{"id":4494,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4494"},"modified":"2025-09-05T07:40:20","modified_gmt":"2025-09-05T11:40:20","slug":"cannabis-y-venta-minorista-datos-interesantes-y-tendencias-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/cannabis-and-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"Cannabis y comercio minorista: datos interesantes y tendencias emergentes"},"content":{"rendered":"

El comercio minorista est\u00e1 lleno de entusiasmo por el impulso de las empresas que se lanzan a crear un nicho para s\u00ed mismas en el mercado emergente del cannabis. A medida que el cannabis se acepta m\u00e1s ampliamente gracias a la legalizaci\u00f3n, el mercado continuar\u00e1 en auge con nuevos productos. Estas son las tendencias que afectan al cannabis y al comercio minorista. <\/p>\n\n\n\n

Cannabis comestibles y venta al por menor<\/h2>\n\n\n\n
\"obturador_563784121.jpg\"
Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Aunque los comestibles de cannabis no son legales en todas partes, los consumidores definitivamente est\u00e1n interesados.<\/p>\n\n\n\n

\n

Deloitte estima que seis de diez<\/a> Los consumidores de cannabis canadienses interesados decidir\u00e1n probar nuevos productos comestibles cuando sean legales.<\/p>\n<\/blockquote>\n\n\n\n

En estados de EE. UU. como Washington y Colorado, los consumidores ya pueden comprar numerosos productos. Esto incluye dulces de alta gama, chocolates, mentas e incluso caf\u00e9.<\/p>\n\n\n\n

Grizzle.com<\/a> <\/strong>comparti\u00f3 un informe de An\u00e1lisis de BDS<\/a> al final del a\u00f1o pasado. El informe se\u00f1ala: \u201cA medida que fumar se vuelve menos popular, el mercado de comestibles se ha convertido en 'el segmento de cannabis de m\u00e1s r\u00e1pido crecimiento y m\u00e1s rentable'. Algunas estimaciones estiman que el mercado de comestibles crecer\u00e1 a $4 mil millones<\/a>...\u201d<\/p>\n\n\n\n

\"Ventas<\/a>
Fuente: BDS Analytics<\/figcaption><\/figure>\n\n\n\n

Las marcas de esta categor\u00eda se dirigen a una nueva base de consumidores desatendidos con empaques elegantes y ofertas sofisticadas. De acuerdo a Moda<\/a>, productor de comestibles se\u00f1or jones<\/a> es una estrella de Instagram gracias a su elegante empaque. Las colaboraciones de celebridades con bandas como Sigur R\u00f3s de Islandia tambi\u00e9n ayudan.<\/p>\n\n\n\n

\n

\u201cNos dimos cuenta de que hab\u00eda una gran oportunidad para normalizar el cannabis, elevar la categor\u00eda, estandarizarlo, hacer algo en lo que la gente pudiera confiar. Quer\u00edamos atraer al comprador de Whole Foods o miembro de Equinox o codicioso<\/a> lector. No hab\u00eda nadie hablando con esa persona\u201d. \u2013 Rob Rosenheck, cofundador, Lord Jones<\/p>\n<\/blockquote>\n\n\n\n

Para los minoristas canadienses de cannabis, el cumplimiento de las normas para comestibles debe ser una prioridad. Por cada comestible (o bebida) contenido en un paquete a prueba de ni\u00f1os, el producto solo puede contener hasta 10 mg de THC<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Productos de Bienestar<\/h2>\n\n\n\n

Adem\u00e1s, se\u00f1or jones<\/a> tambi\u00e9n es popular por sus aceites y lociones de CBD derivados del c\u00e1\u00f1amo. Un titular de Forbes declara: "El cannabis podr\u00eda ser el ingrediente m\u00e1s rentable en el cuidado de la piel". <\/p>\n\n\n\n

El mercado de CBD creci\u00f3 a $170 millones<\/a> y est\u00e1 a punto de llegar a $1 mil millones. Los proveedores y usuarios afirman que los productos t\u00f3picos de CBD pueden ofrecer alivio para los m\u00fasculos adoloridos. Adem\u00e1s, los proveedores afirman que los productos de CBD tienen el beneficio adicional de propiedades antiinflamatorias y contra el dolor.<\/p>\n\n\n\n

\n

\u201cAhora que nueve estados y el Distrito de Columbia han legalizado la marihuana recreativa, y con muchos otros estados con distintas latitudes de acceso, el cannabis se ha vuelto mucho m\u00e1s sofisticado. Y el negocio de la belleza no se lo va a perder\u201d. \u2013 Los New York Times<\/a><\/p>\n<\/blockquote>\n\n\n\n

Por ejemplo, la actriz Olivia Wilde habla<\/a> altamente de lociones de cannabis. Ella dice: \u201cLo descubr\u00ed a trav\u00e9s de mis amigos en Los \u00c1ngeles. Recientemente hice una obra en Broadway durante seis meses y mi cuerpo estaba destrozado. Mi cuello estaba muy tenso. El CBD tiene beneficios relajantes y la idea es evitar usar demasiados analg\u00e9sicos\u201d.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Bebidas Cann\u00e1bicas<\/h2>\n\n\n\n

Las bebidas a base de cannabis est\u00e1n listas para desafiar al alcohol como alternativa recreativa. Un art\u00edculo de El puesto financiero<\/a> informa: \u201cLos canadienses consumieron hasta $6.200 millones de d\u00f3lares de marihuana en 2015, casi tanto como gastaron en vino\u201d.<\/p>\n\n\n\n

Las marcas establecidas est\u00e1n tomando nota. Por ejemplo, Marcas de la constelaci\u00f3n<\/a>, propietarios de Corona y Kim Crawford Wines, adquirido <\/a>10% del productor canadiense de cannabis Pabell\u00f3n<\/a>. Juntos est\u00e1n desarrollando una bebida de cannabis sin alcohol.<\/p>\n\n\n\n

En agosto de 2018, molson coors<\/a> anunci\u00f3 un camarader\u00eda<\/a> con el productor canadiense de cannabis medicinal HEXO<\/a> para desarrollar bebidas infusionadas con cannabis sin alcohol. <\/p>\n\n\n\n

Cocina mejorada con cannabis<\/h2>\n\n\n\n

Aunque el cannabis sigue siendo ilegal en la mayor parte de los Estados Unidos a nivel federal, ya est\u00e1 influyendo en las inclinaciones culinarias.<\/p>\n\n\n\n

\n

\u201cCada vez m\u00e1s, la marihuana se ve como un alimento funcional, con supuestos beneficios para la salud que superan en n\u00famero lo que los consumidores pueden obtener de la col rizada, la c\u00farcuma o la kombucha. Con una nueva generaci\u00f3n que crece en estados donde el cannabis es legal (actualmente alrededor de 20% de la poblaci\u00f3n de EE. UU.), nuevos productos est\u00e1n ingresando r\u00e1pidamente al mercado\u201d. \u2013 Forbes<\/a><\/p>\n<\/blockquote>\n\n\n\n

La Asociaci\u00f3n de Alimentos Especiales<\/a> mencion\u00f3 el cannabis como una de las principales tendencias alimentarias. Cocinar con cannabis es una tendencia saludable en crecimiento. Quienes lo usan afirman que dice que alivia el dolor, disminuye la ansiedad y controla el insomnio (salud.com)<\/a>.<\/p>\n\n\n\n

Datos demogr\u00e1ficos de nuevos clientes<\/h2>\n\n\n\n

Con la regulaci\u00f3n legislada que conduce a dosis m\u00e1s predecibles, el futuro del cannabis y el comercio minorista ver\u00e1 una afluencia de nuevos clientes. A menudo, estos clientes buscan una alternativa a los opioides para el control del dolor.<\/p>\n\n\n\n

Uno de esos grupos de r\u00e1pido crecimiento son las personas mayores de 70 a 90 a\u00f1os. A estudiar<\/a> por Health Canada encontr\u00f3 que dos tercios de los clientes registrados de marihuana medicinal estaban usando el producto para tratar<\/a> artritis. Adem\u00e1s, en El globo y el correo<\/a> inform\u00f3: "En los Estados Unidos, las personas mayores se han convertido en el grupo demogr\u00e1fico de usuarios de cannabis de m\u00e1s r\u00e1pido crecimiento".<\/p>\n\n\n\n

Se estim\u00f3 que la legalizaci\u00f3n del Cannabis en Canad\u00e1 el a\u00f1o pasado crear\u00eda potencialmente un $23 mil millones de negocios<\/a> oportunidad para los minoristas. En los EE.UU, An\u00e1lisis de BDS<\/a> estima que las ventas de la industria (cosm\u00e9ticos, consumibles y cannabis recreativo) aumentar\u00e1n a aproximadamente 21 mil millones.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

El comercio minorista est\u00e1 lleno de impulso de las empresas que se lanzan a crear un nicho en el mercado emergente del cannabis. A medida que el cannabis sea m\u00e1s aceptado gracias a la legalizaci\u00f3n, el mercado seguir\u00e1 en auge con nuevos productos. Estas son las tendencias que afectan al cannabis y al comercio minorista. Comestibles de cannabis y venta minorista Aunque los comestibles de cannabis no son legales... Seguir leyendo Cannabis y comercio minorista: datos interesantes y tendencias emergentes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[154086213],"tags":[6863,677174077,677174078,677174080,677173887,677174079,677173891],"class_list":["post-4494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marijuana-retail","tag-cannabis","tag-cannabis-and-retail","tag-cannabis-in-retail","tag-cannabis-legalization","tag-consumer-trends","tag-retail-and-cannabis","tag-retail-trends"],"yoast_head":"\nCannabis 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