<\/li>\n\n\n\n<li>Instale asientos c\u00f3modos para los clientes que necesiten esperar su cita y ofrezca refrigerios gratuitos mientras esperan.&nbsp;<\/li>\n\n\n\n<li>Ponga m\u00fasica relajante que complemente el entorno y cree un ambiente relajante.<\/li>\n\n\n\n<li>Aseg\u00farese de que su letrero frontal sea lo suficientemente grande con texto grande (\u00a1sin fuentes sofisticadas!) Que pueda verse desde la carretera incluso con un vistazo r\u00e1pido. Considere encenderlo por la noche (incluso si no est\u00e1 abierto) para que llame la atenci\u00f3n de las personas.<\/li>\n\n\n\n<li>Considere el uso de pancartas en postes, peque\u00f1os letreros de s\u00e1ndwich o letreros giratorios para aumentar la visibilidad de su marca.&nbsp;<\/li>\n\n\n\n<li>Aseg\u00farese de que los mensajes en sus letreros sean simples y breves con texto grande y legible.&nbsp;<\/li>\n\n\n\n<li>Adem\u00e1s, utilice carteles dentro de su cl\u00ednica en varias ubicaciones estrat\u00e9gicas para vender m\u00e1s servicios o productos. C\u00e1mbielos al menos una vez al mes para mostrar ofertas especiales y descuentos por tiempo limitado, ya que de lo contrario los clientes habituales pueden volverse inmunes al mensaje.<\/li>\n\n\n\n<li>Use su logo y los colores de su marca en sus letreros, uniformes, tarjetas de presentaci\u00f3n, publicidad, sitio web, etc., para impulsar el reconocimiento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Equipos y proveedores preferidos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como m\u00ednimo, necesitar\u00e1 lo siguiente para administrar una cl\u00ednica de masajes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Camillas y sillones de masaje<\/li>\n\n\n\n<li>Almohadas, toallas y ropa de cama.<\/li>\n\n\n\n<li>Aceites, cremas y lociones<\/li>\n\n\n\n<li>Velas y m\u00fasica para ambientar.<\/li>\n\n\n\n<li>Armarios y otro almacenamiento para suministros<\/li>\n\n\n\n<li>Equipos y suministros para el lavado de ropa de cama y toallas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No debe comprometer la calidad cuando se trata de la seguridad y la comodidad de su cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, para compras \u00fanicas como mesas de masaje, aseg\u00farese de que sean resistentes y de alta calidad. Deben ser lo suficientemente fuertes para soportar el peso de sus clientes y adaptarse a diferentes formas y tama\u00f1os de cuerpo. Adem\u00e1s, aseg\u00farese de poder ajustar la altura seg\u00fan sea necesario para que sus terapeutas puedan trabajar en una posici\u00f3n \u00f3ptima.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/es\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Del mismo modo, es una buena idea gastar un poco m\u00e1s en aceites y lociones de calidad que sean seguros para sus clientes. Dado que estos deben aplicarse directamente sobre la piel de su cliente, debe tener mucho cuidado y elegir solo los mejores materiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compre su equipo y suministros solo de distribuidores acreditados. Busque sus rese\u00f1as en Internet y en las redes sociales, y compre sus suministros solo de proveedores que ofrezcan una gran calidad de manera constante. Est\u00e9 atento a los descuentos para ahorrar algo de dinero, pero evite comprometer la calidad a toda costa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Coaching de franquiciados y empleados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una apariencia consistente es imprescindible si desea establecer una marca s\u00f3lida. Esto no solo incluye los colores, los s\u00edmbolos y otras se\u00f1ales visuales de su marca, sino tambi\u00e9n una experiencia hol\u00edstica para el cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ese fin, la capacitaci\u00f3n de su personal debe ser una prioridad principal para que puedan brindar la mejor experiencia al cliente en todo momento. Si administra una franquicia, tambi\u00e9n debe realizar sesiones de capacitaci\u00f3n peri\u00f3dicas para sus franquiciados para que puedan mantenerse en la marca y entregar <a href=\"https:\/\/blog.bindy.com\/es\/como-gestionar-una-franquicia-de-bienestar-7-buenas-practicas-para-ofrecer-una-experiencia-consistente\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experiencias consistentes del cliente<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"61331\" data-permalink=\"https:\/\/blog.bindy.com\/es\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/shutterstock_1190095999\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1190095999\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-61331\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=2048%2C1367&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=2000%2C1335&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?resize=599%2C400&amp;ssl=1 599w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/11\/shutterstock_1190095999.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La tecnolog\u00eda y las t\u00e9cnicas en la industria del spa\/masaje cambian constantemente. Por lo tanto, es importante que sus terapeutas de masaje contin\u00faen desarrollando sus habilidades y se mantengan al d\u00eda con las \u00faltimas tendencias a trav\u00e9s de entrenamiento regular.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la formaci\u00f3n adecuada es importante para el bienestar de su personal. La terapia de masaje es un trabajo f\u00edsicamente exigente, y dar de cuatro a cinco masajes por d\u00eda puede causar lesiones graves a los terapeutas si no est\u00e1n capacitados en las pr\u00e1cticas correctas. El entrenamiento adecuado tambi\u00e9n es importante para su salud emocional y mental, especialmente para evitar el agotamiento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El coaching eficaz tambi\u00e9n contribuye a la satisfacci\u00f3n laboral. Es una excelente manera de invertir y enriquecer las habilidades de su personal, lo que puede motivarlos a quedarse m\u00e1s tiempo con usted. Esto puede ayudarlo a evitar costos relacionados con la rotaci\u00f3n de empleados que actualmente se encuentra en <a href=\"https:\/\/www.peoplekeep.com\/blog\/employee-retention-the-real-cost-of-losing-an-employee\" target=\"_blank\" rel=\"noreferrer noopener\">$1,8 billones por a\u00f1o<\/a> para las empresas estadounidenses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Incorporaci\u00f3n de nuevos franquiciados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La incorporaci\u00f3n efectiva ayudar\u00e1 a preparar a los franquiciados de su cl\u00ednica de masajes para el \u00e9xito. Si puede brindar un apoyo integral a sus nuevos franquiciados desde el principio, solo entonces puede esperar que sirvan bien a sus clientes y cumplan con los est\u00e1ndares de su marca de manera adecuada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es esencial que comprendan y absorban sus valores fundamentales. Estos se pueden comunicar a trav\u00e9s de sesiones adecuadas de capacitaci\u00f3n, sensibilizaci\u00f3n e inducci\u00f3n. El personal de su franquicia debe estar bien versado en sus procesos comerciales y ofertas de servicios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un proceso de incorporaci\u00f3n eficaz reduce la ansiedad, la falta de comunicaci\u00f3n y los conflictos. Ayuda a elevar la moral del franquiciado, mejorar la participaci\u00f3n del cliente, evitar interrupciones innecesarias y contribuir al crecimiento general de su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos son algunos puntos a tener en cuenta al incorporar a un nuevo franquiciado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ofrezca un proceso de inducci\u00f3n formal al franquiciado con mucho material valioso. Esto puede incluir recursos de aprendizaje electr\u00f3nico, herramientas de software y habilidades pr\u00e1cticas.<\/li>\n\n\n\n<li>Obtenga comentarios completos de cada franquiciado que incorpore para construir un ciclo de aprendizaje cerrado para futuras incorporaciones.<\/li>\n\n\n\n<li>Garantice la transparencia y la ausencia de ambig\u00fcedades al interactuar con sus franquiciados para generar confianza y confiabilidad.<\/li>\n\n\n\n<li>Disponga de un equipo de asesoramiento para orientar y recibir comentarios de forma continua de sus franquiciados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ultimas palabras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene una cl\u00ednica de masajes o una franquicia, debe considerar y apreciar varios factores. La mayor\u00eda de estos emanan del hecho de que la industria es altamente personalizada, \u00edntima y orientada a la experiencia. Por lo tanto, no se puede enfatizar lo suficiente la necesidad de higiene, capacitaci\u00f3n del personal y elecci\u00f3n del equipo. Absorba estos valores en su negocio de manera efectiva, mantenga al cliente en el centro de su enfoque y observe c\u00f3mo su pr\u00e1ctica de masajes crece cada hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, con Bindy&#039;s <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">flujos de trabajo personalizables<\/a>, puede impulsar f\u00e1cilmente promociones, comercializaci\u00f3n y est\u00e1ndares de salud y seguridad en cada una de sus ubicaciones. Proteja la experiencia del cliente, garantice la limpieza y el saneamiento, y aseg\u00farese de que la marca est\u00e9 en el punto, todo desde la misma plataforma. <a href=\"https:\/\/bindy.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cont\u00e1ctenos hoy para aprender m\u00e1s<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;Es experta en ventas minoristas, estratega de contenido B2B y LinkedIn TopVoice. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y brindar un mejor servicio a los clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Dirigir una cl\u00ednica de masajes no es una tarea f\u00e1cil. Debes esforzarte por brindar un servicio de alta calidad de manera constante, garantizando al mismo tiempo la seguridad y la comodidad de tus clientes y empleados. Las cosas pueden complicarse a\u00fan m\u00e1s si gestionas una franquicia de cl\u00ednicas de masajes. En este art\u00edculo, analizaremos... <a href=\"https:\/\/blog.bindy.com\/es\/5-areas-you-need-to-get-right-while-running-a-massage-clinic\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">5 \u00e1reas en las que debe estar bien en sus cl\u00ednicas de masaje<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":159608866,"featured_media":59664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174206],"tags":[677174003,677174213,677174209,677174210,677174211],"class_list":["post-59653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinics-gyms-spas-studios","tag-franchisee-support","tag-massage-clinic-standards","tag-spa-best-practices","tag-spa-operations","tag-spa-standards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Areas You Need to Get Right in Your Massage Clinics -<\/title>\n<meta name=\"description\" content=\"Running a massage clinic is no easy task. 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Utilice este ejemplo de lista de verificaci\u00f3n de salud y seguridad para crear o actualizar su programa en todas sus instalaciones. Lavado de manos de los empleados. 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