{"id":4200,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4200"},"modified":"2024-11-28T14:53:54","modified_gmt":"2024-11-28T19:53:54","slug":"7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/","title":{"rendered":"7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El merchandising visual genera impacto y deja huella en cada hu\u00e9sped que visita tu negocio. Cualquier cosa que el cliente pueda ver desde el exterior de la tienda y en todo el interior puede funcionar para optimizar el espacio comercial. Desde los escaparates hasta la se\u00f1alizaci\u00f3n y el plano general de la planta, las t\u00e9cnicas eficaces de merchandising visual funcionan de manera coherente para reflejar la marca, atraer al cliente y aumentar las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1les son las mejores formas de emplear <a href=\"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandising visual efectivo<\/a>? Considere una combinaci\u00f3n de t\u00e9cnicas que puedan aumentar el conocimiento del producto y el deseo de compra del cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-create-displays-for-target-customers\"><strong>1. Crear pantallas para clientes objetivo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B3PZqq_ADIJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Target (@target)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El viaje del cliente comienza con el descubrimiento, luego pasa a la comparaci\u00f3n de opciones antes de la conversi\u00f3n y venta final. Establecer el tono para sus clientes objetivo mediante el merchandising visual es un elemento clave para llevarlos desde el descubrimiento hasta la venta. \u00bfQui\u00e9nes son sus clientes objetivo? \u00c9sa es una pregunta importante a la hora de dise\u00f1ar pantallas. Trate de apelar a su estilo de vida o al estilo de vida que desean. Usar <a href=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\">esta lista de verificaci\u00f3n de comercializaci\u00f3n<\/a> para crear o actualizar su programa de comercializaci\u00f3n visual en sus ubicaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-less-can-be-more\"><strong>2. Menos puede ser m\u00e1s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un asalto visual a los sentidos abruma al cliente. Demasiados art\u00edculos y colores que chocan dan como resultado una exhibici\u00f3n que parece que un ni\u00f1o peque\u00f1o arroj\u00f3 todos los juguetes al suelo; el resultado es el caos. Cuando est\u00e1n abrumados, los clientes tienden a alejarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evite el desorden y el caos en las pantallas. En su lugar, conc\u00e9ntrese en destacar un solo elemento o algunos elementos relacionados para crear un tema\/historia coherente.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B6MbVLdgJKi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Chris Guillot | Entrenador minorista (@merchantmethod)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-tell-a-story\"><strong>3. Cuenta una historia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una historia para su exhibici\u00f3n de merchandising visual ayuda durante el proceso de dise\u00f1o y facilita que el cliente se conecte con los productos. La historia puede ser espec\u00edfica para una sola exhibici\u00f3n o hacer que fluya a trav\u00e9s de todo el espacio comercial mediante el uso de un tema cohesivo singular de una exhibici\u00f3n a otra. Comience este \u00faltimo en el escaparate con la ventana principal o el espacio cerca de la entrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La narrativa no tiene que ser complicada y puede ser algo tan probado y verdadero como &quot;regreso a la escuela&quot; o &quot;diversi\u00f3n de verano&quot;. Conf\u00ede en el color y la se\u00f1alizaci\u00f3n para mantener la cohesi\u00f3n entre la historia y el tema. Esto puede ser tan simple como usar el mismo color de fondo o palabras clave en la se\u00f1alizaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-be-specific-with-signage\"><strong>4. Sea espec\u00edfico con la se\u00f1alizaci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La pantalla puede exhibir los elementos a la perfecci\u00f3n, pero si la se\u00f1alizaci\u00f3n falla, todo falla. Evite los letreros prolijos: se ignora demasiada informaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pruebe la regla de los cinco segundos: debe poder leer f\u00e1cilmente el letrero en cinco segundos o menos, absorbiendo su significado sin confusi\u00f3n. Si su mensaje necesita ser m\u00e1s largo, considere una serie de letreros incorporados est\u00e9ticamente en el tema general de merchandising visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde el viejo dicho: &quot;la esperanza no es una estrategia de gesti\u00f3n&quot;. Por lo tanto, no espere simplemente que sus tiendas hayan colocado carteles y exhibidores adecuados,&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">inspeccionarlos regularmente<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/blog.bindy.com\/es\/el-poderoso-plan-de-accion\/\" target=\"_blank\" rel=\"noreferrer noopener\">asignar acciones correctivas<\/a>&nbsp;cuando se encuentran problemas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"62849\" data-permalink=\"https:\/\/blog.bindy.com\/es\/como-convertirse-en-gerente-de-distrito-y-que-se-necesita-para-tener-exito-en-el-puesto\/bindy-statment_linkedin-single-image-ad-1200-x-627-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=1201%2C628&amp;ssl=1\" data-orig-size=\"1201,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Statment_Linkedin &amp;#8211; Single Image Ad &amp;#8211; 1200 x 627 &amp;#8211; 4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-62849\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?w=1201&amp;ssl=1 1201w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Statment_Linkedin-Single-Image-Ad-1200-x-627-4.png?resize=765%2C400&amp;ssl=1 765w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-window-displays-attract-foot-traffic\"><strong>5. Los escaparates atraen tr\u00e1fico peatonal<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muestre los productos nuevos y m\u00e1s valiosos en la ventana o cerca de la entrada para atraer tr\u00e1fico peatonal. Las primeras impresiones marcan la diferencia. Un transe\u00fante no estar\u00e1 interesado en una tienda que parece oscura, sucia o descuidada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventanas delanteras deben mantenerse limpias y la pantalla bien iluminada o iluminada para crear un impacto emocional. A veces, sin embargo, la iluminaci\u00f3n m\u00ednima funciona mejor para dise\u00f1os espec\u00edficos. Nuevamente, la se\u00f1alizaci\u00f3n debe ser clara, concisa y relacionada con el tema\/historia de la ventana.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BwWu71pDKct\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Shopper Matters (@shoppermatters)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-tip-8-audit-stores-for-merchandising-compliance\">6<strong>. Auditar tiendas para merchandising <\/strong>Ejecuci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Innumerables exhibiciones promocionales no se ejecutan correctamente! Un estudio encontr\u00f3 que se esperaba que la tasa de cumplimiento de las pantallas fuera superior a <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> pero en realidad, el cumplimiento fue s\u00f3lo <a href=\"https:\/\/issuu.com\/retailenvironments\/docs\/popcompliance_2016_whitepaper\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a>. \u00a1No dejes que esos meses que has pasado perfeccionando tus exhibidores de merchandising y siguiendo los consejos anteriores se desperdicien!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un <a href=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-visual\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verificaci\u00f3n de comercializaci\u00f3n<\/a> y audite sus tiendas para verificar el cumplimiento de la comercializaci\u00f3n y garantizar <a href=\"https:\/\/blog.bindy.com\/es\/alcance-y-mejores-practicas-del-proposito-de-ejecucion-de-la-tienda\/\" target=\"_blank\" rel=\"noreferrer noopener\">ejecuci\u00f3n correcta<\/a> para incrementar tus ventas. Cada ejecuci\u00f3n de promoci\u00f3n de merchandising debe ir seguida de una estrategia de merchandising establecida. <a href=\"https:\/\/blog.bindy.com\/es\/el-flujo-de-trabajo-de-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">proceso de auditor\u00eda y flujo de trabajo<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/es\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Fotos y<a href=\"https:\/\/blog.bindy.com\/es\/beneficios-de-los-videos-para-las-visitas-al-sitio\/\" target=\"_blank\" rel=\"noreferrer noopener\"> v\u00eddeos<\/a> es de gran ayuda, especialmente cuando se ejecuta un programa de comercializaci\u00f3n. Tener im\u00e1genes para comunicar <i>Qu\u00e9 hacer y qu\u00e9 no hacer<\/i> que sea m\u00e1s f\u00e1cil para usted y su equipo ejecutar perfectamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, cuando se trata de adherirse a exhibiciones de productos, incluidas fotos para mostrar c\u00f3mo su tienda\/estantes <i>deber\u00eda<\/i>&nbsp;mira, junto con im\u00e1genes de lo que&nbsp;<i>no hacer <\/i>recorrer\u00e1 un largo camino hacia el logro de su visi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-analyze-weekly-sales-and-change-displays\"><strong>7. Analice las ventas semanales y cambie las pantallas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Su merchandising visual es otro punto de contacto en el proceso de decisi\u00f3n del cliente. Para ser efectivo, es importante analizar las ventas semanales y determinar si las exhibiciones afectan las ventas y c\u00f3mo. Las pantallas antiguas se vuelven invisibles para los clientes habituales y se ven desgastadas para los nuevos. Mant\u00e9ngalo actualizado para aumentar el potencial de conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar las ventas, el merchandising visual debe involucrar al cliente y reflejar la marca. Debe contar una historia, apelar a los sentidos y actuar como un recordatorio para compras secundarias, como cinta de pintor para acompa\u00f1ar un gal\u00f3n de pintura. El merchandising visual eficaz tiene el poder de aumentar las ventas, desempe\u00f1ando un papel clave en la conversi\u00f3n final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consejo adicional #8. Conocimiento del equipo de ventas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada miembro del equipo de ventas debe conocer los art\u00edculos seleccionados en las exhibiciones de merchandising visual. Esto es especialmente importante para las pantallas interactivas. Si un miembro del equipo no puede responder a la pregunta de un cliente, la confianza cae y aumenta la posibilidad de perder la venta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre el Autor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/yanavoldman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" data-attachment-id=\"4204\" data-permalink=\"https:\/\/blog.bindy.com\/es\/profilepicture\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ProfilePicture\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?fit=200%2C200&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/profilepicture.jpg?resize=200%2C200&#038;ssl=1\" alt=\"Foto de perfil\" class=\"wp-image-4204\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Yana Voldman es Gerente de Estrategia y Desarrollo Comercial en <a href=\"http:\/\/udizine.com\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">UDIZINA<\/a>, establecida en 1995 con la visi\u00f3n de crear una gama de accesorios de exhibici\u00f3n que coincidan con la funcionalidad de las necesidades de los minoristas para producir productos de exhibici\u00f3n y se\u00f1alizaci\u00f3n que no solo funcionen sino que tengan un fuerte atractivo est\u00e9tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El merchandising visual genera impacto y deja huella en cada hu\u00e9sped que visita tu negocio. Cualquier cosa que el cliente pueda ver desde el exterior de la tienda y en todo el interior puede funcionar para optimizar el espacio comercial. Desde las exhibiciones de las tiendas hasta la se\u00f1alizaci\u00f3n y el plano general del piso, las t\u00e9cnicas efectivas de merchandising visual funcionan de manera cohesiva para reflejar... <a href=\"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[677173885,677173883,9869044],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-retail","tag-retail-displays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Visual Merchandising Techniques to Increase Sales<\/title>\n<meta name=\"description\" content=\"Effective visual merchandising techniques work cohesively to reflect the brand, engage the customer, and increase sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Visual Merchandising Techniques to Increase Sales\" \/>\n<meta property=\"og:description\" content=\"Effective visual merchandising techniques work cohesively to reflect the brand, engage the customer, and increase sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?_t=1732823634\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"7 Visual Merchandising Techniques to Increase Sales\",\"datePublished\":\"2021-10-26T20:15:56+00:00\",\"dateModified\":\"2024-11-28T19:53:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/\"},\"wordCount\":970,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/blog.bindy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1\",\"keywords\":[\"Merchandising\",\"retail\",\"Retail Displays\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/\",\"url\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/\",\"name\":\"7 Visual Merchandising Techniques to Increase Sales\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1\",\"datePublished\":\"2021-10-26T20:15:56+00:00\",\"dateModified\":\"2024-11-28T19:53:54+00:00\",\"description\":\"Effective visual merchandising techniques work cohesively to reflect the brand, engage the customer, and increase sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1\",\"width\":1920,\"height\":1206,\"caption\":\"Photo credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.bindy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Visual Merchandising Techniques to Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.bindy.com\/#website\",\"url\":\"https:\/\/blog.bindy.com\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\/\/blog.bindy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.bindy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.bindy.com\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\/\/blog.bindy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bindyhq\",\"https:\/\/x.com\/bindyhq\",\"https:\/\/www.linkedin.com\/company\/bindyhq\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\/\/www.bindy.com\"],\"url\":\"https:\/\/blog.bindy.com\/es\/author\/betterdot\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas","description":"Las t\u00e9cnicas efectivas de merchandising visual funcionan de manera coherente para reflejar la marca, atraer al cliente y aumentar las ventas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/","og_locale":"es_ES","og_type":"article","og_title":"7 Visual Merchandising Techniques to Increase Sales","og_description":"Effective visual merchandising techniques work cohesively to reflect the brand, engage the customer, and increase sales.","og_url":"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:56+00:00","article_modified_time":"2024-11-28T19:53:54+00:00","og_image":[{"width":1920,"height":1206,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?_t=1732823634","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"7 Visual Merchandising Techniques to Increase Sales","datePublished":"2021-10-26T20:15:56+00:00","dateModified":"2024-11-28T19:53:54+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/"},"wordCount":970,"commentCount":8,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1","keywords":["Merchandising","retail","Retail Displays"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/","url":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/","name":"7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1","datePublished":"2021-10-26T20:15:56+00:00","dateModified":"2024-11-28T19:53:54+00:00","description":"Las t\u00e9cnicas efectivas de merchandising visual funcionan de manera coherente para reflejar la marca, atraer al cliente y aumentar las ventas.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1","width":1920,"height":1206,"caption":"Photo credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/7-visual-merchandising-techniques-to-increase-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"7 Visual Merchandising Techniques to Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Operaciones de venta minorista y hosteler\u00eda","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1920%2C1206&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-15K","jetpack-related-posts":[{"id":10693,"url":"https:\/\/blog.bindy.com\/es\/los-mejores-blogs-sobre-visual-merchandising-en-el-comercio-minorista\/","url_meta":{"origin":4200,"position":0},"title":"Visual Merchandising en Retail: Mejores Blogs","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El visual merchandising en el comercio minorista es la pr\u00e1ctica de presentar servicios y productos a los clientes de una manera que atraiga y motive al cliente a comprar. A medida que las tiendas vuelven a abrir y avanzamos hacia el cuarto trimestre, muchos minoristas est\u00e1n buscando formas de mejorar su comercializaci\u00f3n visual para dar la bienvenida a los clientes y atraer...","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_228389290.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5052,"url":"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/","url_meta":{"origin":4200,"position":1},"title":"5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"\u00bfLa iluminaci\u00f3n en tiendas impulsa las ventas? Seg\u00fan Amerlux, \"Globus, una importante cadena de supermercados alemana, experiment\u00f3 con una combinaci\u00f3n de luces de colores en una zona promocional de una de sus tiendas\". Esto se tradujo en un aumento del 61 % en las ventas en dicha zona. Si a\u00fan utiliza tubos fluorescentes\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1757085830.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5229,"url":"https:\/\/blog.bindy.com\/es\/6-formas-de-utilizar-el-visual-merchandising-para-aumentar-las-acciones-sociales\/","url_meta":{"origin":4200,"position":2},"title":"6 formas de utilizar la comercializaci\u00f3n visual para impulsar las acciones sociales","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Instagram ha demostrado ser una gran ventaja para muchas empresas. Seg\u00fan Instagram, m\u00e1s de 200 millones de usuarios visitan al menos un perfil de empresa a diario, y un tercio de las historias m\u00e1s vistas en la plataforma pertenecen a empresas. Estas cifras nos indican que los usuarios de Instagram tienen inter\u00e9s en\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1423374269-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1423374269-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1423374269-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1423374269-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1423374269-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/es\/consejos-de-merchandising-visual-para-impulsar-las-ventas-navidenas-en-el-trimestre-dorado\/","url_meta":{"origin":4200,"position":3},"title":"Impulsar las ventas navide\u00f1as: consejos de merchandising visual para el Barrio Dorado","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Las ventas en tiendas siguen representando la mayor parte de todas las ventas durante las temporadas navide\u00f1as. Y todos los minoristas lo saben. Es por eso que vemos indicios de promociones navide\u00f1as y otras festividades de invierno que llegan a las tiendas tan pronto como las primeras hojas se vuelven marrones. Entonces, \u00bfc\u00f3mo diferenciar su marca y su\u2026?","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/categoria\/venta-minorista-estacional\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_235716493.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17738,"url":"https:\/\/blog.bindy.com\/es\/visual-merchandising-para-tiendas-de-conveniencia-5-grandes-consejos-para-probar\/","url_meta":{"origin":4200,"position":4},"title":"Visual Merchandising para tiendas de conveniencia: 5 excelentes consejos para probar","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Cuando se trata de administrar una tienda de conveniencia, elaborar una estrategia de comercializaci\u00f3n visual atractiva debe ocupar un lugar destacado en su lista de tareas pendientes. Las im\u00e1genes y la presentaci\u00f3n en la tienda cumplen muchas funciones importantes, incluida guiar a los compradores a los lugares correctos e impulsar las ventas. Por eso es fundamental mejorar continuamente tu visual merchandising\u2026","rel":"","context":"En \u00ab\ud83c\udfea Convenience Stores\u00bb","block_context":{"text":"\ud83c\udfea Convenience Stores","link":"https:\/\/blog.bindy.com\/es\/categoria\/tienda-de-conveniencia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/03\/shutterstock_653466622.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/03\/shutterstock_653466622.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/03\/shutterstock_653466622.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/03\/shutterstock_653466622.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/03\/shutterstock_653466622.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60112,"url":"https:\/\/blog.bindy.com\/es\/como-crear-un-plan-de-merchandising\/","url_meta":{"origin":4200,"position":5},"title":"C\u00f3mo crear un plan de merchandising eficaz","author":"colinchan1","date":"marzo 31, 2023","format":false,"excerpt":"No hace mucho, minoristas y consumidores se enfrentaban a una plaga de mercanc\u00eda agotada y estantes vac\u00edos debido a las interrupciones en la cadena de suministro del comercio minorista global. Sin duda, los tiempos han cambiado desde entonces, al igual que los desaf\u00edos. Un estudio de HubSpot muestra que el 50% de los minoristas en\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_648348271.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/4200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=4200"}],"version-history":[{"count":86,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/4200\/revisions"}],"predecessor-version":[{"id":64982,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/4200\/revisions\/64982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/10078"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=4200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=4200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=4200"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}