{"id":5052,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5052"},"modified":"2024-11-28T14:46:03","modified_gmt":"2024-11-28T19:46:03","slug":"5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","title":{"rendered":"5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas"},"content":{"rendered":"

\u00bfLa iluminaci\u00f3n en comercios aumenta las ventas? Seg\u00fan Amerlux<\/a>, "\u201cglobo<\/em>, un importante minorista de comestibles en Alemania, experiment\u00f3 con una combinaci\u00f3n de luces de colores en un \u00e1rea promocional dentro de una de sus tiendas\u201d. Esto llev\u00f3 a un aumento de 6% en las ventas en el \u00e1rea promocional.<\/p>\n\n\n\n

Si todav\u00eda utiliza tubos fluorescentes, sin duda es hora de actualizarlos a LED. La iluminaci\u00f3n fluorescente emite una luz intensa que no se puede controlar ni atenuar, lo que la hace inadecuada para un entorno minorista.<\/p>\n\n\n\n

Una buena base de iluminaci\u00f3n debe consistir en una serie de rejillas que se puedan controlar individualmente seg\u00fan el \u00e1rea de la tienda, as\u00ed como la hora del d\u00eda o del a\u00f1o. Una vez que tenga una buena base, estar\u00e1 listo para comenzar a incorporar m\u00e1s capas y t\u00e9cnicas.<\/p>\n\n\n\n

A continuaci\u00f3n, cinco t\u00e9cnicas de iluminaci\u00f3n para aplicar en tus tiendas<\/p>\n\n\n\n

1. Iluminaci\u00f3n detr\u00e1s del estante<\/h2>\n\n\n\n

La iluminaci\u00f3n detr\u00e1s de los estantes se puede lograr f\u00e1cilmente con simples tiras de LED. Instant\u00e1neamente crea una sensaci\u00f3n de lujo para sus tiendas. Cada tira se puede controlar individualmente para que pueda resaltar algunos estantes y otros no. Esta t\u00e9cnica es especialmente efectiva cuando baja la iluminaci\u00f3n del techo de la tienda y deja que los productos sean el centro de atenci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Iluminaci\u00f3n de vestuarios<\/h2>\n\n\n\n

La iluminaci\u00f3n de los vestuarios es muy importante. Aqu\u00ed es donde su cliente va a tomar una decisi\u00f3n de compra. Si su iluminaci\u00f3n crea sombras poco favorecedoras o tiene un tono \u00e1spero que hace que el cliente se sienta menos atractivo, no querr\u00e1 realizar la compra.<\/p>\n\n\n\n

La iluminaci\u00f3n de los vestuarios debe lograr el equilibrio adecuado entre no ser demasiado fr\u00eda (poco favorecedora) o demasiado c\u00e1lida (demasiado amarillo cambiar\u00e1 el color de los art\u00edculos). La iluminaci\u00f3n de los vestuarios tambi\u00e9n debe tener iluminaci\u00f3n incorporada dentro o alrededor del espejo para garantizar una iluminaci\u00f3n uniforme del cliente y evitar sombras poco favorecedoras.<\/p>\n\n\n\n

3. Iluminaci\u00f3n del estante de exhibici\u00f3n<\/h2>\n\n\n\n

De manera similar a incorporar iluminaci\u00f3n detr\u00e1s de las estanter\u00edas, otro lugar interesante para incorporar tiras de LED es en la parte inferior de los expositores. Dado que las tiras de LED se pueden controlar individualmente, pueden ayudar a resaltar diferentes estantes a lo largo del d\u00eda o de las estaciones. Esta t\u00e9cnica tambi\u00e9n crea una sensaci\u00f3n de lujo y es una forma sencilla de ayudar al cliente a justificar un gasto mayor.<\/p>\n\n\n\n

4. Iluminaci\u00f3n de nivel inferior<\/h2>\n\n\n\n

El espacio siempre es escaso en las tiendas minoristas, por lo que probablemente tenga algo de su mercanc\u00eda en el piso. Dado que est\u00e1 muy por debajo del nivel de los ojos, colocar estrat\u00e9gicamente algunas luces m\u00e1s bajas en el suelo puede ayudar a llamar la atenci\u00f3n sobre \u00e9l.<\/p>\n\n\n\n

5. Iluminaci\u00f3n de la tapa final<\/h2>\n\n\n\n

Las tapas de los extremos generalmente se dejan completamente apagadas, pero si usted es un CPG en una gran tienda minorista, necesita que el producto se destaque. Las tapas de los extremos pueden ser un lugar perfecto no solo para incorporar iluminaci\u00f3n sino tambi\u00e9n para jugar con luces de colores. Esto ayuda a llamar la atenci\u00f3n de los clientes.<\/p>\n\n\n\n

Consejo: Mantenga su merchandising ordenado<\/h2>\n\n\n\n

\u00a1Una buena iluminaci\u00f3n no puede funcionar sola! Recuerda que a nadie le gustan los expositores desordenados y los estantes desordenados. Mant\u00e9n tu merchandising en sinton\u00eda con el esp\u00edritu de la marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u00bfLa iluminaci\u00f3n en tiendas aumenta las ventas? Seg\u00fan Amerlux, \u201cGlobus, un importante minorista de alimentaci\u00f3n de Alemania, experiment\u00f3 con una combinaci\u00f3n de luces de colores en una zona de promoci\u00f3n dentro de una de sus tiendas\u201d. Esto dio lugar a un aumento del 6% en las ventas en la zona de promoci\u00f3n. Si todav\u00eda utiliza tubos fluorescentes, sin duda es el momento de\u2026 Seguir leyendo 5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,430450308,677173891],"class_list":["post-5052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-merchandising-execution","tag-retail-trends"],"yoast_head":"\n5 Lighting Techniques for Visual Merchandising to Increase Sales<\/title>\n<meta name=\"description\" content=\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Lighting Techniques for Visual Merchandising to Increase Sales\" \/>\n<meta property=\"og:description\" content=\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?_t=1732823163\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"},\"wordCount\":488,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"keywords\":[\"Merchandising\",\"merchandising execution\",\"Retail Trends\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\",\"name\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-11-28T19:46:03+00:00\",\"description\":\"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1\",\"width\":1920,\"height\":1281},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Lighting Techniques for Visual Merchandising to Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas","description":"Un minorista de moda en Alemania vio aumentar sus ventas en 12% en una tienda piloto, despu\u00e9s de instalar un nuevo esquema de iluminaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/","og_locale":"es_ES","og_type":"article","og_title":"5 Lighting Techniques for Visual Merchandising to Increase Sales","og_description":"A fashion retailer in Germany saw its sales increase by 12%\u00a0in one pilot store, after installing a new lighting scheme.","og_url":"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:59+00:00","article_modified_time":"2024-11-28T19:46:03+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?_t=1732823163","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"5 Lighting Techniques for Visual Merchandising to Increase Sales","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:03+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"},"wordCount":488,"commentCount":2,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","keywords":["Merchandising","merchandising execution","Retail Trends"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","url":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/","name":"5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","datePublished":"2021-10-26T20:15:59+00:00","dateModified":"2024-11-28T19:46:03+00:00","description":"Un minorista de moda en Alemania vio aumentar sus ventas en 12% en una tienda piloto, despu\u00e9s de instalar un nuevo esquema de iluminaci\u00f3n.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","width":1920,"height":1281},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/5-lighting-techniques-for-visual-merchandising-to-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"5 Lighting Techniques for Visual Merchandising to Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Operaciones de venta minorista y hosteler\u00eda","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1920%2C1281&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1ju","jetpack-related-posts":[{"id":10693,"url":"https:\/\/blog.bindy.com\/es\/visual-merchandising-in-retail-best-blogs\/","url_meta":{"origin":5052,"position":0},"title":"Visual Merchandising en Retail: Mejores Blogs","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El visual merchandising en el comercio minorista es la pr\u00e1ctica de presentar servicios y productos a los clientes de una manera que atraiga y motive al cliente a comprar. A medida que las tiendas vuelven a abrir y avanzamos hacia el cuarto trimestre, muchos minoristas est\u00e1n buscando formas de mejorar su comercializaci\u00f3n visual para dar la bienvenida a los clientes y atraer...","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/es\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":5052,"position":1},"title":"7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El visual merchandising impacta y deja huella en cada cliente que visita su negocio. Todo lo que el cliente pueda ver desde el exterior de la tienda y en el interior puede optimizar el espacio comercial. Desde los escaparates hasta la se\u00f1alizaci\u00f3n y la distribuci\u00f3n general del espacio, un visual merchandising eficaz\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/es\/the-cost-of-merchandising-non-compliance\/","url_meta":{"origin":5052,"position":2},"title":"El costo del incumplimiento de la comercializaci\u00f3n","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Se suele decir que el \u00e9xito en el comercio minorista se basa en la ejecuci\u00f3n. \u00bfQu\u00e9 tan bien ejecutan los minoristas hoy en d\u00eda y cu\u00e1l es el costo del incumplimiento de la ejecuci\u00f3n de la comercializaci\u00f3n? Tuvimos la oportunidad de hablar sobre el estado actual de la ejecuci\u00f3n en tienda con James Tenser, director de la Red de Implementaci\u00f3n en Tienda. A continuaci\u00f3n, se presenta\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4588,"url":"https:\/\/blog.bindy.com\/es\/fathers-day-in-retail-interesting-facts-and-emerging-trends\/","url_meta":{"origin":5052,"position":3},"title":"D\u00eda del padre en el comercio minorista: datos interesantes y tendencias emergentes","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Programas de temporada como el D\u00eda del Padre generan grandes ganancias para minoristas y restaurantes. \u00a1El gasto del D\u00eda del Padre ha superado los 122 mil millones de d\u00f3lares! "Padres, esposos e hijos pueden esperar sentir el cari\u00f1o este D\u00eda del Padre", declar\u00f3 Matthew Shay, presidente y director ejecutivo de NRF. "En la \u00faltima d\u00e9cada, el gasto en regalos para el D\u00eda del Padre ha aumentado significativamente. Los minoristas est\u00e1n listos...","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_2157715525.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1267,"url":"https:\/\/blog.bindy.com\/es\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":5052,"position":4},"title":"\u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? Objetivo, alcance y mejores pr\u00e1cticas.","author":"Bindy","date":"julio 10, 2023","format":false,"excerpt":"La ejecuci\u00f3n minorista es el conjunto de pr\u00e1cticas y tecnolog\u00edas facilitadoras responsables de la implementaci\u00f3n completa y oportuna de los programas, est\u00e1ndares y directivas de la tienda. Una ejecuci\u00f3n eficaz en el sector minorista y hotelero requiere ciertos componentes: primero, la comunicaci\u00f3n, segundo, la gesti\u00f3n de tareas y, tercero, las auditor\u00edas\/evaluaciones. En esta publicaci\u00f3n, nos centramos en el prop\u00f3sito\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11021,"url":"https:\/\/blog.bindy.com\/es\/merchandise-planning-the-clever-retailers-guide-for-how-to-do-it-right\/","url_meta":{"origin":5052,"position":5},"title":"Planificaci\u00f3n de mercanc\u00edas: la gu\u00eda inteligente para minoristas sobre c\u00f3mo hacerlo bien","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Benjamin Franklin dijo sabiamente que \u201cno planificar es planificar el fracaso\u201d. Si bien no se refer\u00eda espec\u00edficamente al sector minorista, el dicho es sumamente cierto, especialmente cuando se trata de la planificaci\u00f3n de la mercanc\u00eda para su tienda. Si la mercanc\u00eda que pide y exhibe con tanta diligencia en su\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_1722273796.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=5052"}],"version-history":[{"count":53,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5052\/revisions"}],"predecessor-version":[{"id":64965,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/5052\/revisions\/64965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/10851"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=5052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=5052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=5052"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}