{"id":65720,"date":"2025-07-10T09:07:19","date_gmt":"2025-07-10T13:07:19","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65720"},"modified":"2025-12-15T08:23:13","modified_gmt":"2025-12-15T13:23:13","slug":"business-case-die-kasse","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/business-case-the-checkout\/","title":{"rendered":"\ud83d\udcda Kurzer Business Case: Die Kasse"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Gesch\u00e4ft \u201eX\u201c hat Schwierigkeiten, die grundlegenden Regeln an der Kasse einzuhalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mitarbeiter im Kundenkontakt betreiben keinen Upselling und bieten keine entsprechenden Zusatzleistungen an. Sie fragen die Kunden nicht nach Treueprogrammen und erw\u00e4hnen diese auch nicht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kunden begr\u00fc\u00dfen und danken, \u00fcberf\u00fcllte Kassenbereiche \u2026 G\u00e4ste- und Servicestandards sind hier einfach beliebig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das bedeutet Umsatzeinbu\u00dfen und verpasste Chancen. Die Erwartungen der Zentrale sind klar, werden aber nicht immer eingehalten. Es handelt sich nicht nur um ein Schulungs- oder Kommunikationsproblem, sondern um ein Umsetzungsproblem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kommt Ihnen das bekannt vor? <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steigern Sie Ihr Einzelhandelsgesch\u00e4ft durch hervorragende Ausf\u00fchrung in jedem Gesch\u00e4ft<\/a>, Sie m\u00fcssen Standards, Aufgaben und Korrekturma\u00dfnahmen problemlos auf Ihren Standorten implementieren und \u00fcberpr\u00fcfen k\u00f6nnen. Sie ben\u00f6tigen Echtzeitberichte, Signaturen, Videos und Fotoverifizierungen. Sie ben\u00f6tigen <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Wichtigste Erkenntnis<\/strong><br><br>Schulungen sind notwendig, aber nicht ausreichend. Schulungen allein garantieren nicht die Einhaltung Ihrer Standards. Schulen Sie Ihre Mitarbeiter einerseits und \u00fcberpr\u00fcfen Sie sie andererseits regelm\u00e4\u00dfig und korrigieren Sie den Kurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noch etwas\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>Filiale \u201eX\u201c hat Schwierigkeiten, die grundlegenden Regeln an der Kasse einzuhalten. Die Mitarbeiter an der Kasse bieten keine Zusatzverk\u00e4ufe an und bieten keine entsprechenden Zusatzleistungen an. Sie fragen die Kunden nicht nach Treueprogrammen oder erw\u00e4hnen sie auch nur. Begr\u00fc\u00dfungen und Danksagungen, \u00fcberf\u00fcllte Kassenbereiche \u2026 G\u00e4ste- und Servicestandards sind hier einfach beliebig. Das bedeutet entgangene Ums\u00e4tze und verpasste Chancen. \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/business-case-the-checkout\/\" class=\"more-link\"><span class=\"screen-reader-text\">\ud83d\udcda Kurzer Business Case: Die Kasse<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":11749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[15241],"tags":[],"class_list":["post-65720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: The Checkout<\/title>\n<meta name=\"description\" content=\"Training is necessary but not sufficient. 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