{"id":2257,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T19:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2257"},"modified":"2025-08-20T11:01:15","modified_gmt":"2025-08-20T15:01:15","slug":"lista-de-verificacion-para-minoristas-de-vino-cerveza-y-licores","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/checklist-for-wine-beer-and-spirits-retailers\/","title":{"rendered":"\u2714\ufe0f Lista de verificaci\u00f3n para minoristas de vinos, cervezas y licores"},"content":{"rendered":"

Utilice esta lista de comprobaci\u00f3n de muestra para minoristas de vinos, cervezas y licores para crear o actualizar sus operaciones y programas de comercializaci\u00f3n en sus establecimientos minoristas.<\/p>\n\n\n\n

Las listas de control garantizan que el vino, la cerveza y las bebidas espirituosas se comercialicen y vendan de conformidad con las normas y reglamentos de la empresa. Las auditor\u00edas regulares ayudan a los minoristas y distribuidores a ser proactivos y abordar los problemas antes de que se conviertan en problemas mayores. Las auditor\u00edas tambi\u00e9n tienden a reducir costos e impulsar las ventas.<\/p>\n\n\n\n

A continuaci\u00f3n, una lista de criterios para auditar tiendas de vinos, cervezas y licores.<\/p>\n\n\n\n<\/span>\n\n\n\n

Exterior de la tienda: general<\/strong><\/h2>\n\n\n\n
    \n
  1. La se\u00f1alizaci\u00f3n est\u00e1 actualizada, en buen estado y cumple con los requisitos contractuales.<\/li>\n\n\n\n
  2. La se\u00f1alizaci\u00f3n en la acera refleja la promoci\u00f3n actual, es claramente visible para los autom\u00f3viles y peatones que pasan, no bloquea el tr\u00e1fico de peatones.<\/li>\n\n\n\n
  3. Las ventanas est\u00e1n limpias, actualizadas y cumplen con los requisitos contractuales.<\/li>\n\n\n\n
  4. Los carros de compras est\u00e1n limpios y ordenados y son de f\u00e1cil acceso.<\/li>\n\n\n\n
  5. La se\u00f1alizaci\u00f3n del horario de la tienda est\u00e1 claramente publicada.<\/li>\n\n\n\n
  6. La se\u00f1alizaci\u00f3n requerida de la Junta de alcohol est\u00e1 claramente publicada.<\/li>\n<\/ol>\n\n\n\n

    Exterior de la tienda: seguridad y protecci\u00f3n<\/strong><\/h2>\n\n\n\n
      \n
    1. El estacionamiento, las entradas y las \u00e1reas de recepci\u00f3n est\u00e1n libres de escombros y bien iluminados.<\/li>\n\n\n\n
    2. El \u00e1rea de recepci\u00f3n est\u00e1 cerrada y asegurada cuando no est\u00e1 en uso.<\/li>\n\n\n\n
    3. Las c\u00e1maras est\u00e1n en buen estado de funcionamiento.<\/li>\n<\/ol>\n\n\n
      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      Interior de la tienda: general<\/strong><\/h2>\n\n\n\n
        \n
      1. La tienda est\u00e1 bien iluminada y la m\u00fasica est\u00e1 a un nivel apropiado.<\/li>\n\n\n\n
      2. Los pasillos est\u00e1n libres de escombros y espaciados adecuadamente.<\/li>\n\n\n\n
      3. Las paredes, los techos y los accesorios est\u00e1n limpios y mantenidos.<\/li>\n\n\n\n
      4. Los materiales de exhibici\u00f3n, los estantes y las superficies est\u00e1n libres de polvo y astillas.<\/li>\n\n\n\n
      5. Los gabinetes del refrigerador est\u00e1n a la temperatura adecuada.<\/li>\n\n\n\n
      6. Los estuches de seguridad para art\u00edculos de alto valor est\u00e1n a la vista de los empleados y est\u00e1n debidamente asegurados.<\/li>\n\n\n\n
      7. Los departamentos (vinos, licores, cerveza) est\u00e1n claramente definidos e identificados. Todos los letreros est\u00e1n en buenas condiciones.<\/li>\n\n\n\n
      8. Las \u00e1reas de degustaci\u00f3n est\u00e1n identificadas, limpias y de f\u00e1cil acceso para proveedores y clientes.<\/li>\n\n\n\n
      9. El \u00e1rea de reciclaje est\u00e1 limpia, libre de escombros y no tiene olor.<\/li>\n\n\n\n
      10. Ba\u00f1os<\/a> est\u00e1n limpios, abastecidos y mantenidos regularmente.<\/li>\n<\/ol>\n\n\n\n

        Comercializaci\u00f3n<\/strong><\/h2>\n\n\n\n
          \n
        1. El calendario de comercializaci\u00f3n est\u00e1 actualizado y se utiliza el planograma correcto.<\/li>\n\n\n\n
        2. Las exhibiciones de temporada son de f\u00e1cil acceso y est\u00e1n bien surtidas.<\/li>\n\n\n\n
        3. Las pantallas de pared y las tapas de los extremos se utilizan de manera efectiva y cumplen con los requisitos contractuales.<\/li>\n\n\n\n
        4. Los art\u00edculos de alto volumen y bajo margen se colocan cerca de la parte posterior.<\/li>\n\n\n\n
        5. Los puntos calientes de impulso (cerca de la entrada principal y el punto de venta) se utilizan estrat\u00e9gicamente para SKU de impulso y de alto margen.<\/li>\n<\/ol>\n\n\n
          \n
          \"Anuncio<\/a><\/figure>\n<\/div>\n\n\n

          Estanter\u00eda<\/strong><\/h2>\n\n\n\n
            \n
          1. Los estantes est\u00e1n abastecidos (sin agujeros para el producto) y el producto se ha colocado correctamente.<\/li>\n\n\n\n
          2. El n\u00famero de "revestimientos" cumple con el contrato.<\/li>\n\n\n\n
          3. Todos los productos tienen el precio correcto.<\/li>\n\n\n\n
          4. Existe un adecuado maridaje en anaquel entre bebidas alcoh\u00f3licas y productos complementarios (cristaler\u00eda, empaques de regalo, alimentos).<\/li>\n<\/ol>\n\n\n\n

            Personal<\/strong><\/h2>\n\n\n\n
              \n
            1. El personal se ve profesional y se identifica f\u00e1cilmente.<\/li>\n\n\n\n
            2. La tienda cuenta con el personal adecuado para la hora del d\u00eda y la temporada.<\/li>\n\n\n\n
            3. El personal saluda, interact\u00faa y hace recomendaciones de productos seguras a los clientes.<\/li>\n\n\n\n
            4. Todo el personal se adhiere a las pol\u00edticas para verificar las identificaciones.<\/li>\n\n\n\n
            5. El personal del punto de venta saluda a los clientes, trabaja de manera eficiente y aumenta las ventas.<\/li>\n\n\n\n
            6. El liderazgo ha establecido y comunicado metas.<\/li>\n\n\n\n
            7. El personal tiene producto adecuado capacitaci\u00f3n<\/a>.<\/li>\n<\/ol>\n\n\n\n

              \"\"<\/a><\/h1>\n\n\n\n

              Cuadro trasero<\/strong><\/h2>\n\n\n\n
                \n
              1. La trastienda est\u00e1 bien organizada y limpia.<\/li>\n\n\n\n
              2. El personal puede acceder f\u00e1cilmente al producto para recargarlo.<\/li>\n\n\n\n
              3. Da\u00f1ado\/desactualizado tiene un \u00e1rea designada.<\/li>\n<\/ol>\n\n\n\n

                Seguridad Interior y Vigilancia<\/strong><\/h2>\n\n\n\n
                  \n
                1. La tienda sigue los protocolos de apertura y cierre.<\/li>\n\n\n\n
                2. La alarma ha sido probada y funciona correctamente.<\/li>\n\n\n\n
                3. Las llaves adicionales se guardan en la caja fuerte y no se dejan afuera.<\/li>\n\n\n\n
                4. Todas las cerraduras de las puertas est\u00e1n en buen estado de funcionamiento.<\/li>\n\n\n\n
                5. El personal conoce el plan y las rutas de evacuaci\u00f3n en caso de incendio.<\/li>\n\n\n\n
                6. El liderazgo de la tienda lleva a cabo reuniones peri\u00f3dicas de seguridad.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

                  Utilice esta lista de comprobaci\u00f3n de muestra para minoristas de vinos, cervezas y licores para crear o actualizar sus operaciones y programas de comercializaci\u00f3n en sus establecimientos minoristas. Las listas de control garantizan que el vino, la cerveza y las bebidas espirituosas se comercialicen y vendan de conformidad con las normas y reglamentos de la empresa. Las auditor\u00edas peri\u00f3dicas ayudan a los minoristas y distribuidores a ser proactivos y abordar los problemas antes de que se vuelvan importantes... Seguir leyendo \u2714\ufe0f Lista de verificaci\u00f3n para minoristas de vinos, cervezas y licores<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":23193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[81136,677174189],"tags":[560804030,125372551,560804021,69439156,21981646],"class_list":["post-2257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-wine-beer-spirits","tag-beer-merchandising","tag-beer-retail","tag-liquor-merchandising","tag-wine-merchandising","tag-wine-retail"],"yoast_head":"\n\u2714\ufe0f 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