{"id":10693,"date":"2021-10-26T15:16:22","date_gmt":"2021-10-26T20:16:22","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=10693"},"modified":"2024-11-28T14:49:40","modified_gmt":"2024-11-28T19:49:40","slug":"los-mejores-blogs-sobre-visual-merchandising-en-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/visual-merchandising-in-retail-best-blogs\/","title":{"rendered":"Visual Merchandising en Retail: Mejores Blogs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La comercializaci\u00f3n visual en el comercio minorista es la pr\u00e1ctica de presentar servicios y productos a los clientes de una manera que atraiga y motive al cliente a comprar. A medida que las tiendas reabren y entramos en el cuarto trimestre, muchos minoristas buscan formas de mejorar su merchandising visual para dar la bienvenida a los clientes y atraer a otros nuevos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabemos que tiene mucho que hacer, por lo que hemos recopilado los mejores consejos\/art\u00edculos\/blogs que conocemos para ayudarlo a actualizar su espacio y usarlo sabiamente para aumentar las ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-tips-for-visual-merchandising-in-retail\"><strong>Consejos generales para la comercializaci\u00f3n visual en el comercio minorista<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El merchandising visual abarca todo lo que un cliente ve a medida que se mueve desde el exterior hacia el interior de su tienda. Esto significa que necesita optimizar su escaparate, ventanas, dise\u00f1o y pantallas. Los art\u00edculos a continuaci\u00f3n tienen los consejos que necesita para asegurarse de que su comercializaci\u00f3n funcione de manera coherente para atraer clientes y aumentar las ventas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/7-tecnicas-de-visual-merchandising-para-aumentar-las-ventas\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 T\u00e9cnicas de Visual Merchandising para Aumentar las Ventas<\/a> \u2013 Un resumen breve y completo de las principales mejores pr\u00e1cticas para un visual merchandising eficaz.<\/li>\n\n\n\n<li>En <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">10 consejos de Visual Merchandising para aumentar las ventas de eventos<\/a> por <a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">Sh<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/www.shopify.com\/retail\/10-visual-merchandising-tips-for-increasing-event-sales\">compadecer<\/a>. En esta publicaci\u00f3n <a href=\"https:\/\/www.linkedin.com\/in\/jenhasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jen apresurado<\/a> cubre la importancia de conocer a su cliente, la elecci\u00f3n del color y perfeccionar los detalles para lugares m\u00e1s peque\u00f1os, ferias comerciales y exhibiciones de stand.<\/li>\n\n\n\n<li>El mejor merchandising visual hace m\u00e1s que presentar su producto de una manera atractiva, tambi\u00e9n ayuda a que su cliente realmente disfrute estar en su tienda. <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/4-formas-en-las-que-el-merchandising-visual-mejora-el-servicio-y-la-interaccion-con-el-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 maneras en que la comercializaci\u00f3n visual mejora el servicio al cliente y el compromiso<\/a>, por <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.linkedin.com\/in\/nichole-simms-1a575414\/\" target=\"_blank\" rel=\"noreferrer noopener\">nicole simms<\/a>, CEO de Creative Visual Solutions, explica c\u00f3mo el dise\u00f1o, la se\u00f1alizaci\u00f3n y la tecnolog\u00eda juegan un papel clave. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-attachment-id=\"56951\" data-permalink=\"https:\/\/blog.bindy.com\/es\/a-retailers-guide-to-compliance-with-americans-with-disabilities-act\/bindy-banner-ads-with-iph13_linkedin-1-copie-17-800\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-title=\"Bindy-Banner ads with Iph13_LinkedIn &amp;#8211; 1 copie 17-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png\" alt=\"\" class=\"wp-image-56951\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800.png 800w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-300x157.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-768x401.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-700x366.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-17-800-766x400.png 766w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-store-windows\">Visual merchandising en retail<strong>: Ventanas de la tienda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los escaparates de sus tiendas son importantes. \u00a1De hecho, las ventanas bien comercializadas pueden aumentar las ventas en 300%! Renovar y mantener las ventanas frescas es una manera f\u00e1cil de promocionar ofertas especiales y atraer la atenci\u00f3n sin gastar una cantidad significativa. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDbCZvNplDx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por VM.WINDOWS.1\ud83c\udf0fTON VAN DER VEER (@vm.windows.1)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El Trade Group recomienda acercarse a la comercializaci\u00f3n de escaparates estableciendo primero objetivos, creando un plan y monitoreando los resultados despu\u00e9s de la ejecuci\u00f3n. ellos juntaron <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.tradegroup.com\/resources\/blog\/29-essential-tips-master-visual-merchandising-window-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">29 consejos esenciales para dominar el Visual Merchandising de escaparates<\/a>. Esto es para ayudarlo a planificar estrat\u00e9gicamente mientras tiene en cuenta las mejores pr\u00e1cticas de comercializaci\u00f3n.<\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.vendhq.com\/blog\/window-display-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 consejos de escaparates para cautivar a los compradores y generar tr\u00e1fico en la tienda<\/a> por la experta minorista Francesca Nicasio para VEND reconoce que su marca y las im\u00e1genes ser\u00e1n los elementos clave que har\u00e1n que los clientes entren en su tienda. El blog de Nicasio presenta ejemplos \u00fatiles de minoristas que logran atraer a su p\u00fablico objetivo. <\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.retaildoc.com\/blog\/how-to-visually-merchandise-and-create-killer-retail-windows\" target=\"_blank\" rel=\"noreferrer noopener\">18 consejos para comercializar visualmente las ventanas de su tienda f\u00edsica<\/a> de Retail Doctor le recuerda los conceptos b\u00e1sicos de una buena comercializaci\u00f3n. Esta publicaci\u00f3n tambi\u00e9n incluye el trabajo esencial, pero menos emocionante, como limpiar regularmente y mantener su exterior en buen estado. Usando un <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/lista-de-verificacion-del-area-exterior\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de verificaci\u00f3n del \u00e1rea exterior<\/a> le asegura causar una buena primera impresi\u00f3n. Tambi\u00e9n garantiza que su arduo trabajo de comercializaci\u00f3n sea lo que atraiga la atenci\u00f3n del cliente en lugar de bombillas quemadas o botes de basura desbordados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-displays-for-social-sharing\"><strong>Creaci\u00f3n de pantallas para compartir en redes sociales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de merchandising visual en el comercio minorista, la creaci\u00f3n de pantallas y productos dise\u00f1ados para compartir en redes sociales se trata de aprovechar el contenido generado por el usuario para aumentar el conocimiento de su marca y, en \u00faltima instancia, las ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Forbes, <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.forbes.com\/sites\/andrewarnold\/2018\/03\/29\/instagram-worthy-how-social-media-has-reshaped-our-ideas-on-attractive-design\/#4364e85a4792\" target=\"_blank\" rel=\"noreferrer noopener\">72%<\/a> de los usuarios de Instagram reportan compras despu\u00e9s de ver productos en Instagram. Pinterest no solo inspira a los usuarios a comprar, \u00a1un enorme 90% dice que Pinterest los ayuda a decidir qu\u00e9 productos comprar! M\u00e1s all\u00e1 de la moda y la belleza, los minoristas de art\u00edculos para el hogar y los restaurantes est\u00e1n capitalizando esta tendencia con productos, platos e incluso espacios completos listos para fotografiar. Insp\u00edrate en Mariage Fr\u00e8res. Han pensado en el empaque del producto, la comida y las tiendas que son todos dignos de compartir.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B-jgf4Sgrxj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Mariage Fr\u00e8res (@mariagefreresofficial)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfListo para mejorar tu juego de compartir en redes sociales? Vea los consejos a continuaci\u00f3n.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/6-formas-de-utilizar-el-visual-merchandising-para-aumentar-las-acciones-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 formas de utilizar la comercializaci\u00f3n visual para impulsar las acciones sociales<\/a> por Francesca Nicasio tiene consejos y ejemplos. Esto lo ayudar\u00e1 a crear pantallas atractivas y alentar\u00e1 a los clientes a compartirlas.<\/li>\n\n\n\n<li> \u00bfEst\u00e1s pensando en una ventana emergente? Leer <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.thestorefront.com\/mag\/make-your-pop-up-instagrammable\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 consejos para hacer que su tienda pop-up sea digna de Instagram<\/a> por Alexandra Sheehan para storefront.com. Esta publicaci\u00f3n se enfoca en las mejores pr\u00e1cticas para lograr que los clientes visiten y publiquen sobre su tienda temporal. <\/li>\n\n\n\n<li>Si est\u00e1 buscando consejos generales para dominar el marketing en redes sociales, consulte <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-for-retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo dominar las redes sociales para el comercio minorista y ganar m\u00e1s clientes<\/a> por Brant Barnhart para SproutSocial. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-merchandising-retail-tips\"><strong>comercializaci\u00f3n cruzada<\/strong> Consejos para minoristas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cross-merchandising es una forma fundamental de incrementar las ventas mismas tiendas. Cuando se hace bien, la comercializaci\u00f3n cruzada alienta a los clientes a pensar m\u00e1s all\u00e1 del \u00fanico art\u00edculo que compraron en la tienda. Aumenta las compras impulsivas y puede ayudar a mover las existencias que, de otro modo, estar\u00edan estancadas. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/fitsmallbusiness.com\/what-is-cross-merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00bfQu\u00e9 es el Merchandising Cruzado?<\/a> por Meaghan Brophy para Fit Small Business cubre los conceptos b\u00e1sicos de la comercializaci\u00f3n cruzada eficaz. Brophy va m\u00e1s all\u00e1 del ladrillo y el mortero al incluir las mejores pr\u00e1cticas para la comercializaci\u00f3n cruzada de comercio electr\u00f3nico. <\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.talkingretail.com\/advice\/category-management\/cross-merchandising-2-14-11-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializaci\u00f3n cruzada<\/a> por Liz Wells para Talking Retail ayuda a los minoristas a pensar m\u00e1s all\u00e1 de las categor\u00edas de combinaci\u00f3n obvias. Esta publicaci\u00f3n alienta a aprovechar el conocimiento de sus fabricantes y proveedores. Por ejemplo, Mars Wrigley observa una conexi\u00f3n entre el consumo de bebidas calientes como el caf\u00e9 y la compra de chicles. Los minoristas de las tiendas de conveniencia pueden aprovechar esta conexi\u00f3n colocando exhibidores de chicles y mentas cerca de las estaciones de bebidas calientes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-lighting-tips\">Visual merchandising en Retail: <strong>Encendiendo<\/strong> PUNTAS<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram is-provider-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.instagram.com\/p\/BxrpftlHuJY\" rel=\"nofollow\">https:\/\/www.instagram.com\/p\/BxrpftlHuJY<\/a>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La iluminaci\u00f3n es una forma sencilla pero que a menudo se pasa por alto de aumentar las ventas en la tienda. La iluminaci\u00f3n lo ayuda a crear el ambiente apropiado para su marca y tienda. Su dise\u00f1o de iluminaci\u00f3n debe consistir en una serie de cuadr\u00edculas que se pueden controlar individualmente. Establezca una gran base y luego incorpore m\u00e1s capas y t\u00e9cnicas para llevarlo al siguiente nivel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/fitsmallbusiness.com\/retail-store-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo configurar la iluminaci\u00f3n de su tienda en 4 pasos<\/a>, de Krista Fabregas para Fit Small Business, desglosa los cuatro tipos principales de iluminaci\u00f3n que puede usar para iluminar las tiendas y aumentar las ventas.<\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.shopify.ca\/retail\/let-there-be-light-lighting-strategies-to-boost-store-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Let There be Light: dise\u00f1os de iluminaci\u00f3n minorista para fomentar las ventas<\/a>, de Lauren Ufford para Shopify, analiza los conceptos b\u00e1sicos para establecer el estado de \u00e1nimo adecuado. Tambi\u00e9n ten\u00eda consejos para elegir accesorios y por qu\u00e9 la elecci\u00f3n de bombillas es importante. <\/li>\n\n\n\n<li>Cuando est\u00e9 listo para el siguiente nivel, <a href=\"https:\/\/blog.bindy.com\/es\/5-tecnicas-de-iluminacion-para-visual-merchandising-para-aumentar-las-ventas\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 T\u00e9cnicas de Iluminaci\u00f3n para Visual Merchandising para Incrementar Ventas<\/a> tiene ejemplos seleccionados para ayudarlo a pensar sobre las capas de iluminaci\u00f3n y la aplicaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"visual-merchandising-in-retail-layout\">Visual Merchandising en Retail: Maquetaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Renovar su dise\u00f1o despu\u00e9s de COVID-19 significa pensar en formas de abrir las cosas y ordenarlas. A medida que se mantenga el distanciamiento social, considere qu\u00e9 accesorios son demasiado voluminosos o abarrotan los pasillos. Adem\u00e1s, tambi\u00e9n debe pensar en c\u00f3mo puede hacer que sus productos m\u00e1s vendidos sean a\u00fan m\u00e1s accesibles. Mientras reconsidera su dise\u00f1o, aqu\u00ed hay algunos blogs para ayudarlo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kizer y Bender <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.retailadventuresblog.com\/2020\/05\/new-retail-adventures-on-demand-webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\">Listo para la venta al por menor: \u00a1Configurando su piso de ventas para vender!<\/a> echa un vistazo a las herramientas pand\u00e9micas requeridas, as\u00ed como a los trucos de dise\u00f1o para ayudarlo a adaptarse a la nueva normalidad. <\/li>\n\n\n\n<li>En <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/fitsmallbusiness.com\/planning-your-store-layout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificaci\u00f3n del dise\u00f1o de su tienda minorista en 7 pasos<\/a> por Meaghan Brophy para Fit Small Business es una excelente descripci\u00f3n general de c\u00f3mo planificar el dise\u00f1o de su tienda utilizando las mejores pr\u00e1cticas de la industria.<\/li>\n\n\n\n<li>El dise\u00f1o y la planificaci\u00f3n del espacio son una parte clave de la comercializaci\u00f3n visual. Es importante planificar cuidadosamente su espacio para la salud y seguridad de sus clientes y empleados. <a href=\"https:\/\/www.vendhq.com\/blog\/retail-space-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificaci\u00f3n del espacio comercial en medio de Covid-19: 7 consejos para hacerlo bien<\/a>, de Francesca Nicasio para Vend, le dice c\u00f3mo maximizar su dise\u00f1o tanto para la seguridad como para las ventas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/retail_works_here_800.png\" alt=\"Bindy Visual Merchandising en anuncio minorista\" class=\"wp-image-10662\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-visual-merchandising-mistakes\"><strong>Errores comunes de merchandising visual<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todos cometemos errores, pero ser consciente de los errores comunes mejora las posibilidades de hacerlo bien. La comercializaci\u00f3n visual exitosa atrae a los clientes, los mantiene comprometidos y los ayuda a moverse por su tienda. La mala comercializaci\u00f3n hace que pierda tr\u00e1fico y ventas. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empecemos con lo b\u00e1sico. Ver <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/razones-por-las-que-los-clientes-pasan-por-su-tienda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Razones por las que los clientes pasan por delante de su tienda<\/a> para los errores m\u00e1s comunes (y c\u00f3mo solucionarlos). <\/li>\n\n\n\n<li><a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/5-errores-de-comercializacion-minorista-que-estan-acabando-con-tus-ventas\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 errores de comercializaci\u00f3n minorista que est\u00e1n acabando con sus ventas<\/a> cubre la importancia del espacio, la iluminaci\u00f3n y la se\u00f1alizaci\u00f3n para que sus productos se destaquen y lleguen a las manos de sus clientes. <\/li>\n\n\n\n<li>Si 5 no fuera suficiente, <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.bindy.com\/es\/10-errores-de-comercializacion-que-cometen-los-minoristas-y-que-hacen-perder-ventas\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 errores de comercializaci\u00f3n que los minoristas cometen y hacen perder ventas<\/a> destaca los cambios simples que puede realizar para mejorar su comercializaci\u00f3n visual y la experiencia del cliente. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-a-merchandising-audit-program\"><strong>Establecimiento de un programa de auditor\u00eda de comercializaci\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">encuadernado<\/a>, nuestra pasi\u00f3n es el cumplimiento minorista. Nuestra aplicaci\u00f3n se cre\u00f3 para ayudar a los minoristas a ejecutar mejor sus programas en la tienda, incluidos <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercializaci\u00f3n<\/a>. \u00bfPor qu\u00e9? Porque una mala ejecuci\u00f3n significa p\u00e9rdida de ventas. En realidad,<a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.observanow.com\/your-promotional-display-is-not-really-on-display\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 60%<\/a> de las pantallas promocionales no se ejecutan correctamente. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" data-attachment-id=\"59817\" data-permalink=\"https:\/\/blog.bindy.com\/es\/bindy-infographic-fnl-merch-hr\/\" data-orig-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Merch-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png\" src=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png?_t=1725368444\" alt=\"Comercializaci\u00f3n\" class=\"wp-image-59817\" srcset=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1024x854.png 1024w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-300x250.png 300w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-768x640.png 768w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-14x12.png 14w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-1200x1000.png 1200w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-700x584.png 700w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR-480x400.png 480w, https:\/\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Merch-HR.png 1251w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00fan, <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/info.onedoor.com\/rs\/911-BEG-887\/images\/One-Door-Retail-Winners-2018-Survey-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> de los minoristas est\u00e1 de acuerdo en que existe una correlaci\u00f3n directa entre la comercializaci\u00f3n bien ejecutada y las tasas de conversaci\u00f3n. Una grandisima <a aria-label=\"indefinido (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/woodstock.kkpcanada.ca\/News\/The_influence_of_custom_point_of_purchase_displays_on_buyers_decisions\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> de las decisiones de compra se basan \u00fanicamente en la apariencia visual. Por eso es tan importante que tenga un programa de auditor\u00eda minorista para inspeccionar su comercializaci\u00f3n y ejecuci\u00f3n en la tienda. \u00bfNecesita un poco de ayuda para establecer o renovar su programa de auditor\u00eda minorista? Consulte los recursos a continuaci\u00f3n:.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La comercializaci\u00f3n visual en el comercio minorista es la pr\u00e1ctica de presentar servicios y productos a los clientes de una manera que atraiga y motive al cliente a comprar. A medida que las tiendas reabren y entramos en el cuarto trimestre, muchos minoristas buscan formas de mejorar su merchandising visual para dar la bienvenida a los clientes y atraer a otros nuevos. Te conocemos \u2026 <a href=\"https:\/\/blog.bindy.com\/es\/visual-merchandising-in-retail-best-blogs\/\" class=\"more-link\">Seguir leyendo <span class=\"screen-reader-text\">Visual Merchandising en Retail: Mejores Blogs<\/span> <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417],"tags":[677173885,677174095,677174096,677174139,677174094,677173922],"class_list":["post-10693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-merchandising","tag-visual-merchandising-definition","tag-visual-merchandising-displays","tag-visual-merchandising-how-to","tag-visual-merchandising-in-retail","tag-visual-merchandisng"],"yoast_head":"<!-- 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