{"id":1134,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1134"},"modified":"2024-11-28T14:46:27","modified_gmt":"2024-11-28T19:46:27","slug":"por-que-la-comercializacion-estacional-en-las-tiendas-sigue-dando-resultados","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/why-seasonal-in-store-merchandising-keeps-on-giving\/","title":{"rendered":"Por qu\u00e9 la mercader\u00eda estacional en la tienda sigue dando"},"content":{"rendered":"

La comercializaci\u00f3n estacional en las tiendas es como el proverbial regalo que se regala una y otra vez. Los programas como Halloween y Navidad pueden durar solo unas semanas, pero tienen beneficios durante todo el a\u00f1o. Veamos tres.<\/p>\n\n\n\n

1. La comercializaci\u00f3n estacional en tienda es un im\u00e1n de ganancias<\/h2>\n\n\n\n

Los productos seleccionados para la comercializaci\u00f3n de temporada generalmente vienen con m\u00e1rgenes incorporados m\u00e1s altos. La comercializaci\u00f3n estacional conduce a mayores ventas e incluso mayores m\u00e1rgenes y ganancias. \u00a1Ho-Ho-Ho a eso!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

2. La comercializaci\u00f3n estacional en la tienda es un im\u00e1n para los clientes<\/h2>\n\n\n\n

La comercializaci\u00f3n en la tienda crea entusiasmo. Un programa de temporada es una manera perfecta de reavivar el entusiasmo de sus clientes existentes, llegar a los clientes perdidos y adquirir nuevos. Es m\u00e1s probable que un cliente que est\u00e1 entusiasmado y comprometido desarrolle una lealtad duradera hacia su marca y sus tiendas.<\/p>\n\n\n\n

\"Deja<\/a><\/figure>\n\n\n\n

3. La comercializaci\u00f3n estacional en tienda es un im\u00e1n para los franquiciados<\/h2>\n\n\n\n

Una marca din\u00e1mica no solo atrae clientes, tambi\u00e9n atrae a posibles franquiciados. Los minoristas de unidades m\u00faltiples a menudo gastan recursos considerables (sitios web dedicados y ferias comerciales) para atraer nuevos franquiciados. Es m\u00e1s probable que los futuros franquiciados inviertan los ahorros de toda su vida en una marca emocionante que en una percibida como aburrida y obsoleta.<\/p>\n\n\n\n

Mantenga su Merchandising Ordenado<\/h2>\n\n\n\n

Recuerde que a nadie le gustan los estantes desordenados y las exhibiciones desordenadas. Mantenga su merchandising en sinton\u00eda con el esp\u00edritu de la marca.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Ultimas palabras<\/h2>\n\n\n\n

La comercializaci\u00f3n estacional en la tienda juega un papel importante en el \u00e9xito a corto y largo plazo de una marca minorista. Aseg\u00farese de que sus programas se ejecuten en su totalidad, en todas partes, en todo momento. Aseg\u00farese de que los problemas se aborden de manera r\u00e1pida y satisfactoria. Y, por \u00faltimo, aseg\u00farese de tener el proceso, el flujo de trabajo y el software necesarios para comunicar, auditar e informar sobre el estado de ejecuci\u00f3n del merchandising en sus tiendas.<\/p>","protected":false},"excerpt":{"rendered":"

La comercializaci\u00f3n estacional en tiendas es como el proverbial regalo que sigue dando frutos. Los programas como Halloween y Navidad pueden durar solo unas semanas, pero tienen beneficios durante todo el a\u00f1o. Veamos tres. 1. La comercializaci\u00f3n estacional en tiendas es un im\u00e1n de ganancias Los productos seleccionados para la comercializaci\u00f3n estacional suelen tener m\u00e1rgenes incorporados m\u00e1s altos. La comercializaci\u00f3n estacional conduce a\u2026 Seguir leyendo Por qu\u00e9 la mercader\u00eda estacional en la tienda sigue dando<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ho-Ho-Ho: Why Seasonal In-Store Merchandising Keeps On Giving","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196,49417],"tags":[45521311,124272279,37349142,124272271,55665360,39359981],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","category-merchandising","tag-christmas-merchandising","tag-halloween-merchandising","tag-in-store-execution","tag-merchandising-audit","tag-retail-audit-2","tag-seasonal-merchandising"],"yoast_head":"\nWhy Seasonal In-Store Merchandising Keeps on Giving<\/title>\n<meta name=\"description\" content=\"Seasonal merchandising creates excitement for both new and existing customers. 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Si fallas en la comercializaci\u00f3n, o en su ejecuci\u00f3n, est\u00e1s perdiendo ventas, sin duda.","rel":"","context":"En \u00ab\ud83d\udc5c Merchandising\u00bb","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/es\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_665117635.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6740,"url":"https:\/\/blog.bindy.com\/es\/7-holiday-merchandising-examples-to-win-over-q4-shoppers\/","url_meta":{"origin":1134,"position":1},"title":"7 ejemplos de comercializaci\u00f3n navide\u00f1a para conquistar a los compradores del cuarto trimestre","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Estamos en el cuarto trimestre, y ya saben lo que eso significa: ya se acercan algunas de las festividades m\u00e1s importantes del a\u00f1o: Halloween, Acci\u00f3n de Gracias, Hanukkah y Navidad. La Federaci\u00f3n Nacional de Minoristas pronostica un aumento de las ventas de entre 4% y 6%, por encima de la tasa de crecimiento prepandemia de 3.6%. Sin duda, hay razones...","rel":"","context":"En \u00ab\u2744\ufe0f Seasonal\u00bb","block_context":{"text":"\u2744\ufe0f Seasonal","link":"https:\/\/blog.bindy.com\/es\/category\/seasonal-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1551045755.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/es\/business-case-pharmacy-merchandising\/","url_meta":{"origin":1134,"position":2},"title":"Caso pr\u00e1ctico r\u00e1pido: Comercializaci\u00f3n de farmacias","author":"Bindy","date":"julio 8, 2025","format":false,"excerpt":"La Farmacia "X" sigue teniendo dificultades para mantenerse al d\u00eda con las iniciativas de comercializaci\u00f3n, especialmente las de temporada. En la mayor\u00eda de las visitas a la tienda, los estantes no est\u00e1n surtidos seg\u00fan el planograma, y cuando lo est\u00e1n, los productos no est\u00e1n alineados. \u00bfY las g\u00f3ndolas? Nunca parecen rotarse con productos de temporada; es como si estuvieran vendiendo...","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6783,"url":"https:\/\/blog.bindy.com\/es\/boosting-holiday-sales-visual-merchandising-tips-for-the-golden-quarter\/","url_meta":{"origin":1134,"position":3},"title":"Impulsar las ventas navide\u00f1as: consejos de merchandising visual para el Barrio Dorado","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"Las ventas en tiendas siguen representando la mayor parte de todas las ventas durante las temporadas navide\u00f1as. 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Esta gu\u00eda definitiva sobre merchandising en tiendas minoristas est\u00e1 dirigida a minoristas con m\u00faltiples unidades en sectores como farmacias, spas, cl\u00ednicas, telecomunicaciones, muebles, tiendas de segunda mano y restaurantes de comida r\u00e1pida. Tambi\u00e9n es \u00fatil para fabricantes o distribuidores de bienes de consumo envasados. 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