{"id":65696,"date":"2025-07-08T13:50:42","date_gmt":"2025-07-08T17:50:42","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65696"},"modified":"2025-12-15T08:24:45","modified_gmt":"2025-12-15T13:24:45","slug":"business-case-apotheken-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/business-case-pharmacy-merchandising\/","title":{"rendered":"\ud83d\udcda Kurzer Business Case: Apotheken-Merchandising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apotheke \u201eX\u201c hat weiterhin Schwierigkeiten, mit den Merchandising-Initiativen Schritt zu halten, insbesondere saisonabh\u00e4ngig. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei den meisten Ladenbesuchen sind die Regale nicht entsprechend dem Planogramm gef\u00fcllt und wenn doch, sind die Produkte nicht ausgestellt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und die Endkappen? Sie scheinen nie mit saisonalen Produkten abgewechselt zu werden \u2013 es ist, als w\u00fcrden sie zu Weihnachten Sonnencreme verkaufen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox has-lightbox\"><a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"65938\" data-permalink=\"https:\/\/blog.bindy.com\/de\/giant_pharmacy_800\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"giant_pharmacy_800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&#038;ssl=1\" alt=\"\" class=\"wp-image-65938\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2025\/08\/giant_pharmacy_800.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In der Zentrale gibt es die Verfahren und die Erwartungen sind klar, aber im Gesch\u00e4ft werden diese nicht konsequent umgesetzt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kommt Ihnen das bekannt vor? <a href=\"https:\/\/bindy.com\/industries\/pharmacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">F\u00fchren Sie bessere Merchandising-Programme in Ihren Apotheken durch<\/a>, Sie m\u00fcssen Standards, Aufgaben und Korrekturma\u00dfnahmen problemlos auf Ihren Standorten implementieren und \u00fcberpr\u00fcfen k\u00f6nnen. Sie ben\u00f6tigen Echtzeitberichte, Signaturen, Videos und Fotoverifizierungen. Sie ben\u00f6tigen <a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>.<\/p>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\"><strong>Wichtigste Erkenntnis<\/strong><br><br>Eine optimale Warenpr\u00e4sentation ist im Apothekenhandel ein verl\u00e4sslicher Umsatzbringer. Werden diese Aspekte nicht optimal umgesetzt, entgehen Ihnen Einnahmen aus margenstarken Marketingprogrammen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noch etwas\u2026<\/h2>","protected":false},"excerpt":{"rendered":"<p>Apotheke \u201eX\u201c hat weiterhin Probleme, mit den Merchandising-Initiativen Schritt zu halten, insbesondere saisonal. Bei den meisten Ladenbesuchen sind die Regale nicht gem\u00e4\u00df Planogramm gef\u00fcllt, und wenn doch, werden die Produkte nicht pr\u00e4sentiert. Und die Regalb\u00f6den? Sie scheinen nie mit saisonalen Produkten durchwechselt zu werden \u2013 es ist, als w\u00fcrden sie zu Weihnachten Sonnencreme verkaufen. Die Abl\u00e4ufe \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/business-case-pharmacy-merchandising\/\" class=\"more-link\"><span class=\"screen-reader-text\">\ud83d\udcda Kurzer Business Case: Apotheken-Merchandising<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[63715,15241],"tags":[],"class_list":["post-65696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmacy","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udcda Quick Business Case: Pharmacy Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker in the retail pharmacy business! 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