{"id":4882,"date":"2021-10-26T15:15:59","date_gmt":"2021-10-26T20:15:59","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4882"},"modified":"2024-08-30T08:25:36","modified_gmt":"2024-08-30T12:25:36","slug":"4-strategien-fur-change-management-im-einzelhandel","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/4-strategies-for-change-management-in-retail\/","title":{"rendered":"4 Strategien f\u00fcr das Change Management im Einzelhandel"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nichts bleibt bestehen au\u00dfer der Ver\u00e4nderung \u2013 Eraklit<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ver\u00e4nderungen sind im schnelllebigen Umfeld des Einzelhandels und des Gastgewerbes unvermeidlich. Es tr\u00e4gt dazu bei, dass die Marke in den Augen von Kunden und G\u00e4sten relevant, effizient und wettbewerbsf\u00e4hig bleibt. Allerdings kann Ver\u00e4nderung schwierig sein. Nicht jeder mag es! Ver\u00e4nderung bedeutet den Schritt ins Unbekannte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das muss nicht so sein. Mit dem Recht <a href=\"https:\/\/blog.bindy.com\/de\/der-bindy-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arbeitsablauf<\/a> und den richtigen Tools kann die Bew\u00e4ltigung von Ver\u00e4nderungen einfach sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind ein paar Tipps, die beim \u00c4nderungsmanagement helfen. Lass uns eintauchen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-communicate-early\">1. Kommunizieren Sie fr\u00fch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identifizieren Sie Teammitglieder, die von der Arbeitsumgebung und Ver\u00e4nderungen im Allgemeinen begeistert sind. Diese Personen werden Ihre F\u00fcrsprecher und Botschafter f\u00fcr Ver\u00e4nderungen sein. Bitten Sie sie, dem Team zun\u00e4chst pers\u00f6nlich die Nachricht von der \u00c4nderung zu \u00fcberbringen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senden Sie anschlie\u00dfend eine unternehmensweite E-Mail mit den Einzelheiten der \u00c4nderung. Ermutigen Sie die Mitarbeiter, sich bei Fragen an ihren Teamleiter zu wenden. Ordnung ist hier wichtig\u2026 Wenn Sie die E-Mail zuerst senden, haben die Mitarbeiter, die am widerspenstigsten gegen Ver\u00e4nderungen sind, bereits eine Meinung, bevor das Management die M\u00f6glichkeit hat, mit ihnen zu sprechen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie m\u00f6chten nicht, dass sie einen negativen Einfluss auf den Rest des Teams haben. Die pers\u00f6nliche \u00dcbermittlung der Nachrichten gibt ihnen das Gef\u00fchl, wertgesch\u00e4tzt zu werden und nicht durch unerwartete Zumutungen und Nachrichten aus einer E-Mail ins Abseits gedr\u00e4ngt zu werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Tipps zur Kommunikation mit Filialteams finden Sie in unseren anderen Beitr\u00e4gen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"undefiniert (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/blog.bindy.com\/de\/how-to-better-communicate-with-your-store-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">So kommunizieren Sie besser mit Store-Teams<\/a><\/li>\n\n\n\n<li><a aria-label=\"undefiniert (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/blog.bindy.com\/de\/5-reasons-why-hq-has-no-idea-what-is-happening-in-stores-and-how-to-fix-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fehlkommunikation im Einzelhandel (und wie man sie behebt)<\/a><\/li>\n\n\n\n<li><a aria-label=\"undefiniert (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/blog.bindy.com\/de\/store-kommunikation-und-ausfuhrung-ein-umfassender-leitfaden-fur-einzelhandler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kommunikation und Ausf\u00fchrung im Gesch\u00e4ft: Ein umfassender Leitfaden<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58784\" data-permalink=\"https:\/\/blog.bindy.com\/de\/how-to-become-a-district-manager-and-what-you-need-to-succeed-in-the-role\/bindy-statment-ads_top-secret-button-ad-1080x1080-05\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Communicate, execute, and verify is how good hospitality becomes great\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&#038;ssl=1\" alt=\"Kommunizieren, ausf\u00fchren und verifizieren ist, wie gute Gastfreundschaft gro\u00dfartig wird\" class=\"wp-image-58784\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-05.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-have-a-clear-plan\">2. Haben Sie einen klaren Plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre Mitarbeiter sollten klar verstehen, worin die \u00c4nderung besteht. Sie m\u00fcssen die Phasen und Zeitpl\u00e4ne f\u00fcr die Implementierung verstehen und wissen, wer wof\u00fcr verantwortlich ist. Au\u00dferdem muss ihnen mitgeteilt werden, wie sich diese \u00c4nderung voraussichtlich auf das Unternehmen als Ganzes auswirken wird. Je mehr Informationen Sie geben, desto besser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/de\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Unbeantwortete Fragen oder keine klaren Erwartungen k\u00f6nnen zu Klatsch und Fehlinformationen f\u00fchren, die sich negativ auf die Moral und die Unterst\u00fctzung f\u00fcr diesen Wandel im gesamten Unternehmen auswirken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-listen-to-feedback\">3. H\u00f6ren Sie sich Feedback an<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten Ver\u00e4nderungen passieren nicht \u00fcber Nacht. Bitten Sie die Teamleiter, sich fr\u00fch und h\u00e4ufig bei den Mitarbeitern zu melden. Finden Sie heraus, welche Teile des Plans funktionieren und welche nicht. Basierend auf dem Feedback, <a href=\"https:\/\/blog.bindy.com\/de\/kalibrierung-von-checklisten-und-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">kalibrieren<\/a> und Ma\u00dfstab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bindy.com\/business\/merchandising\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/staff_works_here_800.png?w=700&#038;ssl=1\" alt=\"\" class=\"wp-image-12452\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein gro\u00dfes Unternehmen sind, beginnen Sie diesen Prozess mit einer kleinen Gruppe von Filialen und f\u00fchren Sie die \u00c4nderung nach erfolgreicher Testfahrt in den restlichen Filialen aus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-use-effective-tools-and-software\">4. Verwenden Sie effektive Tools und Software<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nutzen <a href=\"https:\/\/bindy.com\/products\/task-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aufgabenmanagement<\/a> und intelligente Checklisten-Software, um sicherzustellen, dass \u00c4nderungen vollst\u00e4ndig \u00fcbernommen werden. Es gibt Technologien, die dies unterst\u00fctzen und best\u00e4tigen <a href=\"https:\/\/bindy.com\" target=\"_blank\" rel=\"noreferrer noopener\">Programme, Standards und Richtlinien werden rechtzeitig und vollst\u00e4ndig in jedem Gesch\u00e4ft eingef\u00fchrt<\/a>. Diese Apps unterst\u00fctzen das \u00c4nderungsmanagement rund um Ladenkommunikation, Schulung und Betrieb.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nichts ist so best\u00e4ndig wie der Wandel \u2013 Eraclitus Wandel ist im schnelllebigen Umfeld des Einzelhandels und Gastgewerbes unvermeidlich. Er hilft der Marke, in den Augen von Kunden und G\u00e4sten relevant, effizient und wettbewerbsf\u00e4hig zu bleiben. Allerdings kann Wandel schwierig sein. Nicht jeder mag ihn! Wandel bedeutet, ins Unbekannte zu gehen. Das muss nicht sein \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/4-strategies-for-change-management-in-retail\/\" class=\"more-link\"><span class=\"screen-reader-text\">4 Strategien f\u00fcr das Change Management im Einzelhandel<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":5943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[431564],"tags":[16995,999575,69404461],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-sales","tag-change-management","tag-retail-management","tag-store-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Strategies For Change Management In Retail<\/title>\n<meta name=\"description\" content=\"With the right workflow and the right tools, managing change can be easy. Here are a few tips to help with change management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/de\/4-strategien-fur-change-management-im-einzelhandel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Strategies For Change Management In Retail\" \/>\n<meta property=\"og:description\" content=\"With the right workflow and the right tools, managing change can be easy. 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Der Business Case f\u00fcr Software-Automatisierung h\u00e4ngt von Ihrer Aktivit\u00e4t und den Risiken, Haftungen und Kosten ab, die eine inkonsistente\u2026","rel":"","context":"In &quot;\u2b50 Best practices&quot;","block_context":{"text":"\u2b50 Best practices","link":"https:\/\/blog.bindy.com\/de\/category\/about-bindy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/Screen-compo-Combo_Horizontal-screens-stacked-centered.png?fit=1200%2C578&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1043,"url":"https:\/\/blog.bindy.com\/de\/why-store-execution-matters\/","url_meta":{"origin":4882,"position":4},"title":"\u2b50 Warum die Store-Ausf\u00fchrung wichtig ist","author":"Bindy","date":"M\u00e4rz 20, 2023","format":false,"excerpt":"\"Hoffnung ist keine Managementstrategie\", \"Im Einzelhandel kommt es auf die Details an\", \"Pr\u00fcfen Sie, was Sie erwarten\". 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