{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"por-que-el-cuarto-trimestre-es-crucial-para-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Por qu\u00e9 el cuarto trimestre es fundamental para el comercio minorista"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El cuarto trimestre es esencial para el resultado final de un minorista. Es el <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">cuarto m\u00e1s grande<\/a> para ventas minoristas en los Estados Unidos. Adem\u00e1s, m\u00e1s de un tercio de las peque\u00f1as empresas en los Estados Unidos informan que <a href=\"https:\/\/www.nfib.com\/content\/benefits\/money\/one-third-of-u-s-small-businesses-report-q4-is-the-most-profitable-time-of-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">El cuarto trimestre es la \u00e9poca m\u00e1s rentable del a\u00f1o<\/a>. El cuarto trimestre es una oportunidad que un negocio minorista simplemente no puede dejar pasar.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Los d\u00edas de compras m\u00e1s ocupados <\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Los 10 d\u00edas de compras m\u00e1s concurridos del a\u00f1o caen entre el Black Friday y finales de diciembre:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Noviembre - Black Friday (D\u00eda despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias)<\/li>\n\n\n\n<li>Noviembre: s\u00e1bado despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias<\/li>\n\n\n\n<li>Diciembre \u2014 Lunes cibern\u00e9tico (lunes despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias)<\/li>\n\n\n\n<li>Diciembre: primer s\u00e1bado de diciembre<\/li>\n\n\n\n<li>Diciembre - Segundo s\u00e1bado de diciembre<\/li>\n\n\n\n<li>Diciembre: viernes antes de Navidad<\/li>\n\n\n\n<li>Diciembre - S\u00faper S\u00e1bado (s\u00e1bado antes de Navidad)<\/li>\n\n\n\n<li>Diciembre: tercer s\u00e1bado de diciembre<\/li>\n\n\n\n<li>Diciembre - Domingo antes de Navidad<\/li>\n\n\n\n<li>Diciembre - D\u00eda despu\u00e9s de Navidad<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">El trimestre m\u00e1s grande para las ventas minoristas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El \u201ccuarto dorado\u201d comprende los meses entre octubre y diciembre, tambi\u00e9n conocido como \u201ctemporada de fiestas\u201d. Incluye d\u00edas festivos y celebraciones de consumo, como Halloween, Acci\u00f3n de Gracias, Hanukkah, Kwanzaa y Navidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el cuarto trimestre, los clientes acuden a sus tiendas, no para curiosear sino para gastar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfEst\u00e1n listas sus tiendas?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-60532\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/es\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?_t=1724863093\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo capitalizar el cuarto trimestre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para capitalizar el cuarto trimestre, impulsar las ventas y las ganancias, sus programas de comercializaci\u00f3n y en la tienda deben ser <a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">ejecutado, a tiempo, en su totalidad, en cada tienda<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito de los programas de comercializaci\u00f3n, operaciones y prevenci\u00f3n de p\u00e9rdidas de un minorista depende de la ejecuci\u00f3n de la tienda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/es\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?_t=1724853762\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-18x9.png 18w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-766x400.png 766w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La ejecuci\u00f3n en la tienda hace que la teor\u00eda en la oficina central sea una realidad sobre el terreno. La ejecuci\u00f3n en la tienda \u201chace que suceda\u201d. La ejecuci\u00f3n ayuda a las tiendas a cumplir los objetivos de visi\u00f3n, ventas y beneficios de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comience hoy con esto <a href=\"https:\/\/blog.bindy.com\/es\/holiday-prep-guide-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda de preparaci\u00f3n para las vacaciones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haga que el cuarto trimestre sea lo m\u00e1s rentable y exitoso posible. Conc\u00e9ntrese en la ejecuci\u00f3n oportuna de los programas de la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Buena suerte!<\/p>","protected":false},"excerpt":{"rendered":"<p>El cuarto trimestre es esencial para el resultado final de un minorista. Es el trimestre m\u00e1s grande para las ventas minoristas en los Estados Unidos. Adem\u00e1s, m\u00e1s de un tercio de las peque\u00f1as empresas en los Estados Unidos informan que el cuarto trimestre es la \u00e9poca m\u00e1s rentable del a\u00f1o. El cuarto trimestre es una oportunidad que un negocio minorista simplemente no puede dejar pasar. Los \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/why-the-4th-quarter-is-critical-to-retail\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Por qu\u00e9 el cuarto trimestre es fundamental para el comercio minorista<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. 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