{"id":56902,"date":"2021-11-01T07:02:56","date_gmt":"2021-11-01T12:02:56","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=56902"},"modified":"2025-08-25T07:55:48","modified_gmt":"2025-08-25T11:55:48","slug":"como-escalar-sus-operaciones-de-regional-a-nacional","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/how-to-scale-your-operations-from-regional-to-national\/","title":{"rendered":"C\u00f3mo escalar sus operaciones de regional a nacional"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Muchas empresas en crecimiento llegan a un punto en el que comienzan a superar su mercado actual. Quiz\u00e1s ya haya logrado capturar una gran cantidad de clientes en su \u00e1rea local. Tal vez su negocio regional haya crecido hasta convertirse en la mejor opci\u00f3n en su categor\u00eda. Cualquiera que sea el caso, es posible que se encuentre explorando la posibilidad de expandirse m\u00e1s all\u00e1 de su regi\u00f3n y nacionalizarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este art\u00edculo arrojar\u00e1 luz sobre las mejores pr\u00e1cticas que las empresas deben seguir al escalar sus operaciones regionales a nivel nacional. Espec\u00edficamente, discutiremos las principales consideraciones en las siguientes \u00e1reas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacidades existentes y demanda<\/li>\n\n\n\n<li>Capital y recursos<\/li>\n\n\n\n<li>Cadena de suministro y distribuci\u00f3n<\/li>\n\n\n\n<li>La gesti\u00f3n del inventario<\/li>\n\n\n\n<li>Tecnolog\u00eda<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Administraci\u00f3n de la tienda<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eche un vistazo a continuaci\u00f3n y vea c\u00f3mo puede aplicarlos en sus planes de expansi\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"existing-capabilities-and-demand\">Capacidades existentes y demanda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de establecer una tienda en otras regiones, primero debe evaluar si es capaz o no de hacerlo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"start-with-your-processes-and-policies\">Comience con sus procesos y pol\u00edticas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si ya escal\u00f3 regionalmente, es probable que tenga pol\u00edticas y procesos existentes y repetibles en sus ubicaciones regionales. Si bien contar con dichos procedimientos es un buen comienzo, se pondr\u00e1n a prueba cuando los implemente a nivel nacional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, eval\u00fae sus procesos y determine si pueden repetirse en otros estados y regiones. Tenga en cuenta las principales distinciones entre las diferentes ubicaciones. Recuerde que las leyes, los climas y las culturas variar\u00e1n de un estado a otro, y es posible que deba ajustar sus procesos para que funcionen en otras regiones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrate a un profesional local que pueda arrojar luz sobre las diferencias entre su regi\u00f3n actual y el \u00e1rea donde planea expandirse. Identifique las pol\u00edticas y los procesos que necesitan ser reelaborados o ajustados y contin\u00fae desde all\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assess-and-create-demand\">Evaluar y crear demanda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n debe evaluar la demanda del producto en otras regiones. Puede ser el proveedor de referencia en una ciudad o estado espec\u00edfico, pero esa misma demanda puede no ser tan fuerte fuera del estado. Si este es el caso, tenga un plan para generar demanda. Planifique campa\u00f1as de marketing para que pueda impulsar el conocimiento de la marca en otras regiones y acceder a nuevos mercados.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Las empresas minoristas regionales que desean expandirse a nivel nacional primero deben &quot;crear demanda para su producto o servicio fuera de su mercado regional&quot;, dice Farhan Advani, director de marketing de <a href=\"https:\/\/buyherepayhere.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compra Aqu\u00ed Paga Aqu\u00ed<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cUna vez que hay suficiente demanda, necesitan establecer una infraestructura empresarial que pueda respaldar la expansi\u00f3n a m\u00faltiples regiones. Tambi\u00e9n es importante que esta infraestructura se simplifique en su red de producci\u00f3n para garantizar que puedan entregar su producto o servicio sin sufrir ineficiencias\u201d, agrega Advani.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"capital-and-resources\">Capital y recursos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n debe asegurarse de tener suficientes recursos para respaldar su estrategia. Considere los siguientes consejos de los expertos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58787\" data-permalink=\"https:\/\/blog.bindy.com\/es\/store-operations-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gaining visibility into your sites also makes them accountable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&#038;ssl=1\" alt=\"Ganar visibilidad en sus sitios tambi\u00e9n los hace responsables\" class=\"wp-image-58787\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-21.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"determine-your-funding-sources\">Determina tus fuentes de financiaci\u00f3n<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLa financiaci\u00f3n es lo m\u00e1s importante que debe tener\u201d, dice Axel Hernborg, CEO de <a href=\"https:\/\/www.tripplo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tripplo<\/a>. \u201cEncuentre inversionistas que est\u00e9n dispuestos a invertir en su negocio para hacer realidad su visi\u00f3n\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de la financiaci\u00f3n de los inversores, existen otros m\u00e9todos para adquirir capital, incluida la obtenci\u00f3n de pr\u00e9stamos comerciales o l\u00edneas de cr\u00e9dito y el uso de fondos generados internamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego est\u00e1n las formas no tradicionales de obtener capital. Algunas empresas, por ejemplo, han utilizado el crowdfunding para respaldar sus planes de expansi\u00f3n. Cuando el restaurante Travail Kitchen &amp; Amusements necesit\u00f3 fondos para respaldar sus iniciativas de reubicaci\u00f3n y expansi\u00f3n, la empresa <a href=\"https:\/\/www.kickstarter.com\/projects\/travail\/travail-democratizing-fine-dining-in-robbinsdale-m\" target=\"_blank\" rel=\"noreferrer noopener\">recurri\u00f3 a Kickstarter<\/a> y recaud\u00f3 m\u00e1s de $255.000 de casi 1.100 patrocinadores (como se ve a continuaci\u00f3n).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/eB3zGhTqEQEcSbfu1tIVunEn9Apyz7m6Q3NkvpK_K7u40BDarPFgr3icuSMmTSRxxl2d4Ntf_10YzhczlcBMiaoERExxwAUClf5C6fWZL0sDL8yNqh4pD53Aa2f14sF253mhHa6i\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El m\u00e9todo de financiaci\u00f3n adecuado depende de su situaci\u00f3n; pero independientemente de lo que decida, aseg\u00farese de tener una buena idea de cu\u00e1nto costar\u00e1 la expansi\u00f3n y c\u00f3mo obtendr\u00e1 (y en algunos casos, recuperar) los fondos necesarios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"form-partnerships-with-other-businesses\">Formar sociedades con otras empresas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Asociarse con otras entidades tambi\u00e9n puede ser una buena opci\u00f3n, dice Yana Trihub, directora ejecutiva de <a href=\"https:\/\/keyua.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">KeyUA<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cSer\u00eda mejor si invitas a compa\u00f1eros empresarios a asociaciones comerciales para que no tengas que cargar con todo el peso sobre ti. Ser\u00e1 m\u00e1s f\u00e1cil ampliar su negocio de esta manera con m\u00e1s personas y mano de obra\u201d.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"supply-chain-and-inventory-management\">Gesti\u00f3n de inventario y cadena de suministro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gesti\u00f3n de la cadena de suministro a nivel nacional conlleva muchos m\u00e1s desaf\u00edos y complejidad, por lo que debe dise\u00f1ar cuidadosamente una estrategia que garantice que sus productos lleguen a los lugares correctos y en el momento m\u00e1s \u00f3ptimo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"map-out-your-supply-chain-and-distribution\">Planifique su cadena de suministro y distribuci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa gesti\u00f3n de la cadena de suministro es un problema com\u00fan con el que han tenido que lidiar muchas empresas minoristas, especialmente durante esta pandemia. Y si hay algo que sacar de esta experiencia, es que hay muchos aspectos en los que debe trabajar para optimizar\u201d, dice Eden Cheng, cofundador de <a href=\"https:\/\/peoplefinderfree.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buscador de personasGratis<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para tener \u00e9xito en la expansi\u00f3n a nivel nacional, literalmente tiene que planificar la gesti\u00f3n y distribuci\u00f3n de su cadena de suministro.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como dice Cheng, &quot;Esto significa evaluar cuidadosamente la ubicaci\u00f3n donde fabrica o compra, la cantidad de existencias que tiene a mano y el transporte&quot;.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, recuerde que una estrategia de cadena de suministro bien planificada es fundamental, especialmente en el entorno actual. Con muchas cadenas de suministro que enfrentan escasez y retrasos, la planificaci\u00f3n cuidadosa, junto con la agilidad, es imprescindible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tomemos, por ejemplo, Target, que reclut\u00f3 su propio buque de carga y contrat\u00f3 a miles de empleados adicionales para garantizar un flujo fluido de mercanc\u00edas a sus miles de tiendas en todo el pa\u00eds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCreo que hemos estado viendo desaf\u00edos en la cadena de suministro durante la pandemia. Ya sea que se trate de cierres en Asia o la desaceleraci\u00f3n de los puertos, los desaf\u00edos con la escasez de conductores en los Estados Unidos\u201d, dijo Brian Cornell, CEO de Target. <a href=\"https:\/\/finance.yahoo.com\/news\/target-ceo-supply-chain-bottlenecks-wont-be-resolved-overnight-153823159.html\" target=\"_blank\" rel=\"noreferrer noopener\">dijo durante la Cumbre de todos los mercados de Yahoo Finance<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cActualmente estamos contratando a 30 000 miembros adicionales del equipo en nuestro sistema de cadena de suministro. Creo que esto va a llevar bastante tiempo resolverlo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-attachment-id=\"61318\" data-permalink=\"https:\/\/blog.bindy.com\/es\/how-to-scale-your-operations-from-regional-to-national\/aerialviewcontainercargoshipimportexportcommercebusinesstrade\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=1920%2C1078&amp;ssl=1\" data-orig-size=\"1920,1078\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2018 Avigator Fortuner\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Aerial,View,Container,Cargo,Ship,,Import,Export,Commerce,Business,Trade\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?fit=700%2C393&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&#038;ssl=1\" alt=\"\" class=\"wp-image-61318\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2048%2C1150&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=1200%2C674&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=700%2C393&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=2000%2C1123&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?resize=712%2C400&amp;ssl=1 712w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/shutterstock_784765822.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9dito de la imagen: Shutterstock<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-vendors-with-national-capabilities\">Traer proveedores con capacidades nacionales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, no todas las empresas pueden ser como Target y alquilar su propio buque de carga. Aqu\u00ed es donde entrar\u00e1 en juego tener los proveedores adecuados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que se expande, debe asegurarse de que los proveedores que respaldan su cadena de suministro y distribuci\u00f3n tambi\u00e9n tengan la capacidad de volverse nacionales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al almacenar o transportar mercanc\u00edas, por ejemplo, es ideal asociarse con proveedores que tengan flotas e instalaciones en todo el pa\u00eds en lugar de trabajar con una empresa que tiene una presencia nacional limitada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si lo hace, har\u00e1 que el traslado de productos entre ubicaciones sea m\u00e1s r\u00e1pido y rentable, allanando el camino para ubicaciones bien surtidas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-and-localize-your-inventory\">Optimice y localice su inventario<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expandirse a nivel nacional no se trata solo de llevar m\u00e1s productos; tambi\u00e9n debe considerar qu\u00e9 art\u00edculos almacenar y d\u00f3nde.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cUno de los aspectos m\u00e1s importantes del crecimiento de su negocio minorista es tener en cuenta la necesidad de aumentar el inventario\u201d, comenta Alex Williams, director financiero de <a href=\"https:\/\/www.findthisbest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Encuentra esto mejor<\/a>. \u201cLa distribuci\u00f3n del inventario de acuerdo con las ventas y la demanda en cada regi\u00f3n tambi\u00e9n debe tenerse en cuenta al expandir su negocio\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Christian Velitchkov, cofundador de <a href=\"https:\/\/twiz.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twiz LLC<\/a>, se hace eco de esto y agrega que los minoristas deben esforzarse por localizar sus ofertas.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPara expandirse a nivel nacional, una de las cosas m\u00e1s importantes que debe tener en cuenta una tienda minorista es que deber\u00e1 satisfacer las necesidades del mercado minorista local. La misma cartera de productos que funciona en su ciudad natal, puede no funcionar en otro estado o incluso en otra ciudad\u201d, dice Velitchkov.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56897\" data-permalink=\"https:\/\/blog.bindy.com\/es\/warehouse_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"warehouse_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56897\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/warehouse_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology\">Tecnolog\u00eda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sus necesidades tecnol\u00f3gicas tambi\u00e9n tendr\u00e1n que crecer junto con su negocio. Aseg\u00farese de que su pila tecnol\u00f3gica est\u00e9 configurada para el \u00e9xito siguiendo estos pasos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-tech-solutions-with-scale-in-mind\">Elija soluciones tecnol\u00f3gicas teniendo en cuenta la escala<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice plataformas tecnol\u00f3gicas que puedan escalar con usted. Evite las soluciones inflexibles o engorrosas (como la mayor\u00eda del software local) y, en su lugar, opte por sistemas basados en la nube que faciliten la adici\u00f3n de m\u00e1s usuarios, cuentas o ubicaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"integrate-your-solutions\">Integra tus soluciones<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que sus operaciones se vuelven m\u00e1s complejas, es cada vez m\u00e1s importante que integre los diversos sistemas que est\u00e1 utilizando.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Como Olivia Tan, cofundadora de <a href=\"https:\/\/cocofax.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CocoFax<\/a>, se\u00f1ala: \u201cLas empresas de hoy en d\u00eda no funcionan con un solo sistema; pueden tener una docena o m\u00e1s de sistemas. Si esos sistemas no funcionan juntos, crean silos, que a su vez multiplican los problemas de comunicaci\u00f3n y gesti\u00f3n a medida que crece su empresa\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso es tan importante asegurarse de que sus soluciones puedan \u201chablar\u201d entre s\u00ed. Adopte aplicaciones de software que se integren con las otras herramientas que est\u00e1 utilizando, ya sea a trav\u00e9s de integraciones nativas o una API abierta. Esto garantiza un flujo de datos fluido de una soluci\u00f3n a la siguiente, por lo que puede reducir el trabajo manual, los errores humanos y las ineficiencias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing\">Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing, espec\u00edficamente el marketing digital, es una parte esencial de cualquier expansi\u00f3n nacional, por lo que los expertos recomiendan aumentar su presencia en l\u00ednea a medida que se expande.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"invest-in-seo-and-online-advertising\">Invierte en SEO y publicidad online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas empresas deben cambiar la forma en que comercializan los productos despu\u00e9s de expandirse a nivel nacional, particularmente en el \u00e1mbito de la publicidad en l\u00ednea y el SEO\u201d, comenta Business Growth Strategist. <a href=\"https:\/\/dannyveiga.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danny Viega<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Contin\u00faa: \u201cEl marketing digital moderno es extremadamente granular, algo que todas las empresas deber\u00edan aprovechar cuando buscan expandirse a nuevos mercados. Esto significa crear p\u00e1ginas \u00fanicas para cada mercado local (estado o ciudad), elaborar anuncios adaptados geogr\u00e1ficamente, alterar los precios para adaptarse a los impuestos estatales e invertir m\u00e1s en ubicaciones que muestren altos niveles de demanda\u201d.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"store-management\">Administraci\u00f3n de la tienda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de la administraci\u00f3n de tiendas a nivel nacional, los siguientes consejos lo ayudar\u00e1n a mantener operaciones fluidas en todas sus ubicaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bring-in-the-right-district-managers\">Traiga a los gerentes de distrito correctos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/blog.bindy.com\/es\/como-convertirse-en-gerente-de-distrito-y-que-se-necesita-para-tener-exito-en-el-puesto\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerente de distrito<\/a> \u2014es decir, alguien contratado para supervisar las tiendas minoristas dentro de un \u00e1rea o distrito determinado\u2014 desempe\u00f1ar\u00e1 un papel clave en su expansi\u00f3n. Como tal, es importante contratar a las personas adecuadas para administrar varios distritos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de la estructura de su equipo existente, puede optar por promover a las personas desde adentro. Esto le da la ventaja de contar con personas que ya est\u00e1n familiarizadas con su forma de operar. Solo aseg\u00farese de que estos miembros del equipo est\u00e9n dispuestos a viajar o mudarse a las \u00e1reas donde se instalar\u00e1.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternativamente, la contrataci\u00f3n externa puede ser una mejor opci\u00f3n si est\u00e1 buscando a alguien con ideas nuevas o si necesita personas que tengan experiencia localizada o regional.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audit-your-locations-regularly\">Audita tus ubicaciones regularmente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Independientemente de su estrategia de contrataci\u00f3n, aseg\u00farese de que sus gerentes de distrito auditen regularmente sus ubicaciones. Es imprescindible que realicen visitas e inspecciones en la tienda para garantizar que todas las pautas y procesos de su marca se lleven a cabo correctamente.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/es\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puede facilitar esta tarea utilizando una soluci\u00f3n de auditor\u00eda minorista como Bindy. Bindy ofrece herramientas s\u00f3lidas para ayudar en las inspecciones de tiendas, la comunicaci\u00f3n, la gesti\u00f3n de tareas y m\u00e1s. La informaci\u00f3n y las herramientas importantes, como listas de verificaci\u00f3n, tareas, conversaciones y elementos de acci\u00f3n, se guardan en una sola plataforma, lo que simplifica la forma en que realiza auditor\u00edas e inspecciones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;Es experta en ventas minoristas, estratega de contenido B2B y LinkedIn TopVoice. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y brindar un mejor servicio a los clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Muchas empresas en crecimiento llegan a un punto en el que comienzan a superar su mercado actual. Quiz\u00e1s ya haya logrado capturar una gran cantidad de clientes en su \u00e1rea local. Tal vez su negocio regional haya crecido hasta convertirse en la mejor opci\u00f3n en su categor\u00eda. Sea cual sea el caso, es posible que te encuentres explorando la posibilidad de ampliar... <a href=\"https:\/\/blog.bindy.com\/es\/how-to-scale-your-operations-from-regional-to-national\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">C\u00f3mo escalar sus operaciones de regional a nacional<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":9413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[999575,2196862,20386393],"class_list":["post-56902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-management","tag-retail-operations","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Scale Your Operations from Regional to National<\/title>\n<meta name=\"description\" content=\"How to scale your operations from regional to national. If you are looking to grow your retail concept, read this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/como-escalar-sus-operaciones-de-regional-a-nacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Scale Your Operations from Regional to National\" \/>\n<meta property=\"og:description\" content=\"How to scale your operations from regional to national. 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