{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"lista-de-verificacion-de-comercializacion-de-productos-de-consumo-masivo-2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/cpg-merchandising-checklist-2\/","title":{"rendered":"\u2714\ufe0f Lista de verificaci\u00f3n de comercializaci\u00f3n de CPG"},"content":{"rendered":"

Utilice esta lista de verificaci\u00f3n de comercializaci\u00f3n de CPG de muestra para crear o actualizar su programa de comercializaci\u00f3n visual en las ubicaciones de sus socios minoristas.<\/p>\n\n\n\n<\/span>\n\n\n\n

Estanter\u00eda<\/strong><\/h2>\n\n\n\n
    \n
  1. Los estantes est\u00e1n llenos.<\/li>\n\n\n\n
  2. Sin agujeros de producto.<\/li>\n\n\n\n
  3. No hay art\u00edculos no autorizados.<\/li>\n\n\n\n
  4. Todos los art\u00edculos autorizados se almacenan en el estante.<\/li>\n\n\n\n
  5. Planograma correcto utilizado para la ubicaci\u00f3n y categor\u00eda (adjuntar una foto).<\/li>\n\n\n\n
  6. El n\u00famero de "revestimientos" es adecuado para permitir un n\u00famero \u00f3ptimo de SKU diferentes.<\/li>\n\n\n\n
  7. El producto ha sido \u201cfrontado\u201d correctamente.<\/li>\n\n\n\n
  8. Los wobblers de se\u00f1alizaci\u00f3n y estantes se utilizan de manera efectiva y consistente con el acuerdo contractual.<\/li>\n\n\n\n
  9. Cu\u00e1ntos art\u00edculos nuevos de la competencia hay en la tienda (adjunte fotos de cada art\u00edculo).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKU<\/strong><\/h2>\n\n\n\n
      \n
    1. Es XYZ <\/em>producto en stock?<\/li>\n\n\n\n
    2. Precio r\u00e9cord de XYZ<\/em> producto.<\/li>\n\n\n\n
    3. Es XYZ<\/em> producto en promoci\u00f3n?<\/li>\n\n\n\n
    4. es el precio de XYZ <\/em>producto correcto?<\/li>\n\n\n\n
    5. \u00bfLa tienda ha realizado un pedido de m\u00e1s XYZ <\/em>\u00bfproducto?<\/li>\n<\/ol>\n\n\n\n

      promociones en tienda<\/strong><\/h2>\n\n\n\n
        \n
      1. Las promociones en la tienda son actuales y consistentes con el acuerdo contractual.<\/li>\n\n\n\n
      2. Todas las pantallas en condiciones "como nuevas".<\/li>\n\n\n\n
      3. Las pantallas de piso a granel est\u00e1n colocadas correctamente y son seguras (sin riesgo de tropiezo).<\/li>\n\n\n\n
      4. Las pantallas independientes se mantienen y almacenan.<\/li>\n\n\n\n
      5. Los "contenedores" y las pantallas especiales est\u00e1n claramente se\u00f1alizados, los precios se publican y se colocan en zonas de puntos calientes.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Personal<\/strong><\/h2>\n\n\n\n
          \n
        1. El personal sabe d\u00f3nde se encuentran nuestros productos en la tienda cuando se le pregunta.<\/li>\n\n\n\n
        2. El personal demuestra conocimiento del producto cuando se le pregunta.<\/li>\n\n\n\n
        3. El personal est\u00e1 familiarizado con nuestra marca y ha recibido la capacitaci\u00f3n adecuada sobre el producto.<\/li>\n<\/ol>\n\n\n\n

          Backstock<\/strong><\/h2>\n\n\n\n
            \n
          1. El producto se almacena correctamente.<\/li>\n\n\n\n
          2. Rotaci\u00f3n de evidencias de producto para evitar p\u00e9rdidas por caducidad.<\/li>\n\n\n\n
          3. El producto caducado se trata de acuerdo con la pol\u00edtica.<\/li>\n<\/ol>\n\n\n\n

            Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo crear un programa de auditor\u00eda, consulte nuestra gu\u00eda:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Utilice esta lista de verificaci\u00f3n de comercializaci\u00f3n de productos de consumo masivo de muestra para crear o actualizar su programa de comercializaci\u00f3n visual en las ubicaciones de sus socios minoristas. Estanter\u00edas SKU Promociones en la tienda Personal Stock de existencias Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo crear un programa de auditor\u00eda, consulte nuestra gu\u00eda:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f CPG Merchandising Checklist<\/title>\n<meta name=\"description\" content=\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-de-productos-de-consumo-masivo-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2714\ufe0f CPG Merchandising Checklist\" \/>\n<meta property=\"og:description\" content=\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-de-productos-de-consumo-masivo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T19:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T13:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?_t=1732886285\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2714\ufe0f CPG Merchandising Checklist\",\"datePublished\":\"2022-10-26T19:15:00+00:00\",\"dateModified\":\"2024-11-29T13:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"},\"wordCount\":242,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"cpg in store program\",\"CPG Merchandising Checklist\",\"cpg store execution\"],\"articleSection\":[\"\u2714\ufe0f Checklists\",\"\ud83d\udc5c Merchandising\",\"\ud83e\uddc3 Consumer Packaged Goods\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\",\"name\":\"\u2714\ufe0f CPG Merchandising Checklist\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2022-10-26T19:15:00+00:00\",\"dateModified\":\"2024-11-29T13:18:05+00:00\",\"description\":\"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080,\"caption\":\"Various 3D household products on supermarket shelve\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/cpg-merchandising-checklist-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2714\ufe0f CPG Merchandising Checklist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2714\ufe0f Lista de verificaci\u00f3n de comercializaci\u00f3n de CPG","description":"Utilice esta lista de verificaci\u00f3n de comercializaci\u00f3n de CPG de muestra para inspeccionar su comercializaci\u00f3n, productos y promociones en las ubicaciones de sus socios minoristas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-de-productos-de-consumo-masivo-2\/","og_locale":"es_ES","og_type":"article","og_title":"\u2714\ufe0f CPG Merchandising Checklist","og_description":"Use this sample CPG Merchandising Checklist to inspect your merchandising, product, and promotions across your retail partner locations.","og_url":"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-comercializacion-de-productos-de-consumo-masivo-2\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2022-10-26T19:15:00+00:00","article_modified_time":"2024-11-29T13:18:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?_t=1732886285","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\u2714\ufe0f CPG Merchandising Checklist","datePublished":"2022-10-26T19:15:00+00:00","dateModified":"2024-11-29T13:18:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","keywords":["cpg in store program","CPG Merchandising Checklist","cpg store execution"],"articleSection":["\u2714\ufe0f Checklists","\ud83d\udc5c Merchandising","\ud83e\uddc3 Consumer Packaged Goods"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/","url":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/","name":"\u2714\ufe0f Lista de verificaci\u00f3n de comercializaci\u00f3n de CPG","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","datePublished":"2022-10-26T19:15:00+00:00","dateModified":"2024-11-29T13:18:05+00:00","description":"Utilice esta lista de verificaci\u00f3n de comercializaci\u00f3n de CPG de muestra para inspeccionar su comercializaci\u00f3n, productos y promociones en las ubicaciones de sus socios minoristas.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","width":1920,"height":1080,"caption":"Various 3D household products on supermarket shelve"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/cpg-merchandising-checklist-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\u2714\ufe0f CPG Merchandising Checklist"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Inspecciona tus sitios, verifica los est\u00e1ndares de tu marca y asigna tareas. Obt\u00e9n informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/02\/AdobeStock_75624396.jpeg?fit=1920%2C1080&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-Yq","jetpack-related-posts":[{"id":1864,"url":"https:\/\/blog.bindy.com\/es\/case-study-how-a-cpg-used-field-software-to-implement-a-merchandising-conversion-at-3200-restaurants\/","url_meta":{"origin":3746,"position":0},"title":"\ud83d\udcda Caso pr\u00e1ctico: C\u00f3mo una empresa de bienes de consumo masivo utiliz\u00f3 Bindy para implementar una conversi\u00f3n de merchandising en 3200 restaurantes","author":"Bindy","date":"agosto 25, 2023","format":false,"excerpt":"Cada vez que una empresa de bienes de consumo masivo se prepara para un reinicio de sus promociones o merchandising, los desaf\u00edos son inevitables, incluso con meses de planificaci\u00f3n. Esto implica coordinarse con los equipos locales, garantizar que los productos y la se\u00f1alizaci\u00f3n de cada establecimiento sean compatibles con el formato de cada restaurante, garantizar el cumplimiento normativo y verificar la ejecuci\u00f3n. \u00bfQu\u00e9 se hace cuando se trata de\u2026?","rel":"","context":"En \u00ab\ud83c\udf54 Food Service and Restaurants\u00bb","block_context":{"text":"\ud83c\udf54 Food Service and Restaurants","link":"https:\/\/blog.bindy.com\/es\/category\/qsr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/cropped-shutterstock_1338110057-1.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4437,"url":"https:\/\/blog.bindy.com\/es\/retail-audits-the-definitive-guide\/","url_meta":{"origin":3746,"position":1},"title":"\u2b50 Auditor\u00edas de Retail \u2013 La Gu\u00eda Definitiva","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Esta gu\u00eda definitiva para auditor\u00edas minoristas es todo lo que necesita para planificar, desarrollar e implementar un programa de auditor\u00edas minoristas en toda su red. \u00bfA qui\u00e9n va dirigida? Esta gu\u00eda para auditor\u00edas minoristas est\u00e1 dirigida a minoristas con m\u00faltiples unidades en sectores como servicios de alimentaci\u00f3n, tiendas de conveniencia, farmacias, spas y cl\u00ednicas, telecomunicaciones y\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/es\/3-types-of-store-audits-every-retailer-should-conduct\/","url_meta":{"origin":3746,"position":2},"title":"3 tipos de auditor\u00edas de tiendas que todo minorista debe realizar","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Realizar auditor\u00edas de tienda deber\u00eda ser una de las tareas pendientes de todo minorista, y con raz\u00f3n: las auditor\u00edas minoristas ayudan a mantener los est\u00e1ndares de la empresa, mejorar las operaciones y promover una experiencia segura en la tienda. Pero, \u00bfcu\u00e1les son exactamente los tipos de auditor\u00edas de tienda que deber\u00eda realizar y con qu\u00e9 frecuencia?","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2257,"url":"https:\/\/blog.bindy.com\/es\/checklist-for-wine-beer-and-spirits-retailers\/","url_meta":{"origin":3746,"position":3},"title":"\u2714\ufe0f Lista de verificaci\u00f3n para minoristas de vinos, cervezas y licores","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Utilice esta lista de verificaci\u00f3n de muestra para minoristas de vino, cerveza y licores para crear o actualizar sus operaciones y programas de comercializaci\u00f3n en todas sus tiendas. Las listas de verificaci\u00f3n garantizan que el vino, la cerveza y los licores se comercialicen y vendan de acuerdo con los est\u00e1ndares y regulaciones de la empresa. Las auditor\u00edas peri\u00f3dicas ayudan a los minoristas y distribuidores a ser proactivos y abordar\u2026","rel":"","context":"En \u00ab\u2714\ufe0f Checklists\u00bb","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/es\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2017\/02\/AdobeStock_111413881.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2235,"url":"https:\/\/blog.bindy.com\/es\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","url_meta":{"origin":3746,"position":4},"title":"5 pasos que deben tomar los CPG para mantener una experiencia de marca cohesiva en m\u00faltiples banners minoristas","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"La marca debe ser una prioridad para cualquier producto de consumo masivo. Una marca atractiva atrae a clientes excelentes, fomenta la lealtad y aumenta las ventas. Promover una experiencia de marca s\u00f3lida es relativamente f\u00e1cil cuando se toma la iniciativa. Si se gestiona una tienda f\u00edsica o un sitio web propio, por ejemplo, la empresa se encuentra en\u2026","rel":"","context":"En \u00ab\ud83e\uddc3 Consumer Packaged Goods\u00bb","block_context":{"text":"\ud83e\uddc3 Consumer Packaged Goods","link":"https:\/\/blog.bindy.com\/es\/category\/cpgs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219556386.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/es\/visual-merchandising-checklist\/","url_meta":{"origin":3746,"position":5},"title":"\u2714\ufe0f Lista de verificaci\u00f3n de comercializaci\u00f3n visual","author":"Bindy","date":"noviembre 26, 2021","format":false,"excerpt":"El 86 % de los minoristas afirma que existe una correlaci\u00f3n entre un visual merchandising bien ejecutado y las tasas de conversi\u00f3n. Usar una lista de verificaci\u00f3n de visual merchandising en la tienda ayuda a garantizar que sus programas se ejecuten a tiempo y en todas las ubicaciones. Utilice este ejemplo de lista de verificaci\u00f3n de visual merchandising para crear o actualizar su programa de visual merchandising en todas sus tiendas.","rel":"","context":"En \u00ab\u2714\ufe0f Checklists\u00bb","block_context":{"text":"\u2714\ufe0f Checklists","link":"https:\/\/blog.bindy.com\/es\/category\/checklists\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/03\/shutterstock_415556371.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/3746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=3746"}],"version-history":[{"count":39,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/3746\/revisions"}],"predecessor-version":[{"id":65018,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/3746\/revisions\/65018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/23172"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=3746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=3746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=3746"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}