{"id":58220,"date":"2023-09-01T08:07:21","date_gmt":"2023-09-01T12:07:21","guid":{"rendered":"https:\/\/blog.bindy.com\/?p=58220"},"modified":"2025-09-03T11:52:08","modified_gmt":"2025-09-03T15:52:08","slug":"was-sind-markenstandards","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/what-are-brand-standards\/","title":{"rendered":"\u2b50 Was sind Markenstandards im Einzelhandel und Gastgewerbe und warum werden sie gemessen?"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Markenstandards umfassen weite Bereiche eines Einzelhandels- oder Gastronomienetzwerks, einschlie\u00dflich Branding, Kundenservice, Produktsortiment, bevorzugte Anbieter, Merchandising, Sauberkeit, Personalwesen, Sicherheit, Schadensverh\u00fctung und Brandschutz. Sie legen fest, wie das Unternehmen pr\u00e4sentiert werden soll und wie Programme umgesetzt werden sollen.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten Einzelhandels- und Gastronomiekonzerne kommunizieren und erwarten von Franchisenehmern und Managern, dass sie sich an Markenstandards halten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/de\/ausfuhrungszweck-umfang-und-best-practices-speichern\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ordentlich ausgef\u00fchrt<\/a>Markenstandards machen jeden Franchisenehmer zum Markenbotschafter.<\/p>\n\n\n\n<span id=\"about-injection\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Umsetzung von Markenstandards hat viele Vorteile<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steigern Sie den Umsatz im Laden <a href=\"https:\/\/blog.bindy.com\/de\/kategorie\/verkauf\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verkauf<\/a><\/li>\n\n\n\n<li>Treiben Sie die Marke durch konsequente Umsetzung von Branding und Positionierung voran<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.bindy.com\/de\/so-schutzen-sie-ihre-marke-durch-site-besuche\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sch\u00fctzen Sie die Marke<\/a><\/li>\n\n\n\n<li>Sch\u00fctzen Sie die Gesundheit und Sicherheit Ihrer Kunden und Mitarbeiter<\/li>\n\n\n\n<li>Steigern Sie die Kundenzufriedenheit. Kunden haben eine Art, gut gef\u00fchrten Gesch\u00e4ften und Websites zu danken: Sie kommen wieder!<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die erfolgreichsten Marken haben alle eines gemeinsam: Sie schneiden besser ab als die Konkurrenz. Lassen Sie sich nicht von falschen Vorstellungen zur\u00fcckhalten. Konzentrieren Sie sich auf das <a href=\"https:\/\/blog.bindy.com\/de\/ausfuhrungszweck-umfang-und-best-practices-speichern\/\" target=\"_blank\" rel=\"noreferrer noopener\">Umsetzung von Markenstandards<\/a>, besser gef\u00fchrte und profitablere Standorte und Franchisenehmer.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63505\" data-permalink=\"https:\/\/blog.bindy.com\/de\/retail-audits-the-definitive-guide\/perfection-brand-standards-green\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"perfection-brand-standards-green\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63505\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/perfection-brand-standards-green.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Scheint einfach, oder ist es das?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oberfl\u00e4chlich betrachtet ist das Problem ganz einfach. Ver\u00f6ffentlichen Sie einfach die Standards, stellen Sie sie ins Intranet des Unternehmens und senden Sie sie an die Franchisenehmer. F\u00fcgen Sie Schulungen hinzu. Wenn Sie all das tun, werden die Markenstandards eingehalten, oder?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ist irgendetwas jemals so einfach?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daf\u00fcr gibt es Gr\u00fcnde&nbsp;<strong>Messung&nbsp;<\/strong>Markenstandards ist entscheidend f\u00fcr&nbsp;<strong>erreichen&nbsp;<\/strong>Markenstandards. Lassen Sie uns eintauchen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ausbildung ist nicht ausreichend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schulungen sind wichtig, aber Schulungen allein garantieren nicht, dass Markenstandards eingehalten werden. Das Ladenpersonal ist vielleicht geschult, beantwortet das Quiz und besteht den Test, aber wenden sie ihre erlernten F\u00e4higkeiten auch dort an, wo es darauf ankommt, und verbessern sie so das Kundenerlebnis?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr Ziel ist nicht, um des Trainings willen zu trainieren. Ihr Ziel ist es, ein Produkt und einen Service der Spitzenklasse zu liefern. Liefern und erf\u00fcllen Sie die Markenstandards f\u00fcr jeden einzelnen Gast und Kunden? Wie k\u00f6nnen Sie das wissen, wenn Sie es nicht messen?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Schulungen sind notwendig, aber nicht ausreichend.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63391\" data-permalink=\"https:\/\/blog.bindy.com\/de\/what-are-brand-standards\/training-not-sufficient-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"training-not-sufficient-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63391\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/09\/training-not-sufficient-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-engages-franchisees\">Die Messung von Markenstandards bindet Franchisenehmer ein<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Messung bindet Eigent\u00fcmer\/Franchisenehmer ein, indem sie Markenstandards und Best Practices kontinuierlich verst\u00e4rkt. Die Messung der Konformit\u00e4t ist keine passive Aktivit\u00e4t. Sie bindet den Ladenbesitzer oder Franchisenehmer aktiv ein, sich kontinuierlich auf den Markenstandard, die \u201eperfekte Punktzahl\u201c, die \u201eBest Practice\u201c zu beziehen und den Standort auf den Weg der kontinuierlichen Verbesserung zu bringen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-shapes-operations\">Die Messung von Markenstandards pr\u00e4gt den Betrieb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Messung ein<a href=\"https:\/\/blog.bindy.com\/de\/so-erstellen-sie-eine-checkliste-fur-ein-einzelhandelsaudit\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;elektronisches Formular<\/a>&nbsp;erm\u00f6glicht es der Zentrale, die Daten in verwertbare Informationen umzuwandeln: Trends, Problembereiche, Verbesserungen zu erkennen und Inakzeptanzen zu wiederholen.&nbsp;<a href=\"https:\/\/bindy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bindy<\/a>&nbsp;Kunden aktualisieren Programme und Standards h\u00e4ufig als Reaktion auf die von ihnen gesammelten Feldnachweise. M\u00f6glicherweise sind in bestimmten Bereichen zus\u00e4tzliche Schulungen erforderlich oder es m\u00fcssen neue Standards oder Richtlinien \u00fcbernommen werden.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Durch Messungen hat die Zentrale einen \u201eAugenblick vor Ort\u201c und kann Ihren Betriebsfahrplan gestalten.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bindy.com\/products\/retail-audit\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/auditor_works_here_800.png?w=700&amp;ssl=1\" alt=\"District Manager Retail Audit in einem Gesch\u00e4ft mit einem Tablet\" class=\"wp-image-12477\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-the-customer-experience\">Die Messung von Markenstandards steigert das Kundenerlebnis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markenstandards sind keine Wohlf\u00fchlsache. Sie bedeuten schlankere, sauberere und effizientere Gesch\u00e4fte. Kunden danken Gesch\u00e4ften, die sauber und effizient sind, sie kommen wieder! Markenstandards sind der Grund, warum Ihre Kunden wiederkommen oder nicht. Stellen Sie sicher, dass Sie sie messen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"1042\" data-attachment-id=\"59813\" data-permalink=\"https:\/\/blog.bindy.com\/de\/customer-complaints-are-your-friend-how-do-you-treat-your-friends\/bindy-infographic-fnl-cust-exp-hr\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=1251%2C1042&amp;ssl=1\" data-orig-size=\"1251,1042\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bindy-Infographic &amp;#8211; FNL-Cust exp-HR\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1\" alt=\"Kundenerfahrung\" class=\"wp-image-59813\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?w=1251&amp;ssl=1 1251w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1024%2C853&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=1200%2C1000&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/12\/Bindy-Infographic-FNL-Cust-exp-HR.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-brand-standards-boosts-sales\">Messung von Markenstandards steigert den Umsatz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marktforschungen deuten darauf hin, dass die Nichteinhaltung von In-Store-Programmen die Einzelhandelsbranche 1% des Bruttoumsatzes kostet. So wie Messungen zu Compliance f\u00fchren, f\u00fchrt Compliance zu Verk\u00e4ufen. Lesen Sie mehr auf der&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/the-cost-of-non-compliance\/\">Kosten der Nichteinhaltung<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sie m\u00fcssen Markenstandards MESSEN<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Anstatt Betriebsabl\u00e4ufe und \u00fcberpr\u00fcfbare Elemente als zwei separate Bereiche zu behandeln, \u00e4ndern Sie Ihren Ansatz auf \u201ePr\u00fcfen Sie, was Sie erwarten\u201c. Behandeln Sie den Standard, der dokumentiert und kommuniziert wird, als denselben Standard, der auch f\u00fcr die verwendet wird&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/was-ist-ein-einzelhandelsaudit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00fcfung<\/a>, Verifizierung und&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/der-machtige-aktionsplan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Korrektur<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Kommunikation und Ausf\u00fchrung von Programmen und Standards liegen im gleichen Spektrum. Erfolgreiche Marken&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/der-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erstellen Sie Arbeitsabl\u00e4ufe nach dem Prinzip des kontinuierlichen Lernens und der Validierung<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Messen Sie, was Sie kommunizieren, damit Markenstandards kommuniziert, verst\u00e4rkt und mithilfe einer einheitlichen Skala gemessen werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Messungen erm\u00f6glichen auch Analysen und Berichte in der Zentrale, um das Gesch\u00e4ft zu verwalten und die Marke voranzutreiben.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"490\" data-attachment-id=\"60515\" data-permalink=\"https:\/\/blog.bindy.com\/de\/screen-compo-combo_screens-layed-out-zoomed-1000\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=800%2C560&amp;ssl=1\" data-orig-size=\"800,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screen compo-Combo_Screens-layed out zoomed-1000\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?fit=700%2C490&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&#038;ssl=1\" alt=\"\" class=\"wp-image-60515\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=768%2C538&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=700%2C490&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/08\/Screen-compo-Combo_Screens-layed-out-zoomed-1000.png?resize=571%2C400&amp;ssl=1 571w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Excel h\u00e4lt Sie zur\u00fcck<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verwenden<a href=\"https:\/\/blog.bindy.com\/de\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Excel und E-Mail<\/a> f\u00fcr Markenstandards ist langsam, fehleranf\u00e4llig und arbeitsintensiv. Au\u00dferdem fehlt dem Unternehmen dadurch die Analyse, die es f\u00fcr fundierte Gesch\u00e4ftsentscheidungen ben\u00f6tigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/de\/excel-email-vs-bindy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel ist kein Managementsystem und wird Ihnen nicht dabei helfen, Markenstandards in gro\u00dfem Ma\u00dfstab zu erreichen<\/a>. Es hilft Ihrem Unternehmen nicht, es bremst es.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-12477\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63372\" data-permalink=\"https:\/\/blog.bindy.com\/de\/excel-email-vs-bindy-2-2-2\/excel-vs-bindy-grey\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"excel-vs-bindy-grey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63372\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/04\/excel-vs-bindy-grey.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Mystery Shopping reicht nicht aus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Besuch eines Distriktmanagers hat p\u00e4dagogischen und pr\u00e4ventiven Charakter. Dieser Prozess stellt sicher, dass die Standorte effizient, sicher, rentabel und kundenbereit sind. Dies ist von entscheidender Bedeutung, da im Gegensatz zu Mystery Shopping ein vom District Manager geleiteter Besuch den Betrieb \u00fcberpr\u00fcfen und Probleme verhindern kann <em>Vor<\/em> sie passieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Distriktmanager pr\u00fcft nicht streng das Ergebnis, er \u00fcberpr\u00fcft, ob der Prozess selbst zu einem erfolgreichen Ergebnis f\u00fchrt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63398\" data-permalink=\"https:\/\/blog.bindy.com\/de\/mystery-shoppers-vs-district-manager-led-audits\/mystery-shopping-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mystery-shopping-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63398\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2023\/07\/mystery-shopping-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ein positives Kundenerlebnis entsteht nicht im luftleeren Raum. Es passiert, wenn alle Teile der Operationsmaschine einzeln und zusammen gut funktionieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.bindy.com\/de\/testkaufer-vs-von-bezirksleitern-geleitete-audits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ein Mystery-Shopping-Programm ist kein Ersatz f\u00fcr interne Kommunikations- und Inspektionsprogramme<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Das letzte Wort<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markenstandards haben viele Vorteile, darunter h\u00f6here Ums\u00e4tze, h\u00f6here Margen, Gesundheit und Sicherheit sowie ein verbessertes Kundenerlebnis. Aber wenn Sie diese erreichen wollen, m\u00fcssen Sie bereit sein, sie zu messen, zu verfolgen und zu verbessern. Dieser positive Kreislauf der Einhaltung wird Ihr Einzelhandels- und Gastst\u00e4ttengewerbe schlanker und profitabler machen und die Zufriedenheit von G\u00e4sten und Kunden, Empfehlungen und 5-Sterne-Bewertungen steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Markenstandards umfassen weite Bereiche eines Einzelhandels- oder Gastronomienetzwerks, einschlie\u00dflich Branding, Kundenservice, Produktsortiment, bevorzugte Anbieter, Merchandising, Sauberkeit, Personalwesen, Sicherheit, Schadensverh\u00fctung und Brandschutz. Sie legen fest, wie das Unternehmen pr\u00e4sentiert werden soll und wie Programme umgesetzt werden sollen. Die meisten Einzelhandels- und Gastronomiekonzerne kommunizieren und erwarten von Franchisenehmern und Managern, dass sie \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/what-are-brand-standards\/\" class=\"more-link\"><span class=\"screen-reader-text\">\u2b50 Was sind Markenstandards im Einzelhandel und Gastgewerbe und warum werden sie gemessen?<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":25825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174194,677174230,677174188],"tags":[677174208,677174267,55665360],"class_list":["post-58220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-bindy","category-brand-standards","category-hotel-3","tag-brand-standards","tag-hotel-audit","tag-retail-audit-2"],"yoast_head":"<!-- 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