{"id":30773,"date":"2021-10-26T15:16:24","date_gmt":"2021-10-26T20:16:24","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=30773"},"modified":"2024-09-11T14:33:50","modified_gmt":"2024-09-11T18:33:50","slug":"6-razones-por-las-que-los-minoristas-son-demandados-y-como-evitarlos","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/6-razones-por-las-que-los-minoristas-son-demandados-y-como-evitarlos\/","title":{"rendered":"6 razones por las que los minoristas son demandados y c\u00f3mo evitarlos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ser demandado es la peor pesadilla de un minorista. Las demandas no solo son estresantes y consumen mucho tiempo, sino que son notoriamente costosas. Con <a href=\"https:\/\/calbizjournal.com\/lawsuit-basics-how-much-does-it-cost-to-sue-someone\/\" target=\"_blank\" rel=\"noreferrer noopener\">tarifas promedio de abogados<\/a> que van desde $250 a $550 por hora, las empresas pueden esperar desembolsar cientos de miles de d\u00f3lares (probablemente m\u00e1s) en caso de una demanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego est\u00e1n los costos dif\u00edciles de cuantificar que vienen con la terrible experiencia. Los minoristas pueden experimentar la p\u00e9rdida de negocios debido a los da\u00f1os a la reputaci\u00f3n y la disminuci\u00f3n de la confianza del cliente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No hace falta decir que las demandas en el comercio minorista deben evitarse a toda costa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para hacer esto, es importante comprender por qu\u00e9 los minoristas son demandados en primer lugar y qu\u00e9 hacer para proteger su negocio y mitigar el riesgo. Sumerj\u00e1monos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discriminaci\u00f3n de empleados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las demandas por discriminaci\u00f3n de empleados son rampantes en la industria minorista y pueden presentarse de varias formas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2012, Costco enfrent\u00f3 una demanda colectiva por discriminaci\u00f3n de g\u00e9nero cuando 700 empleadas afirmaron que las pr\u00e1cticas de promoci\u00f3n del minorista discriminaban a las mujeres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s recientemente, en 2019, Dollar General pag\u00f3 $6 millones de d\u00f3lares para resolver una demanda por discriminaci\u00f3n racial, cuando se descubri\u00f3 que la empresa negaba empleo a los afroamericanos a una tasa significativamente mayor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser demandado por discriminaci\u00f3n es un proceso doloroso, por lo que es importante saber qu\u00e9 constituye discriminaci\u00f3n y c\u00f3mo asegurarse de no violar ninguna ley.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con la <a href=\"https:\/\/www.eeoc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comisi\u00f3n de Igualdad de Oportunidades en el Empleo de EE. UU. (EEOC)<\/a>, hay varios tipos de discriminaci\u00f3n que pueden ocurrir en el lugar de trabajo. Incluyen (pero no se limitan a):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00f1os&nbsp;<\/li>\n\n\n\n<li>Discapacidad&nbsp;<\/li>\n\n\n\n<li>Informaci\u00f3n gen\u00e9tica&nbsp;<\/li>\n\n\n\n<li>El embarazo&nbsp;<\/li>\n\n\n\n<li>Raza\/Color&nbsp;<\/li>\n\n\n\n<li>Religi\u00f3n&nbsp;<\/li>\n\n\n\n<li>Sexo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como propietario de un negocio, debe tener en cuenta estas cosas y asegurarse de brindar igualdad de salario y oportunidades a todos los empleados y solicitantes, independientemente de los factores mencionados anteriormente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.eeoc.gov\/employers\/small-business\/2-what-are-my-responsibilities-under-federal-employment-discrimination\" target=\"_blank\" rel=\"noreferrer noopener\">La EEOC declara<\/a> que en ciertos casos, es posible que deba &quot;proporcionar adaptaciones razonables (cambios en la forma en que normalmente se hacen las cosas en el trabajo) debido a las creencias religiosas o la discapacidad de un solicitante o empleado&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.eeoc.gov\/employers\/eeo-law-poster\" target=\"_blank\" rel=\"noreferrer noopener\">cartel que describe las leyes federales contra la discriminaci\u00f3n en el empleo<\/a> tambi\u00e9n debe publicarse en sus ubicaciones.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/DXX25JgGjKHVI1A5slTyBWCjQ2R7OAegECkYqwMR_e_LR5xH-VogMEOqRhoFpr_enKK7bb8F4cZzjUutVWPoW83SWbc95laJYCTFCwef_xeLVBzPGvtt_PVspwoURuyyr63g-yU-\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Discriminaci\u00f3n del cliente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La discriminaci\u00f3n tambi\u00e9n puede tener lugar en el taller. Las demandas, particularmente cuando se trata de discriminaci\u00f3n racial, son comunes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo es un caso de 2018 contra Lord &amp; Taylor, en el que se investig\u00f3 al minorista por dirigirse de manera desproporcionada a clientes negros e hispanos en sus procedimientos de vigilancia, aprehensi\u00f3n y otros procedimientos de prevenci\u00f3n de robos en tiendas. Lord &amp; Taylor finalmente acord\u00f3 resolver el caso por $100,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que para evitar la discriminaci\u00f3n de los empleados, el primer paso para proteger su negocio de estas demandas es conocer los tipos de discriminaci\u00f3n que pueden ocurrir y asegurarse de evitarlos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En general, las demandas por discriminaci\u00f3n de compradores tienen lugar cuando las empresas violan las leyes de derechos civiles, como <a href=\"https:\/\/www.dfeh.ca.gov\/unruh\/\">Ley de derechos civiles Unruh de California<\/a>, que exige que los establecimientos comerciales ofrezcan \u201calojamiento, ventajas, instalaciones, privilegios o servicios completos e iguales\u201d a todos los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprenda que debe brindar el mismo trato a los compradores independientemente de su edad, g\u00e9nero, raza, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, aseg\u00farese de inculcar esto en sus empleados. Muchas demandas por discriminaci\u00f3n de clientes no se derivan de las pol\u00edticas corporativas, sino porque los empleados de las tiendas terminan perfilando o discriminando a los compradores. Como tal, es imprescindible educar a sus equipos de primera l\u00ednea sobre el trato igualitario de los compradores.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Encontrar problemas en el sitio es bueno. Arreglarlos es mejor.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Violaciones de la ley laboral cuando se trata de horas y salarios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los contratiempos relacionados con la programaci\u00f3n y los salarios de los empleados pueden llevarlo a problemas legales. Preg\u00fantele a Dollar Tree, que <a href=\"https:\/\/topclassactions.com\/lawsuit-settlements\/employment-labor\/dollar-tree-employee-lawsuit-reaches-2-5m-settlement\/\" target=\"_blank\" rel=\"noreferrer noopener\">resolvi\u00f3 una demanda laboral colectiva por $2.5 millones en 2020<\/a>. Los demandantes demandaron a Dollar Tree por violar las leyes salariales y laborales de California. Se aleg\u00f3 que el minorista implement\u00f3 procedimientos de control de tiempo deficientes y no proporcion\u00f3 descansos apropiados a los trabajadores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor manera de evitar violaciones de las leyes laborales y salariales es establecer procedimientos adecuados. No todas las infracciones se cometen con malas intenciones. A veces, se producen por errores humanos o por falta de los sistemas adecuados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la medida de lo posible, automatice tareas como la programaci\u00f3n de turnos, el establecimiento de descansos y el seguimiento de las horas trabajadas. Equipe su negocio con una buena plataforma de programaci\u00f3n de empleados para agilizar la asistencia y el control del tiempo, luego int\u00e9grelo con su sistema de n\u00f3mina para que las horas, los salarios y el pago de horas extra se calculen autom\u00e1ticamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es importante familiarizarse con las leyes laborales de su \u00e1rea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dol.gov\/agencies\/whd\/flsa\" target=\"_blank\" rel=\"noreferrer noopener\">La Ley de Normas Laborales Justas (FLSA)<\/a>, que \u201cestablece el salario m\u00ednimo, el pago de horas extras, el mantenimiento de registros y las normas de empleo juvenil\u201d es un buen punto de partida, aunque tambi\u00e9n es importante conocer los requisitos espec\u00edficos de su estado. Las leyes de salario m\u00ednimo, por ejemplo, var\u00edan de un estado a otro.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responsabilidad de los locales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como establecimiento minorista, tiene el deber de mantener sus instalaciones seguras y protegidas. No hacerlo podr\u00eda resultar en incidentes de resbalones y ca\u00eddas y demandas por responsabilidad de las instalaciones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2012, un cliente de Costco recibi\u00f3 m\u00e1s de $400,000 como resultado de una <a href=\"https:\/\/www.isenberg-hewitt.com\/blog\/2012\/03\/woman-awarded-415000-in-slip-and-fall-suit-against-costco\/\" target=\"_blank\" rel=\"noreferrer noopener\">demanda de responsabilidad de locales<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es lo que sucedi\u00f3: la mujer resbal\u00f3 y cay\u00f3 sobre un charco de jab\u00f3n mientras estaba en una tienda Costco. Aparentemente, varios empleados estaban al tanto del charco, pero simplemente pasaron de largo sin hacer nada. En la corte, el juez se puso del lado del demandante, a quien se le otorg\u00f3 $90,000 por gastos m\u00e9dicos y $325,000 por dolor y sufrimiento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2024, otra mujer fue <a href=\"https:\/\/vancouversun.com\/news\/bc-woman-wins-7-eleven-lawsuit\" target=\"_blank\" rel=\"noreferrer noopener\">Recibe $907,000 despu\u00e9s de romperse un tobillo en el estacionamiento de un 7-Eleven<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evite que su negocio se vea envuelto en un incidente similar manteniendo sus ubicaciones limpias, seguras y protegidas, especialmente cuando tiene clientes en la tienda.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comience por invertir en equipos y accesorios que puedan reducir los derrames y la ca\u00edda de mercanc\u00edas. Si est\u00e1 almacenando productos en estantes minoristas, aseg\u00farese de usar el tama\u00f1o adecuado para los productos en exhibici\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, mantenga su tienda y todo lo que contiene correctamente. Cumplir con el programa de mantenimiento de cualquier equipo o maquinaria. Adem\u00e1s, realice inspecciones peri\u00f3dicas de sus instalaciones para detectar posibles problemas de seguridad antes de que se intensifiquen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63439\" data-permalink=\"https:\/\/blog.bindy.com\/es\/como-proteger-la-marca-con-las-visitas-al-sitio\/protect-brand-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"protect-brand-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63439\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/protect-brand-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tener un sistema de vigilancia como c\u00e1maras puede ayudarlo a monitorear sus instalaciones e identificar riesgos o problemas. Si ocurre un incidente, tenerlo grabado le permitir\u00e1 determinar qu\u00e9 sucedi\u00f3 realmente para que pueda minimizar las afirmaciones falsas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En caso de ca\u00edda o derrame de mercanc\u00edas, tome medidas r\u00e1pidas para solucionarlo. Despeje los pasillos y limpie el desorden lo antes posible. Si no puede resolverlo de inmediato, muestre se\u00f1ales de advertencia para que los clientes est\u00e9n al tanto de cualquier peligro para la seguridad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/es\/que-es-una-auditoria-minorista\/\" target=\"_blank\" rel=\"noreferrer noopener\">Llevar a cabo auditor\u00edas peri\u00f3dicas de la tienda<\/a> para mantener sus tiendas bajo control. Haga que sus gerentes de distrito inspeccionen su tienda e identifiquen cualquier cosa que est\u00e9 fuera de cumplimiento. Si surgen problemas, asigne esas tareas a las personas adecuadas y obtenga confirmaci\u00f3n cuando se hayan resuelto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, aseg\u00farese de documentar todo. Mantenga un registro de sus inspecciones, auditor\u00edas y todo lo que ha hecho para prevenir incidentes de seguridad. Si lo hace, ayudar\u00e1 a proteger su negocio de reclamos y demandas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"56889\" data-permalink=\"https:\/\/blog.bindy.com\/es\/necesita-un-software-de-auditoria-minorista\/sanitation_works_here_800-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sanitation_works_here_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-56889\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/sanitation_works_here_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Infracci\u00f3n de marca registrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Infracci\u00f3n de marca registrada, <a href=\"https:\/\/www.uspto.gov\/page\/about-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">seg\u00fan la Oficina de Patentes y Marcas de los Estados Unidos<\/a>, \u201ces el uso no autorizado de una marca registrada o marca de servicio en o en relaci\u00f3n con bienes y\/o servicios de una manera que pueda causar confusi\u00f3n, enga\u00f1o o error sobre la fuente de los bienes y\/o servicios\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esencialmente, si lanza algo (por ejemplo, un nuevo dise\u00f1o de producto) que se parece a un producto existente que ha sido registrado como marca registrada, y lo que est\u00e1 haciendo causa confusi\u00f3n sobre la fuente original de la idea, puede ser demandado por infracci\u00f3n de marca registrada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso es lo que sucedi\u00f3 cuando Variety Stores (propietaria de las tiendas de descuento Roses y Maxway) <a href=\"https:\/\/mcdonaldhopkins.com\/Insights\/February-2019\/How-to-avoid-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">demand\u00f3 a Walmart<\/a> por infringir su marca comercial de &quot;The Backyard&quot;, una secci\u00f3n dentro de las tiendas de Variety que ofrece productos para el c\u00e9sped, el jard\u00edn y el aire libre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2014, Walmart abri\u00f3 &quot;Backyard Grill&quot; y Variety demand\u00f3 al gigante minorista, argumentando que Walmart infringi\u00f3 deliberadamente la marca registrada de Variety. En 2018, un jurado federal se puso del lado de Variety y Walmart recibi\u00f3 la orden de pagar $50 millones de d\u00f3lares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor manera de evitar la infracci\u00f3n de marca registrada es investigar. Si est\u00e1s pensando en lanzar un producto, promoci\u00f3n o cualquier tipo de iniciativa, comprueba si ya est\u00e1 registrado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e9 atento a cualquier idea que se est\u00e9 implementando en su negocio y aseg\u00farese de que lo que est\u00e9 haciendo no cause confusi\u00f3n, especialmente si hay empresas que est\u00e1n haciendo algo similar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En caso de duda, consulte a un abogado que se especialice en propiedad intelectual. Ejecute sus ideas por ellos y obtenga consejos sobre la forma correcta de avanzar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accesibilidad digital&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.digitalcommerce360.com\/2021\/03\/30\/web-accessibility-lawsuits-grow-and-retailers-are-the-main-targets\/\">Demandas de accesibilidad digital<\/a> Ocurre cuando los sitios web o las aplicaciones no son &quot;accesibles de manera significativa&quot; para todos los usuarios, incluidos aquellos que son ciegos, tienen problemas de visi\u00f3n o tienen trastornos convulsivos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los minoristas son los tipos de negocios que son demandados con m\u00e1s frecuencia por la accesibilidad digital. Los datos de UsableNet Inc. muestran que en 2020, 77.6% de todas las demandas por accesibilidad digital involucraron a minoristas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo de tal caso es <a href=\"https:\/\/www.accessibility.com\/digital-lawsuits\/dilenia-spiceology-12\/04\/2020\" target=\"_blank\" rel=\"noreferrer noopener\">PAGUADA v. SPICEOLOGY, INC.<\/a>. A fines de 2020, Dilenia Paguada present\u00f3 una denuncia alegando que el sitio web de Spiceology no cumple con los est\u00e1ndares de accesibilidad adecuados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una larga lista de supuestos problemas y violaciones, que incluyen elementos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La falta de alt. texto sobre muchas caracter\u00edsticas del sitio web&nbsp;<\/li>\n\n\n\n<li>No etiquetar correctamente ciertos campos&nbsp;<\/li>\n\n\n\n<li>T\u00edtulos e instrucciones insuficientes&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos factores est\u00e1n involucrados en la accesibilidad digital, por lo que el curso de acci\u00f3n correcto depende de la naturaleza de su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En general, querr\u00e1 tomar medidas para que la experiencia de compra en l\u00ednea sea m\u00e1s inclusiva. Eval\u00fae su sitio web desde la perspectiva de un cliente con discapacidad visual o auditiva. \u00bfTodos los elementos de su sitio est\u00e1n debidamente etiquetados? \u00bfTiene suficiente texto descriptivo para que alguien que use un lector de pantalla o una herramienta de asistencia modificada pueda consumir su contenido? Si tiene videos, \u00bftienen los subt\u00edtulos correctos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abordar estas cosas contribuir\u00e1 en gran medida a que su sitio web sea m\u00e1s accesible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"57727\" data-permalink=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-para-minoristas-autorizados-de-servicios-inalambricos\/bindy-brand-st-ad-red-lr-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Brand st ad-red-LR 800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-57727\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-red-LR-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ultimas palabras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir sus patos legales en una fila es un esfuerzo continuo. Es imprescindible que usted y sus equipos se mantengan informados sobre cuestiones legales.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es esencial auditar y evaluar regularmente sus esfuerzos para limitar los riesgos y responsabilidades y asegurarse de que no est\u00e1 violando ninguna ley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ese fin, tener una herramienta como Bindy puede garantizar que todas sus tiendas cumplan con las leyes y regulaciones correctas. Nuestro software facilita la realizaci\u00f3n de auditor\u00edas y la implementaci\u00f3n de acciones correctivas. <a href=\"https:\/\/bindy.com\/app\/registration\/step1\">Realice una prueba gratuita.&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre el Autor:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"193\" data-attachment-id=\"11488\" data-permalink=\"https:\/\/blog.bindy.com\/es\/francesanicasio-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" data-orig-size=\"193,193\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?fit=193%2C193&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=193%2C193&amp;ssl=1\" alt=\"\" class=\"wp-image-11488\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?w=193&amp;ssl=1 193w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/09\/francesanicasio.jpeg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 193px) 100vw, 193px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.francescanicasio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Francesca Nicasio<\/a>&nbsp;Es experta en ventas minoristas, estratega de contenido B2B y LinkedIn TopVoice. Escribe sobre tendencias, consejos y mejores pr\u00e1cticas que permiten a los minoristas aumentar las ventas y brindar un mejor servicio a los clientes. <\/p>","protected":false},"excerpt":{"rendered":"<p>Ser demandado es la peor pesadilla de un minorista. Las demandas no solo son estresantes y consumen mucho tiempo, sino que son notoriamente costosas. Con tarifas de abogado promedio que van desde $250 a $550 por hora, las empresas pueden esperar desembolsar cientos de miles de d\u00f3lares (probablemente m\u00e1s) en caso de una demanda. Luego est\u00e1n los costos dif\u00edciles de cuantificar que vienen con... <a href=\"https:\/\/blog.bindy.com\/es\/6-razones-por-las-que-los-minoristas-son-demandados-y-como-evitarlos\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">6 razones por las que los minoristas son demandados y c\u00f3mo evitarlos<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":30779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[677174005],"tags":[677174201,677174204,677174202,677174203,677174200,677174199],"class_list":["post-30773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-discrimination","tag-infringement","tag-labor-law-violation","tag-liability","tag-retail-legal","tag-retailer-lawsuit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Reasons Retailers Get Sued \u2014 and How to Avoid Them<\/title>\n<meta name=\"description\" content=\"It is important to understand why retailers get sued and what to do to protect your business and mitigate risk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/6-razones-por-las-que-los-minoristas-son-demandados-y-como-evitarlos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Retailers Get Sued \u2014 and How to Avoid Them\" \/>\n<meta property=\"og:description\" content=\"It is important to understand why retailers get sued and what to do to protect your business and mitigate risk.\" \/>\n<meta property=\"og:url\" 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Es necesario hacerlo con\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/categoria\/acerca-de-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?fit=600%2C429&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?fit=600%2C429&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/Screen-compo-Combo_Screens-layed-out.png?fit=600%2C429&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7098,"url":"https:\/\/blog.bindy.com\/es\/datos-y-tendencias-emergentes-sobre-el-comercio-minorista-en-la-india\/","url_meta":{"origin":30773,"position":5},"title":"Venta minorista en India: hechos y tendencias emergentes","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Una poblaci\u00f3n joven, una clase media en crecimiento y enormes inversiones en infraestructura en una de las econom\u00edas de mayor crecimiento del mundo est\u00e1n transformando el panorama del comercio minorista en India. A continuaci\u00f3n, se presentan datos y tendencias interesantes que definen el futuro del comercio minorista en India. Cambios demogr\u00e1ficos y crecimiento del ingreso per c\u00e1pita. El Foro de Comercio Minorista de India observa\u2026","rel":"","context":"En \u00ab\ud83d\udcc8 Retail Trends\u00bb","block_context":{"text":"\ud83d\udcc8 Retail Trends","link":"https:\/\/blog.bindy.com\/es\/categoria\/tendencias-minoristas\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1375331261-2.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/30773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=30773"}],"version-history":[{"count":13,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/30773\/revisions"}],"predecessor-version":[{"id":63953,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/30773\/revisions\/63953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/30779"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=30773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=30773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=30773"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}