{"id":1032,"date":"2021-10-26T15:15:49","date_gmt":"2021-10-26T20:15:49","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1032"},"modified":"2024-11-15T13:42:22","modified_gmt":"2024-11-15T18:42:22","slug":"en-tus-palabras-las-compras-misteriosas-realmente-no-funcionan","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/es\/en-tus-palabras-las-compras-misteriosas-realmente-no-funcionan\/","title":{"rendered":"En tus palabras... Las compras misteriosas no funcionan (realmente)"},"content":{"rendered":"

Bindy recientemente hizo una pregunta abierta a una audiencia minorista de m\u00e1s de 49,000 profesionales minoristas: "\u00bfFuncionan los programas de compras misteriosas?"<\/p>\n\n\n\n

Los miembros respondieron r\u00e1pidamente. Las respuestas son abrumadoramente mixtas o francamente negativas sobre las compras misteriosas. Mientras que algunos elogiaron las ideas que aport\u00f3, la mayor\u00eda argumenta que las compras encubiertas simplemente no funcionan. Sumerj\u00e1monos.<\/p>\n\n\n\n

tan bueno como el comprador misterioso<\/h2>\n\n\n\n

Los compradores misteriosos no siempre tienen experiencia minorista<\/strong><\/p>\n\n\n\n

\n

\u201cCreo que los mejores compradores misteriosos son aquellos con experiencia minorista. He tratado con algunos que no tienen experiencia minorista\u201d. \u2013 Cheryl Carter<\/p>\n\n\n\n

\u201cLas tiendas misteriosas son tan buenas y confiables como las personas contratadas para hacerlas\u2026 En mi experiencia, han sido espor\u00e1dicas en calidad y confiabilidad. La mejor manera de hacer compras misteriosas es que los gerentes de distrito salgan del \u00e1rea que administran y compren en las tiendas de los dem\u00e1s. Sabemos qu\u00e9 buscar y no buscamos ganar dinero completando un formulario en l\u00ednea. \u201d-Alicia Evans<\/p>\n<\/blockquote>\n\n\n\n

Los compradores misteriosos deben coincidir con la marca que est\u00e1n comprando.<\/strong><\/p>\n\n\n\n

\n

\u201cEl Mystery Shopper debe ser un cliente apropiado para la marca que est\u00e1 comprando\u201d \u2013 Karin Simmons<\/p>\n<\/blockquote>\n\n\n\n

Los compradores misteriosos necesitan comprender el negocio que est\u00e1n comprando.<\/strong><\/p>\n\n\n\n

\n

 \u201c\u00a1La visi\u00f3n de alguien que no sabe nada sobre el negocio no es lo que deber\u00eda existir!\u201d \u2013 Mar\u00eda F.<\/p>\n<\/blockquote>\n\n\n\n

Los compradores misteriosos deben tener experiencia y tener un ojo entrenado. Este no suele ser el caso debido a problemas de personal, capacitaci\u00f3n y presupuesto.<\/strong><\/p>\n\n\n\n

\n

 \u201cEl comprador misterioso tiene que ser una persona de calidad, comprender el \u00e1mbito en el que se encuentra y debe poder ver 25 cosas en un par de minutos. El problema es que las empresas quieren compradores misteriosos cuando tienen problemas operativos, pero quieren pagar lo menos posible y bajar el precio. Las compras misteriosas son como el vino o los puros, por lo general, cuanto m\u00e1s pague, mejores ser\u00e1n los informes\/resultados. No obtendr\u00e1s mucho si pagas poco. Basura entra. Basura sale\u201d \u2013 Reggie Robertson<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

El programa debe estar alineado con los objetivos de la empresa, lo que requiere mucho tiempo y es costoso.<\/h2>\n\n\n\n

El Mystery Shopping debe estar alineado con los objetivos de la empresa.<\/strong><\/p>\n\n\n\n

\n

"A menos que el comprador misterioso est\u00e9 en sinton\u00eda con los objetivos de la empresa del programa de comprador misterioso, entonces ser\u00e1 una total p\u00e9rdida de tiempo". \u2013James Sherman<\/p>\n<\/blockquote>\n\n\n\n

El Mystery Shopping debe basarse en criterios alineados con estos objetivos<\/strong><\/p>\n\n\n\n

\n

\u201cEs importante que usted desarrolle los criterios utilizados por el comprador para que pueda obtener una visi\u00f3n interna de los elementos del servicio al cliente que son importantes para usted y su negocio\u201d \u2013 Michelle Gronexk<\/p>\n<\/blockquote>\n\n\n\n

puede no ser tan efectivo como las auditor\u00edas de los gerentes de distrito y las encuestas a los clientes<\/h2>\n\n\n\n
\n

 "Si al comprador misterioso se le dan cosas muy espec\u00edficas para verificar, pueden ser efectivas; sin embargo, una visita del gerente de distrito sin previo aviso puede obtener mucha m\u00e1s informaci\u00f3n en mucho menos tiempo". -Gene Gillis<\/p>\n\n\n\n

"Creo que el gerente de distrito es una parte importante de la mejora del negocio y puede brindar excelentes comentarios y capacitaci\u00f3n sobre lo que es necesario para desarrollar el negocio, pero solo un cliente real puede brindar comentarios honestos y no sesgados". \u2013 Benoit Marinoff<\/p>\n\n\n\n

\u201cNuestra empresa simplemente dej\u00f3 de usarlos. Los encontramos ineficaces. Optamos por utilizar una encuesta de comentarios de los clientes. Hasta ahora ha sido mucho m\u00e1s eficaz. M\u00e1s; Estoy de acuerdo con dos opiniones anteriores de que una visita de un supervisor sin previo aviso puede ofrecer informaci\u00f3n m\u00e1s procesable\u201d. -John Aldridge<\/p>\n\n\n\n

\u201cIneficaces y a menudo manipulados. Los mejores indicadores de servicio y est\u00e1ndares son recorridos consistentes y tarjetas de comentarios\u201d \u2013 Robert Eric Farrell<\/p>\n<\/blockquote>\n\n\n\n

\"A<\/a><\/figure>\n\n\n\n

La ejecuci\u00f3n de la tienda es una competencia central para un minorista, no la subcontrate<\/h2>\n\n\n\n

Nadie conoce el negocio mejor que la propia organizaci\u00f3n y nadie est\u00e1 mejor capacitado para compartir las mejores pr\u00e1cticas de la marca que los propios gerentes de distrito de la marca. La ejecuci\u00f3n en la tienda es una competencia central para un minorista; en nombre de la continuidad y la longevidad del negocio, no se deja una competencia central en manos de un tercero.  Por lo tanto, utilice el Mystery Shopping si ve valor en ello, pero t\u00f3melo como lo que es: una fuente de informaci\u00f3n, no un reemplazo de las visitas del gerente de distrito.<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\n

\u201cRealmente aprend\u00ed mucho de los comentarios de los clientes en las tiendas misteriosas; sin embargo, no los considerar\u00eda una excelente manera de evaluar el desempe\u00f1o general de una tienda, especialmente si se hacen de forma limitada. Todos hablamos de mirar nuestro negocio desde la perspectiva del cliente, pero eso es m\u00e1s dif\u00edcil de lo que parece cuando est\u00e1s atrapado en las operaciones del d\u00eda a d\u00eda. Siempre es bueno tener una nueva perspectiva, pero hay que tomarla tal como es\u201d. -Tim Eckerley<\/p>\n<\/blockquote>\n\n\n\n

OTROS RECURSOS DE AUDITOR\u00cdA E INSPECCI\u00d3N MINORISTA<\/h2>\n\n\n\n

Referirse a Categor\u00eda de auditor\u00edas e inspecciones minoristas<\/a> para obtener instrucciones y mejores pr\u00e1cticas para auditor\u00edas e inspecciones minoristas.<\/p>","protected":false},"excerpt":{"rendered":"

Bindy recientemente hizo una pregunta abierta a una audiencia minorista de m\u00e1s de 49.000 profesionales minoristas: "\u00bfFuncionan los programas de compras misteriosas?" Los miembros respondieron r\u00e1pidamente. Las respuestas son abrumadoramente variadas o completamente negativas sobre las compras misteriosas. Si bien algunos elogiaron los conocimientos que aport\u00f3, la mayor\u00eda sostiene que las compras misteriosas simplemente no funcionan. Vamos a sumergirnos. Tan bueno como... Seguir leyendo En tus palabras... Las compras misteriosas no funcionan (realmente)<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Truth About Mystery Shopping (It Doesn't Work)","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[14465791],"tags":[75439402,118649,55665360,677173901],"class_list":["post-1032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-field-audit-2","tag-mystery-shopper","tag-retail-audit-2","tag-retail-audit-software"],"yoast_head":"\nIn Your Words...Mystery Shopping Doesn't (Really) Work<\/title>\n<meta name=\"description\" content=\"The truth about mystery shopping - it doesn't work. 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