{"id":1267,"date":"2023-07-10T15:15:00","date_gmt":"2023-07-10T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1267"},"modified":"2025-09-03T12:28:15","modified_gmt":"2025-09-03T16:28:15","slug":"alcance-y-mejores-practicas-del-proposito-de-ejecucion-de-la-tienda","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/store-execution-purpose-scope-and-best-practices\/","title":{"rendered":"\u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? Objetivo, alcance y mejores pr\u00e1cticas."},"content":{"rendered":"
\n

La ejecuci\u00f3n minorista es el conjunto de pr\u00e1cticas y tecnolog\u00edas habilitadoras responsables de la implementaci\u00f3n completa y oportuna de los programas, est\u00e1ndares y directivas de la tienda a nivel de tienda.<\/p>\n<\/blockquote>\n\n\n\n

La ejecuci\u00f3n eficaz del comercio minorista y hotelero requiere ciertos componentes, primero comunicaci\u00f3n<\/a>, segundo administraci\u00f3n de tareas<\/a>, y tercero auditor\u00edas \/ evaluaciones<\/a>. En esta publicaci\u00f3n, nos centramos en el prop\u00f3sito, el alcance y las mejores pr\u00e1cticas de la ejecuci\u00f3n minorista. El p\u00fablico objetivo son comerciantes, profesionales de operaciones minoristas, profesionales de ventas de \u00e1rea, fabricantes de bienes de consumo envasados y mayoristas.<\/p>\n\n\n\n

Sumerj\u00e1monos.<\/p>\n\n\n\n\n\n\n\n

El prop\u00f3sito y el alcance de la ejecuci\u00f3n minorista<\/h2>\n\n\n\n

Objetivo<\/b><\/h3>\n\n\n\n

El prop\u00f3sito de la ejecuci\u00f3n de la tienda es garantizar que los programas de comercializaci\u00f3n, operaciones y prevenci\u00f3n de p\u00e9rdidas se implementen a tiempo, en su totalidad, en todas las ubicaciones. Se sabe que la ejecuci\u00f3n de la tienda impulsa las ventas, reduce los costos, reduce los riesgos y aumenta la satisfacci\u00f3n del cliente.<\/p>\n\n\n\n

\n

ROI<\/strong><\/p>\n\n\n\n

Los beneficios de la ejecuci\u00f3n minorista son sustanciales. Por ejemplo, al cumplir con los plazos, completar el reabastecimiento y ejecutar exhibiciones y planes de marketing, los minoristas pueden aumentar las ventas en la misma tienda en 3.7%<\/a>!<\/p>\n<\/blockquote>\n\n\n\n

Alcance<\/b><\/h3>\n\n\n\n

El alcance de la ejecuci\u00f3n minorista depende en gran medida de los departamentos de la oficina central responsables de las funciones clave de la tienda: comercializaci\u00f3n<\/a>, operaciones, prevenci\u00f3n de p\u00e9rdidas<\/a> y entrenamiento.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ejecuci\u00f3n de Merchandising<\/b><\/h2>\n\n\n\n

La ejecuci\u00f3n de merchandising consiste principalmente en la ejecuci\u00f3n de anaqueles. Es decir, planogramas y tarificaci\u00f3n as\u00ed como ejecuci\u00f3n de programas de temporada y promociones. Esto incluye la se\u00f1alizaci\u00f3n de la tienda, exhibiciones y anuncios especiales, precios y etiquetas de temporada y el conocimiento y cumplimiento de los asociados de ventas con los programas en la tienda.<\/p>\n\n\n\n

\n

ROI<\/strong><\/p>\n\n\n\n

El costo total de una comercializaci\u00f3n sub\u00f3ptima para la industria estadounidense es de aproximadamente 1% de ventas de productos brutos<\/a>.<\/p>\n<\/blockquote>\n\n\n\n

\"Comercializaci\u00f3n\"<\/a><\/figure>\n\n\n\n

Referirse a <\/a>categor\u00eda de comercializaci\u00f3n<\/a> para ver listas de verificaci\u00f3n, procedimientos y mejores pr\u00e1cticas para la comercializaci\u00f3n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Prevenci\u00f3n de p\u00e9rdidas<\/b><\/h2>\n\n\n\n

La prevenci\u00f3n de p\u00e9rdidas se centra en la protecci\u00f3n de activos, el manejo de efectivo, la seguridad f\u00edsica (c\u00e1maras, cajas fuertes, casilleros, etc.) y la informaci\u00f3n financiera precisa.<\/p>\n\n\n\n

\n

ROI<\/strong><\/p>\n\n\n\n

En promedio, los minoristas pierden 1,5% de ventas brutas al "reducirse" anualmente. En consecuencia, un programa de auditor\u00eda de prevenci\u00f3n de p\u00e9rdidas protege sus resultados.<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Referirse a Categor\u00eda de prevenci\u00f3n de p\u00e9rdidas<\/a> para obtener listas de verificaci\u00f3n, procedimientos y mejores pr\u00e1cticas para la prevenci\u00f3n de p\u00e9rdidas.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Operaciones<\/b><\/h2>\n\n\n\n

Los gerentes de distrito\/cl\u00faster\/ventas est\u00e1n expuestos a todas las facetas de las operaciones de la tienda. Desempe\u00f1an un papel fundamental en el \u00e9xito a largo plazo de un negocio minorista.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de sus responsabilidades compartidas (o completas) para la ejecuci\u00f3n de la comercializaci\u00f3n y la prevenci\u00f3n de p\u00e9rdidas, tambi\u00e9n inspeccionan y asesoran sobre la apariencia general, la presentaci\u00f3n, la limpieza, el servicio al cliente, la parte trasera de la tienda, la seguridad de la tienda, la contrataci\u00f3n, las finanzas, la capacitaci\u00f3n y m\u00e1s.<\/p>\n\n\n\n

\n

ROI<\/strong><\/p>\n\n\n\n

Aseg\u00farese de que se comprendan e implementen los est\u00e1ndares, que los productos se preparen y exhiban correctamente y que la presentaci\u00f3n general, la limpieza, el orden y la seguridad de la tienda conduzcan a una experiencia positiva para el cliente.<\/p>\n<\/blockquote>\n\n\n\n

Facetas de la ejecuci\u00f3n de la tienda<\/h2>\n\n\n\n

La ejecuci\u00f3n de la tienda tiene m\u00faltiples facetas y consta de una serie de sub\u00e1reas. Aqu\u00ed hay cuatro facetas de la ejecuci\u00f3n de la tienda.<\/p>\n\n\n\n

Comunicaci\u00f3n<\/h3>\n\n\n\n
\n

En lugar de tratar los procedimientos operativos y los elementos auditables como dos categor\u00edas separadas, cambie su enfoque para "inspeccionar lo que espera". Trate la norma que se documenta y comunica como la misma norma utilizada para la auditor\u00eda<\/a>, verificaci\u00f3n y correcci\u00f3n<\/a>. <\/p>\n<\/blockquote>\n\n\n\n

La comunicaci\u00f3n y ejecuci\u00f3n de programas y est\u00e1ndares est\u00e1n en el mismo espectro. Marcas exitosas construir flujos de trabajo en torno al principio de aprendizaje y validaci\u00f3n continuos<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Para obtener m\u00e1s detalles, consulte: Comunicaci\u00f3n del sitio: una gu\u00eda completa para el comercio minorista y la hosteler\u00eda<\/a>.<\/p>\n\n\n\n

Auditor\u00eda minorista<\/b><\/h3>\n\n\n\n

Auditor\u00eda para garantizar que los programas y est\u00e1ndares se implementen a tiempo, en su totalidad, en todas las ubicaciones (aplicables)<\/a>. Recuerde anotar las discrepancias. Lo m\u00e1s importante es asignar responsabilidades en el plan de acci\u00f3n para que pueda realizar un seguimiento y monitorear la resoluci\u00f3n<\/a>.<\/p>\n\n\n\n

Si bien las situaciones individuales var\u00edan, una auditor\u00eda minorista operativa a menudo aborda algunas o todas las siguientes \u00e1reas:<\/p>\n\n\n\n

    \n
  1. exterior de la tienda<\/li>\n\n\n\n
  2. Presentaci\u00f3n y Merchandising<\/li>\n\n\n\n
  3. Productos y Preparaci\u00f3n<\/li>\n\n\n\n
  4. Servicio y Velocidad de Servicio<\/li>\n\n\n\n
  5. Personal y Formaci\u00f3n<\/li>\n\n\n\n
  6. Equipo<\/li>\n\n\n\n
  7. Seguridad, manejo de efectivo y prevenci\u00f3n de p\u00e9rdidas<\/li>\n\n\n\n
  8. Drive-thru (si corresponde)<\/li>\n\n\n\n
  9. Promociones<\/li>\n\n\n\n
  10. Parte trasera de la tienda e inventario<\/li>\n\n\n\n
  11. Ba\u00f1os<\/li>\n<\/ol>\n\n\n\n

    Para obtener m\u00e1s informaci\u00f3n acerca de las auditor\u00edas minoristas, consulte C\u00f3mo construir una lista de verificaci\u00f3n de auditor\u00eda minorista<\/a>.<\/p>\n\n\n\n

    Administraci\u00f3n de tareas<\/b><\/h3>\n\n\n\n

    Gesti\u00f3n de tareas minoristas<\/a> es el proceso de gesti\u00f3n de tareas que incluyen prioridad, fecha de vencimiento, distribuci\u00f3n granular a destinatarios seleccionados, fotograf\u00edas de verificaci\u00f3n, seguimiento e informes en tiempo real. La gesti\u00f3n de tareas ayuda a las marcas minoristas y hoteleras a lograr objetivos espec\u00edficos mediante la distribuci\u00f3n de solicitudes procesables y rastreables.<\/p>\n\n\n\n

    Informes<\/b><\/h3>\n\n\n\n

    La ejecuci\u00f3n implica la disponibilidad de informes para realizar un seguimiento preciso de lo que se completa y lo que queda pendiente. Sobre todo, los informes deben identificar tendencias y repetir inaceptables. Adem\u00e1s, los informes deben ser capaces de encontrar patrones e identificar f\u00e1cilmente las mejores y peores \u00e1reas funcionales, regiones, tiendas y\/u operadores\/gerentes.<\/p>\n\n\n\n

    Tecnolog\u00eda de ejecuci\u00f3n de tienda<\/h2>\n\n\n\n

    \u00bfDeber\u00eda comprar software de ejecuci\u00f3n de tienda o construye tu propio<\/a>? <\/p>\n\n\n\n

    Algunas marcas minoristas y hoteleras han desarrollado un flujo de trabajo interno. Por lo general implica Excel\u2122, correo electr\u00f3nico, llamadas telef\u00f3nicas<\/a> y una gran cantidad de sudor humano para compilar los datos que se recopilaron.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Los factores que deben impulsar su decisi\u00f3n son los siguientes:<\/p>\n\n\n\n

      \n
    1. Costos<\/li>\n\n\n\n
    2. Retorno de la inversi\u00f3n<\/li>\n\n\n\n
    3. Tiempo de comercializaci\u00f3n y<\/li>\n\n\n\n
    4. El valor y los beneficios que obtendr\u00e1 del software que eligi\u00f3.<\/li>\n<\/ol>\n\n\n\n

      Una discusi\u00f3n completa sobre la econom\u00eda de comprar vs construir su herramienta de auditor\u00eda est\u00e1 disponible en Software de auditor\u00eda minorista: comprar vs construir<\/a>.<\/p>\n\n\n

      \n
      \"\"<\/a><\/figure>\n<\/div>\n\n\n

      \u00bfEjecutar internamente o subcontratar?<\/h2>\n\n\n\n

      Algunas empresas, como encuadernado<\/a>, vende software llave en mano compatible con dispositivos m\u00f3viles y tabletas para que minoristas, fabricantes y mayoristas ejecuten sus programas, auditen sus propias tiendas y asigne tareas internamente. Otras empresas ofrecen un \u201cservicio de comercializaci\u00f3n\u201d, similar a un servicio de comprador misterioso<\/a>y enviar personas bajo contrato para auditar sus tiendas.<\/p>\n\n\n\n

      Aqu\u00ed est\u00e1n las diferencias:<\/p>\n\n\n\n

      Ejecutar internamente<\/strong><\/p>\n\n\n\n

      Debe realizar auditor\u00edas internamente si tiene los recursos para hacerlo, desea controlar la calidad y\/o no desea subcontratar una competencia central como la ejecuci\u00f3n de la tienda.<\/p>\n\n\n\n

      Subcontratar la ejecuci\u00f3n<\/strong><\/p>\n\n\n\n

      Debe realizar auditor\u00edas externas (subcontratar), si carece de recursos internos y no le preocupa la calidad y confiabilidad de un servicio subcontratado.<\/p>\n\n\n\n

      \"\"<\/a><\/figure>\n\n\n\n

      Mejores pr\u00e1cticas de ejecuci\u00f3n de la tienda<\/h2>\n\n\n\n

      La ejecuci\u00f3n de la tienda se puede lograr centr\u00e1ndose en 10 principios b\u00e1sicos:<\/p>\n\n\n\n

        \n
      1. Claridad<\/li>\n\n\n\n
      2. Contexto<\/li>\n\n\n\n
      3. Ilustraci\u00f3n<\/li>\n\n\n\n
      4. Acceso<\/li>\n\n\n\n
      5. Participaci\u00f3n<\/li>\n\n\n\n
      6. Plan de ACCION<\/li>\n\n\n\n
      7. Aprendizaje continuo<\/li>\n\n\n\n
      8. personas y herramientas<\/li>\n\n\n\n
      9. Altas expectativas<\/li>\n\n\n\n
      10. iteraciones<\/li>\n<\/ol>\n\n\n\n

        Para obtener una descripci\u00f3n de cada uno, consulte Diez formas de mejorar la ejecuci\u00f3n en la tienda<\/a>.<\/p>\n\n\n\n

        La gu\u00eda definitiva para las auditor\u00edas minoristas<\/h2>\n\n\n\n

        Por \u00faltimo, si desea saber m\u00e1s acerca de las auditor\u00edas, este gu\u00eda completa para auditor\u00edas minoristas<\/a> es para minoristas de unidades m\u00faltiples es para usted. Esta gu\u00eda es para minoristas en industrias como restaurantes, tiendas de conveniencia, farmacias, spas y cl\u00ednicas, telecomunicaciones y minoristas de bebidas alcoh\u00f3licas. Del mismo modo, esta gu\u00eda ayuda a los operadores de aparcamientos y a los fabricantes o distribuidores de bienes de consumo envasados.<\/p>\n\n\n\n

        Si necesita recopilar o validar datos en las tiendas, \u00a1esta gu\u00eda definitiva para las auditor\u00edas minoristas es para usted!<\/p>","protected":false},"excerpt":{"rendered":"

        La ejecuci\u00f3n minorista es el conjunto de pr\u00e1cticas y tecnolog\u00edas facilitadoras responsables de la implementaci\u00f3n completa y oportuna de los programas, est\u00e1ndares y directivas de la tienda a nivel de tienda. La ejecuci\u00f3n minorista y hotelera eficaz requiere ciertos componentes: primero, comunicaci\u00f3n, segundo, gesti\u00f3n de tareas y, tercero, auditor\u00edas\/evaluaciones. En esta publicaci\u00f3n, nos centramos en el prop\u00f3sito, el alcance y las mejores pr\u00e1cticas de\u2026 Seguir leyendo \u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? Objetivo, alcance y mejores pr\u00e1cticas.<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Store Execution: Purpose, Scope And Best Practices","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174232,677174231],"tags":[55665360,22621804,209029600,49155774,677174032,20386393],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-task-management","category-retail-execution","tag-retail-audit-2","tag-retail-execution","tag-retail-execution-software","tag-retail-task-management-2","tag-retail-task-management-software","tag-store-execution"],"yoast_head":"\n\u2b50 What is retail Execution? 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Poder enviar tareas a los sitios en segundos, establecer prioridades y fechas de entrega, y verificar la finalizaci\u00f3n con fotos es un factor decisivo para una ejecuci\u00f3n r\u00e1pida y fiable de las tareas en la tienda.","rel":"","context":"En \u00ab\ud83d\udcca Retail Audit Software\u00bb","block_context":{"text":"\ud83d\udcca Retail Audit Software","link":"https:\/\/blog.bindy.com\/es\/category\/retail-audit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/04\/book_cover_retail-task-management.png?fit=800%2C939&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":500,"url":"https:\/\/blog.bindy.com\/es\/what-is-retail-task-management\/","url_meta":{"origin":1267,"position":5},"title":"\u2b50 \u00bfQu\u00e9 es la gesti\u00f3n de tareas minoristas?","author":"Bindy","date":"junio 20, 2023","format":false,"excerpt":"Una ejecuci\u00f3n eficaz en el sector minorista y hotelero requiere ciertos componentes: primero, la comunicaci\u00f3n, segundo, la gesti\u00f3n de tareas y, tercero, las auditor\u00edas\/evaluaciones. 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Tarea\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_76847056.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_76847056.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_76847056.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_76847056.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_76847056.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=1267"}],"version-history":[{"count":56,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1267\/revisions"}],"predecessor-version":[{"id":66243,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1267\/revisions\/66243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/60559"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=1267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=1267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=1267"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}