{"id":4747,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4747"},"modified":"2024-09-03T09:32:53","modified_gmt":"2024-09-03T13:32:53","slug":"10-herramientas-y-plataformas-de-aplicaciones-minoristas-que-llevan-tus-tiendas-al-siguiente-nivel","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/10-retail-apps-tools-and-platforms-that-take-your-stores-to-the-next-level\/","title":{"rendered":"Aplicaciones, herramientas y plataformas para minoristas que llevan sus tiendas al siguiente nivel"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una de las mejores cosas de ser minorista hoy en d\u00eda es tener acceso a una multitud de herramientas, aplicaciones y plataformas que pueden hacer que su vida laboral sea m\u00e1s eficiente. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Mientras que los comerciantes del pasado depend\u00edan en gran medida de la administraci\u00f3n manual, el papeleo y los canales de comunicaci\u00f3n ineficientes, los minoristas modernos disfrutan de los beneficios de la velocidad, la automatizaci\u00f3n y los sistemas basados en la nube. Las aplicaciones web y m\u00f3viles le permiten acceder a la informaci\u00f3n desde cualquier lugar, sincronizar f\u00e1cilmente con su equipo y administrar su negocio sobre la marcha. Muchas tecnolog\u00edas minoristas antes estaban fuera del alcance de los minoristas m\u00e1s peque\u00f1os debido a los altos costos y los complejos requisitos de integraci\u00f3n. Afortunadamente, m\u00e1s herramientas de software est\u00e1n creando opciones asequibles para los minoristas peque\u00f1os y medianos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Entonces, \u00bfen qu\u00e9 aplicaciones o herramientas vale la pena invertir? Para responder a eso, investigamos un poco y analizamos las diversas soluciones minoristas en el mercado. Tambi\u00e9n nos reunimos con algunos expertos que compartieron sus opiniones sobre las herramientas que deber\u00edan usar los minoristas. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Echa un vistazo a nuestros hallazgos a continuaci\u00f3n.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"slack\"><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flojo<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Administrar una tienda eficiente requiere una comunicaci\u00f3n f\u00e1cil entre m\u00faltiples partes (es decir, asociados, gerentes, personal de la oficina central, proveedores, etc.). Mantener a todos en sinton\u00eda puede ser complicado, especialmente si todos est\u00e1n distribuidos en diferentes ubicaciones y oficinas. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una plataforma de comunicaci\u00f3n de equipo s\u00f3lida como Slack aborda estos problemas al proporcionar un &quot;centro de colaboraci\u00f3n&quot; para todas sus comunicaciones internas. Con funciones como canales, chat uno a uno, b\u00fasqueda y uso compartido de archivos, nunca tendr\u00e1 que preocuparse de que los miembros del equipo se pierdan notas o anuncios importantes. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&quot;Me gusta Slack y mis clientes de peque\u00f1as empresas con un tama\u00f1o de equipo de m\u00e1s de 20 lo usan para comunicarse en toda la organizaci\u00f3n&quot;, comparte Christine Guillot, fundadora de <\/span><a href=\"https:\/\/www.merchantmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e9todo comercial<\/a><span style=\"font-weight: 400;\">. \u201cEsto es especialmente \u00fatil para los propietarios que no est\u00e1n involucrados en el d\u00eda a d\u00eda del negocio, ya que permite una comunicaci\u00f3n transparente con capacidad de b\u00fasqueda\u201d. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/slack.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Slack tiene una versi\u00f3n gratuita con funciones limitadas. Los planes pagos comienzan en $6.67 por usuario activo, por mes.<\/span><\/i><\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7sqVXngvWbI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"dor\"><a href=\"https:\/\/www.getdor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insecto<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Las m\u00e9tricas como el tr\u00e1fico en la tienda y las conversiones son invaluables en el comercio minorista. Saber cu\u00e1ntos clientes cruzan sus puertas y su probabilidad de comprar le permitir\u00e1 tomar decisiones m\u00e1s inteligentes sobre el personal, la comercializaci\u00f3n y el marketing, entre otras cosas. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ingrese a Dor, una plataforma de an\u00e1lisis de tr\u00e1fico peatonal que le permite medir su tr\u00e1fico en la tienda con facilidad. Dor es incre\u00edblemente f\u00e1cil de configurar. En lugar de requerir que instale un hardware complejo o que realice alg\u00fan cableado, el dispositivo de Dor se instala en minutos para que pueda concentrarse m\u00e1s en obtener los datos y la informaci\u00f3n que necesita.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfOtra cosa interesante sobre la soluci\u00f3n? Adem\u00e1s de mostrar el tr\u00e1fico y las conversiones, Dor puede mostrar sus necesidades de personal junto con los datos meteorol\u00f3gicos para que pueda mejorar los horarios del equipo y planificar las operaciones de su tienda de manera m\u00e1s efectiva.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/www.getdor.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">P\u00f3ngase en contacto para una cotizaci\u00f3n.<\/span><\/i><\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mQsPmxlaNUM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"vend\"><a href=\"https:\/\/www.xero.com\" target=\"_blank\" rel=\"noopener noreferrer\">Xero<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El seguimiento financiero es imprescindible para cualquier comerciante, por lo que es importante que equipe su negocio con una soluci\u00f3n de contabilidad s\u00f3lida. \u00bfNuestra elecci\u00f3n? Xero, un software de contabilidad basado en la nube dise\u00f1ado para pymes. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Con un tablero ingenioso que rastrea el lado financiero de su negocio, nunca tendr\u00e1 que buscar la informaci\u00f3n que necesita. Se puede acceder a los informes de flujo de caja, informaci\u00f3n de facturas, as\u00ed como actualizaciones de cuentas bancarias y tarjetas de cr\u00e9dito en un solo lugar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Xero tambi\u00e9n ofrece herramientas e integraciones de n\u00f3mina para que pueda realizar un seguimiento de las horas de trabajo, aprobar el tiempo libre y pagar a sus empleados de manera eficiente. Incluso calcula los pagos de impuestos y le permite pagar directamente desde el software, lo que hace que la declaraci\u00f3n de impuestos sea menos complicada. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/www.xero.com\/ca\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Xero ofrece una prueba gratuita de 30 d\u00edas. Los planes pagos comienzan en $9 por mes.<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"bindy\"><a href=\"https:\/\/www.bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">encuadernado<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una conversaci\u00f3n sobre herramientas minoristas modernas no estar\u00e1 completa sin <a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">software de auditor\u00eda minorista y ejecuci\u00f3n de tiendas<\/a>. El list\u00f3n en torno a la experiencia del cliente, el dise\u00f1o, la dotaci\u00f3n de personal y la seguridad de las tiendas es m\u00e1s alto que nunca, y usted debe asegurarse de que sus tiendas minoristas est\u00e9n a la altura. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/es\/dirty_3-images\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?_t=1725370316\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png 900w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images-480x400.png 480w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ah\u00ed es donde <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado <\/a>Como software basado en la nube, Bindy ayuda a garantizar que las operaciones de su tienda, la comercializaci\u00f3n y las iniciativas de prevenci\u00f3n de p\u00e9rdidas cumplan (si no superen) los requisitos de su empresa. <a href=\"https:\/\/blog.bindy.com\/es\/que-son-los-estandares-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">est\u00e1ndares de la marca<\/a>. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El personal de administraci\u00f3n y tienda usa la aplicaci\u00f3n para completar <a href=\"https:\/\/blog.bindy.com\/es\/como-crear-una-lista-de-verificacion-de-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">formularios procesables<\/a> en la tienda, tomar fotograf\u00edas y <a href=\"https:\/\/blog.bindy.com\/es\/el-poderoso-plan-de-accion\/\" target=\"_blank\" rel=\"noreferrer noopener\">asignar acci\u00f3n correctiva<\/a> con recordatorios autom\u00e1ticos. La oficina central ve todo en tiempo real, en cualquier momento y en cualquier lugar.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"751\" data-attachment-id=\"57226\" data-permalink=\"https:\/\/blog.bindy.com\/es\/10-ways-to-motivate-retail-staff-during-the-holidays\/bindy-banner-ads-with-woman-900x750-11\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png\" data-orig-size=\"901,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Banner ads-With woman-900&amp;#215;750-11\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png\" alt=\"\" class=\"wp-image-57226\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11.png 901w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11-700x583.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-With-woman-900x750-11-480x400.png 480w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\" \/><\/a><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bindy reduce el tiempo y el esfuerzo necesarios para realizar auditor\u00edas de tiendas, gracias a caracter\u00edsticas como calendarios integrados, mapeo de tiendas, puntuaci\u00f3n automatizada y planes de acci\u00f3n. La gesti\u00f3n de tareas y tickets tambi\u00e9n se simplifica, ya que Bindy le permite asignar y realizar un seguimiento de los pasos de acci\u00f3n a trav\u00e9s de una plataforma basada en la nube a la que se puede acceder desde cualquier lugar. <\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/bindy.com\/about\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Bindy ofrece una <a href=\"https:\/\/bindy.com\/\/app\/registration\/step1?lang=en&amp;aboutPricing=y&amp;aboutTrial=y\" target=\"_blank\" rel=\"noreferrer noopener\">prueba gratuita de 14 d\u00edas<\/a>. <a href=\"https:\/\/bindy.com\/about\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los planes pagos comienzan en $119 por mes<\/a>.<\/span><\/i><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/O0Syxcp46ls?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"qminder\"><a href=\"https:\/\/www.qminder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qminder<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si ofrece servicios en la tienda y tiene que administrar o &quot;registrar&quot; a sus invitados, entonces un sistema de administraci\u00f3n de visitantes como Qminder es imprescindible. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As\u00ed es como funciona: los visitantes inician sesi\u00f3n a trav\u00e9s de un iPad al ingresar a su tienda y, una vez que ingresan sus detalles, pueden explorar su tienda mientras esperan su turno. (Tambi\u00e9n pueden verificar su lugar en la fila y obtener actualizaciones de estado). Qminder tambi\u00e9n brinda a su personal la informaci\u00f3n de por qu\u00e9 entr\u00f3 el visitante, lo que le permite a su equipo atender mejor a los compradores.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una de las cosas que hace que Qminder sea \u00fanico es su capacidad de inteligencia de servicio, que puede rastrear y guardar el tr\u00e1fico peatonal y las m\u00e9tricas de servicio para que pueda tomar decisiones respaldadas por datos sobre la capacitaci\u00f3n de los empleados y las iniciativas de la tienda. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u201cQminder es inicialmente un sistema de gesti\u00f3n de visitantes, pero la verdadera guinda es lo que llamamos inteligencia de servicio: un conjunto de m\u00e9tricas espec\u00edficas relacionadas con clientes y empleados que han demostrado ayudar a las empresas a ofrecer resultados consistentes\u201d, dice Giorgi Lobzhanidze, un especialista en marketing de contenidos. Especialista en Qminder. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Agrega que varios minoristas usan su soluci\u00f3n para brindar excelentes experiencias tanto para clientes como para empleados.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/www.qminder.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Qminder ofrece una prueba gratuita de 14 d\u00edas. Los planes pagos comienzan en $299 por mes.<\/span><\/i><\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/IPT-83S9Arg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"ahrefs\"><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tener una fuerte presencia en l\u00ednea es fundamental para cualquier negocio minorista. Muchos consumidores comienzan sus b\u00fasquedas de tiendas o productos en l\u00ednea, por lo que desea asegurarse de que su sitio web est\u00e9 visible siempre que sus clientes objetivo busquen tiendas o productos que sean relevantes para su negocio. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ahrefs, una herramienta de investigaci\u00f3n competitiva y de SEO puede ayudarlo a lograrlo. &quot;Ahrefs es mi herramienta favorita para ayudar a impulsar el tr\u00e1fico a las tiendas minoristas en l\u00ednea&quot;, dice Stacy Caprio de <\/span><a href=\"http:\/\/acceleratedgrowthmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing de crecimiento acelerado<\/a><span style=\"font-weight: 400;\">. \u201cMe permite optimizar para SEO y ha tra\u00eddo tr\u00e1fico y visitantes a mis sitios y a los de mis clientes. La, la pieza clave para tener un negocio exitoso.\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puede Ahrefs aumentar su visibilidad en l\u00ednea? Para empezar, tiene capacidades de investigaci\u00f3n de palabras clave inigualables que pueden arrojar luz sobre los t\u00e9rminos que buscan sus clientes, para que pueda orientar las palabras clave correctas en su SEO y campa\u00f1as de publicidad en l\u00ednea. La herramienta tambi\u00e9n proporciona informaci\u00f3n competitiva al arrojar luz sobre las principales palabras clave y p\u00e1ginas de sus competidores. Dicha informaci\u00f3n puede ser invaluable en su estrategia y an\u00e1lisis competitivo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><i><a href=\"https:\/\/ahrefs.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de precio<\/a><\/i><\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Ahrefs ofrece una prueba de 7 d\u00edas para $7. Los planes pagos comienzan en $99 por mes.<\/span><\/i><\/p>\n\n\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XmXxq5AoapA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"your-turn\"><span style=\"font-weight: 400;\">Tu turno<\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfUtiliza alguna de estas herramientas en su negocio minorista? \u00bfNos perdimos alguna gran aplicaci\u00f3n? \u00a1Cu\u00e9ntanos en los comentarios!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre el Autor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?w=167&amp;h=167\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:174px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a>&nbsp;es experto minorista, estratega de contenido B2B y TopVoice de LinkedIn. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y atender mejor a los clientes. Tambi\u00e9n es autora de&nbsp;<a href=\"https:\/\/www.vendhq.com\/university\/ebook-7-ways-to-future-proof-your-retail-store\" target=\"_blank\" rel=\"noopener noreferrer\">Supervivencia al por menor del m\u00e1s apto<\/a>, un libro electr\u00f3nico gratuito para ayudar a los minoristas a preparar sus tiendas para el futuro.<\/em><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mejores cosas de ser minorista hoy en d\u00eda es tener acceso a una multitud de herramientas, aplicaciones y plataformas que pueden hacer que su vida laboral sea m\u00e1s eficiente. Mientras que los comerciantes del pasado depend\u00edan en gran medida de la administraci\u00f3n manual, el papeleo y los canales de comunicaci\u00f3n ineficientes, los minoristas modernos disfrutan de los beneficios de la velocidad, la automatizaci\u00f3n y los sistemas basados en la nube. \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/10-retail-apps-tools-and-platforms-that-take-your-stores-to-the-next-level\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Aplicaciones, herramientas y plataformas para minoristas que llevan sus tiendas al siguiente nivel<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173883,23035135,999575,3214679,396539],"class_list":["post-4747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail","tag-retail-apps","tag-retail-management","tag-retail-merchandising","tag-retail-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Apps, Tools, and Platforms That Take Your Stores to the Next Level<\/title>\n<meta name=\"description\" content=\"Which applications or tools are worth investing in? 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