{"id":4316,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4316"},"modified":"2024-11-28T14:59:27","modified_gmt":"2024-11-28T19:59:27","slug":"dia-de-la-madre-en-el-comercio-minorista-datos-interesantes-y-tendencias-emergentes","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"D\u00eda de la Madre en el Comercio Minorista: Datos Interesantes y Tendencias Emergentes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El D\u00eda de la Madre es la tercera fiesta minorista m\u00e1s grande de los EE. UU., despu\u00e9s de Navidad y la temporada de regreso a clases. Los programas de temporada, como el D\u00eda de la Madre, generan grandes ganancias para <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">minoristas<\/a> y <a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\">restaurantes<\/a>.&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-expected-spend-near-record-335-billion-mothers-day\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a1El gasto por el D\u00eda de la Madre alcanz\u00f3 un r\u00e9cord de $35,7 mil millones!<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cEl gasto del D\u00eda de la Madre ha estado creciendo constantemente durante los \u00faltimos a\u00f1os, y se espera que el gasto de este a\u00f1o sea el m\u00e1s alto en los 16 a\u00f1os de historia de nuestra encuesta. Los consumidores est\u00e1n emocionados de celebrar a todas las mam\u00e1s en sus vidas, y los minoristas est\u00e1n listos para inspirar a los consumidores con opciones de regalos \u00fanicas\u201d. \u2013 Presidente y CEO de NRF <a href=\"https:\/\/nrf.com\/who-we-are\/nrf-staff\/matthew-r-shay\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">matthew shay<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Se espera que las ventas de joyas sean las principales con $7 mil millones, seguidas de cerca por las salidas especiales con $5.9 mil millones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El d\u00eda de la madre es el d\u00eda de mayores ventas del a\u00f1o en KFC. 370,000 familias que buscan darle a mam\u00e1 un descanso de la planificaci\u00f3n de comidas buscan en la cadena de pollos una soluci\u00f3n para la hora de la cena.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cEso se traduce en 1,5 millones de libras de pollo, 6,5 millones de piezas de pollo, 815 000 porciones de pur\u00e9 de papas y salsa, y 470 000 porciones de ensalada de col\u201d. \u2013 <a href=\"https:\/\/www.eater.com\/2016\/5\/4\/11592994\/kfc-mothers-day-best-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Comensal<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/84THNyOzkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">El 251% de todas las flores que se compran durante el a\u00f1o se compran para el D\u00eda de la Madre. Los consumidores tambi\u00e9n gastar\u00e1n alrededor de 1.200 millones de d\u00f3lares en flores y otros 1.100 millones de d\u00f3lares en tarjetas de felicitaci\u00f3n. Los claveles son la flor oficial del D\u00eda de la Madre, pero los tulipanes, las rosas y los lirios tambi\u00e9n son populares.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"478\" data-attachment-id=\"5975\" data-permalink=\"https:\/\/blog.bindy.com\/es\/shutterstock_175072274_smaller\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=1920%2C1311&amp;ssl=1\" data-orig-size=\"1920,1311\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_175072274_smaller\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=700%2C478&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?resize=700%2C478&#038;ssl=1\" alt=\"shutterstock_175072274_m\u00e1s peque\u00f1o.jpg\" class=\"wp-image-5975\"\/><figcaption class=\"wp-element-caption\">Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El 351% de los consumidores planea comprar en l\u00ednea, el 611% comprar\u00e1 en tiendas f\u00edsicas, el 321% planea comprar en tiendas departamentales y el 291% en tiendas especializadas (florister\u00edas, joyer\u00edas, tiendas de electr\u00f3nica).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los regalos de experiencias son populares en el D\u00eda de la Madre. Experiencias como una <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">spa<\/a> d\u00eda, clases de cocina, lecciones de costura o entradas para conciertos son solicitudes populares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con $35.7 mil millones en juego, \u00bfest\u00e1n sus tiendas preparadas? \u00bfSe est\u00e1n ejecutando en su totalidad las iniciativas de marketing y comercializaci\u00f3n del D\u00eda de la Madre en todas sus sucursales? Confiar en papel, Excel y correo electr\u00f3nico es lento, propenso a errores y, en \u00faltima instancia\u2026<a href=\"https:\/\/blog.bindy.com\/es\/are-you-still-using-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">caro<\/a>. Automatice el proceso en&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/retailers-implement-a-retail-audit-process-in-five-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 sencillos pasos con el software de auditor\u00eda minorista<\/a>&nbsp;&nbsp;y obt\u00e9n resultados inmediatos, mayores ventas y&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">costos mas bajos<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>El D\u00eda de la Madre es la tercera festividad m\u00e1s importante para el comercio minorista en los EE. UU., despu\u00e9s de Navidad y la temporada de regreso a clases. Los programas estacionales como el D\u00eda de la Madre generan grandes ganancias para los minoristas y los restaurantes. \u00a1El gasto del D\u00eda de la Madre alcanz\u00f3 un r\u00e9cord de $35,7 mil millones! \u201cEl gasto del D\u00eda de la Madre ha estado creciendo de manera constante durante los \u00faltimos a\u00f1os, y se espera que el gasto de este a\u00f1o sea el m\u00e1s alto en \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">D\u00eda de la Madre en el Comercio Minorista: Datos Interesantes y Tendencias Emergentes<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[677173885,128713,36052485],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-merchandising","tag-mothers-day","tag-seasonal-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. Seasonal programs for mothers day can drive big profits at retail stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/dia-de-la-madre-en-el-comercio-minorista-datos-interesantes-y-tendencias-emergentes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends\" \/>\n<meta property=\"og:description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. 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