Bindy<\/a>.<\/p>\n\n\n\nWichtigste Erkenntnis<\/strong>
Es geht nicht darum, einen Sch\u00f6nheitswettbewerb zu gewinnen, sondern um das Signal, das man an die Kunden sendet, wenn das \u00c4u\u00dfere des Gesch\u00e4fts nicht einladend wirkt und nicht den Wert dessen widerspiegelt, was sich im Inneren befindet.<\/p>\n\n\n\nNoch etwas\u2026<\/h2>","protected":false},"excerpt":{"rendered":"
Innen ist Laden \u201eX\u201c top. Saubere B\u00f6den und Spiegel, keine Ware auf der Theke liegen gelassen und es l\u00e4uft angenehme, sanfte Musik. Man w\u00fcrde h\u00f6here Ums\u00e4tze erwarten. Leider ist das \u00c4u\u00dfere eine Katastrophe. \u00dcberall Zigarettenstummel, schmutzige Fenster, Spinnweben auf dem Schild, M\u00fcll vor der T\u00fcr, \u00fcberwucherte und ungepflegte Pflanzen. Man sagt, genau das ist es \u2026 \ud83d\udcda Kurzer Business Case: Ladenau\u00dfenbereich<\/span> weiterlesen \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[],"class_list":["post-65730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\n\ud83d\udcda 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Die Wannen werden nicht zwischen den Benutzungen gereinigt, die Handt\u00fccher gehen oft schon mittags aus, und in den Fliesenfugen bildet sich Schimmel. Und als ob das nicht schon genug w\u00e4re, liegen \u00fcberall Tierhaare herum! 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Die Mitarbeiter an der Kasse bieten keine Zusatzverk\u00e4ufe an und bieten keine Zusatzleistungen an. Sie fragen die Kunden nicht nach Treueprogrammen oder erw\u00e4hnen sie auch nur. Begr\u00fc\u00dfungen und Danksagungen, \u00fcberf\u00fcllte Kassenbereiche \u2026 G\u00e4ste- und Servicestandards sind hier einfach beliebig. Das bedeutet \u2026","rel":"","context":"In "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/de\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/10\/shutterstock_499095313-435351539-1603243170599.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65696,"url":"https:\/\/blog.bindy.com\/de\/business-case-pharmacy-merchandising\/","url_meta":{"origin":65730,"position":3},"title":"\ud83d\udcda Kurzer Business Case: Apotheken-Merchandising","author":"Bindy","date":"Juli 8, 2025","format":false,"excerpt":"Apotheke \u201eX\u201c hat weiterhin Schwierigkeiten, mit den Merchandising-Initiativen Schritt zu halten, insbesondere mit saisonalen Produkten. Bei den meisten Ladenbesuchen sind die Regale nicht gem\u00e4\u00df Planogramm gef\u00fcllt, und wenn doch, werden die Produkte nicht pr\u00e4sentiert. Und die Regalb\u00f6den? Sie scheinen nie mit saisonalen Produkten durchwechselt zu werden \u2013 es ist, als w\u00fcrden sie verkaufen\u2026","rel":"","context":"In "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/de\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65675,"url":"https:\/\/blog.bindy.com\/de\/business-case-automotive-repair\/","url_meta":{"origin":65730,"position":4},"title":"\ud83d\udcda Kurzer Business Case: Autoreparatur","author":"Bindy","date":"Juli 8, 2025","format":false,"excerpt":"Die Autowerkstatt \"X\" verf\u00fcgt \u00fcber erfahrene Mechaniker und positive Online-Bewertungen. Allerdings br\u00e4uchte die Werkstatt selbst eine Renovierung, um wettbewerbsf\u00e4hig zu bleiben. Abgeplatzte Farbe, schmutzige B\u00f6den im Eingangsbereich, vergilbte Deckenplatten an den L\u00fcftungsschlitzen und abgenutzte, fleckige St\u00fchle im Wartezimmer zeugen von mangelnder Hygiene.","rel":"","context":"In "\ud83d\udcda Case Studies"","block_context":{"text":"\ud83d\udcda Case Studies","link":"https:\/\/blog.bindy.com\/de\/category\/case-study\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/10\/shutterstock_1124428316.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":65667,"url":"https:\/\/blog.bindy.com\/de\/business-case-merchandising\/","url_meta":{"origin":65730,"position":5},"title":"\ud83d\udcda Kurzer Business Case: Merchandising","author":"Bindy","date":"Juli 8, 2025","format":false,"excerpt":"Filiale \"X\" scheint mit ihrer saisonalen Warenpr\u00e4sentation nicht zurechtzukommen. Die Gondeln und Aktionsfl\u00e4chen sind uneinheitlich und wurden versp\u00e4tet aufgestellt. Die W\u00fchlkisten stehen immer noch leer im Lager, nicht im Verkaufsraum. 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