{"id":65667,"date":"2025-07-08T12:54:37","date_gmt":"2025-07-08T16:54:37","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=65667"},"modified":"2025-12-15T08:32:05","modified_gmt":"2025-12-15T13:32:05","slug":"business-case-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/business-case-merchandising\/","title":{"rendered":"\ud83d\udcda Kurzer Business Case: Merchandising"},"content":{"rendered":"

Gesch\u00e4ft \u201eX\u201c scheint sein saisonales Merchandising nicht mit dem Plan in Einklang zu bringen. <\/p>\n\n\n\n

Die Gondeln und Endkappendisplays sind uneinheitlich und werden versp\u00e4tet ausgerollt. <\/p>\n\n\n\n

Die M\u00fclleimer stehen noch immer leer im Hinterzimmer und nicht im Verkaufsraum. <\/p>\n\n\n\n

Werbeschilder sind in der Regel veraltet, sofern \u00fcberhaupt welche vorhanden sind. <\/p>\n\n\n\n

Die Ergebnisse variieren von Programm zu Programm, aber eines bleibt konstant: Merchandising ist hier ein Gl\u00fccksspiel.<\/p>\n\n\n\n

Die Zentrale ist zunehmend frustriert, und die Margen der Filialen erreichen nicht die angestrebten Ziele. Es ist schlicht und einfach ein Umsetzungsproblem.<\/p>\n\n\n\n

Kommt Ihnen das bekannt vor? Optimieren Sie Ihre Merchandising-Umsetzung<\/a>, Sie m\u00fcssen Standards, Aufgaben und Korrekturma\u00dfnahmen problemlos auf Ihren Standorten implementieren und \u00fcberpr\u00fcfen k\u00f6nnen. Sie ben\u00f6tigen Echtzeitberichte, Signaturen, Videos und Fotoverifizierungen. Sie ben\u00f6tigen Bindy<\/a>.<\/p>\n\n\n\n

Wichtigste Erkenntnis<\/strong>

Eine effektive Warenpr\u00e4sentation ist eine verl\u00e4ssliche Einnahmequelle f\u00fcr Einzelh\u00e4ndler. Werden dabei Fehler gemacht, entgehen Ihnen Gewinne aus margenstarken Marketingprogrammen. <\/p>\n\n\n\n

Noch etwas\u2026<\/h2>","protected":false},"excerpt":{"rendered":"

Filiale \u201eX\u201c schafft es scheinbar nicht, ihr saisonales Merchandising planm\u00e4\u00dfig aufzustellen. Die Gondeln und Regalaufsteller sind uneinheitlich und werden versp\u00e4tet ausgerollt. Die M\u00fclleimer stehen immer noch leer im Hinterzimmer, nicht im Verkaufsraum. Werbeschilder sind meist veraltet, wenn \u00fcberhaupt vorhanden. \u2026 \ud83d\udcda Kurzer Business Case: Merchandising<\/span> weiterlesen \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":60142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[49417,15241],"tags":[],"class_list":["post-65667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","category-case-study"],"yoast_head":"\n\ud83d\udcda Quick Business Case: Merchandising<\/title>\n<meta name=\"description\" content=\"Merchandising is a money maker! 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Sie scheinen nie mit saisonalen Produkten durchwechselt zu werden \u2013 es ist, als w\u00fcrden sie verkaufen\u2026","rel":"","context":"In "\u2695 Pharmacies"","block_context":{"text":"\u2695 Pharmacies","link":"https:\/\/blog.bindy.com\/de\/category\/pharmacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/05\/shutterstock_569310790.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4200,"url":"https:\/\/blog.bindy.com\/de\/7-visual-merchandising-techniques-to-increase-sales\/","url_meta":{"origin":65667,"position":2},"title":"7 Visual Merchandising-Techniken zur Umsatzsteigerung","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"Visual Merchandising erzeugt Wirkung und beeindruckt jeden Gast, der Ihr Gesch\u00e4ft besucht. Alles, was der Kunde von au\u00dfen und im Ladeninneren sieht, kann zur Optimierung der Verkaufsfl\u00e4che beitragen. Von Schaufensterdisplays \u00fcber Beschilderungen bis hin zum Grundriss \u2013 effektives Visual Merchandising\u2026","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/de\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/01\/shutterstock_1514741501-1.jpg?fit=1200%2C754&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6350,"url":"https:\/\/blog.bindy.com\/de\/retail-merchandising-the-definitive-guide\/","url_meta":{"origin":65667,"position":3},"title":"Einzelhandels-Merchandising \u2013 Der endg\u00fcltige Leitfaden","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"F\u00fcr wen ist dieser Leitfaden gedacht? Dieser umfassende Leitfaden zum Warenmanagement im Einzelhandel richtet sich an Filialbetreiber in Branchen wie Apotheken, Wellness-Einrichtungen, Kliniken, Telekommunikation, M\u00f6belhandel, Secondhand-L\u00e4den und Schnellrestaurants. Er ist auch f\u00fcr Hersteller und Vertreiber von Konsumg\u00fctern hilfreich. Im Einzelhandel umfasst der Begriff \"Warenmanagement\" ein breites Spektrum an organisatorischen Aktivit\u00e4ten:\u2026","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/de\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/Bindy-Guide-Retail-Merchandising_Post-blue.png?fit=1166%2C465&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6801,"url":"https:\/\/blog.bindy.com\/de\/visual-merchandising-checklist\/","url_meta":{"origin":65667,"position":4},"title":"\u2714\ufe0f Checkliste f\u00fcr visuelles Merchandising","author":"Bindy","date":"November 26, 2021","format":false,"excerpt":"86 Prozent der Einzelh\u00e4ndler berichten von einem Zusammenhang zwischen gelungenem Visual Merchandising und hohen Konversionsraten. Eine Visual-Merchandising-Checkliste im Gesch\u00e4ft hilft Ihnen, die termingerechte und standort\u00fcbergreifende Umsetzung Ihrer Programme sicherzustellen. 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Durch die richtige Produktpr\u00e4sentation sorgen Sie f\u00fcr einen regen Kundenfluss im gesamten Gesch\u00e4ft.","rel":"","context":"In "\ud83d\udc5c Merchandising"","block_context":{"text":"\ud83d\udc5c Merchandising","link":"https:\/\/blog.bindy.com\/de\/category\/merchandising\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/08\/shutterstock_260408186.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/65667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/comments?post=65667"}],"version-history":[{"count":10,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/65667\/revisions"}],"predecessor-version":[{"id":66726,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/65667\/revisions\/66726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/media?parent=65667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/categories?post=65667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/tags?post=65667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}