{"id":4316,"date":"2021-10-26T15:15:56","date_gmt":"2021-10-26T20:15:56","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=4316"},"modified":"2024-11-28T14:59:27","modified_gmt":"2024-11-28T19:59:27","slug":"muttertag-im-einzelhandel-interessante-fakten-und-neue-trends","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/","title":{"rendered":"Muttertag im Einzelhandel: Interessante Fakten und neue Trends"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Der Muttertag ist nach Weihnachten und dem Schulanfang der drittgr\u00f6\u00dfte Feiertag im Einzelhandel in den USA. Saisonale Programme wie der Muttertag sorgen f\u00fcr gro\u00dfe Gewinne <a href=\"https:\/\/bindy.com\/industries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Einzelh\u00e4ndler<\/a> und <a href=\"https:\/\/bindy.com\/industries\/restaurant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gastst\u00e4tten<\/a>.&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-expected-spend-near-record-335-billion-mothers-day\" target=\"_blank\" rel=\"noreferrer noopener\">Die Ausgaben zum Muttertag erreichten einen Rekordwert von $35,7 Milliarden!<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eDie Ausgaben f\u00fcr den Muttertag sind in den letzten Jahren stetig gestiegen, und die diesj\u00e4hrigen Ausgaben werden voraussichtlich die h\u00f6chsten in der 16-j\u00e4hrigen Geschichte unserer Umfrage sein. Die Verbraucher freuen sich darauf, alle M\u00fctter in ihrem Leben zu feiern, und die Einzelh\u00e4ndler sind bereit, die Verbraucher mit einzigartigen Geschenkoptionen zu inspirieren.\u201c \u2013 NRF-Pr\u00e4sident und CEO <a href=\"https:\/\/nrf.com\/who-we-are\/nrf-staff\/matthew-r-shay\/?source=compliantia\" target=\"_blank\" rel=\"noopener noreferrer\">Matth\u00e4us Shay<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spitzenreiter d\u00fcrften die Schmuckverk\u00e4ufe mit 14,7 Milliarden TP2T sein, dicht gefolgt von Sonderverk\u00e4ufen mit 14,7 Milliarden TP2T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Muttertag ist der verkaufsst\u00e4rkste Tag des Jahres bei KFC. 370.000 Familien, die M\u00fcttern eine Pause von der Essensplanung g\u00f6nnen m\u00f6chten, wenden sich an die H\u00fchnerkette, um eine L\u00f6sung f\u00fcr das Abendessen zu finden.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eDas entspricht 1,5 Millionen Pfund H\u00fchnchen, 6,5 Millionen H\u00fchnchenst\u00fccken, 815.000 Portionen Kartoffelp\u00fcree und So\u00dfe und 470.000 Portionen Krautsalat.\u201c \u2013 <a href=\"https:\/\/www.eater.com\/2016\/5\/4\/11592994\/kfc-mothers-day-best-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Esser<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/84THNyOzkI8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=de-DE&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">251 TP3T aller Blumen, die das ganze Jahr \u00fcber gekauft werden, werden zum Muttertag gekauft. Die Verbraucher geben au\u00dferdem etwa $3,2 Milliarden f\u00fcr Blumen und weitere $1,1 Milliarden f\u00fcr Gru\u00dfkarten aus. Nelken sind die offizielle Blume des Muttertags, aber auch Tulpen, Rosen und Lilien sind beliebt.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"478\" data-attachment-id=\"5975\" data-permalink=\"https:\/\/blog.bindy.com\/de\/shutterstock_175072274_smaller\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=1920%2C1311&amp;ssl=1\" data-orig-size=\"1920,1311\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"shutterstock_175072274_smaller\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo credit: Shutterstock&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?fit=700%2C478&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2018\/04\/shutterstock_175072274_smaller.jpg?resize=700%2C478&#038;ssl=1\" alt=\"shutterstock_175072274_kleiner.jpg\" class=\"wp-image-5975\"\/><figcaption class=\"wp-element-caption\">Bildnachweis: Shutterstock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">351 Prozent der Verbraucher wollen online einkaufen, 611 Prozent im station\u00e4ren Handel. 321 Prozent wollen in Kaufh\u00e4usern einkaufen und 291 Prozent in Fachgesch\u00e4ften (Floristen, Juweliere, Elektronikl\u00e4den).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erlebnisgeschenke sind zum Muttertag beliebt. Erlebnisse wie ein <a href=\"https:\/\/bindy.com\/industries\/personal-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spa<\/a> Tag, Kochkurse, N\u00e4hkurse oder Konzertkarten sind beliebte Anfragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sind Ihre Gesch\u00e4fte bereit, wenn $35,7 Milliarden auf dem Spiel stehen? Werden die Marketing- und Merchandising-Initiativen zum Muttertag an allen Ihren Standorten vollst\u00e4ndig umgesetzt? Sich auf Papier, Excel und E-Mail zu verlassen, ist langsam, fehleranf\u00e4llig und letztendlich \u2026<a href=\"https:\/\/blog.bindy.com\/de\/are-you-still-using-paper\/\" target=\"_blank\" rel=\"noopener noreferrer\">teuer<\/a>. Automatisieren Sie den Prozess in&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/retailers-implement-a-retail-audit-process-in-five-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 einfache Schritte mit der Audit-Software f\u00fcr den Einzelhandel<\/a>&nbsp;&nbsp;und erhalten Sie sofortige Ergebnisse, h\u00f6here Ums\u00e4tze und&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/how-much-do-retail-audits-really-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">geringere Kosten<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der Muttertag ist nach Weihnachten und der Schulanfangszeit der drittgr\u00f6\u00dfte Einzelhandelsfeiertag in den USA. Saisonale Programme wie der Muttertag bringen Einzelh\u00e4ndlern und Restaurants gro\u00dfe Gewinne. Die Ausgaben zum Muttertag erreichten einen Rekordwert von $35,7 Milliarden! \u201eDie Ausgaben zum Muttertag sind in den letzten Jahren kontinuierlich gestiegen, und die Ausgaben in diesem Jahr werden voraussichtlich die h\u00f6chsten in \u2026 sein. <a href=\"https:\/\/blog.bindy.com\/de\/mothers-day-in-retail-interesting-facts-and-emerging-trends\/\" class=\"more-link\"><span class=\"screen-reader-text\">Muttertag im Einzelhandel: Interessante Fakten und neue Trends<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":61587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[677173885,128713,36052485],"class_list":["post-4316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-merchandising","tag-mothers-day","tag-seasonal-programs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mother&#039;s Day in Retail: Interesting Facts and Emerging Trends<\/title>\n<meta name=\"description\" content=\"Mother&#039;s day is the 3rd largest retail spending holiday in the US. 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