{"id":53835,"date":"2021-10-26T15:16:26","date_gmt":"2021-10-26T20:16:26","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=53835"},"modified":"2025-09-05T08:56:15","modified_gmt":"2025-09-05T12:56:15","slug":"como-auditar-sus-tiendas-minoristas-de-cerveza-y-vino","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/how-to-audit-your-beer-and-wine-retail-stores\/","title":{"rendered":"C\u00f3mo auditar sus tiendas minoristas de cerveza y vino"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A pesar de ser una categor\u00eda madura, el mercado de bebidas alcoh\u00f3licas sigue creciendo. Los analistas pronostican un <a href=\"https:\/\/www.alliedmarketresearch.com\/alcoholic-beverages-market\" target=\"_blank\" rel=\"noreferrer noopener\">CAGR de 2,2% de 2022 a 2031<\/a>, un desempe\u00f1o impulsado por un aumento en los consumidores adultos j\u00f3venes y un aumento en el ingreso disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es una gran noticia para los minoristas especializados en cerveza, vino y licores. Sin embargo, es importante recordar que la industria est\u00e1 fuertemente regulada, lo que significa que enfrenta m\u00e1s desaf\u00edos para garantizar el cumplimiento. Si administra tiendas que venden bebidas alcoh\u00f3licas, debe controlarlas realizando <a href=\"https:\/\/blog.bindy.com\/es\/que-es-una-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditor\u00edas minoristas<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso es exactamente de lo que se trata esta publicaci\u00f3n. A continuaci\u00f3n, lo guiaremos a trav\u00e9s de las \u00e1reas a las que debe prestar atenci\u00f3n al auditar su tienda minorista de cerveza, vino o licores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empecemos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"check-the-store-s-licenses-and-permits\">Consulta las licencias y permisos de la tienda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se requieren diferentes licencias para vender alcohol, y las correctas dependen del tipo de tienda y bebida que se vende.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas licencias solo cubren las ventas de cerveza y vino, lo que significa que las tiendas que venden licores y licores deben obtener una licencia diferente. Los detalles diferir\u00e1n de una ubicaci\u00f3n a otra, por lo que los auditores deben conocer bien las normas y los requisitos locales de cada tienda.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/es\/how-to-protect-the-brand-with-site-visits\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En todo caso, las personas que realicen la auditor\u00eda deber\u00e1n comprobar lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La tienda tiene las licencias y permisos apropiados para todas las bebidas alcoh\u00f3licas que se venden.<\/li>\n\n\n\n<li>Las licencias y permisos del minorista est\u00e1n al d\u00eda.&nbsp;<\/li>\n\n\n\n<li>Las licencias y permisos se muestran claramente cuando sea necesario<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-the-store-complies-with-laws-against-selling-to-minors\">Asegurarse de que la tienda cumpla con las leyes contra la venta a menores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los minoristas tienen prohibido vender bebidas alcoh\u00f3licas a menores, por lo que su auditor\u00eda debe determinar si esto se aplica o no. Considere agregar lo siguiente a su lista de verificaci\u00f3n de auditor\u00eda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los empleados siempre solicitan una forma de identificaci\u00f3n de las personas que pueden considerarse menores de edad.<\/li>\n\n\n\n<li>Los empleados se niegan a vender alcohol a personas que obviamente est\u00e1n intoxicadas<\/li>\n\n\n\n<li>Los empleados tienen una l\u00ednea de visi\u00f3n despejada hacia las \u00e1reas que contienen bebidas alcoh\u00f3licas para evitar su uso por parte de menores y otras personas prohibidas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que desee considerar solicitar la ayuda de otro miembro del equipo o de un tercero para verificar si el personal de la tienda solicita o no su identificaci\u00f3n. Esta persona debe parecer relativamente joven e intentar comprar una bebida alcoh\u00f3lica. A continuaci\u00f3n, deber\u00e1 tomar nota de si la persona que est\u00e1 detr\u00e1s del mostrador verifica o no su edad y le pide su identificaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/alcohol_works_here_800.png?w=700&#038;ssl=1\" alt=\"Inspecciones de licorer\u00edas\" class=\"wp-image-10657\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pay-attention-to-the-signage-displayed-at-the-location\">Preste atenci\u00f3n a la se\u00f1alizaci\u00f3n que se muestra en el lugar.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de las leyes estatales y locales de la tienda, es posible que deban exhibir carteles relacionados con la venta de bebidas alcoh\u00f3licas. Algunos estados requieren que los minoristas publiquen letreros que proh\u00edban merodear y abrir envases de bebidas alcoh\u00f3licas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los letreros que publicitan y comercializan bebidas alcoh\u00f3licas tambi\u00e9n est\u00e1n fuertemente regulados. Por ejemplo, California impone l\u00edmites a la cantidad de espacio que se puede usar para anunciar cerveza y vino. Seg\u00fan el estado <a href=\"https:\/\/www.abc.ca.gov\/education\/merchant-education\/on-sale-licensee-informational-guide\/signage-requirements-and-ideas-for-retail-licensees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitio web de control de bebidas alcoh\u00f3licas (ABC)<\/a>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>No m\u00e1s de 33% de los pies cuadrados de las ventanas y puertas transparentes pueden tener publicidad o letreros de cualquier tipo. La se\u00f1alizaci\u00f3n se colocar\u00e1 de modo que el personal encargado de hacer cumplir la ley tenga una vista clara y sin obstrucciones del interior de la tienda desde el exterior. Esto incluye \u00e1reas donde se encuentra la caja registradora.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ese fin, los inspectores deben asegurarse de que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La cantidad de se\u00f1alizaci\u00f3n y ubicaci\u00f3n cumplen con todas las regulaciones gubernamentales.<\/li>\n\n\n\n<li>El contenido de la se\u00f1alizaci\u00f3n de bebidas alcoh\u00f3licas de la tienda cumple con todas las regulaciones gubernamentales.<\/li>\n\n\n\n<li>Las declaraciones hechas en la se\u00f1alizaci\u00f3n son consistentes con las etiquetas de productos aprobadas<\/li>\n\n\n\n<li>Las declaraciones relacionadas con la salud se muestran siempre que sea necesario<\/li>\n\n\n\n<li>No declaraciones falsas o enga\u00f1osas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las anteriores son solo algunas de las cosas que debe incluir en su lista de verificaci\u00f3n de auditor\u00eda. Dependiendo de su tienda, puede haber cosas que deban agregarse a su lista.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-record-keeping-practices\">Auditar las pr\u00e1cticas de mantenimiento de registros de la tienda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existen regulaciones estrictas sobre el mantenimiento de registros si es una tienda minorista de cerveza, vino o licores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ttb.gov\/laws-regulations-and-public-guidance\/liquor-laws-regulations-retail-dealers\" target=\"_blank\" rel=\"noreferrer noopener\">La Oficina de Impuestos y Comercio de Alcohol y Tabaco<\/a> requiere que los minoristas mantengan registros que muestren todos los detalles relacionados con las bebidas alcoh\u00f3licas recibidas en los locales. Por eso, cuando est\u00e9 auditando sus tiendas, aseg\u00farese de que se cumpla lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El minorista tiene un libro de registro que muestra la fecha y la cantidad de todas las bebidas alcoh\u00f3licas recibidas<\/li>\n\n\n\n<li>Los registros tambi\u00e9n muestran de qui\u00e9n se recibieron los bienes.<\/li>\n\n\n\n<li>Las facturas y facturas de toda la cerveza, el vino y los licores destilados deben mantenerse archivados.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los minoristas que venden m\u00e1s de 20 galones de licores, cerveza o vinos a la misma persona al mismo tiempo deben documentar la venta, con detalles muy espec\u00edficos, que incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La fecha de la venta<\/li>\n\n\n\n<li>El nombre y la direcci\u00f3n del cliente.<\/li>\n\n\n\n<li>Los tipos de licores que compraron y sus respectivas cantidades.<\/li>\n\n\n\n<li>El n\u00famero de serie de las cajas llenas de bebidas espirituosas incluidas en la venta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante que los inspectores sean meticulosos al verificar estas cosas, ya que los minoristas que no cumplan con estos requisitos de mantenimiento de registros pueden enfrentar multas elevadas y tiempo en la c\u00e1rcel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"evaluate-the-store-s-merchandising\">Evaluar el merchandising de la tienda.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La comercializaci\u00f3n es un aspecto importante del funcionamiento de una tienda de cerveza, vino o licor. Como tal, los inspectores deben prestar atenci\u00f3n a las exhibiciones y promociones de la tienda tomando nota de lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los refrigeradores y estantes est\u00e1n bien abastecidos con mercanc\u00eda y cumplen con el planograma<\/li>\n\n\n\n<li>Las etiquetas de las botellas y cajas est\u00e1n hacia afuera y claramente visibles para los clientes.<\/li>\n\n\n\n<li>Las exhibiciones y arreglos de productos se adhieren a todos los acuerdos con los proveedores<\/li>\n\n\n\n<li>Los art\u00edculos tienen el precio correcto<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"62322\" data-permalink=\"https:\/\/blog.bindy.com\/es\/franchise-vs-corporate-6-things-you-need-to-know\/shutterstock_774151228\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=1920%2C1281&amp;ssl=1\" data-orig-size=\"1920,1281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_774151228\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228-1024x683.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-62322\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=1200%2C801&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_774151228.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde, la mayor\u00eda de los consumidores son muy visuales. La forma en que exhibe las botellas y los estuches puede hacer o deshacer las ventas de la tienda, por lo que es importante asegurarse de que sus esfuerzos de comercializaci\u00f3n sean los adecuados.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audit-the-store-s-sampling-initiatives\">Auditar las iniciativas de muestreo de la tienda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El muestreo es una t\u00e1ctica popular en la industria de alimentos y bebidas, y por una buena raz\u00f3n: se ha demostrado que aumenta las ventas. <a href=\"https:\/\/www.fooddive.com\/news\/from-snack-bars-to-beer-cpgs-rethink-the-art-of-sampling-in-a-post-covid-w\/603530\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los datos de la industria muestran<\/a> que los clientes que probaron productos ten\u00edan 11% m\u00e1s probabilidades de comprar ese producto nuevamente dentro de un per\u00edodo de 20 semanas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/es\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La buena noticia es que muchas tiendas de cerveza, vino y licores pueden ofrecer muestras de productos, siempre que cumplan con las normas locales. Al auditar las pr\u00e1cticas de muestreo de la tienda, aseg\u00farese de verificar que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los clientes son cardados antes de recibir muestras.<\/li>\n\n\n\n<li>Las degustaciones se llevan a cabo entre los marcos de tiempo permitidos (por ejemplo, de 10 a. m. a 9 p. m.)<\/li>\n\n\n\n<li>La tienda se adhiere a los l\u00edmites de tama\u00f1o de muestra y cantidades (la cerveza, el vino y las bebidas espirituosas suelen tener diferentes l\u00edmites, seg\u00fan su estado)<\/li>\n\n\n\n<li>Las degustaciones son realizadas \u00fanicamente por miembros del personal autorizados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"see-to-it-that-loss-prevention-practices-are-implemented\">Asegurarse de que se implementen pr\u00e1cticas de prevenci\u00f3n de p\u00e9rdidas.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El alcohol est\u00e1 entre los <a href=\"https:\/\/www.businesswire.com\/news\/home\/20151104005088\/en\/Latest-Global-Retail-Theft-Barometer-Study-Finds-U.S.-Retail-Shrink-Up\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculos m\u00e1s com\u00fanmente robados en tiendas minoristas<\/a>, raz\u00f3n por la cual las tiendas de cerveza, vino y licores deben tener en mente la prevenci\u00f3n de p\u00e9rdidas. Adem\u00e1s del mantenimiento b\u00e1sico de la tienda, invertir en herramientas como etiquetas de botellas, etiquetas de seguridad, gabinetes cerrados y c\u00e1maras puede ayudar a mitigar el robo en tiendas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al realizar una auditor\u00eda, aseg\u00farese de inspeccionar lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cualquier c\u00e1mara en las instalaciones funciona correctamente.<\/li>\n\n\n\n<li>Las etiquetas o etiquetas de seguridad se adjuntan a los productos.<\/li>\n\n\n\n<li>El stock de gama alta est\u00e1 bajo llave<\/li>\n\n\n\n<li>El sistema de alarma de la tienda es funcional.<\/li>\n\n\n\n<li>El personal de la tienda est\u00e1 capacitado en todos los procedimientos de seguridad.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El local esta bien iluminado<\/li>\n\n\n\n<li>Las puertas y ventanas est\u00e1n en buenas condiciones.<\/li>\n\n\n\n<li>Los c\u00f3digos de seguridad se cambian a intervalos regulares<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se necesita tiempo para inspeccionar estos diferentes componentes de seguridad, pero hacerlo contribuir\u00e1 en gran medida a minimizar el robo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58788\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-statment-ads_top-secret-button-ad-1080x1080-23\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Many losses are preventable! Reduce errors and make sites accountable.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&#038;ssl=1\" alt=\"\u00a1Muchas p\u00e9rdidas son prevenibles! Reduzca los errores y haga que los sitios sean responsables.\" class=\"wp-image-58788\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-23.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Ultimas palabras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vender cerveza, vino y licores puede ser incre\u00edblemente rentable. Sin embargo, tambi\u00e9n debe asegurarse de que sus tiendas cumplan con 100% con todas las regulaciones. Restablecer una licencia o permiso revocado cuesta tiempo y dinero, sin mencionar muchos dolores de cabeza. Afortunadamente, con las pr\u00e1cticas de auditor\u00eda adecuadas, puede evitar todo eso y seguir vendiendo bebidas alcoh\u00f3licas sin problemas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;Es experta en ventas minoristas, estratega de contenido B2B y LinkedIn TopVoice. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y brindar un mejor servicio a los clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>A pesar de ser una categor\u00eda madura, el mercado de bebidas alcoh\u00f3licas sigue creciendo. Los analistas pronostican una CAGR de 2,2% de 2022 a 2031, un desempe\u00f1o impulsado por un aumento de los consumidores adultos j\u00f3venes y un aumento de los ingresos disponibles. Esta es una gran noticia para los minoristas especializados en cerveza, vino y bebidas espirituosas. Sin embargo, es importante\u2026 <a href=\"https:\/\/blog.bindy.com\/es\/how-to-audit-your-beer-and-wine-retail-stores\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">C\u00f3mo auditar sus tiendas minoristas de cerveza y vino<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174189],"tags":[677173898,2196862,677173891,20386393],"class_list":["post-53835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-beer-spirits","tag-retail-audit","tag-retail-operations","tag-retail-trends","tag-store-execution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Audit Your Beer and Wine Retail Stores<\/title>\n<meta name=\"description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/como-auditar-sus-tiendas-minoristas-de-cerveza-y-vino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Audit Your Beer and Wine Retail Stores\" \/>\n<meta property=\"og:description\" content=\"As the alcoholic beverage industry grows, it\u2019s important to remember that it is heavily regulated and requires regular audits for compliance.\" 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La auditor\u00eda utiliza el comercio minorista...","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/53835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=53835"}],"version-history":[{"count":21,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/53835\/revisions"}],"predecessor-version":[{"id":66318,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/53835\/revisions\/66318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/62901"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=53835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=53835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=53835"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}