{"id":1043,"date":"2023-03-20T15:15:49","date_gmt":"2023-03-20T19:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1043"},"modified":"2025-09-03T11:54:06","modified_gmt":"2025-09-03T15:54:06","slug":"por-que-es-importante-la-ejecucion-de-la-tienda","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/why-store-execution-matters\/","title":{"rendered":"\u2b50 Por qu\u00e9 es importante la ejecuci\u00f3n de la tienda"},"content":{"rendered":"

\u201cLa esperanza no es una estrategia de gesti\u00f3n\u201d, \u201cel comercio minorista es detalle\u201d, \u201cinspecciona lo que esperas\u201d. \u00bfPor qu\u00e9 tenemos tantas expresiones para transmitir que la acci\u00f3n es m\u00e1s importante que las palabras por s\u00ed solas? <\/p>\n\n\n\n

Ejecuci\u00f3n de programas y est\u00e1ndares.<\/a> es esencial para las marcas minoristas y hoteleras. He aqu\u00ed por qu\u00e9.<\/p>\n\n\n\n

Visi\u00f3n vs Realidad<\/h2>\n\n\n\n

La visi\u00f3n es lo que imagina la oficina central. <\/p>\n\n\n\n

La visi\u00f3n espera implementar iniciativas de comercializaci\u00f3n y programas estacionales para producir un resultado determinado, como mayores ventas, menores costos y\/o mayor satisfacci\u00f3n del cliente.<\/p>\n\n\n\n

La visi\u00f3n es la nueva se\u00f1alizaci\u00f3n que ha desarrollado marketing, capacitaci\u00f3n que \u201cdebe impartirse\u201d y est\u00e1ndares de operaciones\/comercializaci\u00f3n\/salud y seguridad\/manejo de efectivo que \u201cdeben seguirse\u201d.<\/p>\n\n\n\n

\n

La visi\u00f3n es la combinaci\u00f3n de todas esas cosas en las que las marcas minoristas trabajan arduamente y gastan mucho tiempo y dinero para desarrollar.<\/p>\n\n\n\n

La realidad es lo que realmente sucede en la tienda.<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

En realidad, la se\u00f1alizaci\u00f3n no siempre se coloca, el personal no siempre est\u00e1 capacitado y los programas estacionales no siempre se ejecutan de manera consistente y a tiempo.<\/p>\n\n\n\n\n\n\n\n

\u00bfQu\u00e9 es la ejecuci\u00f3n en tienda?<\/h2>\n\n\n\n

La ejecuci\u00f3n en tienda concilia la visi\u00f3n con la realidad. La ejecuci\u00f3n en tienda lo hace realidad<\/a>.<\/p>\n\n\n\n

Con \u00e9l, tendr\u00e1 un entorno de tienda que cumple con la visi\u00f3n y la promesa de la marca. Sin \u00e9l, tienes ilusiones y una falsa sensaci\u00f3n de logro.<\/p>\n\n\n\n

La ejecuci\u00f3n alinea la visi\u00f3n con la realidad<\/h2>\n\n\n\n

suponiendo que tienes m\u00e1s de un pu\u00f1ado de tiendas para gestionar<\/a>, no sabes c\u00f3mo se ejecutan realmente las tiendas a menos que tengas procesos y un flujo de trabajo s\u00f3lido<\/a> para ayudarte con esto. Los operadores ejecutan de manera diferente. Los administradores de distrito pueden tener diferentes inclinaciones y prioridades basadas en su propia experiencia y sensibilidad.<\/p>\n\n\n\n

No hay nada de malo en eso, pero debe asegurarse de que los est\u00e1ndares y programas b\u00e1sicos que son la columna vertebral de la estrategia de la marca se implementen en su totalidad, en todas partes y en todo momento.<\/p>\n\n\n\n

\n

La ejecuci\u00f3n alinea la visi\u00f3n y las expectativas de la oficina central con la realidad sobre el terreno.<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

La ejecuci\u00f3n tiene sentido comercial<\/h2>\n\n\n\n

Las investigaciones nos dicen que la ejecuci\u00f3n inadecuada o incompleta del merchandising les cuesta a los minoristas 1%+ de ventas al a\u00f1o<\/a>.<\/p>\n\n\n\n

Luego hay que tener en cuenta \u201cencogerse<\/a>\u201d(a menudo causado por errores y fallas en la ejecuci\u00f3n), que cuesta a los minoristas, en promedio, 1,51 TP3T de ventas al a\u00f1o.<\/p>\n\n\n\n

Por \u00faltimo, debe tener en cuenta otros costos y oportunidades perdidas, como un servicio al cliente deficiente y Salud y Seguridad<\/a>, que son costosos y pueden afectar la reputaci\u00f3n y la buena voluntad de una marca.<\/p>\n\n\n\n

\n

Ning\u00fan minorista quiere dejar 2,5%+ de ventas brutas sobre la mesa y asumir riesgos adicionales, no cuando los m\u00e1rgenes del comercio minorista son tan reducidos.<\/p>\n<\/blockquote>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Proteger la marca<\/h2>\n\n\n\n

Crear una marca minorista o hotelera s\u00f3lida y reconocible requiere mucho trabajo. Es importante mantener la coherencia de la marca y est\u00e1ndares de la marca<\/a>, especialmente si tiene varias tiendas, hoteles o sitios. <\/p>\n\n\n\n

Tomemos como ejemplo la se\u00f1alizaci\u00f3n y los componentes que proyectan la imagen de la marca en los clientes e invitados. \u00bfSe utiliza la se\u00f1alizaci\u00f3n adecuada del proveedor adecuado? \u00bfEst\u00e1 vigente, est\u00e1 correctamente colocado y funcionando?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Proteger la marca de una ejecuci\u00f3n deficiente<\/a>.<\/p>\n\n\n\n

La oportunidad<\/h2>\n\n\n\n
\n

Los minoristas tienen una gran oportunidad de hacer m\u00e1s con menos centr\u00e1ndose en la ejecuci\u00f3n en la tienda de los programas que ya pagan.<\/p>\n<\/blockquote>\n\n\n\n

Consigue el procesos correctos<\/a> y la herramienta adecuada, proteger la marca y hacer m\u00e1s con menos centr\u00e1ndose en la ejecuci\u00f3n en la tienda.<\/p>","protected":false},"excerpt":{"rendered":"

\u201cLa esperanza no es una estrategia de gesti\u00f3n\u201d, \u201cel comercio minorista es detalle\u201d, \u201cinspecciona lo que esperas\u201d. \u00bfPor qu\u00e9 tenemos tantas expresiones para transmitir que la acci\u00f3n es m\u00e1s importante que las palabras por s\u00ed solas? La ejecuci\u00f3n de programas y est\u00e1ndares es esencial para las marcas minoristas y hoteleras. He aqu\u00ed por qu\u00e9. Visi\u00f3n versus realidad La visi\u00f3n es lo que la oficina central visualiza. El \u2026 Seguir leyendo \u2b50 Por qu\u00e9 es importante la ejecuci\u00f3n de la tienda<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Why Store Execution Matters","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174231],"tags":[37349142,55665360,677173901,2196862,75404923],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-retail-execution","tag-in-store-execution","tag-retail-audit-2","tag-retail-audit-software","tag-retail-operations","tag-retail-store-visit"],"yoast_head":"\n\u2b50 Why Store Execution Matters<\/title>\n<meta name=\"description\" content=\"Retail and hospitality brands have a sizeable opportunity to do more with less by focusing on execution for programs they already pay for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/es\/por-que-es-importante-la-ejecucion-de-la-tienda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2b50 Why Store Execution Matters\" \/>\n<meta property=\"og:description\" content=\"Retail and hospitality brands have a sizeable opportunity to do more with less by focusing on execution for programs they already pay for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/es\/por-que-es-importante-la-ejecucion-de-la-tienda\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-20T19:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T15:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?_t=1756914846\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"\u2b50 Why Store Execution Matters\",\"datePublished\":\"2023-03-20T19:15:49+00:00\",\"dateModified\":\"2025-09-03T15:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/\"},\"wordCount\":538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1219742488.jpg\",\"keywords\":[\"in store execution\",\"retail audit\",\"retail audit software\",\"retail operations\",\"retail store visit\"],\"articleSection\":[\"\u2b50 Best practices\",\"\ud83d\udecd\ufe0f Retail Execution\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/\",\"name\":\"\u2b50 Why Store Execution Matters\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1219742488.jpg\",\"datePublished\":\"2023-03-20T19:15:49+00:00\",\"dateModified\":\"2025-09-03T15:54:06+00:00\",\"description\":\"Retail and hospitality brands have a sizeable opportunity to do more with less by focusing on execution for programs they already pay for.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1219742488.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/shutterstock_1219742488.jpg\",\"width\":1920,\"height\":1743},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/why-store-execution-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2b50 Why Store Execution Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Inspect your sites, verify brand standards, and send tasks. Get real-time reports, signatures, videos, and photo verifications.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/es\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2b50 Por qu\u00e9 es importante la ejecuci\u00f3n de la tienda","description":"Las marcas minoristas y hoteleras tienen una gran oportunidad de hacer m\u00e1s con menos centr\u00e1ndose en la ejecuci\u00f3n de programas por los que ya pagan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/es\/por-que-es-importante-la-ejecucion-de-la-tienda\/","og_locale":"es_ES","og_type":"article","og_title":"\u2b50 Why Store Execution Matters","og_description":"Retail and hospitality brands have a sizeable opportunity to do more with less by focusing on execution for programs they already pay for.","og_url":"https:\/\/blog.bindy.com\/es\/por-que-es-importante-la-ejecucion-de-la-tienda\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2023-03-20T19:15:49+00:00","article_modified_time":"2025-09-03T15:54:06+00:00","og_image":[{"width":1920,"height":1743,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg?_t=1756914846","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"\u2b50 Why Store Execution Matters","datePublished":"2023-03-20T19:15:49+00:00","dateModified":"2025-09-03T15:54:06+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/"},"wordCount":538,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg","keywords":["in store execution","retail audit","retail audit software","retail operations","retail store visit"],"articleSection":["\u2b50 Best practices","\ud83d\udecd\ufe0f Retail Execution"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/why-store-execution-matters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/","url":"https:\/\/blog.bindy.com\/why-store-execution-matters\/","name":"\u2b50 Por qu\u00e9 es importante la ejecuci\u00f3n de la tienda","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg","datePublished":"2023-03-20T19:15:49+00:00","dateModified":"2025-09-03T15:54:06+00:00","description":"Las marcas minoristas y hoteleras tienen una gran oportunidad de hacer m\u00e1s con menos centr\u00e1ndose en la ejecuci\u00f3n de programas por los que ya pagan.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/why-store-execution-matters\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#primaryimage","url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg","contentUrl":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg","width":1920,"height":1743},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/why-store-execution-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"\u2b50 Why Store Execution Matters"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Auditor\u00edas, Tareas y Comunicaci\u00f3n","description":"Inspecciona tus sitios, verifica los est\u00e1ndares de tu marca y asigna tareas. Obt\u00e9n informes en tiempo real, firmas, videos y verificaciones fotogr\u00e1ficas.","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"encuadernado","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"encuadernado","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy es una aplicaci\u00f3n en la nube que automatiza auditor\u00edas, tareas y comunicaciones para comercios minoristas y hosteler\u00eda. Implementa y verifica f\u00e1cilmente los est\u00e1ndares de marca, las tareas y las acciones correctivas en tus establecimientos. Obt\u00e9n informes, firmas, videos y verificaciones fotogr\u00e1ficas en tiempo real.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/es\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1219742488.jpg","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-gP","jetpack-related-posts":[{"id":1267,"url":"https:\/\/blog.bindy.com\/es\/store-execution-purpose-scope-and-best-practices\/","url_meta":{"origin":1043,"position":0},"title":"\u2b50 \u00bfQu\u00e9 es la ejecuci\u00f3n minorista? Objetivo, alcance y mejores pr\u00e1cticas.","author":"Bindy","date":"julio 10, 2023","format":false,"excerpt":"La ejecuci\u00f3n minorista es el conjunto de pr\u00e1cticas y tecnolog\u00edas facilitadoras responsables de la implementaci\u00f3n completa y oportuna de los programas, est\u00e1ndares y directivas de la tienda. Una ejecuci\u00f3n eficaz en el sector minorista y hotelero requiere ciertos componentes: primero, la comunicaci\u00f3n, segundo, la gesti\u00f3n de tareas y, tercero, las auditor\u00edas\/evaluaciones. En esta publicaci\u00f3n, nos centramos en el prop\u00f3sito\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/shutterstock_650629666.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4731,"url":"https:\/\/blog.bindy.com\/es\/what-is-a-retail-audit\/","url_meta":{"origin":1043,"position":1},"title":"\u2b50 \u00bfQu\u00e9 es una Auditor\u00eda de Retail?","author":"Bindy","date":"agosto 1, 2023","format":false,"excerpt":"Una auditor\u00eda minorista ayuda a las marcas minoristas y hoteleras a ejecutar est\u00e1ndares, programas y procedimientos de marca en \u00e1reas como operaciones, comercializaci\u00f3n, prevenci\u00f3n de p\u00e9rdidas, salud y seguridad en todas las tiendas, a tiempo y en su totalidad. La auditor\u00eda a veces se denomina evaluaci\u00f3n o simplemente visita. La auditor\u00eda utiliza el comercio minorista...","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/book_cover_retail-audit.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":638,"url":"https:\/\/blog.bindy.com\/es\/who-benefits-from-retail-audits\/","url_meta":{"origin":1043,"position":2},"title":"\u2b50 \u00bfQui\u00e9n se beneficia de las auditor\u00edas del sector minorista y hotelero?","author":"Bindy","date":"septiembre 20, 2023","format":false,"excerpt":"Se sabe que las auditor\u00edas de tiendas minoristas, las auditor\u00edas hoteleras y las inspecciones de instalaciones protegen la marca, impulsan los est\u00e1ndares de marca, aumentan la satisfacci\u00f3n del cliente y mitigan los riesgos en establecimientos minoristas y hoteleros con m\u00faltiples unidades. Dicho esto, \u00bfc\u00f3mo le beneficiar\u00e1n exactamente las auditor\u00edas de tiendas minoristas? Estos son algunos de los beneficios que puede esperar de visitar regularmente y\u2026","rel":"","context":"En \u00ab\u2695 Pharmacies\u00bb","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/es\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_180578588.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":450,"url":"https:\/\/blog.bindy.com\/es\/do-you-need-retail-audit-software\/","url_meta":{"origin":1043,"position":3},"title":"\u2b50 5 razones para implementar un software de auditor\u00eda minorista","author":"Bindy","date":"mayo 20, 2023","format":false,"excerpt":"Preguntar a un proveedor de software de ejecuci\u00f3n minorista como Bindy si necesita este tipo de software puede ser como preguntarle a un vendedor de zapatos si realmente necesita zapatos. Y, sin embargo, la respuesta podr\u00eda sorprenderle. La justificaci\u00f3n comercial de la automatizaci\u00f3n de software depende de su actividad y de la exposici\u00f3n, la responsabilidad y los costos que conlleva la inconsistencia...","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":59894,"url":"https:\/\/blog.bindy.com\/es\/why-bindy\/","url_meta":{"origin":1043,"position":4},"title":"\u2b50 \u00bfPor qu\u00e9 utilizar Bindy Retail Auditor\u00eda y Gesti\u00f3n de Tareas?","author":"Bindy","date":"abril 10, 2023","format":false,"excerpt":"Las principales marcas minoristas y hoteleras utilizan Bindy para comunicar y ejecutar est\u00e1ndares y programas de marca, auditar sitios web y asignar tareas. \u00bfPor qu\u00e9? Este art\u00edculo presenta el modelo de negocio y el retorno de la inversi\u00f3n de la implementaci\u00f3n de Bindy en el sector minorista, abarcando la experiencia del cliente, la comercializaci\u00f3n, el ahorro de tiempo y costos, la salud y seguridad, la prevenci\u00f3n de p\u00e9rdidas y la comunicaci\u00f3n.","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/01\/Screen-compo-Combo_Devicesx4-opt2.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4,"url":"https:\/\/blog.bindy.com\/es\/misconceptions-about-brand-standards\/","url_meta":{"origin":1043,"position":5},"title":"\u2b50 Conceptos err\u00f3neos sobre los est\u00e1ndares de marca","author":"Bindy","date":"octubre 26, 2021","format":false,"excerpt":"\u00bfSus franquicias y establecimientos cumplen plenamente con los est\u00e1ndares de la marca? Una encuesta realizada por In-Store Implementation Network busc\u00f3 cuantificar un aspecto de este tema, espec\u00edficamente el merchandising, y pregunt\u00f3 a profesionales del sector minorista c\u00f3mo miden el rendimiento del merchandising en tienda. El veintiocho por ciento de los encuestados respondi\u00f3 que "dan por sentado\u2026","rel":"","context":"En \u00ab\u2b50 Best practices\u00bb","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/es\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/09\/shutterstock_696468397.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":59,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":66226,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/posts\/1043\/revisions\/66226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media\/60687"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/es\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}