{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"que-son-los-estandares-de-marca","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/","title":{"rendered":"\u2b50 \u00bfQu\u00e9 son los est\u00e1ndares de marca en el comercio minorista y la hosteler\u00eda y por qu\u00e9 medirlos?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Los est\u00e1ndares de marca abarcan amplias \u00e1reas de una red minorista o hotelera, incluida la marca, el servicio al cliente, la variedad de productos, los proveedores preferidos, la comercializaci\u00f3n, la limpieza, los recursos humanos, la seguridad, la prevenci\u00f3n de p\u00e9rdidas y la prevenci\u00f3n de incendios. Gobiernan c\u00f3mo se debe presentar el negocio y c\u00f3mo se deben implementar los programas.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los grupos minoristas y hoteleros se comunican y esperan que los franquiciados y gerentes cumplan con los est\u00e1ndares de la marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/alcance-y-mejores-practicas-del-proposito-de-ejecucion-de-la-tienda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ejecutado correctamente<\/a>, los est\u00e1ndares de marca convierten a cada franquiciado en un embajador de la marca.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La EJECUCI\u00d3N DE EST\u00c1NDARES DE MARCA TIENE MUCHOS BENEFICIOS<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impulsar las ventas a trav\u00e9s de la tienda <a href=\"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializaci\u00f3n<\/a><\/li>\n\n\n\n<li>Impulsar la marca mediante la ejecuci\u00f3n consistente de la marca y el posicionamiento.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/es\/como-proteger-la-marca-con-las-visitas-al-sitio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Proteger la marca<\/a><\/li>\n\n\n\n<li>Proteja la salud y seguridad de sus clientes y empleados<\/li>\n\n\n\n<li>Incrementar la satisfacci\u00f3n del cliente. Los clientes tienen una forma de agradecer a las tiendas y sitios que est\u00e1n bien administrados: \u00a1vuelven!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Todas las marcas m\u00e1s exitosas comparten un rasgo: funcionan mejor que la competencia. No se deje frenar por conceptos err\u00f3neos. Pon el foco en el <a href=\"https:\/\/blog.bindy.com\/es\/alcance-y-mejores-practicas-del-proposito-de-ejecucion-de-la-tienda\/\" target=\"_blank\" rel=\"noreferrer noopener\">ejecuci\u00f3n de est\u00e1ndares de marca<\/a>Localizaciones y franquiciados mejor gestionados y m\u00e1s rentables.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/es\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Parece simple \u00bfo no?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A primera vista, la cuesti\u00f3n es sencilla: basta con publicar las normas, colocarlas en la intranet de la empresa, enviarlas a los franquiciados y, a continuaci\u00f3n, realizar una formaci\u00f3n. Si se hace todo eso, se cumplir\u00e1n las normas de la marca, \u00bfno es as\u00ed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHay algo tan f\u00e1cil?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay razones por las que&nbsp;<strong>medici\u00f3n&nbsp;<\/strong>est\u00e1ndares de la marca es fundamental para&nbsp;<strong>logrando&nbsp;<\/strong>Est\u00e1ndares de marca. Vamos a profundizar en ello.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La formaci\u00f3n no es suficiente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La capacitaci\u00f3n es esencial, pero la capacitaci\u00f3n por s\u00ed sola no garantiza que se cumplan los est\u00e1ndares de la marca. El personal de la tienda puede recibir capacitaci\u00f3n, responder el cuestionario y aprobar el examen, pero \u00bfaplica las habilidades que aprendi\u00f3 donde realmente importa, mejorando la experiencia del cliente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su objetivo no es capacitar por el mero hecho de capacitar. Su objetivo es brindar un producto y un servicio superlativos. \u00bfEst\u00e1 cumpliendo con los est\u00e1ndares de la marca para todos y cada uno de los hu\u00e9spedes y clientes? \u00bfC\u00f3mo lo sabr\u00e1 si no lo mide?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La formaci\u00f3n es necesaria pero no suficiente.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">La medici\u00f3n de los est\u00e1ndares de marca involucra a los franquiciados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La medici\u00f3n involucra a los propietarios\/franquiciados al reforzar continuamente los est\u00e1ndares de la marca y las mejores pr\u00e1cticas. Medir el cumplimiento no es una actividad pasiva. Involucra activamente al propietario de la tienda o al franquiciado para que se refieran continuamente al est\u00e1ndar de la marca, la \u201cpuntuaci\u00f3n perfecta\u201d, la \u201cmejor pr\u00e1ctica\u201d y establezcan la ubicaci\u00f3n en el camino de la mejora continua.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">La medici\u00f3n de los est\u00e1ndares de marca da forma a las operaciones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Medida en<a href=\"https:\/\/blog.bindy.com\/es\/como-crear-una-lista-de-verificacion-de-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;formulario electronico<\/a>&nbsp;permite a la oficina central convertir los datos en informaci\u00f3n procesable: detectar tendencias, \u00e1reas problem\u00e1ticas, mejoras y repetir elementos inaceptables.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>&nbsp;Los clientes suelen actualizar programas y est\u00e1ndares en respuesta a la evidencia de campo que han recopilado. Quiz\u00e1s se necesite capacitaci\u00f3n adicional en \u00e1reas espec\u00edficas o se deban adoptar nuevas normas o directrices.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La medici\u00f3n permite a la oficina central tener \u201cojos en el terreno\u201d y da forma a su hoja de ruta de operaciones.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"Auditor\u00eda minorista del gerente de distrito en una tienda con una tableta\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">Medir los est\u00e1ndares de marca mejora la experiencia del cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los est\u00e1ndares de marca no son una cosa de &quot;sentirse bien&quot;. Significan tiendas m\u00e1s eficientes, m\u00e1s limpias y m\u00e1s eficientes. Los clientes tienen una forma de agradecer a las tiendas que son limpias y eficientes, \u00a1vuelven! Los est\u00e1ndares de la marca son la raz\u00f3n por la que sus clientes regresan o no. Aseg\u00farate de medirlos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/es\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Experiencia del cliente\" class=\"wp-image-59813\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">La medici\u00f3n de los est\u00e1ndares de marca aumenta las ventas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La investigaci\u00f3n de mercado sugiere que el incumplimiento de los programas en la tienda le est\u00e1 costando a la industria minorista 1% de ventas brutas. Al igual que la medici\u00f3n genera cumplimiento, el cumplimiento genera ventas. Lea m\u00e1s en el&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/the-cost-of-non-compliance\/\">costo del incumplimiento<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Necesita MEDIR los est\u00e1ndares de la marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">En lugar de tratar los procedimientos operativos y los elementos auditables como dos categor\u00edas separadas, cambie su enfoque para &quot;inspeccionar lo que espera&quot;. Trate la norma que se documenta y comunica como la misma norma utilizada para la&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/que-es-una-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditor\u00eda<\/a>, verificaci\u00f3n y&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/el-poderoso-plan-de-accion\/\" target=\"_blank\" rel=\"noreferrer noopener\">correcci\u00f3n<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La comunicaci\u00f3n y ejecuci\u00f3n de programas y est\u00e1ndares est\u00e1n en el mismo espectro. Marcas exitosas&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">construir flujos de trabajo en torno al principio de aprendizaje y validaci\u00f3n continuos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mide lo que comunicas para que los est\u00e1ndares de la marca se comuniquen, refuercen y midan utilizando una escala consistente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las mediciones tambi\u00e9n permiten an\u00e1lisis e informes en la oficina central para ayudar a administrar el negocio e impulsar la marca.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/es\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">excel te est\u00e1 frenando<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usando<a href=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> excel y correo electr\u00f3nico<\/a> El proceso de elaboraci\u00f3n de est\u00e1ndares de marca es lento, propenso a errores y laborioso. Adem\u00e1s, priva a la organizaci\u00f3n de los an\u00e1lisis que necesita para tomar decisiones comerciales informadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel no es un sistema de gesti\u00f3n y no le ayudar\u00e1 a alcanzar los est\u00e1ndares de marca a escala.<\/a>. No est\u00e1 ayudando a su negocio, lo est\u00e1 frenando.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/es\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Las compras misteriosas no son suficientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La visita de un gerente de distrito es de naturaleza educativa y preventiva. Este proceso garantiza que las ubicaciones sean eficientes, seguras, rentables y listas para el cliente. Esto es esencial porque, a diferencia de las compras misteriosas, una visita dirigida por el Gerente de Distrito puede examinar las operaciones y prevenir problemas. <em>antes de<\/em> Ellos pasan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El gerente de distrito no est\u00e1 estrictamente inspeccionando el resultado, est\u00e1 verificando que el proceso en s\u00ed conduzca a un resultado exitoso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/es\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una experiencia positiva del cliente no ocurre en el vac\u00edo. Ocurre cuando todas las partes de la m\u00e1quina de operaciones funcionan individualmente y juntas bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/compradores-misteriosos-frente-a-auditorias-dirigidas-por-gerentes-de-distrito\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un programa de Mystery Shopping no sustituye a los programas de inspecci\u00f3n y comunicaci\u00f3n interna.<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La \u00faltima palabra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los est\u00e1ndares de marca tienen muchos beneficios, como mayores ventas, mayores m\u00e1rgenes, salud y seguridad y una mejor experiencia del cliente. Pero si desea lograrlos, debe estar preparado para medirlos, realizar un seguimiento y solucionarlos. Este c\u00edrculo virtuoso de cumplimiento har\u00e1 que su negocio minorista y hotelero sea m\u00e1s eficiente, m\u00e1s rentable y aumentar\u00e1 la satisfacci\u00f3n de los hu\u00e9spedes y clientes, las recomendaciones y las rese\u00f1as de 5 estrellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Los est\u00e1ndares de marca abarcan amplias \u00e1reas de una red minorista o hotelera, incluida la marca, el servicio al cliente, la variedad de productos, los proveedores preferidos, la comercializaci\u00f3n, la limpieza, los recursos humanos, la seguridad, la prevenci\u00f3n de p\u00e9rdidas y la prevenci\u00f3n de incendios. Gobiernan c\u00f3mo se debe presentar el negocio y c\u00f3mo se deben implementar los programas. La mayor\u00eda de los grupos minoristas y hoteleros se comunican y esperan que los franquiciados y gerentes... <a href=\"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">\u2b50 \u00bfQu\u00e9 son los est\u00e1ndares de marca en el comercio minorista y la hosteler\u00eda y por qu\u00e9 medirlos?<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2b50 What Are Brand Standards in Retail and Hospitality and Why Measure Them?<\/title>\n<meta name=\"description\" content=\"The purpose and many benefits of brand standards in retail and hospitality, and why you should measure them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/que-son-los-estandares-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 What Are Brand Standards in Retail and Hospitality and Why Measure Them?\" \/>\n<meta property=\"og:description\" content=\"The purpose and many benefits of brand standards in retail and hospitality, and why you should measure them.\" \/>\n<meta property=\"og:url\" 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