{"id":3838,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3838"},"modified":"2024-09-12T08:18:03","modified_gmt":"2024-09-12T12:18:03","slug":"4-ways-smbs-%ce%b1%ce%bd%cf%84%ce%b1%ce%b3%cf%89%ce%bd%ce%af%ce%b6%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%ce%bc%ce%b5-%ce%bc%ce%b5%ce%b3%ce%ac%ce%bb%ce%b1-%ce%bb%ce%b9%ce%b1%ce%bd%ce%bf%cf%80%cf%89%ce%bb","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/el\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/","title":{"rendered":"4 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 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\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2. <a href=\"https:\/\/progressivegrocer.com\/target-opens-12-stores-accelerates-remodels\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2<\/a>\u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2. \u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 <a href=\"https:\/\/corporate.target.com\/news-features\/article\/2024\/01\/new-stores\" target=\"_blank\" rel=\"noreferrer noopener\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c3\u03c7\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/a> \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b2\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03bf IKEA, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd 44 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c3\u03c7\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf, \u03c4\u03bf\u03bd \u039a\u03b1\u03bd\u03b1\u03b4\u03ac, \u03c4\u03b7 \u039d\u03bf\u03c1\u03b2\u03b7\u03b3\u03af\u03b1, \u03c4\u03b7\u03bd \u0399\u03c4\u03b1\u03bb\u03af\u03b1, \u03c4\u03b7\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b1. \u039a\u03b1\u03b9 \u03b1\u03c2 \u03bc\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03bc\u03b5 \u03c4\u03b7 Nordstrom, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 3.000 \u03c4\u03b5\u03c4\u03c1\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03b4\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 &quot;Nordstrom Local&quot; \u03c3\u03c4\u03bf \u0394\u03c5\u03c4\u03b9\u03ba\u03cc \u03a7\u03cc\u03bb\u03b9\u03b3\u03bf\u03c5\u03bd\u03c4 \u03c3\u03c4\u03b1 \u03c4\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-3839\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-attachment-id=\"60935\" data-permalink=\"https:\/\/blog.bindy.com\/el\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/shutterstock_1205616646\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1205616646\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&#038;ssl=1\" alt=\"\" class=\"wp-image-60935\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/shutterstock_1205616646.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u03a0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2: Shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03bf. \u03a7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc 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\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 (\u03c0.\u03c7. \u03c0\u03c5\u03ba\u03bd\u03ad\u03c2 \u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2), \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 100.000 \u03c4\u03b5\u03c4\u03c1\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03b4\u03b9\u03ce\u03bd \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b1\u03be\u03b9\u03b4\u03ad\u03c8\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u039d\u03b1\u03b9, \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u00ab\u03bc\u03b9\u03ba\u03c1\u03bf\u03af\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03c4\u03bf\u03bd \u03b1\u03c4\u03bc\u03cc. \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03bf\u03cd\u03bd \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2; <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0399\u03b4\u03bf\u03cd \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7: <\/span><span style=\"font-weight: 400;\">\u039f\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03c0\u03b1\u03c1\u03ac\u03bc\u03b9\u03bb\u03bb\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>1. \u0395\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03c3\u03b1\u03c2<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a4\u03bf \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 <\/span><i><span style=\"font-weight: 400;\">\u03c3\u03c9\u03c3\u03c4\u03ac<\/span><\/i><span style=\"font-weight: 400;\"> \u03b1\u03c5\u03c4\u03ad\u03c2. \u0397 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03ac \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af\u03c4\u03b5. \u0394\u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd, \u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b7\u03bd \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u039f\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a0\u03ac\u03c1\u03c4\u03b5 \u03c4\u03bf Zumiez, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 <\/span><a href=\"https:\/\/risnews.com\/zumiezs-gets-personalization-and-localization-right\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u039b\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2<\/a><span style=\"font-weight: 400;\">, \u03c4\u03bf 2017, \u00ab\u03bf \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac 7,9% \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 4% \u03c3\u03b5 6% \u03b1\u03c0\u03cc \u03ad\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03c4\u03bf\u03c2\u00bb.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af, \u03b5\u03bd \u03bc\u03ad\u03c1\u03b5\u03b9, \u03c3\u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b5\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c4\u03bf \u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03bf RIS, \u00ab\u0388\u03bd\u03b1\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03b5\u03bd\u03bf\u03b9\u03ba\u03b9\u03b1\u03c3\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 Zumiez \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b2\u03ac\u03c3\u03b7 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae, \u03ba\u03b1\u03c4\u03ac \u03c4\u03ac\u03c3\u03b7, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1, \u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b4\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"57763\" data-permalink=\"https:\/\/blog.bindy.com\/el\/bindy-brand-st-ad-blue-hr-800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Brand st ad-blue-HR-800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-57763\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/02\/Bindy-Brand-st-ad-blue-HR-800.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0397 Kohl&#039;s \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03ac \u03c4\u03bf\u03c5. <\/span><a href=\"https:\/\/corporate.kohls.com\/news\/archive-\/2017\/October\/merchandise-to-match-the-market\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae<\/a><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00ab\u03a0\u03ad\u03c1\u03b1\u03c3\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c1\u03ac\u03c6\u03b9\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03c5\u03c1\u03b5\u03af\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03c3\u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b7 Kohl&#039;s \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b5 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd. \u0397 Kohl&#039;s \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03bc\u03b1\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2\u00bb.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u039a\u03b1\u03b9 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03c1\u03c0\u03bf\u03cd\u03c2. \u03a4\u03bf RIS \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 2016, \u03bf\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 Kohl \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b1\u03bd \u00ab\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 70 \u03bc\u03bf\u03bd\u03ac\u03b4\u03c9\u03bd \u03b2\u03ac\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03bc\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac 40 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b7\u03c2\u00bb. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>2. \u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03bf\u03cd. \u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c7\u03ad\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u039a\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u039d\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 (BOPIS)<\/b><span style=\"font-weight: 400;\">  <\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"535\" data-attachment-id=\"10434\" data-permalink=\"https:\/\/blog.bindy.com\/el\/shutterstock_1603893637-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?fit=1920%2C1468&amp;ssl=1\" data-orig-size=\"1920,1468\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shutterstock_1603893637\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Image credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?fit=700%2C535&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=700%2C535&#038;ssl=1\" alt=\"\" class=\"wp-image-10434\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=1024%2C783&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=768%2C587&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=1536%2C1175&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=2048%2C1566&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=1200%2C918&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=700%2C535&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=2000%2C1530&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?resize=523%2C400&amp;ssl=1 523w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/shutterstock_1603893637.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u03a0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a4\u03bf BOPIS \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9\u03bf \u03c0\u03bf\u03bd\u03c4\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9\u03c1\u03cc\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0391\u03c0\u03cc \u03c4\u03bf 2017, <\/span>\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03c3\u03bf\u03cd\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 <a href=\"https:\/\/www.digitalcommerce360.com\/2017\/01\/16\/retailers-havent-perfected-buy-online-pick-store-yet\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u039c\u03a0\u039f\u03a0\u0397\u03a3<\/a> \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf<span style=\"font-weight: 400;\">, \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. <\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf BOPIS \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03c1\u03cc\u03c3\u03ba\u03bf\u03c0\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03c9\u03bd \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5. \u03a3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03c4\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 <a href=\"https:\/\/www.vendhq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">POS<\/a> \u03bc\u03b5 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 logistics. \u03a0\u03ce\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03b5\u03b3\u03ba\u03b1\u03af\u03c1\u03c9\u03c2; \u0388\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 (\u03c0.\u03c7. \u03c7\u03ce\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc) \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03ba\u03c0\u03b5\u03c1\u03b1\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03b5\u03c0\u03af \u03c4\u03cc\u03c0\u03bf\u03c5; \u0391\u03bd \u03bd\u03b1\u03b9, \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03bf. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b5\u03ac\u03bd \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03c1\u03af\u03c4\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf BOPIS. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 <\/span><a href=\"https:\/\/www.apexsupplychain.com\/au\/feature\/anywhere-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apex AnyWhere<\/a><span style=\"font-weight: 400;\">, \u03ad\u03bd\u03b1\u03c2 \u03c0\u03ac\u03c1\u03bf\u03c7\u03bf\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b8\u03c5\u03c1\u03af\u03b4\u03c9\u03bd \u03b1\u03c5\u03c4\u03bf\u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2. \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 <\/span><a href=\"https:\/\/www.penguinpickup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03c0\u03b9\u03b3\u03ba\u03bf\u03c5\u03af\u03bd\u03bf\u03c5<\/a><span style=\"font-weight: 400;\">, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0395\u03be\u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b1\u03c2 BOPIS \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c3\u03b1\u03c2<\/b><span style=\"font-weight: 400;\">  <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0388\u03c7\u03b5\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03ba\u03bb\u03b7\u03c1\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03ba\u03cc\u03c3\u03bc\u03bf \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2. \u03a4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a1\u03af\u03be\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c4\u03b1\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b7\u03b8\u03b5\u03af\u03c4\u03b5: \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03bf\u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2; \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1; <\/span><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/el\/visual-merchandising-checklist\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"\u03a3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03c4\u03b5 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 merchandising\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0391\u03bd \u03cc\u03c7\u03b9, \u03c4\u03cc\u03c4\u03b5 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5 <a href=\"https:\/\/blog.bindy.com\/el\/8-%cf%83%cf%85%ce%bc%ce%b2%ce%bf%cf%85%ce%bb%ce%ad%cf%82-%ce%b3%ce%b9%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%af%ce%b1-%ce%ba%ce%b1%ce%b9-%ce%b5%ce%ba%cf%84%ce%ad%ce%bb%ce%b5%cf%83\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2<\/a>. \u038a\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03c4\u03b1\u03ba\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b5\u03ba \u03bd\u03ad\u03bf\u03c5 \u03c4\u03b1 \u03c1\u03ac\u03c6\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2. \u0389 \u03af\u03c3\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae\u03c2 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2. \u038c\u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u039c\u03cc\u03bb\u03b9\u03c2 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, <\/span><a href=\"https:\/\/blog.bindy.com\/el\/conduct-a-merchandising-audit-in-ten-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03b4\u03b9\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03c2<\/a><span style=\"font-weight: 400;\"> \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c9<\/a> \u03cc\u03c4\u03b9 \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2<\/b><span style=\"font-weight: 400;\">\u03bc\u03b9\u03ba\u03c1\u03cc <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0397 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c5\u03b8\u03b7\u03bc\u03b5\u03c1\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03ad\u03bb\u03be\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u0397 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad, \u03bf\u03c0\u03cc\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03b8\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0394\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c5\u03b8\u03b7\u03bc\u03b5\u03c1\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2. \u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 <\/span><a href=\"https:\/\/postmates.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u03a4\u03b1\u03c7\u03c5\u03b4\u03c1\u03cc\u03bc\u03bf\u03b9<\/a><span style=\"font-weight: 400;\"> \u03ae <\/span><a href=\"https:\/\/www.deliv.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deliv<\/a><span style=\"font-weight: 400;\"> \u03ba\u03b1\u03b9 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b1\u03c2. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>3. \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a4\u03bf \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u00ab\u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bd\u00bb \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03ad\u03c1\u03bf\u03c7\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c2 \u03bc\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u00ab\u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1\u00bb \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ae \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" data-attachment-id=\"10437\" data-permalink=\"https:\/\/blog.bindy.com\/el\/shutterstock_301322492\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?fit=1920%2C1280&amp;ssl=1\" data-orig-size=\"1920,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_301322492\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?fit=700%2C467&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?fit=700%2C467&amp;ssl=1\" alt=\"\" class=\"wp-image-10437\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=2000%2C1333&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=900%2C600&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/06\/shutterstock_301322492.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2: Shutterstock<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2, \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1. \u0397 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bc\u03c0\u03cc\u03c1\u03c9\u03bd (\u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1) \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03bf\u03cd\u03bd \u03b1\u03c0\u03b1\u03b8\u03b5\u03af\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u03a9\u03c2 SMB, \u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03bb\u03ac\u03bc\u03c8\u03b5\u03c4\u03b5. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03ba\u03bb\u03af\u03c3\u03b7 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5, \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b4\u03ac\u03be\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03c4\u03cc\u03c0\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03a0\u03ac\u03bd\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03c9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03c9 \u03ba\u03c1\u03b1\u03c3\u03af \u03c3\u03c4\u03bf \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03bc\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c4\u03ce\u03bd \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u039f\u03b9 \u03c5\u03c0\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bc\u03b1\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b5\u03c0\u03af\u03ba\u03b1\u03b9\u03c1\u03b5\u03c2.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0393\u03b9\u03b1 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03c9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ac\u03c2 \u03bc\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5 \u03ba\u03c1\u03b1\u03c3\u03af. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03b5\u03c4\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2. \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ad\u03bd\u03b1\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c3\u03b1\u03c2. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63428\" data-permalink=\"https:\/\/blog.bindy.com\/el\/5-reasons-people-leave-your-stores-without-buying-anything-and-how-to-fix-it\/growth-guest-expeience-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"growth-guest-expeience-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63428\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/growth-guest-expeience-grey.png?resize=766%2C400&amp;ssl=1 766w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>4. \u0391\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03b4\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0397 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03cc\u03b4\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03ac\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03b1\u03c0\u03cc \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ae\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ac \u03c3\u03b1\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c1\u03bf\u03ae \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03bd\u03ac\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03cc\u03c1\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"480\" data-attachment-id=\"3849\" data-permalink=\"https:\/\/blog.bindy.com\/el\/giphy\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/giphy-e1522342720212.png?fit=270%2C480&amp;ssl=1\" data-orig-size=\"270,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giphy\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/giphy-e1522342720212.png?fit=270%2C480&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/03\/giphy-e1522342720212.png?resize=270%2C480&#038;ssl=1\" alt=\"giphy\" class=\"wp-image-3849\"\/><figcaption class=\"wp-element-caption\">\u03a0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2: Francesca Nicasio<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><b>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b1\u03be\u03b9\u03cc\u03bb\u03bf\u03b3\u03b5\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b8\u03cd\u03c1\u03c9\u03bd<\/b> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b8\u03cd\u03c1\u03c9\u03bd \u03c3\u03b1\u03c2 \u03c6\u03c1\u03ad\u03c3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2, \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03cd\u03bf \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0393\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c6\u03b7\u03b3\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03ac \u03c3\u03b1\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03bb\u03b9\u03c3\u03ad \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03b1\u03bb\u03bb\u03bf\u03cd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Kate Spade, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc (\u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b9\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc) \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03bf\u03c1\u03c4\u03bf\u03c6\u03cc\u03bb\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u039c\u03b7\u03bd \u03be\u03b5\u03c7\u03bd\u03ac\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03b6\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf<\/b><span style=\"font-weight: 400;\"> <\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03b6\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2 \u03ae \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03b6\u03bf\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03c5\u03c7\u03cc\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63355\" data-permalink=\"https:\/\/blog.bindy.com\/el\/dirty_board-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_board-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63355\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/08\/Dirty_board-1.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u039c\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 <\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 email \u03ae \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03b7\u03bb\u03b5\u03c6\u03ce\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2; \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b1\u03b6\u03af \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac. \u039a\u03ac\u03c4\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c3\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c3\u03c4\u03bf \u03c1\u03b1\u03bd\u03c4\u03ac\u03c1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u0391\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf<\/b><span style=\"font-weight: 400;\"> \u2013 \u03a4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03cc\u03b4\u03b9\u03b1, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bc\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03bb\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf Google \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Yelp \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf SEO \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u03a3\u03b5\u03b9\u03c1\u03ac \u03c3\u03bf\u03c5\u2026<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u03a0\u03ce\u03c2 \u03bd\u03b9\u03ce\u03b8\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c3\u03c7\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2; \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03a3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"1994\" data-permalink=\"https:\/\/blog.bindy.com\/el\/francesanicasio\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=1920%2C1920&amp;ssl=1\" data-orig-size=\"1920,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"francesanicasio\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2016\/10\/francesanicasio.jpeg?resize=700%2C700&#038;ssl=1\" alt=\"francesanicasio\" class=\"wp-image-1994\" style=\"width:198px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div><i><\/i><em><a href=\"https:\/\/www.linkedin.com\/in\/francescanicasio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Francesca Nicasio<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c2 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c3\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac. <\/em><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae; \u0388\u03c4\u03c3\u03b9 \u03b8\u03b1 \u03c6\u03b1\u03b9\u03bd\u03cc\u03c4\u03b1\u03bd. \u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2. \u0397 Target, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2. \u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c3\u03c7\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1\u2026 <a href=\"https:\/\/blog.bindy.com\/el\/4-ways-smbs-compete-with-big-retailers-opening-smaller-stores\/\" class=\"more-link\">\u03a3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 <span class=\"screen-reader-text\">4 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5\u03c2 \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/span> <span 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This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways SMBs Compete with Big Retailers Opening Smaller Stores<\/title>\n<meta name=\"description\" content=\"Big retailers are setting up smaller stores, how can small and mid-sized businesses compete? 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