{"id":10706,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10706"},"modified":"2024-11-29T08:30:44","modified_gmt":"2024-11-29T13:30:44","slug":"por-que-y-como-medir-el-cumplimiento-de-las-normas-en-las-tiendas","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/why-and-how-to-measure-store-compliance\/","title":{"rendered":"Por qu\u00e9 y c\u00f3mo medir el cumplimiento de la tienda"},"content":{"rendered":"

El cumplimiento de los procedimientos operativos est\u00e1ndar, los programas de comercializaci\u00f3n, las directivas de salud y seguridad y los protocolos de prevenci\u00f3n de p\u00e9rdidas es esencial para el \u00e9xito de un negocio minorista. <\/p>\n\n\n\n

Tiendas que se mantienen al tanto de los programas y est\u00e1ndares de la marca<\/a> Los est\u00e1ndares funcionan de manera m\u00e1s eficiente y brindan una mejor experiencia al cliente. Pero con tantas cosas en juego, la simple publicaci\u00f3n de est\u00e1ndares no garantiza que se ejecuten, al menos no en la medida en que deber\u00edan.<\/p>\n\n\n\n

A continuaci\u00f3n se presentan 5 razones por las que se debe medir el cumplimiento de las tiendas y c\u00f3mo hacerlo.<\/p>\n\n\n\n

Sumerj\u00e1monos.<\/p>\n\n\n\n

Involucre a los empleados de primera l\u00ednea<\/h2>\n\n\n\n

La medici\u00f3n involucra tanto a los empleados de la tienda como a los franquiciados. 5%<\/a> de los empleados dicen que comprenden completamente las estrategias comerciales de su empresa o lo que su empresa espera de ellos para ayudar a alcanzar los objetivos de la empresa.<\/p>\n\n\n\n

Es importante capacitar al personal de primera l\u00ednea y al personal que atiende a los clientes sobre los objetivos y expectativas de la empresa. A partir de ah\u00ed, la medici\u00f3n refuerza los est\u00e1ndares y las mejores pr\u00e1cticas de la organizaci\u00f3n para garantizar que los trabajadores de primera l\u00ednea sigan logrando los objetivos de la empresa.<\/p>\n\n\n\n

C\u00f3mo medir<\/h3>\n\n\n\n

\u00a1Sal de la oficina y entra a tus tiendas! Realizaci\u00f3n de auditor\u00edas de cumplimiento\/venta minorista en sitio<\/a> ofrece la oportunidad para que los miembros de la oficina central hablen con los l\u00edderes y empleados de la tienda. Adem\u00e1s, las auditor\u00edas le ayudan a ver qu\u00e9 sucede realmente en sus tiendas.<\/p>\n\n\n\n

Pero recuerde, las visitas de los gerentes de distrito o regionales no solo sirven para controlar las tiendas, sino tambi\u00e9n para verificar c\u00f3mo est\u00e1n las tiendas. Haga preguntas, escuche atentamente y vea d\u00f3nde puede ofrecer recursos para ayudar a las tiendas no solo a alcanzar sus KPI, sino a superarlos.<\/p>\n\n\n\n

\"\"
Cr\u00e9dito de la foto: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Establecer prioridades<\/h2>\n\n\n\n

Las distintas tiendas y franquicias tienen distintas prioridades en funci\u00f3n de sus experiencias. En algunos casos, esto puede hacer que las tiendas ignoren los est\u00e1ndares operativos b\u00e1sicos. La implementaci\u00f3n de pr\u00e1cticas de medici\u00f3n garantiza que todas las tiendas ejecuten los est\u00e1ndares de la marca en su totalidad, a tiempo y en todas las ubicaciones.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Pida a las tiendas que se autoauditen. Usando una plataforma de auditor\u00eda minorista como encuadernado<\/a> Le permite solicitar inspecciones de tiendas. Cree listas de verificaci\u00f3n personalizadas para operaciones, prevenci\u00f3n de p\u00e9rdidas o programas de comercializaci\u00f3n con directivas claras y fotograf\u00edas de las mejores pr\u00e1cticas.<\/p>\n\n\n\n

A continuaci\u00f3n, utilice puntos y marque determinadas preguntas como cr\u00edticas para llamar la atenci\u00f3n de la tienda sobre pr\u00e1cticas operativas clave. Solicite la inspecci\u00f3n con fotograf\u00edas obligatorias para verificar la ejecuci\u00f3n.<\/p>\n\n\n\n

La formaci\u00f3n no es suficiente<\/h2>\n\n\n\n

La capacitaci\u00f3n es esencial. Adem\u00e1s, ofrecer oportunidades de aprendizaje continuo a los empleados es una excelente manera de mantenerlos comprometidos y garantizar que sus procedimientos operativos est\u00e9n actualizados. Pero la capacitaci\u00f3n no es suficiente. Es importante medir c\u00f3mo los empleados aplican lo que han aprendido y siguen los principios de la capacitaci\u00f3n.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

La auditor\u00eda de la capacitaci\u00f3n en la tienda lo ayuda a saber cu\u00e1ndo los programas de capacitaci\u00f3n tienen \u00e9xito y d\u00f3nde es posible que deba ajustar su estrategia de capacitaci\u00f3n.<\/p>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Despu\u00e9s de implementar un programa de capacitaci\u00f3n, utilice una lista de verificaci\u00f3n para auditar las tiendas y realizar un seguimiento de los resultados. Ya sea que la capacitaci\u00f3n se relacione con nuevos protocolos de salud y seguridad, prevenci\u00f3n de p\u00e9rdidas o programas de comercializaci\u00f3n, crear una lista de verificaci\u00f3n personalizada<\/a> para verificar la ejecuci\u00f3n en todas las tiendas.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Una vez que sepa lo que est\u00e1 funcionando y d\u00f3nde necesita concentrarse para mejorar, puede asignar Tareas<\/a> para proporcionar formaci\u00f3n adicional o completar nuevos programas.<\/p>\n\n\n\n

Mejore la experiencia del cliente<\/h2>\n\n\n\n

Cuando las tiendas funcionan bien, atraen a los clientes. El uso de publicidad clara comunicaci\u00f3n<\/a> y administraci\u00f3n de tareas<\/a> El software le permite asegurarse de que las tiendas est\u00e9n limpias y funcionen de manera eficiente. Una experiencia del cliente consistente es fundamental para la retenci\u00f3n del cliente. Seg\u00fan Moto acu\u00e1tica<\/a>Seg\u00fan un informe de inteligencia del consumidor de , el 32% de los consumidores abandonar\u00e1n una marca que aman despu\u00e9s de una mala experiencia.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Comunicar est\u00e1ndares claros y concisos significa que el cliente no tiene que modificar sus expectativas independientemente del lugar al que vaya. Aseg\u00farese de que todos los empleados (a tiempo parcial, estacional<\/a>, a tiempo completo y franquiciados) comprenden y cumplen con los est\u00e1ndares de servicio.<\/p>\n\n\n\n

COMO MEDIR<\/h3>\n\n\n\n

Utilice una aplicaci\u00f3n que le permita administrar el contenido que ven sus equipos, compartir noticias de servicio al cliente, videos de capacitaci\u00f3n, archivos y KPI. Elija una que le permita saber cu\u00e1ndo las tiendas han interactuado con los materiales. Por ejemplo, Bindy's gestor de contenidos<\/a> Genera un acuse de recibo de lectura cuando los usuarios de la tienda interact\u00faan con una publicaci\u00f3n completa. A diferencia del correo electr\u00f3nico, nunca tienes que adivinar si las tiendas han revisado o no todo el contenido.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Audite sus tiendas y, si algo no cumple con los est\u00e1ndares, asigne rastreables Tareas<\/a> o plan de acci\u00f3n<\/a> con recomendaciones para hacer que ciertos problemas de servicio al cliente se resuelvan.<\/p>\n\n\n\n

La medici\u00f3n ayuda a dar forma a las operaciones<\/h2>\n\n\n\n

Cuando se eliminan las listas de verificaci\u00f3n en papel y Excel para auditor\u00edas de tiendas<\/a>Puede realizar un seguimiento de las tendencias con facilidad. Esto le ayuda a ver cu\u00e1ndo y d\u00f3nde las tiendas est\u00e1n mejorando o empeorando, e identificar \u00e1reas problem\u00e1ticas. Con datos precisos, puede reformular los programas y los est\u00e1ndares para responder antes de que se produzcan da\u00f1os en el negocio y en la reputaci\u00f3n de su marca.<\/p>\n\n\n\n

Elegir una soluci\u00f3n<\/a> con informes integrados para que pueda realizar un seguimiento de las tendencias al instante y f\u00e1cilmente desde cualquier dispositivo, en cualquier lugar. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

El cumplimiento de los procedimientos operativos est\u00e1ndar, los programas de comercializaci\u00f3n, las directivas de salud y seguridad y los protocolos de prevenci\u00f3n de p\u00e9rdidas es esencial para el \u00e9xito de un negocio minorista. Las tiendas que se mantienen al d\u00eda con los programas y los est\u00e1ndares de marca funcionan de manera m\u00e1s eficiente y brindan una mejor experiencia al cliente. Pero con tantos cambios, la simple publicaci\u00f3n de est\u00e1ndares no garantiza que lo hagan... Seguir leyendo Por qu\u00e9 y c\u00f3mo medir el cumplimiento de la tienda<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174005],"tags":[677174093,677174092,677173898,55665918,20386393,6995045],"class_list":["post-10706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-how-to-measure-compliance","tag-measure-compliance","tag-retail-audit","tag-store-compliance","tag-store-execution","tag-store-operations"],"yoast_head":"\nWhy and How to Measure Store Compliance<\/title>\n<meta name=\"description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/por-que-y-como-medir-el-cumplimiento-de-las-normas-en-las-tiendas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why and How to Measure Store Compliance\" \/>\n<meta property=\"og:description\" content=\"Here are 5 reasons why you should measure store compliance across all locations as well as how to level-up in-store execution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/por-que-y-como-medir-el-cumplimiento-de-las-normas-en-las-tiendas\/\" \/>\n<meta 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