{"id":5763,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5763"},"modified":"2024-11-28T14:49:19","modified_gmt":"2024-11-28T19:49:19","slug":"4-trucos-de-diseno-de-tiendas-minoristas-que-aumentan-las-ventas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/4-trucos-de-diseno-de-tiendas-minoristas-que-aumentan-las-ventas\/","title":{"rendered":"4 trucos de dise\u00f1o de tiendas minoristas que aumentan las ventas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La mercanc\u00eda se vender\u00e1 sola cuando se vea bien. Pero cuando no es as\u00ed, \u00a1incluso el mejor producto puede quedarse en sus estantes acumulando polvo! Necesita un entorno que atraiga a los clientes, los incite a pasar tiempo en la tienda y los aliente a comprar impulsivamente mientras est\u00e1n all\u00ed. Aqu\u00ed hay una lista de 4 trucos de dise\u00f1o de tienda para mantener su piso de ventas actualizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-choose-the-right-store-layout\"><strong style=\"color: var(--color-neutral-600);\">1. Elija el dise\u00f1o de tienda adecuado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las formas y el tama\u00f1o de los pisos de venta afectan sus ventas. \u00bfEst\u00e1 utilizando el dise\u00f1o correcto? El primero de nuestros trucos de dise\u00f1o de tienda es echar un vistazo a su tienda y ver si el dise\u00f1o actual funciona para su vertical minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tiendas de comestibles suelen utilizar un <strong>Dise\u00f1o de cuadr\u00edcula<\/strong>, donde los accesorios corren paralelos a las paredes. Las grandes tiendas utilizan con frecuencia <strong>Dise\u00f1os de bucle<\/strong>. Estos dise\u00f1os ofrecen un pasillo principal claramente definido que rodea la tienda como una pista de carreras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las boutiques y las tiendas con una huella m\u00e1s peque\u00f1a generalmente se benefician de una <strong>Dise\u00f1o de flujo libre <\/strong>porque permite la mayor flexibilidad y creatividad<strong>.<\/strong> En un dise\u00f1o de flujo libre, los accesorios se colocan en \u00e1ngulos para alentar a los compradores a moverse f\u00e1cilmente por la tienda, como se muestra a continuaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"512\" data-attachment-id=\"12237\" data-permalink=\"https:\/\/blog.bindy.com\/es\/floor-plan-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?fit=847%2C620&amp;ssl=1\" data-orig-size=\"847,620\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Floor-plan\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?fit=700%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=700%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-12237\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?w=847&amp;ssl=1 847w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=300%2C220&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=768%2C562&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=700%2C512&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/12\/Floor-plan.jpg?resize=546%2C400&amp;ssl=1 546w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la imagen: creativeshopfitters.co.za<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-clear-out-the-decompression-zone\"><strong style=\"color: var(--color-neutral-600);\">2. Limpiar la zona de descompresi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada tienda tiene un <strong>Zona de descompresi\u00f3n (DZ)<\/strong>. Es un espacio importante ubicado justo dentro de la puerta de entrada que muchos minoristas hacen mal uso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tama\u00f1o de su DZ depende del tama\u00f1o de su piso de ventas, pero generalmente son los primeros 5 a 15 pies dentro de la puerta. La DZ brinda a los compradores la oportunidad de pasar del estacionamiento (o centro comercial) a su tienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los compradores extra\u00f1ar\u00e1n todo lo que coloque en la DZ, por lo que debe ser un espacio abierto y despejado. Coloque letreros, canastas, etc. justo afuera de su DZ donde sea m\u00e1s probable que los compradores los vean.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-take-advantage-of-lake-front-property\"><strong>3. Aproveche la propiedad frente al lago<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas \u00e1reas de su piso de ventas son m\u00e1s importantes que otras. Llamamos a estas \u00e1reas Lake Front Property (LFP) porque un gran porcentaje de sus ventas ocurren aqu\u00ed. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Use su LFP para mostrar productos nuevos, populares y de alto margen. Y al igual que en una tienda de comestibles, los elementos b\u00e1sicos, como el pan y la leche, deben estar ubicados en la parte trasera de la tienda. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que 90% de clientes ingresar\u00e1n a su tienda y mirar\u00e1n o girar\u00e1n a la derecha, esta pieza de LFP debe comercializarse con cuidado. Nuestro <strong>Ejercicio V y Vista\u2122<\/strong> lo ayudar\u00e1 a encontrar la propiedad \u00fanica frente al lago de su tienda:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-vista-exercise\">El ejercicio de Vista <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e1rese dentro de la puerta de su casa justo m\u00e1s all\u00e1 de la Zona de Descompresi\u00f3n y extienda los brazos a la altura de los hombros con los dedos \u00edndices extendidos. los <strong>V<\/strong>ista es lo que hay dentro del <strong>V<\/strong> hacen tus brazos. Esta es el \u00e1rea que genera las primeras impresiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">los <strong>V<\/strong> te ayuda a encontrar tu <strong>Paredes de poder.<\/strong> Sigue tu nariz por tu brazo derecho hasta la punta de tu dedo \u00edndice: la pared que est\u00e1s mirando es tu Power Wall frontal derecho; el muro de venta m\u00e1s importante de tu tienda. \u00daselo (y el piso de ventas en la parte delantera derecha) para presentar productos que no debe perderse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cash-wrap\">Fajilla de dinero<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un error que cometen algunos minoristas es colocar el envoltorio de efectivo en el frente derecho de la tienda, en el medio de la propiedad frente al lago. Puede argumentar que es bueno tener a alguien all\u00ed para saludar a los compradores cuando ingresan a la tienda, pero eso se puede resolver alertando a los asociados de la tienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su envoltura de efectivo debe ubicarse en un punto de parada natural en la experiencia de compra: el lado izquierdo de la tienda es una buena opci\u00f3n. Tambi\u00e9n lo es el centro de la tienda, a unos 20&#039; de la puerta principal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"power-wall\">Pared de poder<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, sigue tu nariz por tu brazo izquierdo hasta la punta de tu dedo \u00edndice izquierdo. Este Power Wall frontal izquierdo tambi\u00e9n es importante: mu\u00e9strelo con tanto cuidado y cuidado como el de la derecha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Nota: si el espacio de su tienda hace imposible que los compradores ingresen a su tienda y giren a la derecha, entonces todo se invierte: el frente izquierdo se convierte en su propiedad frente al lago).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-speed-bumps\">4. Badenes de velocidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los topes de velocidad son pantallas que coloca justo despu\u00e9s de la DZ, en el centro de Vista. Al igual que los topes de velocidad en los estacionamientos, dise\u00f1e estas pantallas para reducir la velocidad de los clientes y hacer que compren. Elija accesorios peque\u00f1os o mesas apilables que contengan una variedad de productos y que sean lo suficientemente bajas para permitir que los clientes vean a trav\u00e9s de la tienda. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use sus pantallas Speed Bump para presentar art\u00edculos nuevos y de temporada, y para contar historias de productos, y c\u00e1mbielos al menos una vez a la semana. Esto mantiene su primera impresi\u00f3n fresca y mantiene a los asociados alerta. No se sorprenda si escucha: &quot;\u00bfCu\u00e1ndo recibimos esa mercanc\u00eda?&quot; mas de una vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"in-summary\">En resumen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Su tienda tiene otras \u00e1reas clave de exhibici\u00f3n que se har\u00e1n evidentes cuando haga el V &amp; Vista Exercise\u2122. Caminar por su piso de ventas con los ojos de los clientes tambi\u00e9n ayuda<strong>.<\/strong> Lleve un cuaderno cuando camine por su piso y anote todo lo que necesita cambiar, mover, actualizar, cerrar, tirar o regalar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haz una lista de cosas que hacer. Tenga en cuenta lo que debe cambiarse lo antes posible. Luego, mira lo que se puede arreglar con el tiempo. Si haces este ejercicio y solo encuentras dos o tres cosas que hacer, no est\u00e1s siendo objetivo. Abre los ojos y hazlo de nuevo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya sea que se est\u00e9 preparando para una nueva tienda, una mini remodelaci\u00f3n o una actualizaci\u00f3n completa del piso de ventas, no est\u00e1 solo. Si no est\u00e1 seguro de qu\u00e9 hacer primero, siempre nos complace compartir ideas y m\u00e1s trucos de dise\u00f1o de tiendas para ayudarlo a comenzar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"591\" data-attachment-id=\"5764\" data-permalink=\"https:\/\/blog.bindy.com\/es\/kb-portrait\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?fit=400%2C591&amp;ssl=1\" data-orig-size=\"400,591\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"kb-portrait\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?fit=400%2C591&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/kb-portrait.jpg?resize=400%2C591&#038;ssl=1\" alt=\"kb-retrato\" class=\"wp-image-5764\" style=\"width:154px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sobre los autores:<br><br><a href=\"https:\/\/www.kizerandbender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">KIZER Y BENDER<\/a> son colaboradores de MSNBC <em>Tu negocio<\/em>. han sido nombrados dos de <em>Las personas m\u00e1s influyentes del comercio minorista<\/em>. Como l\u00edderes globales de pensamiento minorista, figuran entre los <em>Los 40 principales influyentes minoristas omnicanal, los 100 principales influyentes minoristas,<\/em> y el <em>Los mejores expertos de la industria minorista para seguir en las redes sociales.<\/em> Su premiado <em><a href=\"http:\/\/www.retailadventuresblog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog de aventuras minoristas<\/a><\/em> figura entre los blogs importantes de comercio minorista y peque\u00f1as empresas. KIZER &amp; BENDER se desempe\u00f1an como panelistas de BrainTrust para RetailWire y son socios y presentadores del popular <em>Congreso de Minoristas Independientes.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La mercanc\u00eda se vender\u00e1 sola cuando se vea bien. Pero cuando no es as\u00ed, \u00a1incluso el mejor producto puede quedarse en sus estantes acumulando polvo! Necesita un entorno que atraiga a los clientes, los incite a pasar tiempo en la tienda y los aliente a comprar impulsivamente mientras est\u00e1n all\u00ed. Aqu\u00ed hay una lista de 4 tiendas... <a href=\"https:\/\/blog.bindy.com\/es\/4-trucos-de-diseno-de-tiendas-minoristas-que-aumentan-las-ventas\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">4 trucos de dise\u00f1o de tiendas minoristas que aumentan las ventas<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417,431564],"tags":[677173885,677174176,999575,95739,2196862,677173893,677174177],"class_list":["post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-retail-sales","tag-merchandising","tag-retail-layout","tag-retail-management","tag-retail-marketing","tag-retail-operations","tag-retail-sales","tag-store-layout"],"yoast_head":"<!-- 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Si bien todas estas son buenas ideas,\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_466589609-1.jpg?fit=1200%2C708&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=5763"}],"version-history":[{"count":23,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5763\/revisions"}],"predecessor-version":[{"id":64973,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5763\/revisions\/64973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/62896"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=5763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=5763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=5763"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}