{"id":4882,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4882"},"modified":"2024-08-30T08:25:36","modified_gmt":"2024-08-30T12:25:36","slug":"4-estrategias-para-la-gestion-del-cambio-en-el-retail","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/4-strategies-for-change-management-in-retail\/","title":{"rendered":"4 estrategias para la gesti\u00f3n del cambio en el comercio minorista"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nada perdura excepto el cambio \u2013 Eraclito<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">El cambio es inevitable en el acelerado entorno del comercio minorista y la hosteler\u00eda. Ayuda a que la marca siga siendo relevante, eficiente y competitiva ante los ojos de los clientes e invitados. Sin embargo, el cambio puede ser dif\u00edcil. \u00a1No a todos les gusta! Cambiar significa dar un paso hacia lo desconocido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tiene que ser as\u00ed. con el derecho <a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">flujo de trabajo<\/a> y las herramientas adecuadas, gestionar el cambio puede ser f\u00e1cil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se ofrecen algunos consejos que le ayudar\u00e1n con la gesti\u00f3n del cambio. Vamos a sumergirnos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-communicate-early\">1. Comun\u00edquese temprano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identifique a los miembros del equipo que est\u00e9n entusiasmados con el ambiente de trabajo y el cambio en general. Estas personas ser\u00e1n sus defensores y embajadores del cambio. P\u00eddales que primero entreguen personalmente la noticia del cambio al equipo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, env\u00ede un correo electr\u00f3nico a toda la empresa describiendo los detalles del cambio. Anime al personal a comunicarse con su l\u00edder de equipo si tiene alguna pregunta. El orden es importante aqu\u00ed... Si env\u00eda el correo electr\u00f3nico primero, los empleados m\u00e1s reacios al cambio ya tendr\u00e1n una decisi\u00f3n tomada antes de que la gerencia tenga la oportunidad de hablar con ellos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No querr\u00e1s que tengan una influencia negativa en el resto del equipo. Darles la noticia personalmente les ayudar\u00e1 a sentirse valorados y no marginados por imposiciones inesperadas y noticias de un correo electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener m\u00e1s consejos sobre c\u00f3mo comunicarse con los equipos de la tienda, consulte nuestras otras publicaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/how-to-better-communicate-with-your-store-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo comunicarse mejor con los equipos de la tienda<\/a><\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/5-reasons-why-hq-has-no-idea-what-is-happening-in-stores-and-how-to-fix-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Falta de comunicaci\u00f3n en el comercio minorista (y c\u00f3mo solucionarlo)<\/a><\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/comunicacion-y-ejecucion-en-tienda-una-guia-completa-para-minoristas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicaci\u00f3n y ejecuci\u00f3n en la tienda: una gu\u00eda completa<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/es\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png\" alt=\"Comunicar, ejecutar y verificar es como la buena hospitalidad se convierte en grande\" class=\"wp-image-58784\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-1024x1024.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-300x300.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-150x150.png?crop=1 150w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-768x768.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-800x800.png?crop=1 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-400x400.png?crop=1 400w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-200x200.png?crop=1 200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-700x700.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-100x100.png?crop=1 100w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05-50x50.png?crop=1 50w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-have-a-clear-plan\">2. Ten un plan claro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tus empleados deben entender claramente en qu\u00e9 consiste el cambio. Deben comprender las fases y los plazos para la implementaci\u00f3n y qui\u00e9n es responsable de qu\u00e9. Tambi\u00e9n se les debe informar c\u00f3mo se espera que este cambio afecte a la empresa en su conjunto. Cuanta m\u00e1s informaci\u00f3n des, mejor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/es\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?_t=1725020703\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las preguntas sin respuesta o la falta de expectativas claras pueden dar lugar a chismes y desinformaci\u00f3n que afectan negativamente la moral y el apoyo a este cambio en toda la empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-listen-to-feedback\">3. Escuche los comentarios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los cambios no ocurren de la noche a la ma\u00f1ana. Haga que los l\u00edderes de equipo se comuniquen con los empleados temprano y con frecuencia. Descubra qu\u00e9 partes del plan funcionan y cu\u00e1les no. Seg\u00fan los comentarios, <a href=\"https:\/\/blog.bindy.com\/es\/calibracion-de-listas-de-verificacion-y-equipos\/\" target=\"_blank\" rel=\"noreferrer noopener\">calibrar<\/a> y escala.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si es una organizaci\u00f3n grande, comience este proceso con un peque\u00f1o grupo de tiendas y una vez que el cambio se haya probado con \u00e9xito, exti\u00e9ndalo en el resto de sus tiendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-use-effective-tools-and-software\">4. Usa herramientas y software efectivos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">administraci\u00f3n de tareas<\/a> y software de lista de verificaci\u00f3n inteligente para garantizar que los cambios se adopten en su totalidad. Existen tecnolog\u00edas para ayudar y confirmar que <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">los programas, est\u00e1ndares y pol\u00edticas se implementan en su totalidad, a tiempo, en cada tienda<\/a>. Estas aplicaciones admiten la gesti\u00f3n de cambios en torno a la comunicaci\u00f3n, la formaci\u00f3n y las operaciones de la tienda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nada perdura salvo el cambio: Eraclito El cambio es inevitable en el acelerado entorno del comercio minorista y la hosteler\u00eda. Ayuda a que la marca siga siendo relevante, eficiente y competitiva ante los ojos de los clientes e invitados. Sin embargo, el cambio puede ser dif\u00edcil. \u00a1No a todos les gusta! Cambiar significa dar un paso hacia lo desconocido. No tiene que ser asi \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/4-strategies-for-change-management-in-retail\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">4 estrategias para la gesti\u00f3n del cambio en el comercio minorista<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[16995,999575,69404461],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-change-management","tag-retail-management","tag-store-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Strategies For Change Management In Retail<\/title>\n<meta name=\"description\" content=\"With the right workflow and the right tools, managing change can be easy. Here are a few tips to help with change management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/4-estrategias-para-la-gestion-del-cambio-en-el-retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Strategies For Change Management In Retail\" \/>\n<meta property=\"og:description\" content=\"With the right workflow and the right tools, managing change can be easy. Here are a few tips to help with change management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/4-estrategias-para-la-gestion-del-cambio-en-el-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T12:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/09\/retail_change_management_strategy_tips.jpg?_t=1725020736\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"4 Strategies For Change Management In Retail\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-08-30T12:25:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/retail_change_management_strategy_tips.jpg\",\"keywords\":[\"change management\",\"retail management\",\"store communication\"],\"articleSection\":[\"\ud83d\uded2 Store Sales and Performance\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/\",\"name\":\"4 Strategies For Change Management In Retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/4-strategies-for-change-management-in-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/retail_change_management_strategy_tips.jpg\",\"datePublished\":\"2021-10-26T20:15:59+00:00\",\"dateModified\":\"2024-08-30T12:25:36+00:00\",\"description\":\"With the right workflow and the right tools, managing change can be easy. 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