{"id":5053,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5053"},"modified":"2024-11-29T10:25:38","modified_gmt":"2024-11-29T15:25:38","slug":"como-atraer-clientes-fuera-de-linea-y-hacia-sus-tiendas-durante-la-temporada-navidena","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/how-to-get-customers-offline-and-into-your-stores-this-holiday-season\/","title":{"rendered":"C\u00f3mo atraer clientes fuera de l\u00ednea y hacia sus tiendas durante la temporada navide\u00f1a"},"content":{"rendered":"

El 19 por ciento de las ventas anuales de los minoristas se realizan durante los dos \u00faltimos meses del a\u00f1o. Federaci\u00f3n Nacional de Minoristas<\/a> fundar.<\/p>\n\n\n\n

L\u00ednea de fondo, Noviembre y diciembre son los meses m\u00e1s importantes para tu negocio minorista<\/a>. Debe ofrecer razones convincentes para atraer clientes a sus tiendas.<\/p>\n\n\n\n

A continuaci\u00f3n, algunos consejos para ayudarlo a aumentar el tr\u00e1fico peatonal y convertir las ventas en esta temporada navide\u00f1a.<\/p>\n\n\n\n

Crear pantallas en negrita<\/strong><\/h2>\n\n\n\n

Sabemos que las grandes pantallas pueden impulsar el tr\u00e1fico peatonal, aumentar la conversi\u00f3n y aumentar las ventas. Cada a\u00f1o, los grandes almacenes cultivan pantallas de m\u00faltiples ventanas de alto impacto para deleitar a los clientes potenciales.<\/p>\n\n\n\n

Sea creativo con sus ventanas. <\/strong>Amit Adler de UDIZINA<\/a> dice:<\/p>\n\n\n\n

\n

Los escaparates tienen el poder de atraer a nuevos clientes y animar a los clientes habituales a que echen un vistazo a los \u00faltimos productos. Las pantallas con poca luz, las ventanas abarrotadas o las presentaciones visuales que no se han cambiado en semanas no har\u00e1n el trabajo.<\/p>\n\n\n\n

Conf\u00ede en piezas modulares como pantallas suspendidas para aprovechar al m\u00e1ximo el espacio, atrayendo la atenci\u00f3n de arriba a abajo, o soportes de pantalla de altura variable para crear m\u00e1s inter\u00e9s visual.<\/p>\n<\/blockquote>\n\n\n\n

\"\"
Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Cuente una historia con su marketing.<\/strong><\/p>\n\n\n\n

\u00bfQu\u00e9 est\u00e1 tratando de vender y por qu\u00e9 es relevante para el cliente que ingresa a su tienda? Visual Retailing.com<\/a> escribi\u00f3:<\/p>\n\n\n\n

\n

La mente humana anhela significado. Incluso llega a crear, incluso inventar, conexiones. Es m\u00e1s, si la mente no puede crear una narrativa ordenada a partir de la informaci\u00f3n entrante, tiende a ignorarla. Si su merchandising tiene un estilo desordenado, los clientes potenciales no lo entender\u00e1n y, en \u00faltima instancia, no comprar\u00e1n.<\/p>\n<\/blockquote>\n\n\n\n

Identifique la historia simple sobre la marca que desea contar y use sus productos para atraer a los clientes a imaginar lo que esos art\u00edculos har\u00e1n por ellos.<\/p>\n\n\n\n

Coloque elementos complementarios juntos. <\/strong>La comercializaci\u00f3n cruzada es una excelente manera de mostrar a sus clientes c\u00f3mo los productos de diferentes categor\u00edas pueden combinarse. Puede combinar una tarjeta de regalo con art\u00edculos adicionales de bajo costo para ahorrar tiempo al cliente en la creaci\u00f3n de un paquete de regalo de vacaciones de bricolaje.<\/p>\n\n\n\n

\u00a1Recuerde actualizar sus pantallas tan a menudo como el producto se vende!<\/strong><\/p>\n\n\n\n

Durante la ajetreada temporada navide\u00f1a, es posible que no siempre tenga tiempo para repensar todo el escaparate. Aseg\u00farese de planificar con anticipaci\u00f3n y saber qu\u00e9 productos similares puede sustituir en sus exhibidores principales para resaltar la mercanc\u00eda que a\u00fan tiene en existencia.<\/p>\n\n\n\n

\u00bfBuscas a\u00fan m\u00e1s consejos? Vea nuestro 7 t\u00e9cnicas de Visual Merchandising para aumentar las ventas <\/a>o 10 errores de comercializaci\u00f3n que cometen los minoristas que pierden ventas.<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Consejo extra: \u00a1Mant\u00e9n tu merchandising ordenado!<\/strong><\/p>\n\n\n\n

Durante las fiestas y todos los d\u00edas del a\u00f1o, recuerda que a nadie le gustan los estantes desordenados y las exhibiciones desordenadas. Mant\u00e9n tu merchandising en sinton\u00eda con el esp\u00edritu de la marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Planifique un evento festivo promocional<\/strong><\/h2>\n\n\n\n

Planificar un evento en la tienda durante las fiestas es una excelente manera de convertir una experiencia de compra diaria en una que le atraiga clientes y embajadores de la marca.<\/p>\n\n\n\n

Elija un tema relevante. <\/strong>Piense en su base de clientes y en los tipos de cosas que disfrutan. Si es una marca de accesorios para hombres, tal vez invite a un representante de una marca local de licores para ofrecer una degustaci\u00f3n guiada en la tienda. La m\u00fasica en vivo tem\u00e1tica y la comida gratis tambi\u00e9n pueden ayudar a atraer tr\u00e1fico peatonal y mejorar su experiencia en la tienda.<\/p>\n\n\n\n

\u00a1Planifica con anticipaci\u00f3n! <\/strong>No dejes de anunciar la fecha de tu evento para \u00faltima hora. Planifique con al menos 2 o 3 meses de anticipaci\u00f3n para garantizar que el marketing del evento y el boca a boca se distribuyan ampliamente. Coloque tarjetas de eventos en bolsas de compras y haga que su personal hable sobre el pr\u00f3ximo evento cada vez que interact\u00faen con los clientes.<\/p>\n\n\n\n

Tener una rifa<\/strong>. Permita que los clientes participen en una rifa en las semanas previas al evento, luego inv\u00edtelos a la gran noche para ver si ganan.<\/p>\n\n\n\n

Ofrezca una promoci\u00f3n especial <\/strong><\/h2>\n\n\n\n

Ofrecer una promoci\u00f3n o un descuento especial le da a los clientes una raz\u00f3n para salir de sus casas y entrar a tu tienda. Con esa oportunidad, puede crear una impresi\u00f3n duradera que los har\u00e1 desear volver a visitarlos.<\/p>\n\n\n\n

Ejecutar promociones condicionales<\/b><\/p>\n\n\n\n

\n

Una buena manera de proteger sus m\u00e1rgenes mientras implementa descuentos es establecer condiciones. En lugar de realizar promociones generales (por ejemplo, "$10 de descuento en cualquier compra" o 25% de descuento en todos los art\u00edculos), establezca ciertos l\u00edmites o condiciones que los clientes deben cumplir antes de poder canjear la oferta. \u2013 Vend.com<\/a><\/p>\n<\/blockquote>\n\n\n\n

Algunos ejemplos por Vender<\/a> estaban ofreciendo un porcentaje de descuento con una cierta cantidad de art\u00edculos comprados, gastando $X para recibir un descuento y comprando para obtener un art\u00edculo gratis o con descuento.<\/p>\n\n\n\n

Mercado a sus clientes leales. <\/strong>Enviar un correo electr\u00f3nico a su lista de clientes con un descuento exclusivo para las fiestas puede traerlo a la mente de aquellos que comienzan a planificar sus compras de obsequios.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

M\u00e1s all\u00e1 del servicio al cliente<\/strong><\/h2>\n\n\n\n

La presi\u00f3n de las compras navide\u00f1as puede ser dura tanto para sus equipos como para sus clientes. Se debe tener especial cuidado para crear una experiencia positiva para todos los que ingresan a sus tiendas.<\/p>\n\n\n\n

83% de estadounidenses<\/a> decir que una recomendaci\u00f3n de boca en boca de un amigo o familiar hace que sea m\u00e1s probable que compre ese producto o servicio, por lo que garantizar una gran visita a la tienda, independientemente de la conversi\u00f3n, debe ser una prioridad.<\/p>\n\n\n\n

Capacite a sus equipos para que sean expertos en conocimiento del producto. <\/strong>No hay nada peor que visitar un minorista, solicitar la asistencia de un asociado y escuchar, "ah... no s\u00e9". Lleve a cabo talleres de capacitaci\u00f3n antes de las vacaciones para asegurarse de que los miembros del equipo puedan hablar y recomendar el producto con confianza.<\/p>\n\n\n\n

Ofrece Refrescos. <\/strong>smallbiztrends.com escribi\u00f3:<\/p>\n\n\n\n

\n

En un d\u00eda fr\u00edo, con nieve o lluvioso, el caf\u00e9, el t\u00e9, el chocolate caliente y otras delicias gratis pueden atraer a los compradores congelados para que se detengan y se calienten. Mantenga un suministro de estos art\u00edculos en su almac\u00e9n para que pueda servir refrigerios en cualquier momento. Promoci\u00f3nelos en las redes sociales y a trav\u00e9s de sus otros m\u00e9todos de marketing.<\/p>\n<\/blockquote>\n\n\n\n

Optimice su Omnicanal <\/strong><\/h2>\n\n\n\n

Aunque el porcentaje de compras en l\u00ednea contin\u00faa aumentando a\u00f1o tras a\u00f1o, la mayor\u00eda de los compradores todav\u00eda quieren visitar las tiendas f\u00edsicas para inspirarse, ver e interactuar con los productos (como se ve en la encuesta a continuaci\u00f3n realizada por Deloitte<\/a>). Asegurarse de que su stock est\u00e9 disponible en la tienda y en l\u00ednea le garantizar\u00e1 una venta, sin importar el canal.<\/p>\n\n\n\n

\"Razones<\/a><\/figure>\n\n\n\n

\u00bfC\u00f3mo est\u00e1 atrayendo tr\u00e1fico adicional de vacaciones a sus tiendas? \u00a1Cu\u00e9ntanos en los comentarios!<\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan la Federaci\u00f3n Nacional de Minoristas, el 19 por ciento de las ventas anuales de los minoristas se realizan en los dos \u00faltimos meses del a\u00f1o. En resumen, noviembre y diciembre son los meses m\u00e1s importantes para su negocio minorista. Debe ofrecer razones convincentes para atraer clientes a sus tiendas. A continuaci\u00f3n, se ofrecen algunos consejos para ayudarlo a aumentar el tr\u00e1fico peatonal... Seguir leyendo C\u00f3mo atraer clientes fuera de l\u00ednea y hacia sus tiendas durante la temporada navide\u00f1a<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,677174005],"tags":[4325,677173885,677173883],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-how-to","tag-holidays","tag-merchandising","tag-retail"],"yoast_head":"\nHow to Get Customers Offline and Into Your Stores During The Holiday Season<\/title>\n<meta name=\"description\" content=\"November and December are the most important months for your retail business. 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