{"id":1205,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1205"},"modified":"2024-11-15T13:39:38","modified_gmt":"2024-11-15T18:39:38","slug":"6-razones-por-las-que-deberias-auditar-a-los-franquiciados-no-es-lo-que-piensas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/6-reasons-why-you-should-audit-franchisees-its-not-what-you-think\/","title":{"rendered":"6 razones por las que deber\u00edas auditar a los franquiciados (no es lo que piensas)"},"content":{"rendered":"

Ya sea que los llames \u00ab auditor\u00edas<\/a> \u00bb, \u00abasesoramientos\u00bb, \u00abevaluaciones\u00bb o simplemente \u00abvisitas\u00bb, la pr\u00e1ctica de enviar un director de distrito a un franquiciado para verificar los est\u00e1ndares de la marca, responder preguntas, comunicar las mejores pr\u00e1cticas y asesorar est\u00e1 muy extendida. Veamos seis razones por las que los franquiciadores deber\u00edan \u201cauditor\u00eda<\/a>\u201d franquiciados m\u00e1s una raz\u00f3n en la que todos piensan, y quiz\u00e1s no deber\u00edan.<\/p>\n\n\n\n

Las auditor\u00edas generan cumplimiento<\/h2>\n\n\n\n

Puede publicar est\u00e1ndares y capacitar a las tiendas, pero no puede esperar est\u00e1ndares de marca a menos que demuestre un compromiso con esos est\u00e1ndares. El cumplimiento de los est\u00e1ndares de comercializaci\u00f3n, servicio, seguridad y protecci\u00f3n (entre otros) se logra mejor cuando todos saben que ser\u00e1n verificados y abordados.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La formaci\u00f3n es necesaria\u2026 pero no suficiente<\/h2>\n\n\n\n

El personal de la tienda puede estar capacitado, responder el cuestionario y aprobar la prueba, pero \u00bfaplican sus habilidades aprendidas donde importa, mejorando la experiencia del cliente? Capacita a tus tiendas por un lado, auditalas por el otro y trata la auditor\u00eda como un ejercicio de \u201caprendizaje continuo\u201d y una oportunidad para entrenar a cada tienda para lograr el exito<\/a> merece.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Las auditor\u00edas involucran a los propietarios\/franquiciados<\/h2>\n\n\n\n

Las auditor\u00edas involucran a los propietarios\/franquiciados reforzando continuamente los est\u00e1ndares y las mejores pr\u00e1cticas de la marca. Una auditor\u00eda no es una actividad pasiva. Involucra activamente al propietario de la tienda o al franquiciado para mejorar continuamente la tienda de acuerdo con las mejores pr\u00e1cticas. Describa cada est\u00e1ndar, adjunte una foto, asigne el elemento e involucre a su audiencia mostr\u00e1ndoles c\u00f3mo se ve el \u00e9xito.<\/p>\n\n\n

\n
\"Auditor\u00eda<\/a><\/figure>\n<\/div>\n\n\n

Diferentes franquiciados ejecutan... de manera diferente<\/h2>\n\n\n\n

Los operadores se ejecutan de manera diferente. Los franquiciados pueden tener diferentes inclinaciones y prioridades seg\u00fan su propia experiencia y sensibilidad. No hay nada de malo en eso, pero debe asegurarse de que los est\u00e1ndares y programas b\u00e1sicos que son la columna vertebral de la estrategia de la marca se implementen en su totalidad, en todas partes y en todo momento. Las auditor\u00edas alinean la visi\u00f3n y las expectativas de la oficina central con la realidad sobre el terreno.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Cada franquiciado es un embajador de la marca<\/h2>\n\n\n\n

Cada operador de franquicia es un embajador de la marca que habla por toda la marca. Un cliente no sabe, y no le importa, cuyo nombre est\u00e1 en el contrato de franquicia. \u00a1Decepcione a un cliente en una tienda y es posible que deje de ir a todas las tiendas! La falta de ejecuci\u00f3n y cumplimiento de los est\u00e1ndares de la marca en una tienda no solo perjudica las ventas y la reputaci\u00f3n de este operador, sino que tambi\u00e9n perjudica los resultados de todos los dem\u00e1s operadores. Auditar a los franquiciados para garantizar que se mantengan los est\u00e1ndares de servicio al cliente en todas las ubicaciones.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Los buenos franquiciados atraen... m\u00e1s buenos franquiciados<\/h2>\n\n\n\n

Una marca orientada a la ejecuci\u00f3n no solo atrae a los clientes, sino que tambi\u00e9n atrae a posibles franquiciados. Los minoristas de unidades m\u00faltiples a menudo gastan recursos considerables (sitios web dedicados y ferias comerciales) para atraer nuevos franquiciados. Es m\u00e1s probable que los futuros franquiciados inviertan los ahorros de toda su vida en una marca s\u00f3lida desde el punto de vista operativo que en una percibida como inconsistente y deficiente.<\/p>\n\n\n\n

\u00bfQu\u00e9 pasa con las auditor\u00edas financieras?<\/h2>\n\n\n\n

Podr\u00edamos llamar a este \u201cel elefante en la sala de auditor\u00eda\u201d, el tema que est\u00e1 en la mente de todos cuando surge el tema de las auditor\u00edas de franquicias. Es una pr\u00e1ctica com\u00fan que los franquiciadores se aseguren de que sus franquiciados no informen menos de las ventas. Hacerlo reducir\u00eda las tarifas de regal\u00edas en curso pagadas.<\/p>\n\n\n\n

Si bien las auditor\u00edas financieras son necesarias, no agregan mucho valor m\u00e1s all\u00e1 de la necesidad de transparencia financiera. Al igual que la capacitaci\u00f3n, las auditor\u00edas financieras pueden ser necesarias, pero est\u00e1n lejos de ser suficientes. La mayor oportunidad tanto para los franquiciadores como para los franquiciados es tratar la auditor\u00eda como una oportunidad mucho m\u00e1s amplia de capacitaci\u00f3n y entrenamiento para mantener los est\u00e1ndares de la marca, desarrollar un servicio al cliente superlativo e impulsar el negocio.<\/p>\n\n\n\n

\"Ganar<\/a><\/figure>\n\n\n\n

OTROS RECURSOS DE AUDITOR\u00cdA E INSPECCI\u00d3N MINORISTA<\/h2>\n\n\n\n

Referirse a Categor\u00eda de auditor\u00edas e inspecciones minoristas<\/a> para obtener instrucciones y mejores pr\u00e1cticas para auditor\u00edas e inspecciones minoristas.<\/p>","protected":false},"excerpt":{"rendered":"

Ll\u00e1melos \u201cauditor\u00edas\u201d, \u201cevaluaciones\u201d, \u201cevaluaciones\u201d o simplemente \u201cvisitas\u201d, la pr\u00e1ctica de enviar un director de distrito a un franquiciado para comprobar los est\u00e1ndares de la marca, responder preguntas, comunicar las mejores pr\u00e1cticas y asesorar est\u00e1 muy extendida. Veamos seis razones por las que los franquiciadores deber\u00edan "auditar" a los franquiciados m\u00e1s una raz\u00f3n... Seguir leyendo 6 razones por las que deber\u00edas auditar a los franquiciados (no es lo que piensas)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Six Reasons Why You Should Audit Your Franchisees (It's Not What You Think)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[14465791],"tags":[85113,79286745,677173898,677173901],"class_list":["post-1205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-compliance","tag-franchisee-audit","tag-retail-audit","tag-retail-audit-software"],"yoast_head":"\n6 Reasons Why you Should Audit Franchisees (It's not What you Think)<\/title>\n<meta name=\"description\" content=\"Each franchise operator is a brand ambassador who speaks for the entire brand. 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