{"id":5954,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5954"},"modified":"2025-09-03T09:04:49","modified_gmt":"2025-09-03T13:04:49","slug":"3-cosas-que-necesitas-para-hacer-crecer-tu-negocio-minorista","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/3-things-you-need-to-grow-your-retail-business\/","title":{"rendered":"3 cosas que necesita para hacer crecer su negocio minorista"},"content":{"rendered":"

Una organizaci\u00f3n minorista tiene muchas partes m\u00f3viles. Aqu\u00ed hay tres cosas que debe hacer para hacer crecer su negocio minorista.<\/p>\n\n\n\n

Comunicaci\u00f3n precisa y r\u00e1pida <\/strong><\/h2>\n\n\n\n

Preciso y r\u00e1pido comunicaci\u00f3n<\/a> desde la oficina central hasta las tiendas es esencial para el \u00e9xito de una organizaci\u00f3n minorista.<\/p>\n\n\n\n

Cada tienda es un embajador de la marca que habla por toda la marca. El hecho de no cumplir con los est\u00e1ndares de la marca, o de ejecutar los programas, no solo perjudica las ventas y la reputaci\u00f3n de una tienda, sino que tambi\u00e9n perjudica a todas las dem\u00e1s tiendas. La responsabilidad recae en la oficina central para tener los procesos y sistemas implementados para garantizar que los est\u00e1ndares y programas se comuniquen, ejecuten, midan y sigan.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Procesos de reequipamiento y actualizaci\u00f3n<\/strong><\/h2>\n\n\n\n

\u201cNos estamos expandiendo hacia el oeste\u201d. \u201cEstamos abriendo 20 nuevas tiendas\u201d. El crecimiento del comercio minorista se celebra, pero es notoriamente dif\u00edcil de lograr. El crecimiento puede ser arriesgado y costoso. Hace hincapi\u00e9 en sus procesos, herramientas y equipos. Para crecer con \u00e9xito de 100 a 500 tiendas, de 500 a 1000 o de 1000 a 3000 tiendas, los minoristas centrados en el crecimiento deben repensar... y reestructurar.<\/p>\n\n\n\n

Afortunadamente, las tecnolog\u00edas en la nube han impulsado la ejecuci\u00f3n minorista<\/a> espacio. Implementar los procesos correctos no es tarea de aquellos minoristas que pueden permit\u00edrselo, sino de aquellos que est\u00e1n dispuestos a hacerlo realidad. No es una cuesti\u00f3n de asequibilidad, es una cuesti\u00f3n de resoluci\u00f3n, de compromiso con la ejecuci\u00f3n en la tienda para hacer crecer su negocio minorista.<\/p>\n\n\n\n

De esta manera, el minorista de 100 tiendas puede operar como uno de 500 tiendas, de manera eficiente y rentable. El minorista de 500 tiendas puede operar como una cadena de 1000 tiendas, controlar la calidad, superar el papeleo y centrarse en lo que realmente importa, como la ejecuci\u00f3n del programa estacional, la comercializaci\u00f3n y la experiencia en la tienda. El minorista de 1000 tiendas puede planificar el futuro, aprovechar la automatizaci\u00f3n para controlar la calidad y minimizar los riesgos a escala.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Los clientes tienen expectativas, no los decepcione<\/strong><\/h2>\n\n\n\n
\n

\u00bfAlguna vez escuch\u00f3 a un cliente decir \u201cEntr\u00e9 a una tienda y fue horrible. La tienda estaba demasiado limpia, los estantes demasiado bien abastecidos, el servicio demasiado amable y la fila demasiado corta\u201d? \u00bfNo? Eso es porque los clientes llegan a sus tiendas con expectativas. No esperan ni quieren que su personal de ventas se comporte como un robot, pero tampoco quieren que los decepcionen.<\/p>\n<\/blockquote>\n\n\n\n

A nadie le gusta una tienda desordenada, productos sin etiqueta y personal antip\u00e1tico. A nadie le gusta esperar porque la tienda est\u00e1 desorganizada, mal capacitada o mal administrada. De media, 42%<\/a> de los clientes dejan de comprar con una marca despu\u00e9s de dos malas experiencias.<\/p>\n\n\n\n

Los est\u00e1ndares garantizan que sus tiendas operen a un cierto nivel dise\u00f1ado para satisfacer a sus clientes, impulsar sus ventas y proteger su marca.<\/a>. Los est\u00e1ndares protegen a la marca de una mala ejecuci\u00f3n y de los valores at\u00edpicos que pueden ser pocos y espaciados pero que pueden causar mucho da\u00f1o a una marca, particularmente en la era de las redes sociales.<\/p>\n\n\n

\n
\"Experiencia<\/figure>\n<\/div>\n\n\n

La perfecci\u00f3n es un viaje<\/strong><\/h2>\n\n\n\n

Una tienda minorista tiene muchas partes m\u00f3viles en un d\u00eda determinado. Debido a esto, no existe una tienda perfecta o una visita a la tienda perfecta. Sucede la rotaci\u00f3n. El tiempo pasa. Los errores humanos suceden. Incluso los mejores gerentes de tienda dejan pasar una o dos cosas por las grietas, de vez en cuando.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

El prop\u00f3sito de una auditor\u00eda minorista o de una visita a la tienda no es calificar la tienda, sino mejorar las ventas y los resultados de la tienda. La perfecci\u00f3n es un viaje, no un destino. No te preocupes, aprovecha la oportunidad<\/a>.<\/p>\n\n\n\n

APROVECHAR LA OPORTUNIDAD<\/strong><\/p>\n\n\n\n

Entonces, \u00bfcu\u00e1l es la oportunidad? Para un gerente de distrito, la oportunidad es mantener sus tiendas al est\u00e1ndares m\u00e1s altos<\/a>. Cualquier cosa menos es injusto para la marca, el gerente de la tienda y los clientes. Para el gerente de una tienda, la oportunidad es mantener y ejecutar esos est\u00e1ndares.<\/p>","protected":false},"excerpt":{"rendered":"

Una organizaci\u00f3n minorista tiene muchas partes m\u00f3viles. Aqu\u00ed hay tres cosas que debe hacer para hacer crecer su negocio minorista. Comunicaci\u00f3n precisa y r\u00e1pida La comunicaci\u00f3n precisa y r\u00e1pida desde la oficina central hasta las tiendas es esencial para el \u00e9xito de una organizaci\u00f3n minorista. Cada tienda es un embajador de la marca que habla por toda la marca. A \u2026 Seguir leyendo 3 cosas que necesita para hacer crecer su negocio minorista<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174308,431564],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smb","category-retail-sales"],"yoast_head":"\n3 Things You Need to Grow Your Retail Business<\/title>\n<meta name=\"description\" content=\"3 things you need to grow your retail business. 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