{"id":1224,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1224"},"modified":"2024-11-28T14:54:14","modified_gmt":"2024-11-28T19:54:14","slug":"auditorias-de-comercializacion-proposito-alcance-y-metodos","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/","title":{"rendered":"Auditor\u00edas de Merchandising: Prop\u00f3sito, Alcance y M\u00e9todos"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noopener noreferrer\">Noventa porciento<\/a> de las decisiones de compra se basan \u00fanicamente en la apariencia visual. Adem\u00e1s, mientras que las empresas de productos gastan una media de <a href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noopener noreferrer\">19%<\/a> de su presupuesto en campa\u00f1as promocionales, menos del 40% de displays se ejecutan correctamente. Si est\u00e1 fallando en la comercializaci\u00f3n o en la ejecuci\u00f3n de la comercializaci\u00f3n, se est\u00e1 perdiendo ventas, punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use auditor\u00edas de comercializaci\u00f3n para asegurarse de que sus exhibidores est\u00e9n en su lugar, sus estantes est\u00e9n llenos y sus tiendas est\u00e9n listas para vender. Si usted es comerciante, profesional de operaciones minoristas, profesional de ventas de \u00e1rea, <a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener noreferrer\">bienes de consumo envasados<\/a> fabricante o mayorista con producto en ubicaciones f\u00edsicas, este art\u00edculo es para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sumerj\u00e1monos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prop\u00f3sito y alcance de las auditor\u00edas de comercializaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, las auditor\u00edas de comercializaci\u00f3n se dividen en tres amplias categor\u00edas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>1. Auditor\u00edas de estantes<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta categor\u00eda incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cumplimiento del planograma. Posici\u00f3n correcta en el estante. N\u00famero correcto de paramentos. Ning\u00fan producto &quot;agujeros&quot;. Sin existencias agotadas.<\/li>\n\n\n\n<li>Precios. Precio correcto mostrado por mercado y categor\u00eda. Etiqueta correcta utilizada.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><b>Auditor\u00edas de programas y promociones de temporada<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta categor\u00eda incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se\u00f1alizaci\u00f3n en la tienda<\/li>\n\n\n\n<li>Exhibiciones y anuncios especiales<\/li>\n\n\n\n<li>Precios y etiquetas de temporada<\/li>\n\n\n\n<li>Capacitaci\u00f3n, concientizaci\u00f3n y cumplimiento de los asociados de ventas con el programa en la tienda<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En estas amplias categor\u00edas, el cumplimiento significa que se cumple un cierto conjunto de est\u00e1ndares en un per\u00edodo de tiempo determinado (duraci\u00f3n del programa) en ciertos lugares (es posible que los programas de temporada no se ejecuten de manera consistente en todos los mercados, por lo que la capacidad de &quot;restringir&quot; ciertos est\u00e1ndares en ciertos lugares es esencial).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12435\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/merchandising_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12435\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Desafortunadamente, el cumplimiento de la comercializaci\u00f3n por s\u00ed solo no garantiza que un programa de comercializaci\u00f3n sea un \u00e9xito a nivel de tienda. Por esta raz\u00f3n, los comerciantes deben mirar el panorama general y preguntarse, para cada tienda, &quot;\u00bfComprar\u00edan los compradores aqu\u00ed?&quot;. Por esta raz\u00f3n, agregaremos otra categor\u00eda que no sea de comercializaci\u00f3n a nuestra lista de categor\u00edas de auditor\u00eda de comercializaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>3.&nbsp;<\/b><b>Auditor\u00edas de apariencia general, presentaci\u00f3n, limpieza y seguridad de la tienda<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El mejor programa de comercializaci\u00f3n, incluso si se implementa a tiempo y en su totalidad, ser\u00e1 completamente ineficaz si los compradores no ponen un pie en la tienda. Por ejemplo, si la presentaci\u00f3n general, la limpieza, el orden o la seguridad de la tienda no conducen a una experiencia positiva para el cliente, entonces los clientes no comprar\u00e1n en su tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debido a esto, las auditor\u00edas de comercializaci\u00f3n no deben realizarse en el vac\u00edo. Mientras sus gerentes de distrito, representantes de ventas u otros recursos est\u00e1n en la tienda, p\u00eddales que realicen una o m\u00e1s auditor\u00edas sobre factores operativos generales. Por ejemplo, las auditor\u00edas se centraron en <a href=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-de-operaciones-de-la-tienda\/\" target=\"_blank\" rel=\"noopener noreferrer\">limpieza general<\/a>, <a href=\"https:\/\/blog.bindy.com\/es\/categoria\/salud-y-seguridad\/\" target=\"_blank\" rel=\"noreferrer noopener\">salud y seguridad<\/a>, o <a href=\"https:\/\/blog.bindy.com\/es\/categoria\/prevencion-de-perdidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevenci\u00f3n de p\u00e9rdidas<\/a> S\u00f3lo para nombrar unos pocos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12450\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63354\" data-permalink=\"https:\/\/blog.bindy.com\/es\/dirty_3-images\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_3 images\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63354\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_3-images.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No tiene que llevar mucho tiempo completar estas auditor\u00edas\/inspecciones adicionales. Y ayudan a pintar una imagen m\u00e1s completa que le da algo de contexto a su programa de comercializaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9todos para realizar auditor\u00edas de comercializaci\u00f3n<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Auditar todas las tiendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Idealmente, la auditor\u00eda de comercializaci\u00f3n deber\u00eda realizarse en todas las tiendas. Si esto no es una posibilidad, elija un conjunto representativo. Es importante elegir tiendas que realmente representen sus diversos mercados (geograf\u00eda, factores socioecon\u00f3micos, etc.) y formatos de tienda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a1Aseg\u00farate de que sucedan!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">los <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">software<\/a> o el servicio que utiliza deber\u00eda poder decirle exactamente qui\u00e9n ha realizado y qui\u00e9n no ha realizado auditor\u00edas y d\u00f3nde. No asuma que se realizan auditor\u00edas, obtenga pruebas cuantificables e informes detallados. Las marcas de tiempo y las fotos no mienten, \u00a1cons\u00edguelas!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Aseg\u00farese de que se aborden los problemas! Una auditor\u00eda tiene m\u00e1s valor si se abordan y solucionan los problemas de incumplimiento. Otra vez, <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">software<\/a> deber\u00eda ayudarte con esto. Software como <a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">encuadernado<\/a> le muestra lo que est\u00e1 asignado y a qui\u00e9n, as\u00ed como lo que no se ha arreglado y lo que est\u00e1 retrasado. Convierta la auditor\u00eda en un veh\u00edculo para mejorar y solucionar los problemas antes de que pongan en peligro el \u00e9xito del programa de comercializaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las auditor\u00edas son una oportunidad de aprendizaje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A ninguna tienda le gusta ser &quot;auditada&quot; o &quot;inspeccionada&quot;... \u00a1hasta que le devuelva algo a la tienda! La palabra &quot;auditor\u00eda&quot; o &quot;inspecci\u00f3n&quot; a menudo encuentra resistencia inicialmente. Pero, no tiene por qu\u00e9 ser as\u00ed. Devu\u00e9lvele algo a la tienda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Informe a las tiendas que las auditor\u00edas les ayudan a rastrear y administrar sus fortalezas y debilidades. Utilice la \u201cauditor\u00eda\u201d como un veh\u00edculo para la capacitaci\u00f3n continua (incluya fotos y descripciones de las mejores pr\u00e1cticas), no como una herramienta para se\u00f1alar con el dedo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63396\" data-permalink=\"https:\/\/blog.bindy.com\/es\/como-ser-un-mejor-gerente-de-distrito-minorista\/transportation-costs-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"transportation-costs-red\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63396\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/transportation-costs-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9 voz a las tiendas. Las tiendas pueden comentar sobre la auditor\u00eda y los problemas pendientes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Equipar a los empleados para hacer su trabajo. Mu\u00e9streles las mejores pr\u00e1cticas con palabras e im\u00e1genes. Esto les ahorra tiempo y les ayuda a saber qui\u00e9n debe hacer bien su trabajo.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, recuerde que una auditor\u00eda de la tienda es una oportunidad para aumentar las ventas y, si aplica el proceso correcto y <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">software<\/a> en su lugar, experimentar\u00e1 un respaldo de &quot;abajo hacia arriba&quot;, de base para sus est\u00e1ndares y un cumplimiento significativamente mayor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"attachment noopener wp-att-7423\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-7423\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfDebe realizar auditor\u00edas de comercializaci\u00f3n internamente o utilizar un tercero?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas empresas, como <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>, venden software listo para usar para dispositivos m\u00f3viles y tabletas para que los minoristas y fabricantes auditen sus propias tiendas internamente. Otras empresas ofrecen un &quot;servicio de comercializaci\u00f3n&quot;, similar a un <a href=\"https:\/\/blog.bindy.com\/es\/compradores-misteriosos-frente-a-auditorias-dirigidas-por-gerentes-de-distrito\/\" target=\"_blank\" rel=\"noreferrer noopener\">servicio de comprador misterioso y enviar personas bajo contrato para auditar sus tiendas<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/es\/compradores-misteriosos-frente-a-auditorias-dirigidas-por-gerentes-de-distrito\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Debe realizar auditor\u00edas internamente si tiene los recursos para hacerlo, desea controlar la calidad y\/o no desea subcontratar una competencia central como el cumplimiento de la comercializaci\u00f3n. Debe realizar auditor\u00edas externamente (subcontratar), si carece de los recursos internos y no le preocupa la calidad y confiabilidad de un servicio subcontratado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfDesea m\u00e1s informaci\u00f3n sobre auditor\u00edas\/inspecciones minoristas? Consulta nuestra gu\u00eda definitiva:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.bindy.com\/es\/auditorias-de-comercio-minorista-la-guia-definitiva\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Retail-audit_Post-green.png?w=700&#038;ssl=1\" alt=\"Bindy - Gu\u00eda de auditor\u00eda-02\" class=\"wp-image-4755\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00a1El noventa por ciento de las decisiones de compra se basan \u00fanicamente en la apariencia visual! Adem\u00e1s, mientras que las empresas de productos gastan un promedio de 19% de su presupuesto en campa\u00f1as promocionales, menos de 40% de pantallas se ejecutan correctamente. Si est\u00e1 fallando en la comercializaci\u00f3n o en la ejecuci\u00f3n de la comercializaci\u00f3n, se est\u00e1 perdiendo ventas, punto. Utilice auditor\u00edas de comercializaci\u00f3n para garantizar... <a href=\"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Auditor\u00edas de Merchandising: Prop\u00f3sito, Alcance y M\u00e9todos<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Merchandising Audits: Purpose, Scope and Methods","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[1423399,331591,124272271],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-in-store-marketing","tag-marketing-audit","tag-merchandising-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merchandising Audits: Purpose, Scope and Methods<\/title>\n<meta name=\"description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merchandising Audits: Purpose, Scope and Methods\" \/>\n<meta property=\"og:description\" content=\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:54:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Merchandising Audits: Purpose, Scope and Methods\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"},\"wordCount\":876,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"in store marketing\",\"marketing audit\",\"merchandising audit\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\",\"name\":\"Merchandising Audits: Purpose, Scope and Methods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:49+00:00\",\"dateModified\":\"2024-11-28T19:54:14+00:00\",\"description\":\"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/merchandising-audits-purpose-scope-and-methods\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merchandising Audits: Purpose, Scope and Methods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Auditor\u00edas de Merchandising: Prop\u00f3sito, Alcance y M\u00e9todos","description":"Use auditor\u00edas de comercializaci\u00f3n en las tiendas para asegurarse de que sus exhibidores est\u00e9n en su lugar, sus estantes est\u00e9n llenos y sus tiendas est\u00e9n listas para vender.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/","og_locale":"es_ES","og_type":"article","og_title":"Merchandising Audits: Purpose, Scope and Methods","og_description":"Use merchandising audits in stores to ensure your displays are in place, your shelves are full, and your stores are ready to sell.","og_url":"https:\/\/blog.bindy.com\/es\/auditorias-de-comercializacion-proposito-alcance-y-metodos\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:15:49+00:00","article_modified_time":"2024-11-28T19:54:14+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?_t=1732823654","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Merchandising Audits: Purpose, Scope and Methods","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"},"wordCount":876,"commentCount":1,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","keywords":["in store marketing","marketing audit","merchandising audit"],"articleSection":["\ud83d\udc5c Merchandising"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","url":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/","name":"Auditor\u00edas de Merchandising: Prop\u00f3sito, Alcance y M\u00e9todos","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:15:49+00:00","dateModified":"2024-11-28T19:54:14+00:00","description":"Use auditor\u00edas de comercializaci\u00f3n en las tiendas para asegurarse de que sus exhibidores est\u00e9n en su lugar, sus estantes est\u00e9n llenos y sus tiendas est\u00e9n listas para vender.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/merchandising-audits-purpose-scope-and-methods\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Merchandising Audits: Purpose, Scope and Methods"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Operaciones de venta minorista y hosteler\u00eda","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-jK","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/es\/alcance-y-mejores-practicas-del-proposito-de-ejecucion-de-la-tienda\/","url_meta":{"origin":1224,"position":0},"title":"\u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? Objetivo, alcance y mejores pr\u00e1cticas.","author":"Bindy","date":"julio 10, 2023","format":false,"excerpt":"La ejecuci\u00f3n minorista es el conjunto de pr\u00e1cticas y tecnolog\u00edas facilitadoras responsables de la implementaci\u00f3n completa y oportuna de los programas, est\u00e1ndares y directivas de la tienda. Una ejecuci\u00f3n eficaz en el sector minorista y hotelero requiere ciertos componentes: primero, la comunicaci\u00f3n, segundo, la gesti\u00f3n de tareas y, tercero, las auditor\u00edas\/evaluaciones. En esta publicaci\u00f3n, nos centramos en el prop\u00f3sito\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/categoria\/acerca-de-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?fit=1200%2C716&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/es\/merchandising-minorista-la-guia-definitiva\/","url_meta":{"origin":1224,"position":1},"title":"Merchandising Minorista \u2013 La Gu\u00eda Definitiva","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"\u00bfA qui\u00e9n va dirigida esta gu\u00eda? Esta gu\u00eda definitiva sobre merchandising en tiendas minoristas est\u00e1 dirigida a minoristas con m\u00faltiples unidades en sectores como farmacias, spas, cl\u00ednicas, telecomunicaciones, muebles, tiendas de segunda mano y restaurantes de comida r\u00e1pida. Tambi\u00e9n es \u00fatil para fabricantes o distribuidores de bienes de consumo envasados. En el comercio minorista, el t\u00e9rmino \u00abmerchandising\u00bb se aplica a una amplia gama de actividades organizacionales:\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1134,"url":"https:\/\/blog.bindy.com\/es\/por-que-la-comercializacion-estacional-en-las-tiendas-sigue-dando-resultados\/","url_meta":{"origin":1224,"position":2},"title":"Por qu\u00e9 la mercader\u00eda estacional en la tienda sigue dando","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El merchandising de temporada en tienda es como el regalo proverbial que siempre da. Programas como Halloween y Navidad pueden durar solo unas semanas, pero ofrecen beneficios durante todo el a\u00f1o. Veamos tres. 1. El merchandising de temporada en tienda es un im\u00e1n de ganancias. Los productos seleccionados para merchandising de temporada suelen tener un precio m\u00e1s alto\u2026","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/categoria\/venta-minorista-estacional\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2012\/11\/pexels-photo-186613.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2150,"url":"https:\/\/blog.bindy.com\/es\/3-tipos-de-auditorias-de-tiendas-que-todo-minorista-deberia-realizar\/","url_meta":{"origin":1224,"position":3},"title":"3 tipos de auditor\u00edas de tiendas que todo minorista debe realizar","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Realizar auditor\u00edas de tienda deber\u00eda ser una de las tareas pendientes de todo minorista, y con raz\u00f3n: las auditor\u00edas minoristas ayudan a mantener los est\u00e1ndares de la empresa, mejorar las operaciones y promover una experiencia segura en la tienda. Pero, \u00bfcu\u00e1les son exactamente los tipos de auditor\u00edas de tienda que deber\u00eda realizar y con qu\u00e9 frecuencia?","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/11\/shutterstock_792604021.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":179,"url":"https:\/\/blog.bindy.com\/es\/el-costo-del-incumplimiento-de-la-normativa-de-comercializacion\/","url_meta":{"origin":1224,"position":4},"title":"El costo del incumplimiento de la comercializaci\u00f3n","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Se suele decir que el \u00e9xito en el comercio minorista se basa en la ejecuci\u00f3n. \u00bfQu\u00e9 tan bien ejecutan los minoristas hoy en d\u00eda y cu\u00e1l es el costo del incumplimiento de la ejecuci\u00f3n de la comercializaci\u00f3n? Tuvimos la oportunidad de hablar sobre el estado actual de la ejecuci\u00f3n en tienda con James Tenser, director de la Red de Implementaci\u00f3n en Tienda. A continuaci\u00f3n, se presenta\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/","url_meta":{"origin":1224,"position":5},"title":"7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"El visual merchandising impacta y deja huella en cada cliente que visita su negocio. Todo lo que el cliente pueda ver desde el exterior de la tienda y en el interior puede optimizar el espacio comercial. Desde los escaparates hasta la se\u00f1alizaci\u00f3n y la distribuci\u00f3n general del espacio, un visual merchandising eficaz\u2026","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/categoria\/comercializacion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":36,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":64983,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1224\/revisions\/64983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/60146"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=1224"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}