{"id":2771,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2771"},"modified":"2025-08-19T14:11:50","modified_gmt":"2025-08-19T18:11:50","slug":"tendencias-emergentes-y-datos-interesantes-sobre-la-industria-de-las-tiendas-de-conveniencia","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/convenience-store-industry-emerging-trends-and-interesting-facts\/","title":{"rendered":"Industria de tiendas de conveniencia, tendencias emergentes y datos interesantes"},"content":{"rendered":"

A trav\u00e9s de nuestro negocio e investigaci\u00f3n, hemos encontrado una serie de datos y estad\u00edsticas de alto nivel sobre la conveniencia (c-tienda<\/a>) industria, su direcci\u00f3n y tendencias emergentes. Pensamos que ser\u00edan de inter\u00e9s para nuestros clientes y lectores.<\/p>\n\n\n\n

\u00a1Hay muchas tiendas de conveniencia!<\/strong><\/h2>\n\n\n\n

Las tiendas de conveniencia contin\u00faan teniendo un crecimiento constante como industria, \u00a1duplic\u00e1ndose en n\u00famero en los \u00faltimos 30 a\u00f1os! De acuerdo a SNA<\/a>, hay 150.174 c-tiendas<\/a> solo en los Estados Unidos. Y sirven casi 160 millones de clientes<\/a> \u00a1por d\u00eda!<\/p>\n\n\n\n

Las tiendas de conveniencia lideran los puntos de venta minorista y las ventas de verano.<\/strong><\/h2>\n\n\n\n

Las tiendas de conveniencia representan 34.1% de todos los puntos de venta minorista en los EE. UU. ("Oferta Tiendas de Conveniencia<\/a>,\u201d). Las ventas de tiendas de conveniencia en los EE. UU. alcanzaron un nuevo m\u00e1ximo en 2022 alcanzando $302.8 mil millones (SNA<\/a>).<\/p>\n\n\n\n

A diferencia de otras categor\u00edas minoristas, a medida que los consumidores salen a la carretera para sus vacaciones de verano, las tiendas de conveniencia ver\u00e1n un aumento de ventas de hasta 17% (\u201cAperitivos de verano\u201d, General Mills<\/a>).<\/p>\n\n\n\n

Sugerencia de ejecuci\u00f3n de la tienda: capitalizar el aumento del tr\u00e1fico peatonal en los meses de verano requiere una planificaci\u00f3n anticipada y una ejecuci\u00f3n minuciosa. En el verano, los consumidores gravitan hacia los bocadillos salados y las barras nutricionales. As\u00ed que vuelva a priorizar el espacio en los estantes para las categor\u00edas populares (semillas, mezcla de frutos secos, yogur). Adem\u00e1s, reduzca las categor\u00edas que tienden a disminuir durante el verano (sopa, productos para hornear) ("Bocadillos de verano", General Mills).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Las tiendas de conveniencia son un destino creciente para la comida preparada.<\/strong><\/h2>\n\n\n\n

Las ventas de servicios de alimentos est\u00e1n creciendo para convertirse en la categor\u00eda m\u00e1s rentable de la industria de tiendas de conveniencia, contribuyendo con 25,61 TP3T de las ventas en tiendas (SNA<\/a>). Las tiendas de conveniencia representaron m\u00e1s de 11% de las paradas de alimentos y bebidas de los millennials en (\u201cTres formas de ganar\u201d,<\/a>).<\/p>\n\n\n\n

Tanto los millennials como los post-millennials (Gen Z) est\u00e1n influenciados por las tendencias alimentarias, incluidos los ingredientes locales no procesados. El setenta y seis por ciento de las personas de 18 a 34 a\u00f1os comprar\u00eda m\u00e1s alimentos preparados en tiendas de conveniencia si los alimentos se designaran como locales, naturales y en envases ecol\u00f3gicos (\u201cCinco formas de crear un mejor programa de servicio de alimentos\u201d <\/a>).<\/p>\n\n\n\n

Los clientes eligen opciones frescas y saludables.<\/strong><\/h2>\n\n\n\n

Las ventas de frutas y verduras frescas (incluyendo ensaladas preparadas y productos envasados) aumentaron 10,3% a $362 millones(\u201cConsumidores,\u201d<\/a>). 63% de minoristas informaron un crecimiento continuo de las ventas de frutas, verduras, yogur y nueces ("Ventas en tiendas de conveniencia"<\/a>). Adem\u00e1s, los consumidores dicen cada vez m\u00e1s que la calidad de los alimentos en la tienda dicta d\u00f3nde compran combustible ("Calidad de la comida,"<\/a>).<\/p>\n\n\n\n

Las ventas de vinos y licores est\u00e1n aumentando.<\/strong><\/h2>\n\n\n\n

Las ventas de vino de mesa aumentaron 7,1% (crecimiento de las ventas por caja), los vinos espumosos aumentaron 13,4% y las bebidas espirituosas lograron un crecimiento de 15,9% para las tiendas de conveniencia (IRI<\/a>). Las ventas de cerveza de la tienda C aumentaron a $18.6+ mil millones (\u201cImpulsando,\u201d<\/a>).<\/p>\n\n\n\n

una alternativa rentable a los lavados de autos? \u00a1Vino!<\/strong><\/h2>\n\n\n\n

Una tienda de conveniencia en El Carajo (Miami, FL) reemplaz\u00f3 su lavado de autos por una tienda de vinos. Las ventas de vino ahora representan 28% de sus ventas de 11 millones de d\u00f3lares (\u201cIdeas 2 Go,\u201d<\/a>).<\/p>\n\n\n\n

\"\"<\/a><\/h1>\n\n\n\n

El combustible y la loter\u00eda generan tr\u00e1fico en la tienda.<\/strong><\/h2>\n\n\n\n

Cuando las ventas de combustible aumentaron en 68%, las ventas de servicio de alimentos experimentaron casi el mismo aumento (63%) ("Asociaci\u00f3n Nacional de Tiendas de Conveniencia<\/a>\u201c). Sin embargo, la limpieza es la clave para convertir a los clientes de combustible en clientes en la tienda. Adem\u00e1s, el 84% de los clientes que se detienen para repostar dicen que la limpieza de la tienda es un factor para considerar entrar para una compra adicional (\u201cRefrescarse, repostar\u201d,<\/a>). Cuarenta y cinco por ciento de los clientes de combustible van a la tienda a comprar una bebida; 36% para comprar un bocadillo. 13% de los consumidores de 18 a 34 a\u00f1os compran comida preparada una vez en la tienda ("Calidad de la comida").<\/p>\n\n\n\n

Las tiendas de conveniencia venden casi 50% de todos los boletos de loter\u00eda vendidos en los EE. UU. La loter\u00eda tambi\u00e9n genera tr\u00e1fico, y 95% de los clientes de loter\u00eda compran al menos otro art\u00edculo en la tienda ("Ventas de loter\u00eda", <\/a>).<\/p>\n\n\n\n

Las tiendas de conveniencia son un fen\u00f3meno mundial.<\/strong><\/h2>\n\n\n\n

Taiw\u00e1n tiene la mayor concentraci\u00f3n de tiendas de conveniencia de todos los pa\u00edses. Hay m\u00e1s de 9.800 tiendas en 36.000 kil\u00f3metros cuadrados. Un estudio encontr\u00f3 que hubo 2.878 mil millones de visitas a tiendas de conveniencia en Taiw\u00e1n, o un promedio de 122,73 viajes por cada persona (hombres, mujeres y ni\u00f1os) en el pa\u00eds (\u201cConveniencia taiwanesa,\u201d<\/a>).<\/p>\n\n\n\n

\u00a1El cumplimiento promocional es asombrosamente bajo!<\/strong><\/h2>\n\n\n\n

Seg\u00fan una encuesta, los ejecutivos de merchandising creen que el cumplimiento de merchandising es de alrededor de 78% para exhibiciones temporales y 80% para exhibiciones permanentes. Las tasas reales de cumplimiento son mucho m\u00e1s bajas.<\/p>\n\n\n

\n
\"Deja<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

A nivel de la tienda de conveniencia, el cumplimiento promocional puede ser tan bajo como 50% ("Desaf\u00edos clave,"<\/a>). Esto se puede mejorar dram\u00e1ticamente implementando un programa de visitas a tiendas<\/a>. A\u00fan mejor, automatice el proceso de visita a la tienda con eficiente, compatible con dispositivos m\u00f3viles software de auditor\u00eda minorista<\/a> para promover el cumplimiento mientras se reducen los costos administrativos.<\/p>\n\n\n\n

Este blog actualiza la informaci\u00f3n de una publicaci\u00f3n anterior sobre tendencias de la industria de tiendas de conveniencia<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

A trav\u00e9s de nuestro negocio e investigaci\u00f3n, hemos encontrado una serie de datos y estad\u00edsticas de alto nivel sobre la industria de conveniencia (tiendas de conveniencia), su direcci\u00f3n y tendencias emergentes. Pensamos que ser\u00edan de inter\u00e9s para nuestros clientes y lectores. \u00a1Hay muchas tiendas de conveniencia! Las tiendas de conveniencia contin\u00faan teniendo un crecimiento constante como industria, duplic\u00e1ndose... Seguir leyendo Industria de tiendas de conveniencia, tendencias emergentes y datos interesantes<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11003417,396542],"tags":[1567370,454214,37349142,677173891],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convenience-store","category-retail-trends","tag-c-store","tag-convenience-store","tag-in-store-execution","tag-retail-trends"],"yoast_head":"\nConvenience 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