{"id":3801,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3801"},"modified":"2025-09-05T08:36:56","modified_gmt":"2025-09-05T12:36:56","slug":"datos-interesantes-y-tendencias-emergentes-de-la-industria-farmaceutica","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/datos-interesantes-y-tendencias-emergentes-de-la-industria-farmaceutica\/","title":{"rendered":"Industria farmac\u00e9utica: hechos interesantes y tendencias emergentes"},"content":{"rendered":"\n

Through our business and research, we have come across a number of high-level facts and statistics about the retail pharmacy industry, its direction and emerging trends. While our research focused on North America, we thought these emerging pharmacy trends would be of interest to our customers and readers in all markets.<\/p>\n\n\n\n

Your senior customers matter<\/strong><\/h2>\n\n\n\n

According to McKesson<\/a>, seniors fill an average of almost 28 prescriptions every year. This is more than double the amount filled by adults between the ages of 19-64. Thus, seniors have a huge effect on your bottom line. This means you need to train staff to accommodate and respond to the unique needs of this population group<\/a>.<\/p>\n\n\n\n

Specialty drugs are a major disruptor <\/strong><\/h2>\n\n\n\n

While spending on non-specialty drugs is expected to be relatively flat in the days ahead, specialty drugs are driving drug spending growth. Only about 4% of consumers require specialty drugs. However, spend on specialty drugs comprises more than 30%<\/a> of all drug spend! <\/p>\n\n\n\n

Independent pharmacies are doing well<\/strong><\/h2>\n\n\n\n

Forty percent<\/a> of all pharmacies are still independently owned. In a recent article from the Boston Globe<\/a>, consumers cite shorter wait times, convenience, and personalized interactions as reasons for switching to an independent pharmacy. This means your should promote these in your own store to convert consumers.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

More and more, consumers see pharmacies and pharmacists as sources of primary care. Where offered, consumers eagerly adopt specialized services<\/a> such as immunizations, strep tests, delivery, medication counseling, and compounding. <\/p>\n\n\n\n

Here is where independent pharmacies have an advantage. Because they are small and nimble, they are able to quickly explore, test out, and add the new services their customers prefer. Additionally, independent pharmacies can leverage specialized services<\/a> to become a destination stop for consumers.<\/p>\n\n\n\n

Non-Prescription Retail Space is important<\/strong><\/h2>\n\n\n\n
\"\"
Image credit: Shutterstock<\/figcaption><\/figure>\n\n\n\n

A key challenge for independent pharmacies is prescription price fluctuation. They generate more than 90% <\/a>of their revenue from prescription medications. <\/p>\n\n\n\n

In contrast, big-box pharmacies leverage their retail space. This means they are more likely to survive prescription price fluctuations. You don\u2019t need a huge footprint to increase your retail offerings. Instead, think about products that complement your customer\u2019s prescription needs and stock accordingly.<\/p>\n\n\n\n

Additionally, product organization can make all the difference. It allows you to leverage better the retail space you have. Jeff Vernimb<\/a>, VP of Global Consumer Health at Moberg Pharma North America, suggests expanding facings for better sellers. Also, improve signage along with in-store assistance.<\/p>\n\n\n\n

\n

“[O]rganizing products around consumer mind-sets\/indications, as opposed to all like products lined up side by side, will result in a better shopping experience for all involved,” –  Greg Bradley<\/a>, President and CEO, Foundation Consumer Healthcare.<\/p>\n<\/blockquote>\n\n\n\n

Retail pharmacies Serve Two Industries<\/strong><\/h2>\n\n\n\n

Retail pharmacies are really two industries in one: retail and healthcare. Between 1,000s of SKUs, seasonal marketing campaigns, employee training, proper drug storage and disposal, and specialized safety and security protocols, it is not surprising standards and operational best practices may fall through the cracks.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Improve operations by implementing a store visit program. Even better, automate the store visit process with efficient, mobile-friendly retail audit software<\/a> to promote compliance while cutting administrative costs.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trav\u00e9s de nuestro negocio e investigaci\u00f3n, hemos encontrado una serie de datos y estad\u00edsticas de alto nivel sobre la industria farmac\u00e9utica minorista, su direcci\u00f3n y las tendencias emergentes. Si bien nuestra investigaci\u00f3n se centr\u00f3 en Am\u00e9rica del Norte, pensamos que estas tendencias farmac\u00e9uticas emergentes ser\u00edan de inter\u00e9s para nuestros clientes y lectores en todos los mercados. Tus clientes senior importan... Seguir leyendo Industria farmac\u00e9utica: hechos interesantes y tendencias emergentes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[63715,396542],"tags":[677173886,609707092,40130369,142765],"class_list":["post-3801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-retail-trends","tag-pharmacy","tag-pharmacy-smbs","tag-pharmacy-trends","tag-retail-pharmacy"],"yoast_head":"\nPharmacy Industry: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Retail pharmacies are really two industries in one: retail and healthcare. 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Sin embargo, para seguir brindando la atenci\u00f3n que esperan, las farmacias tambi\u00e9n deben ser tiendas minoristas exitosas. 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