{"id":7451,"date":"2021-10-26T15:16:12","date_gmt":"2021-10-26T20:16:12","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=7451"},"modified":"2024-11-28T16:10:20","modified_gmt":"2024-11-28T21:10:20","slug":"4-moglichkeiten-zur-automatisierung-im-einzelhandel","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/4-ways-to-automate-in-retail\/","title":{"rendered":"4 Wege zur Automatisierung im Einzelhandel"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Einzelh\u00e4ndler unterliegen h\u00f6heren Standards als je zuvor. Die erfolgreichsten Marken sind agil, kundenorientiert, kulturorientiert und effizient. Das ist eine gro\u00dfe Herausforderung. Und die F\u00fchrungskr\u00e4fte sp\u00fcren den Druck. In der Tat, <\/span><a href=\"https:\/\/smallbiztrends.com\/2017\/09\/small-business-owner-productivity-tips.html\" target=\"_blank\" rel=\"noopener noreferrer\">72% von Gesch\u00e4ftsf\u00fchrern<\/a><span style=\"font-weight: 400;\"> sind mit ihrer Arbeit \u00fcberfordert.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die Einzelhandelsautomatisierung erm\u00f6glicht Marken bessere Daten, gesteigerte Effizienz und allgemeine Kosteneinsparungen. Es reduziert anstrengende Arbeit und fehleranf\u00e4llige manuelle Aufgaben, sodass sich die Mitarbeiter auf wirkungsvolle Gesch\u00e4ftsentscheidungen konzentrieren k\u00f6nnen.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bedenken Sie Folgendes: Mit der Automatisierung k\u00f6nnen Sie ein ganzes station\u00e4res Lebensmittelgesch\u00e4ft mit so viel wie m\u00f6glich betreiben <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">65% weniger Stunden<\/a><span style=\"font-weight: 400;\"> als vollst\u00e4ndig von Menschen betrieben.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sehen wir uns vier M\u00f6glichkeiten an, wie Sie Ihre Einzelhandelsgesch\u00e4fte automatisieren k\u00f6nnen <\/span><a href=\"https:\/\/blog.bindy.com\/de\/10-moglichkeiten-zur-umsatzmaximierung-im-einzelhandel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rentabilit\u00e4t steigern<\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bestandsverwaltung<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die Bestandsverwaltung ist eine entscheidende, wenn auch m\u00fchsame Komponente f\u00fcr jedes Einzelhandelsgesch\u00e4ft. Die Bestandsverwaltung \u00fcber mehrere Kan\u00e4le, Gesch\u00e4fte und Lager wird kompliziert. Aber wenn Sie eine ungenaue oder ineffiziente Bestandsverwaltung haben, k\u00f6nnen Sie kostspielige Kaufentscheidungen treffen, Kunden durch Fehlbest\u00e4nde verlieren und Geld f\u00fcr tote Best\u00e4nde verschwenden.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\"><span style=\"font-weight: 400;\">McKinsey &amp; Co<\/span><\/a><span style=\"font-weight: 400;\"> geht davon aus, dass die Automatisierung weiterhin erhebliche Auswirkungen auf die Bestandsverwaltung haben wird.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-7452 size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"345\" data-attachment-id=\"7452\" data-permalink=\"https:\/\/blog.bindy.com\/de\/mckensey-company-automation-by-core-merchandising-activity-graph\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=1082%2C534&amp;ssl=1\" data-orig-size=\"1082,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"McKensey &amp;#038; Company automation by core merchandising activity graph\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?fit=700%2C345&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&#038;ssl=1\" alt=\"McKensey &amp; Company-Automatisierung nach Core-Merchandising-Aktivit\u00e4tsgrafik \u2013 4 M\u00f6glichkeiten zur Automatisierung im Einzelhandel\" class=\"wp-image-7452\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?w=1082&amp;ssl=1 1082w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=1024%2C505&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=768%2C379&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=700%2C345&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/McKensey-Company-automation-by-core-merchandising-activity-graph.jpg?resize=810%2C400&amp;ssl=1 810w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Bildnachweis: <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">mckinsey.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Es gibt unz\u00e4hlige M\u00f6glichkeiten, die Bestandsverwaltung im Einzelhandel zu automatisieren:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Inventar z\u00e4hlt:<span style=\"font-weight: 400;\"> Eine POS- oder Bestandsverwaltungssoftware f\u00fcr den Einzelhandel kann diesen Prozess automatisieren. Physisch gesehen k\u00f6nnen Roboter Bestandsz\u00e4hlungen f\u00fcr Einzelh\u00e4ndler durchf\u00fchren und diese Informationen an Ihren Tech-Stack senden.<\/span><\/b><\/li>\n\n\n\n<li><b>Benachrichtigungen bei niedrigem Lagerbestand: <span style=\"font-weight: 400;\">Lagerbest\u00e4nde sind kostspielig und beeintr\u00e4chtigen das Kundenerlebnis. Automatisierte Benachrichtigungen mildern dies ab.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Einkauf:<\/strong> <span style=\"font-weight: 400;\">Automatisierte Benachrichtigungen zu niedrigen Lagerbest\u00e4nden k\u00f6nnen auch Automatisierungen f\u00fcr den Einkaufsprozess in Gang setzen \u2013 alles von der Bestellungserstellung bis zur \u00dcbermittlung an Lieferanten und Anbieter.&nbsp;<\/span><\/li>\n\n\n\n<li><strong>Auftragsabwicklung:<\/strong> <a href=\"https:\/\/www.businessinsider.com\/amazon-introduces-new-warehouse-robots-2019-5\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon verwendet Roboter<\/a><span style=\"font-weight: 400;\"> f\u00fcr die Auftragserf\u00fcllung und ein Unternehmen f\u00fcr Einzelhandelsrobotik<\/span> <a href=\"http:\/\/www.symbotic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Symbolisch<\/a><span style=\"font-weight: 400;\"> erfolgreich<\/span><a href=\"https:\/\/www.theglobeandmail.com\/opinion\/article-the-days-of-the-retail-clerk-are-over\/\" target=\"_blank\" rel=\"noopener noreferrer\"> niedrigere Arbeitskosten durch 80%<\/a><span style=\"font-weight: 400;\"> (in einem Raum bis zu 40% kleiner).<\/span><\/li>\n\n\n\n<li><strong>Lagerverwaltung:<\/strong> <span style=\"font-weight: 400;\">Auch in Bezug auf Roboter, <\/span><a href=\"https:\/\/news.walmart.com\/2019\/04\/09\/squadgoals-how-automated-assistants-are-helping-us-work-smarter\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart hat FAST Unloader<\/a><span style=\"font-weight: 400;\"> die den Lagerraum optimieren, und <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\" target=\"_blank\" rel=\"noopener noreferrer\">Target ist Partner von Swisslog<\/a><span style=\"font-weight: 400;\"> zum Erstellen von Lagern mit automatischer Kistenkommissionierung.<\/span><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schadensverh\u00fctung<\/a>:<\/strong> <span style=\"font-weight: 400;\">Automatisieren <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Korrektur-AC<\/a><a href=\"https:\/\/blog.bindy.com\/de\/der-machtige-aktionsplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ionen<\/a>. Bew\u00e4ltigen Sie Vorf\u00e4lle effektiv, indem Sie die Verantwortung auf Filialebene zuweisen. Automatische Benachrichtigungen und Erinnerungen. Verfolgen Sie die L\u00f6sung in Echtzeit von \u00fcberall.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Audits\/Inspektionen im Einzelhandel<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Das <a href=\"https:\/\/blog.bindy.com\/de\/was-ist-ein-einzelhandelsaudit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einzelhandelsaudit oder -inspektion<\/a>Der Prozess kann langwierig und umst\u00e4ndlich sein, wenn manuelle Prozesse, Papier und sogar Papier verwendet werden <a href=\"https:\/\/blog.bindy.com\/de\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a>. Tats\u00e4chlich verbringen Bezirksleiter bis zu die H\u00e4lfte ihrer Woche (mehr als 20 Stunden) mit Filialinspektionen.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"584\" data-attachment-id=\"59818\" data-permalink=\"https:\/\/blog.bindy.com\/de\/bindy-infographic-fnl-time-savings-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=1251%2C1043&amp;ssl=1\" data-orig-size=\"1251,1043\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Time savings-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?fit=700%2C584&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR-1024x854.png?resize=700%2C584&#038;ssl=1\" alt=\"\" class=\"wp-image-59818\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1024%2C854&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=700%2C584&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?resize=480%2C400&amp;ssl=1 480w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Time-savings-HR.png?w=1251&amp;ssl=1 1251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trotz des Zeitaufwands ist es wichtig, Abk\u00fcrzungen zu vermeiden \u2013 im schlimmsten Fall kann dies Ihr Gesch\u00e4ft beenden. Chipotle zum Beispiel stie\u00df k\u00fcrzlich auf einen gro\u00dfen Snafu, als sich herausstellte, dass sie es waren <\/span><a href=\"https:\/\/www.cnn.com\/2020\/01\/28\/business\/chipotle-child-labor-law-violations\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">unter Versto\u00df gegen das Kinderarbeitsgesetz<\/a><span style=\"font-weight: 400;\">. Dies war mit einer saftigen Geldstrafe von $1,3 Millionen verbunden, ganz zu schweigen von der negativen Presse.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63393\" data-permalink=\"https:\/\/blog.bindy.com\/de\/what-are-brand-standards\/brand-standards-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63393\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/brand-standards-orange.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die Automatisierung der Einzelhandelspr\u00fcfung geht jedoch \u00fcber Gadgets hinaus. <\/span><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy<\/a><span style=\"font-weight: 400;\">, nutzt beispielsweise Automatisierung, um das zu rationalisieren <a href=\"https:\/\/blog.bindy.com\/de\/der-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">gesamten Audit-\/Inspektionsprozess<\/a>. Funktionen wie Smart-Store-Checklisten, Aufgabenverwaltung, Fotoverifizierung, kollaborative Kalender und Ticketverfolgung erm\u00f6glichen es Einzelh\u00e4ndlern, jede Phase des Filialabwicklungs- und Kommunikationsprozesses zu verwalten.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Auch mit Bindy k\u00f6nnen Einzelh\u00e4ndler <a href=\"https:\/\/blog.bindy.com\/de\/der-machtige-aktionsplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Korrekturma\u00dfnahmen automatisieren<\/a> und weisen Sie diese vor Ort mit Fristen und Fotos zu, um die Nichteinhaltung zu veranschaulichen. Sie k\u00f6nnen auch Empfehlungen hinzuf\u00fcgen, um Standardarbeitsanweisungen durchzusetzen.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sehen Sie sich diese Bindy-Ressourcen an, um Ihren Audit-\/Inspektionsprozess zu automatisieren:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Einzelhandel Audit\/Inspektion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/operations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Operationen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/health-safety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gesundheit und Sicherheit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Merchandising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bindy.com\/business\/loss-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schadensverh\u00fctung<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58786\" data-permalink=\"https:\/\/blog.bindy.com\/de\/bindy-statment-ads_top-secret-button-ad-1080x1080-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Finding site issues is good. Fixing them is better.\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&#038;ssl=1\" alt=\"Es ist gut, Probleme mit der Website zu finden. Es ist besser, sie zu reparieren.\" class=\"wp-image-58786\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-18.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/de\/so-erstellen-sie-eine-checkliste-fur-ein-einzelhandelsaudit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Siehe auch: So erstellen Sie eine Audit-Checkliste f\u00fcr den Einzelhandel &gt;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Marketing<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Marketer haben die Aufgabe, ein einheitliches Kundenerlebnis sowie eine Kommunikations- und Markenstrategie f\u00fcr alle zu schaffen <\/span><i><span style=\"font-weight: 400;\">alle<\/span><\/i><span style=\"font-weight: 400;\"> Ber\u00fchrpunkte. Da geht einiges hinein.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">W\u00e4hrend Marketingstrategien nicht von Computern ausgef\u00fchrt werden k\u00f6nnen, k\u00f6nnen Taktiken dies tun.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hier sind einige M\u00f6glichkeiten, das Marketing f\u00fcr Ihre Einzelhandelsmarke zu automatisieren:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Email: <span style=\"font-weight: 400;\">Erstellen Sie automatisierte Kampagnen und Sequenzen basierend auf verschiedenen Ausl\u00f6sern. Einige Beispiele umfassen unter anderem E-Mail-Quittungen, Meilenstein-E-Mails (z. B. Geburtstage und Jahrestage), Teilnahme nach der Veranstaltung und Neukunden\/Willkommen.<\/span><\/b><\/li>\n\n\n\n<li><b>Sozialen Medien:<span style=\"font-weight: 400;\"> Erhalten Sie Benachrichtigungen, wenn Ihre Marke erw\u00e4hnt wird. Antworten auf h\u00e4ufig gestellte Fragen automatisieren.&nbsp;<\/span><\/b><\/li>\n\n\n\n<li><strong>Inhaltsvermarktung:<\/strong> <span style=\"font-weight: 400;\">Sie k\u00f6nnen alles von der Inhaltserstellung bis zur Verteilung automatisieren.<\/span><\/li>\n\n\n\n<li><strong>SMS-Marketing:<\/strong> <span style=\"font-weight: 400;\">\u00c4hnlich wie per E-Mail k\u00f6nnen Sie Ihren Kunden Textnachrichten mit Produktempfehlungen, Verkaufsaktionen und Einladungen zu Veranstaltungen senden.<\/span><\/li>\n\n\n\n<li><strong>Personalisierung:<\/strong> <span style=\"font-weight: 400;\">Die Verbraucher von heute wissen, dass Einzelh\u00e4ndler \u00fcber Daten verf\u00fcgen \u2013 und sie verlangen, dass sie diese verwenden, um personalisierte Einkaufserlebnisse zu schaffen. Ohne maschinelles Lernen und Automatisierung ist dies nahezu unm\u00f6glich. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Berichterstattung<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"448\" data-attachment-id=\"10075\" data-permalink=\"https:\/\/blog.bindy.com\/de\/shutterstock_739423216-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=1920%2C1230&amp;ssl=1\" data-orig-size=\"1920,1230\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_739423216 (1)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?fit=700%2C448&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&#038;ssl=1\" alt=\"\" class=\"wp-image-10075\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1024%2C656&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1536%2C984&amp;ssl=1 1536w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2048%2C1312&amp;ssl=1 2048w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=1200%2C769&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=700%2C448&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=2000%2C1281&amp;ssl=1 2000w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?resize=624%2C400&amp;ssl=1 624w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/shutterstock_739423216-1.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Moderne Einzelh\u00e4ndler wissen um die Bedeutung von Daten \u2014 <\/span><i><span style=\"font-weight: 400;\">gut<\/span><\/i> <a href=\"https:\/\/blog.bindy.com\/de\/die-10-wichtigsten-kpis-die-kleine-und-mittlere-einzelhandler-verfolgen-sollten-und-wie-man-sie-misst\/\" target=\"_blank\" rel=\"noopener noreferrer\">Einzelhandelsdaten<\/a><span style=\"font-weight: 400;\">. Einzelh\u00e4ndler m\u00fcssen den \u00dcberblick \u00fcber alles behalten, von der Bestandsaufnahme bis hin zu Audits, Marketing und mehr.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aber das erfordert viel Datenmanagement, und manuelle Datenanalysen erfordern viel Zeit und Hirnschmalz.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Gl\u00fccklicherweise gibt es viele M\u00f6glichkeiten, die Berichterstellung und Datenanalyse zu automatisieren, sodass die Menschen in k\u00fcrzerer Zeit tiefere und aussagekr\u00e4ftigere Einblicke erhalten (ganz zu schweigen von genaueren).&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die Berichterstellungsautomatisierung kann das Erstellen und Verteilen von Berichten, das Ausf\u00fchren von Analysen und das Versenden von Benachrichtigungen umfassen, wenn bestimmte Bedingungen erf\u00fcllt sind.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Viele IoT-Ger\u00e4te erm\u00f6glichen auch eine automatisierte Berichterstellung im Gesch\u00e4ft. <\/span><a href=\"https:\/\/bindy.com\/products\/iot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bindy Store-Sensoren<\/a><span style=\"font-weight: 400;\">, \u00fcberwachen beispielsweise Temperatur und Kohlenmonoxid f\u00fcr die Lebensmittelsicherheit sowie die Sicherheit in Lager- und Lagereinrichtungen. Die Bedingungen werden im Laufe der Zeit in regelm\u00e4\u00dfigen Abst\u00e4nden nachverfolgt und Bindy sendet eine Benachrichtigung, wenn etwas nicht stimmt.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"7427\" data-permalink=\"https:\/\/blog.bindy.com\/de\/compliantia-banner-ads-jan-2020-v8-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Compliantia - Banner Ads - Jan 2020 - v8&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Compliantia &amp;#8211; Banner Ads &amp;#8211; Jan 2020 &amp;#8211; v8\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/Compliantia-Banner-Ads-Jan-2020-v8_FNL_LinkedIn-1200x627-6.jpg?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Banner-ads-with-Iph13_LinkedIn-1-copie-16-800.png?w=700&#038;ssl=1\" alt=\"Bindy \u2013 Werbebanner \u2013 Januar 2020 \u2013 v8\" class=\"wp-image-7427\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Optimieren Sie Ihr Gesch\u00e4ft mit Einzelhandelsautomatisierung<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Die Einzelhandelsautomatisierung macht Marken effizienter, sachkundiger und kontrolliert ihr Tagesgesch\u00e4ft, sodass sie mehr Zeit f\u00fcr das Gesamtbild und strategische Ziele aufwenden k\u00f6nnen.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dcber den Autor:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"299\" data-attachment-id=\"5746\" data-permalink=\"https:\/\/blog.bindy.com\/de\/andrea\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" data-orig-size=\"299,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"andrea\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?fit=299%2C299&amp;ssl=1\" src=\"https:\/\/i2.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/03\/andrea.jpg?zoom=0.8999999761581421&amp;resize=235%2C225&amp;ssl=1\" alt=\"Andrea\" class=\"wp-image-5746\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Einzelh\u00e4ndler unterliegen h\u00f6heren Standards als je zuvor. Die erfolgreichsten Marken sind agil, kundenorientiert, kulturorientiert und effizient. Das ist eine gro\u00dfe Aufgabe. Und die F\u00fchrungskr\u00e4fte sp\u00fcren den Druck. Tats\u00e4chlich sind 72% der Unternehmensleiter von ihrer Arbeit \u00fcberfordert. Die Einzelhandelsautomatisierung erm\u00f6glicht Marken bessere Daten, gesteigerte Effizienz und allgemeine Kosteneinsparungen. Es \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/4-ways-to-automate-in-retail\/\" class=\"more-link\"><span class=\"screen-reader-text\">4 Wege zur Automatisierung im Einzelhandel<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":10073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[677173953,10474610,283761],"class_list":["post-7451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-retail-automation","tag-retail-systems","tag-retail-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Ways to Automate in Retail<\/title>\n<meta name=\"description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. Here are four ways to automate in retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/de\/4-moglichkeiten-zur-automatisierung-im-einzelhandel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Automate in Retail\" \/>\n<meta property=\"og:description\" content=\"The most successful brands are nimble, customer-first, culture-oriented, and efficient. 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