{"id":5915,"date":"2021-10-26T15:16:04","date_gmt":"2021-10-26T20:16:04","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=5915"},"modified":"2024-09-03T09:02:49","modified_gmt":"2024-09-03T13:02:49","slug":"5-grunde-warum-kreativitat-fur-ihr-unternehmen-von-entscheidender-bedeutung-ist","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/5-ways-creativity-is-essential-to-your-business\/","title":{"rendered":"F\u00fcnf Gr\u00fcnde, warum Kreativit\u00e4t f\u00fcr Ihr Unternehmen unerl\u00e4sslich ist"},"content":{"rendered":"

Organizations, large and small, spend a lot of time thinking about leadership and team building. For the right reasons. Treat your employees well, coach and mentor them, and they will treat your customers well in return. Companies like Chick-Fil-A and Marriott International<\/a>\u00a0have cultures that focus on the well-being of employees and are known to have lower staff turn-over and happier customers.<\/p>\n

What often gets lost in the discussion about leadership, is the importance of creativity. Here are 5 ways creativity is essential to your business.<\/p>\n

Creativity Creates Opportunity<\/h1>\n

\"\"<\/a><\/p>\n

In 1944, the outlook for Italy\u2019s Piaggio looked grim. Their plant had been destroyed by bombing, the Italian economy was in disarray and the roads in Italy were in such bad conditions, automobile travel was difficult. Faced with these challenges, Piaggio engineers looked for a creative way to allow the masses to get around\u2026the Vespa<\/a>\u00a0scooter was born.<\/p>\n

Arts do not have a monopoly on creativity. There is creativity in science, in engineering, in business. Creativity makes you look for answers beyond the known spectrum, it makes you take the road less travelled. Along this road, sometime lies opportunity. Encourage creativity in your business, in your operations, at head office, in the field, at all levels, and let the opportunities take shape and bubble up to the surface.<\/p>\n

Creativity is a Competitive Advantage<\/h1>\n

Dyson<\/a> did not set out to make yet another vacuum cleaner, another fan, or another hair dryer. It set out to make something radically better. In the words of Jake Dyson, who invented a light future that burns for 40 years before it needs to be replaced:<\/p>\n

\n

“Improve the way everyday products work [\u2026] develop intelligent machines that solve problems and support your well-being.” – Jake Dyson<\/p>\n<\/blockquote>\n

Creativity is a competitive advantage. Why would I buy a regular fan, when I can buy one that is quiet, safe and looks amazing? I will even pay 2 to 3 times more for a fan that was creatively engineered. Unleash creativity, it will transform your business.<\/p>\n

\"Finding<\/a><\/p>\n

Creativity Creates Many Misses\u2026and the Occasional Hit<\/h1>\n

I love reading about failure. I really do. Not because I take satisfaction in anyone\u2019s failure, but because I accept it as necessary. Google has a long documented \u201cgraveyard\u201d of failed products<\/a>.\u00a0 So does Amazon<\/a>. Yet, a graveyard of creative products is necessary. The impetus to experiment is necessary and underpins the creative process. Without the creative energy that went into creating failed products like Google Glass or Google+, we wouldn\u2019t have Gmail, Android or Waze.<\/p>\n

In the long run, a brand cannot sustain itself on one or two hits, no matter how big. A brand sustains itself from the sustained desire to innovate, to apply creativity, to build the \u201cnext big thing\u201d. Your business is just the same. Create and experiment. Show your customers new ideas or a new approach. Try. Misses are the necessary price you pay for the occasional hit and for long term sustainability.<\/p>\n

Creativity will Define Your Brand as Imaginative and Innovative<\/h1>\n

Growing up in Paris, France, I was often puzzled by the impracticality of some designer clothing from the big fashion houses of Paris. Who actually wears this? As it turns out, not everything on display is there to be bought or worn. Some pieces are just statements. They create a halo effect for the designer or the brand, who is then able to sell more pragmatic (and more affordable) pieces to more people. The car industry does this too. Ford does not make money on the GT40<\/a> but how many cars has Ford sold because it has inspired car fans with the GT40 or its performance at Le Mans?<\/p>\n

The point is not to regard the output of creative ventures solely from the standpoint of returns. Creativity creates a halo effect, that is brand-building and pays long term dividends on\u00a0 how customers perceive your brand.<\/p>\n

\"\"<\/a><\/p>\n

Creative Employees are Happy Employees<\/h1>\n

I opened the post with the premise that happy employees make happy customers. According to a study by the Journal of Positive Psychology<\/a>, engaging in creative activities contributes to an \u201cupward spiral\u201d of positive emotions and psychological well-being. People like to create! They like to build new things, to contribute. A culture that embraces creativity is a culture that embraces humanity, and people\u2019 natural aspirations to be creative.<\/p>\n

A Word of Caution\u2026Creativity Cannot be Bottled.<\/h1>\n

Creativity is inherently imperfect, unpredictable and somewhat random. Here is a mental exercise. Sit back in your chair and be creative for 10 minutes! Come on, think of something new! [10 minutes later]. Did that work? Probably not. You cannot force creativity; it will come when the right moment comes. It could be triggered by an experience, a moment when you are not \u201cworking\u201d, a song, even a dream. You need to accept it and embrace it. You cannot measure creativity, nor can you make it a target (creativity KPI\u2026#fail). However, when it does come, it can be transformative.<\/p>\n\n\n

About the author:<\/strong><\/p>\n\n\n\n

Fabien Tiburce<\/a> is the founder and CEO of Bindy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gro\u00dfe und kleine Organisationen verbringen viel Zeit damit, \u00fcber F\u00fchrung und Teambildung nachzudenken. Aus den richtigen Gr\u00fcnden. Behandeln Sie Ihre Mitarbeiter gut, coachen und betreuen Sie sie, und sie werden Ihre Kunden im Gegenzug gut behandeln. Unternehmen wie Chick-Fil-A und Marriott International haben Kulturen, die sich auf das Wohlbefinden der Mitarbeiter konzentrieren und daf\u00fcr bekannt sind, \u2026 F\u00fcnf Gr\u00fcnde, warum Kreativit\u00e4t f\u00fcr Ihr Unternehmen unerl\u00e4sslich ist<\/span> weiterlesen \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":7641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174251],"tags":[50933,789,186],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pov","tag-business-intelligence","tag-creativity","tag-innovation"],"yoast_head":"\nFive Ways Creativity is Essential to Your Business<\/title>\n<meta name=\"description\" content=\"Creativity is a competitive advantage that makes you look for answers beyond the known spectrum, it makes you take the road less travelled.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/de\/5-grunde-warum-kreativitat-fur-ihr-unternehmen-von-entscheidender-bedeutung-ist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Ways Creativity is Essential to Your Business\" \/>\n<meta property=\"og:description\" content=\"Creativity is a competitive advantage that makes you look for answers beyond the known spectrum, it makes you take the road less travelled.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/de\/5-grunde-warum-kreativitat-fur-ihr-unternehmen-von-entscheidender-bedeutung-ist\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:16:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T13:02:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?_t=1725368569\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"Five Ways Creativity is Essential to Your Business\",\"datePublished\":\"2021-10-26T20:16:04+00:00\",\"dateModified\":\"2024-09-03T13:02:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/\"},\"wordCount\":843,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"business intelligence\",\"creativity\",\"innovation\"],\"articleSection\":[\"\ud83d\udce2 Point of View\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/\",\"name\":\"Five Ways Creativity is Essential to Your Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:16:04+00:00\",\"dateModified\":\"2024-09-03T13:02:49+00:00\",\"description\":\"Creativity is a competitive advantage that makes you look for answers beyond the known spectrum, it makes you take the road less travelled.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280,\"caption\":\"Photo credit: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/5-ways-creativity-is-essential-to-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.bindy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Ways Creativity is Essential to Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"name\":\"Audits, Tasks and Communication\",\"description\":\"Retail and Hospitality Operations\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.bindy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#organization\",\"name\":\"Bindy\",\"url\":\"https:\\\/\\\/blog.bindy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/blog.bindy.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1\",\"width\":1005,\"height\":301,\"caption\":\"Bindy\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bindyhq\",\"https:\\\/\\\/x.com\\\/bindyhq\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bindyhq\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.bindy.com\\\/#\\\/schema\\\/person\\\/d5e8de9f43631f43e8ad334d7d28c52f\",\"name\":\"Bindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g\",\"caption\":\"Bindy\"},\"description\":\"Bindy is a cloud-powered app to automate \u2714\ufe0f audits, \ud83d\uddd3\ufe0f tasks and \ud83d\udce3 communication for retail and hospitality. Deploy and verify brand standards, tasks, and corrective actions to your sites with ease. Get real-time reports, signatures, videos, and photo verifications.\",\"sameAs\":[\"https:\\\/\\\/www.bindy.com\"],\"url\":\"https:\\\/\\\/blog.bindy.com\\\/de\\\/author\\\/betterdot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"F\u00fcnf Gr\u00fcnde, warum Kreativit\u00e4t f\u00fcr Ihr Unternehmen unerl\u00e4sslich ist","description":"Kreativit\u00e4t ist ein Wettbewerbsvorteil, der Sie dazu bringt, nach Antworten jenseits des bekannten Spektrums zu suchen, es bringt Sie dazu, weniger befahrene Wege zu gehen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.bindy.com\/de\/5-grunde-warum-kreativitat-fur-ihr-unternehmen-von-entscheidender-bedeutung-ist\/","og_locale":"de_DE","og_type":"article","og_title":"Five Ways Creativity is Essential to Your Business","og_description":"Creativity is a competitive advantage that makes you look for answers beyond the known spectrum, it makes you take the road less travelled.","og_url":"https:\/\/blog.bindy.com\/de\/5-grunde-warum-kreativitat-fur-ihr-unternehmen-von-entscheidender-bedeutung-ist\/","og_site_name":"Audits, Tasks and Communication","article_publisher":"https:\/\/www.facebook.com\/bindyhq","article_published_time":"2021-10-26T20:16:04+00:00","article_modified_time":"2024-09-03T13:02:49+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?_t=1725368569","type":"image\/jpeg"}],"author":"Bindy","twitter_card":"summary_large_image","twitter_creator":"@bindyhq","twitter_site":"@bindyhq","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#article","isPartOf":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/"},"author":{"name":"Bindy","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f"},"headline":"Five Ways Creativity is Essential to Your Business","datePublished":"2021-10-26T20:16:04+00:00","dateModified":"2024-09-03T13:02:49+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/"},"wordCount":843,"commentCount":0,"publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"image":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1","keywords":["business intelligence","creativity","innovation"],"articleSection":["\ud83d\udce2 Point of View"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/","url":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/","name":"F\u00fcnf Gr\u00fcnde, warum Kreativit\u00e4t f\u00fcr Ihr Unternehmen unerl\u00e4sslich ist","isPartOf":{"@id":"https:\/\/blog.bindy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#primaryimage"},"image":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1","datePublished":"2021-10-26T20:16:04+00:00","dateModified":"2024-09-03T13:02:49+00:00","description":"Kreativit\u00e4t ist ein Wettbewerbsvorteil, der Sie dazu bringt, nach Antworten jenseits des bekannten Spektrums zu suchen, es bringt Sie dazu, weniger befahrene Wege zu gehen.","breadcrumb":{"@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#primaryimage","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280,"caption":"Photo credit: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.bindy.com\/5-ways-creativity-is-essential-to-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.bindy.com\/"},{"@type":"ListItem","position":2,"name":"Five Ways Creativity is Essential to Your Business"}]},{"@type":"WebSite","@id":"https:\/\/blog.bindy.com\/#website","url":"https:\/\/blog.bindy.com\/","name":"Audits, Aufgaben und Kommunikation","description":"Einzelhandels- und Gastgewerbebetriebe","publisher":{"@id":"https:\/\/blog.bindy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.bindy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/blog.bindy.com\/#organization","name":"Bindy","url":"https:\/\/blog.bindy.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","contentUrl":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-logo-horiz-col-72DPI.png?fit=1005%2C301&ssl=1","width":1005,"height":301,"caption":"Bindy"},"image":{"@id":"https:\/\/blog.bindy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bindyhq","https:\/\/x.com\/bindyhq","https:\/\/www.linkedin.com\/company\/bindyhq\/"]},{"@type":"Person","@id":"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f","name":"Bindy","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3716fdd6e4d91f3a7e58f2a1540f8d9b2ce592771867cac2bfe8233b1fabc975?s=96&d=identicon&r=g","caption":"Bindy"},"description":"Bindy ist eine Cloud-basierte App zur Automatisierung von \u2714\ufe0f Audits, \ud83d\uddd3\ufe0f Aufgaben und \ud83d\udce3 Kommunikation f\u00fcr Einzelhandel und Gastronomie. Implementieren und verifizieren Sie Markenstandards, Aufgaben und Korrekturma\u00dfnahmen m\u00fchelos auf Ihren Websites. Erhalten Sie Echtzeitberichte, Unterschriften, Videos und Fotoverifizierungen.","sameAs":["https:\/\/www.bindy.com"],"url":"https:\/\/blog.bindy.com\/de\/author\/betterdot\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/02\/recycle-with-us-store-front.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pDNAM-1xp","jetpack-related-posts":[{"id":4673,"url":"https:\/\/blog.bindy.com\/de\/7-ways-to-maximize-retail-staff-productivity\/","url_meta":{"origin":5915,"position":0},"title":"7 Wege zur Maximierung der Produktivit\u00e4t von Einzelhandelsmitarbeitern","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"Die Produktivit\u00e4t im Einzelhandel ist eine Kennzahl, die jeder Ladenbesitzer oder -manager maximieren m\u00f6chte. Denn je produktiver Ihre Filialen sind, desto besser ist Ihr Gesch\u00e4ftsergebnis. Viele Faktoren tragen zur Maximierung der Mitarbeiterproduktivit\u00e4t bei \u2013 Ihre Verkaufsfl\u00e4che, Ihre Einrichtung und Ihre Produkte sind wichtige Beispiele daf\u00fcr. Aber einer\u2026","rel":"","context":"In "\ud83d\udc65 Human Resources, Staff and Hiring"","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/de\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/07\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10706,"url":"https:\/\/blog.bindy.com\/de\/why-and-how-to-measure-store-compliance\/","url_meta":{"origin":5915,"position":1},"title":"Warum und wie man die Store-Compliance misst","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"Die Einhaltung von Standardarbeitsanweisungen, Merchandising-Programmen, Gesundheits- und Sicherheitsrichtlinien sowie Protokollen zur Verlustverh\u00fctung ist f\u00fcr den Erfolg eines Einzelhandelsunternehmens von entscheidender Bedeutung. Gesch\u00e4fte, die die Programme und Markenstandards einhalten, arbeiten effizienter und bieten ein besseres Kundenerlebnis. Doch angesichts der vielen Herausforderungen reicht die blo\u00dfe Ver\u00f6ffentlichung von Standards nicht aus\u2026","rel":"","context":"In "\ud83d\udcd6 How-to guides"","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/de\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2020\/07\/shutterstock_1671134452.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":59942,"url":"https:\/\/blog.bindy.com\/de\/how-to-run-a-successful-retail-store-during-inflation\/","url_meta":{"origin":5915,"position":2},"title":"Wie man ein florierendes Einzelhandelsgesch\u00e4ft inmitten wirtschaftlicher Unsicherheit f\u00fchrt","author":"Bindy","date":"Februar 2, 2023","format":false,"excerpt":"Einzelh\u00e4ndler und Verbraucher sind in letzter Zeit gleicherma\u00dfen von der Inflation betroffen. Man muss kein Wirtschaftsexperte sein, um zu erkennen, wie dramatisch die Preise f\u00fcr alles \u2013 von Benzin bis hin zu Haushaltswaren \u2013 seit dem letzten Jahr gestiegen sind. Im Juni 2022 wurde eine Inflationsrate von \u2026 verzeichnet.","rel":"","context":"In "\ud83d\udcd6 How-to guides"","block_context":{"text":"\ud83d\udcd6 How-to guides","link":"https:\/\/blog.bindy.com\/de\/category\/how-to\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/02\/shutterstock_247556842.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5904,"url":"https:\/\/blog.bindy.com\/de\/11-tips-to-be-a-better-retail-store-manager\/","url_meta":{"origin":5915,"position":3},"title":"11 Tipps, um ein besserer Manager von Einzelhandelsgesch\u00e4ften zu werden","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"Filialleiter spielen im station\u00e4ren Handel eine immer wichtigere Rolle. Mit dem \u00dcbergang von rein transaktionalen R\u00e4umen hin zu pers\u00f6nlichen Markenerlebnissen ver\u00e4ndert sich auch die Rolle der Einzelhandelsmitarbeiter. Als Filialleiter ist es wichtig, stets nach Verbesserungsm\u00f6glichkeiten zu suchen. Wenn es um\u2026 geht,","rel":"","context":"In "\ud83d\udc65 Human Resources, Staff and Hiring"","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/de\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/04\/store-managers-1.jpg?fit=719%2C404&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6198,"url":"https:\/\/blog.bindy.com\/de\/store-communication-and-execution-a-comprehensive-guide-for-retailers\/","url_meta":{"origin":5915,"position":4},"title":"\u2b50 Site-Kommunikation: Ein umfassender Leitfaden f\u00fcr Einzelhandel und Gastgewerbe","author":"Bindy","date":"April 30, 2023","format":false,"excerpt":"Eine effektive Umsetzung im Einzelhandel und Gastgewerbe erfordert bestimmte Komponenten: Kommunikation, Aufgabenmanagement und Audits\/Bewertungen. In diesem Beitrag konzentrieren wir uns auf die Kommunikation. Warum dieser Leitfaden? Kommunikation und die ordnungsgem\u00e4\u00dfe Umsetzung von Programmen, Markenstandards und Betriebsabl\u00e4ufen bleiben ein Problem f\u00fcr den Einzelhandel und das Gastgewerbe. Als\u2026","rel":"","context":"In "\u2b50 Best practices"","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/de\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?fit=1167%2C466&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?fit=1167%2C466&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?fit=1167%2C466&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?fit=1167%2C466&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Bindy-Guide-Store-Communication_Post-blue.png?fit=1167%2C466&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6730,"url":"https:\/\/blog.bindy.com\/de\/miscommunication-in-retail-and-how-to-fix-it\/","url_meta":{"origin":5915,"position":5},"title":"Fehlkommunikation im Einzelhandel (und wie man sie behebt)","author":"Bindy","date":"Oktober 26, 2021","format":false,"excerpt":"\u00a0 Missverst\u00e4ndnisse im Einzelhandel kommen vor. Doch wenn sie in Ihren Filialen auftreten, ist es jedes Mal eine \u00dcberraschung. Es passiert leicht, dass der Zentrale wichtige Informationen aus den Filialen entgehen \u2013 insbesondere, wenn Ihre Unternehmenszentrale von Ihren station\u00e4ren Filialen getrennt ist. Wenn Sie das Gef\u00fchl haben, den \u00dcberblick zu verlieren\u2026","rel":"","context":"In "\ud83d\udc65 Human Resources, Staff and Hiring"","block_context":{"text":"\ud83d\udc65 Human Resources, Staff and Hiring","link":"https:\/\/blog.bindy.com\/de\/category\/hiring\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1523259974-3565285617-1571159312903.jpg?fit=1200%2C579&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1523259974-3565285617-1571159312903.jpg?fit=1200%2C579&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1523259974-3565285617-1571159312903.jpg?fit=1200%2C579&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1523259974-3565285617-1571159312903.jpg?fit=1200%2C579&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2019\/10\/shutterstock_1523259974-3565285617-1571159312903.jpg?fit=1200%2C579&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/5915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/users\/6370623"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/comments?post=5915"}],"version-history":[{"count":18,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/5915\/revisions"}],"predecessor-version":[{"id":59305,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/posts\/5915\/revisions\/59305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/media\/7641"}],"wp:attachment":[{"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/media?parent=5915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/categories?post=5915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bindy.com\/de\/wp-json\/wp\/v2\/tags?post=5915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}