{"id":5167,"date":"2021-10-26T15:16:01","date_gmt":"2021-10-26T20:16:01","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5167"},"modified":"2025-09-05T08:34:10","modified_gmt":"2025-09-05T12:34:10","slug":"ideas-de-merchandising-minorista-para-farmacias","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/retail-merchandising-ideas-for-pharmacies\/","title":{"rendered":"Ideas de comercializaci\u00f3n minorista para farmacias"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cumplir con altos est\u00e1ndares para la salud y la seguridad de los pacientes es el enfoque m\u00e1s importante para las farmacias. Sin embargo, para continuar brindando la atenci\u00f3n que esperan los pacientes, las farmacias tambi\u00e9n deben ser tiendas minoristas exitosas. El merchandising no puede pasarse por alto. \u00bfC\u00f3mo pueden las farmacias impulsar la lealtad a la marca y las ventas si el espacio minorista est\u00e1 mal comercializado, desorganizado o poco atractivo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, algunos consejos para mejorar el merchandising de farmacia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-exterior\">D\u00e9 la impresi\u00f3n correcta: exterior<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se forma una impresi\u00f3n incluso antes de que el cliente entre en la tienda. Farmacia del Reino Unido <a href=\"http:\/\/www.warman-freed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warman-Freed<\/a> decidi\u00f3 reenfocar su exterior y escaparate para apoyar las iniciativas internas. Ellos compartieron&nbsp;<a href=\"https:\/\/www.p3pharmacy.co.uk\/merchandising-made-easy\" target=\"_blank\" rel=\"noopener noreferrer\">estos est\u00e1ndares<\/a> para ayudar a crear ventanas visualmente atractivas que atraigan el tr\u00e1fico peatonal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elija un solo tema o mensaje y use im\u00e1genes grandes y llamativas que se entiendan desde la distancia.<\/li>\n\n\n\n<li>Cree un calendario de mercadeo para ayudar a informar los temas que se relacionan con los eventos nacionales de concientizaci\u00f3n sobre la salud y las necesidades de s\u00edntomas estacionales.<\/li>\n\n\n\n<li>Tenga una llamada a la acci\u00f3n clara que invite a los clientes a entrar y acceder al producto o servicio que se ofrece.<\/li>\n\n\n\n<li>Evite el desorden y mantenga sus escaparates simples y ordenados.<\/li>\n\n\n\n<li>Busque comentarios de personas en diferentes departamentos para calibrar sus escaparates.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" data-attachment-id=\"5203\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_509881411\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=1920%2C1440&amp;ssl=1\" data-orig-size=\"1920,1440\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_509881411\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?fit=700%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_509881411.jpg?resize=700%2C525&#038;ssl=1\" alt=\"obturador_509881411\" class=\"wp-image-5203\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"make-the-right-impression-interior\">D\u00e9 la impresi\u00f3n correcta: interior<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, algunos minoristas farmac\u00e9uticos han hecho un cambio radical de formatos de tienda est\u00e9riles o tradicionales a un formato m\u00e1s &quot;boutique&quot;. Marcas como <a href=\"http:\/\/www.cedrapharmacy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farmacia Cedro<\/a> en Nueva York han comisariado un espacio \u00fanico que destaca sus valores fundamentales de bienestar y personalizaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"5204\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_1044489397\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1044489397\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1044489397.jpg?resize=700%2C467&#038;ssl=1\" alt=\"obturador_1044489397\" class=\"wp-image-5204\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gabe Trahan, director s\u00e9nior de operaciones de tiendas y marketing de la Asociaci\u00f3n Nacional de Farmac\u00e9uticos Comunitarios comparti\u00f3 algunos de los mayores errores de comercializaci\u00f3n que sinti\u00f3 que las farmacias estaban cometiendo en un <a href=\"https:\/\/www.youtube.com\/watch?v=Qty6ve6naow\" target=\"_blank\" rel=\"noopener noreferrer\">entrevista con NCPA en l\u00ednea.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00a1Luce vivo y pr\u00f3spero! Usted no har\u00eda negocios con un banco que parece que est\u00e1 pasando apuros y un cliente no elegir\u00eda una farmacia que parece atrapada en el tiempo y que apenas aguanta. \u2013 Gabe Trahan<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No descuides el frente de la tienda. Designe a una persona para que sea responsable de la presentaci\u00f3n de esta \u00e1rea si puede.<\/li>\n\n\n\n<li>Coloque los productos m\u00e1s vendidos y las principales marcas a la altura de los ojos para ayudar a los clientes a navegar por la categor\u00eda.<\/li>\n\n\n\n<li>La presentaci\u00f3n debe ser clara y organizada, con un flujo de categor\u00edas significativo en toda la tienda.<\/li>\n\n\n\n<li>Evite un interior de aspecto anticuado. Reinventar un espacio puede ser tan f\u00e1cil como actualizar algunos accesorios y el color de pintura principal.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/es\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"focus-on-seasonality\">Centrarse en la estacionalidad<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usar las estaciones para guiar el enfoque de su producto es una excelente manera de utilizar la comercializaci\u00f3n para lograr el m\u00e1ximo impacto. Tome la temporada de resfriados y alergias, por ejemplo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" data-attachment-id=\"5205\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_1179603328\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1179603328\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?fit=700%2C394&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/12\/shutterstock_1179603328.jpg?resize=700%2C394&#038;ssl=1\" alt=\"obturador_1179603328\" class=\"wp-image-5205\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mire por d\u00f3nde caminan primero los clientes al entrar a su Farmacia. \u00bfHay un patr\u00f3n perceptible en las \u00e1reas a las que van primero? Maximice los estantes o las mesas alrededor de estas zonas con una variedad enfocada de art\u00edculos espec\u00edficos de la temporada.<\/li>\n\n\n\n<li>Las pantallas frontales y laterales deben resaltar los productos m\u00e1s relevantes o populares que los clientes buscar\u00e1n.<\/li>\n\n\n\n<li>Mercanc\u00eda de gran formato y marcas populares a la izquierda a la altura de los ojos. El cliente escanear\u00e1 los estantes como lo hace cuando lee, de izquierda a derecha.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising\">Comercializaci\u00f3n cruzada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mezclar diferentes categor\u00edas es una gran oportunidad para interesar a un cliente en elegir otro SKU adem\u00e1s del que vino a buscar. La comercializaci\u00f3n cruzada tambi\u00e9n ahorra tiempo a los clientes al navegar por m\u00faltiples pasillos. \u00a1Una experiencia positiva significa un cliente que regresa!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cree un espacio designado que se actualice con frecuencia con nuevos productos para que los clientes puedan esperar encontrar nuevos art\u00edculos all\u00ed.<\/li>\n\n\n\n<li>El doble representa un producto en otra \u00e1rea con art\u00edculos complementarios para promover la venta.<\/li>\n\n\n\n<li>Empareje art\u00edculos que a menudo se compran juntos en peque\u00f1os grupos intencionales en mesas o exhibidores emergentes. Pa\u00f1uelos y desinfectante para manos junto con medicamentos para el resfriado y la gripe, por ejemplo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"56953\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-banner-ads-with-iph13_linkedin-1-copie-16-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 16-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-56953\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"know-your-customer-demographic\">Conozca la demograf\u00eda de su cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1l es el grupo de edad y el estilo de vida de sus clientes m\u00e1s frecuentes? \u00bfAtiende a menudo a un grupo demogr\u00e1fico de mayor edad que requiere recetas, familias que necesitan productos para el hogar o millennials que buscan art\u00edculos esenciales?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tiene sentido ofrecer una variedad de SKU diferentes para el cuidado del beb\u00e9 si sus principales clientes no son familias j\u00f3venes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tome nota de los productos de venta r\u00e1pida y lenta para su tienda y vea c\u00f3mo puede editar el surtido de SKU para impactar el rendimiento de la categor\u00eda.<\/li>\n\n\n\n<li>Mida la cantidad de tiempo que un producto permanece en su estante. Si sus clientes no muestran inter\u00e9s, ordene su surtido elimin\u00e1ndolo.<\/li>\n\n\n\n<li>No tenga miedo de sustituir el producto dentro y fuera de las categor\u00edas para ver qu\u00e9 resuena m\u00e1s entre los clientes de su \u00e1rea.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"less-is-more\">Menos es m\u00e1s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una farmacia con exceso de existencias puede parecer desordenada y dif\u00edcil de navegar. Debe ser f\u00e1cil para un cliente entrar, identificar d\u00f3nde debe ir y recoger el art\u00edculo que busca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerente de servicios minoristas de Numark Pharmacy <a href=\"https:\/\/www.pharmaceutical-journal.com\/news-and-analysis\/good-merchandising-basic-tips-for-success\/10006860.article\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Voyse recomienda<\/a>;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Lo principal es tener los productos correctos en los lugares correctos. Un error com\u00fan es tratar de meter demasiadas existencias en un \u00e1rea. Esto puede llevar a que los productos se deslicen detr\u00e1s de otros productos o est\u00e9n de frente al cliente, lo que puede dificultar que el cliente encuentre lo que est\u00e1 buscando. Los l\u00edderes de marca pueden garantizar que se muestren dos o tres del mismo producto en una fila.<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las categor\u00edas y subcategor\u00edas deben tener sentido y fluir entre s\u00ed de forma intuitiva.<\/li>\n\n\n\n<li>Utilice el \u00e1rea de pago y el espacio del mostrador para productos de impulso como revistas, bebidas y dulces; pero trate de mantener las pantallas editadas y simples.<\/li>\n\n\n\n<li>Reducir el desorden disminuye la fatiga de la decisi\u00f3n y puede ayudar a un cliente a decidirse a realizar una compra. Seleccione elementos en \u00e1reas resaltadas como mesas y pantallas emergentes para no abrumar a los clientes con opciones.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene mejores pr\u00e1cticas adicionales que sigue al comercializar su espacio de farmacia? \u00a1Nos encantar\u00eda saber de ellos en los comentarios!<\/p>","protected":false},"excerpt":{"rendered":"<p>Cumplir con altos est\u00e1ndares para la salud y la seguridad de los pacientes es el enfoque m\u00e1s importante para las farmacias. Sin embargo, para continuar brindando la atenci\u00f3n que esperan los pacientes, las farmacias tambi\u00e9n deben ser tiendas minoristas exitosas. El merchandising no puede pasarse por alto. \u00bfC\u00f3mo pueden las farmacias impulsar la lealtad a la marca y las ventas si el espacio minorista est\u00e1 mal comercializado, desorganizado o poco atractivo? Abajo, \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/retail-merchandising-ideas-for-pharmacies\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Ideas de comercializaci\u00f3n minorista para farmacias<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715],"tags":[677173885,677173886,142765],"class_list":["post-5167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","tag-merchandising","tag-pharmacy","tag-retail-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Merchandising Ideas for Pharmacies<\/title>\n<meta name=\"description\" content=\"To continue delivering the care patients expect, pharmacies must also be successful retail stores. 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Un\u2026","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/AdobeStock_76049842.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3752,"url":"https:\/\/blog.bindy.com\/es\/pharmacy-inspection-checklist\/","url_meta":{"origin":5167,"position":2},"title":"\u2714\ufe0f Lista de verificaci\u00f3n de inspecci\u00f3n de farmacia","author":"Bindy","date":"octubre 26, 2022","format":false,"excerpt":"Una Lista de Verificaci\u00f3n de Inspecci\u00f3n de Farmacias ayuda a garantizar que las tiendas cuenten con los sistemas adecuados para cumplir con las regulaciones y las normas de salud y seguridad. Parte de la informaci\u00f3n a continuaci\u00f3n proviene de la oficina del profesional del estado de Nueva York y se incluye aqu\u00ed en caso de que se traslade o elimine.","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/shutterstock_390599908.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3801,"url":"https:\/\/blog.bindy.com\/es\/pharmacy-industry-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5167,"position":3},"title":"Industria farmac\u00e9utica: hechos interesantes y tendencias emergentes","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"A trav\u00e9s de nuestra actividad y nuestra investigaci\u00f3n, hemos recopilado informaci\u00f3n relevante sobre la industria farmac\u00e9utica minorista, su direcci\u00f3n y las tendencias emergentes. Si bien nuestra investigaci\u00f3n se centr\u00f3 en Norteam\u00e9rica, consideramos que estas tendencias emergentes en el sector farmac\u00e9utico ser\u00edan de inter\u00e9s para nuestros clientes y lectores en todo el mundo.","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"Smiling pharmacist - emerging pharmacy trends","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_245562844.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/es\/who-benefits-from-retail-audits\/","url_meta":{"origin":5167,"position":4},"title":"\u2b50 \u00bfQui\u00e9n se beneficia de las auditor\u00edas del sector minorista y hotelero?","author":"Bindy","date":"septiembre 20, 2023","format":false,"excerpt":"Se sabe que las auditor\u00edas de tiendas minoristas, las auditor\u00edas hoteleras y las inspecciones de instalaciones protegen la marca, impulsan los est\u00e1ndares de marca, aumentan la satisfacci\u00f3n del cliente y mitigan los riesgos en establecimientos minoristas y hoteleros con m\u00faltiples unidades. Dicho esto, \u00bfc\u00f3mo le beneficiar\u00e1n exactamente las auditor\u00edas de tiendas minoristas? Estos son algunos de los beneficios que puede esperar de visitar regularmente y\u2026","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/es\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5167,"position":5},"title":"\u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? 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