{"id":3746,"date":"2022-10-26T15:15:00","date_gmt":"2022-10-26T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=3746"},"modified":"2024-11-29T08:18:05","modified_gmt":"2024-11-29T13:18:05","slug":"checkliste-2-fur-das-cpg-merchandising","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/checkliste-2-fur-das-cpg-merchandising\/","title":{"rendered":"\u2714\ufe0f CPG-Merchandising-Checkliste"},"content":{"rendered":"

Verwenden Sie diese Beispiel-CPG-Merchandising-Checkliste, um Ihr Visual Merchandising-Programm an allen Standorten Ihrer Einzelhandelspartner zu erstellen oder zu aktualisieren.<\/p>\n\n\n\n<\/span>\n\n\n\n

Regale<\/strong><\/h2>\n\n\n\n
    \n
  1. Regale sind best\u00fcckt.<\/li>\n\n\n\n
  2. Keine Produktl\u00f6cher.<\/li>\n\n\n\n
  3. Es sind keine nicht autorisierten Artikel vorhanden.<\/li>\n\n\n\n
  4. Alle autorisierten Artikel werden im Regal gelagert.<\/li>\n\n\n\n
  5. Korrektes Planogramm, das f\u00fcr den Standort und die Kategorie verwendet wird (f\u00fcgen Sie ein Foto bei).<\/li>\n\n\n\n
  6. Die Anzahl der \u201eFacings\u201c ist angemessen, um eine optimale Anzahl verschiedener SKUs zu erm\u00f6glichen.<\/li>\n\n\n\n
  7. Das Produkt wurde korrekt \u201efronted\u201c.<\/li>\n\n\n\n
  8. Bei vertraglicher Vereinbarung werden Schilder und Regalwechsler effektiv und konsequent eingesetzt.<\/li>\n\n\n\n
  9. Wie viele neue Wettbewerbsartikel sind auf Lager (f\u00fcgen Sie Fotos von jedem Artikel bei).<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n

    SKUs<\/strong><\/h2>\n\n\n\n
      \n
    1. Ist XYZ <\/em>Produkt auf Lager?<\/li>\n\n\n\n
    2. Rekordpreis von XYZ<\/em> Produkt.<\/li>\n\n\n\n
    3. Ist XYZ<\/em> Produkt im Angebot?<\/li>\n\n\n\n
    4. Ist der Preis von XYZ <\/em>Produkt richtig?<\/li>\n\n\n\n
    5. Hat der Laden eine Bestellung f\u00fcr mehr aufgegeben XYZ <\/em>Produkt?<\/li>\n<\/ol>\n\n\n\n

      Aktionen im Gesch\u00e4ft<\/strong><\/h2>\n\n\n\n
        \n
      1. Aktionen im Gesch\u00e4ft sind aktuell und entsprechen den vertraglichen Vereinbarungen.<\/li>\n\n\n\n
      2. Alle Displays in neuwertigem Zustand.<\/li>\n\n\n\n
      3. Sch\u00fcttbodendisplays sind richtig positioniert und sicher (keine Stolpergefahr).<\/li>\n\n\n\n
      4. Eigenst\u00e4ndige Displays werden gewartet und gelagert.<\/li>\n\n\n\n
      5. Spezielle \u201eBeh\u00e4lter\u201c und Displays sind deutlich gekennzeichnet, mit Preisen versehen und in Hotspot-Zonen positioniert.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/a><\/figure>\n\n\n\n

        Mitarbeiter<\/strong><\/h2>\n\n\n\n
          \n
        1. Mitarbeiter wissen auf Nachfrage, wo sich unsere Produkte im Gesch\u00e4ft befinden.<\/li>\n\n\n\n
        2. Mitarbeiter demonstrieren Produktkenntnisse, wenn sie dazu aufgefordert werden.<\/li>\n\n\n\n
        3. Die Mitarbeiter sind mit unserer Marke vertraut und haben eine angemessene Produktschulung erhalten.<\/li>\n<\/ol>\n\n\n\n

          Hinterschaft<\/strong><\/h2>\n\n\n\n
            \n
          1. Produkt wird ordnungsgem\u00e4\u00df gelagert.<\/li>\n\n\n\n
          2. Das Produkt weist eine Rotation auf, um Verluste durch Verfall zu vermeiden.<\/li>\n\n\n\n
          3. Abgelaufene Produkte werden gem\u00e4\u00df der Richtlinie behandelt.<\/li>\n<\/ol>\n\n\n\n

            Weitere Informationen zum Erstellen eines Auditprogramms finden Sie in unserem Leitfaden:<\/p>\n\n\n

            \n
            \"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

            Verwenden Sie diese Beispiel-Checkliste f\u00fcr CPG-Merchandising, um Ihr Visual-Merchandising-Programm an den Standorten Ihrer Einzelhandelspartner zu erstellen oder zu aktualisieren. Regale SKUs In-Store-Aktionen Personal Lagerbestand Weitere Informationen zum Erstellen eines Auditprogramms finden Sie in unserem Leitfaden:<\/p>","protected":false},"author":6370623,"featured_media":23172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[81136,49417,11682095],"tags":[573863352,605025964,573863350],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-checklists","category-merchandising","category-cpgs","tag-cpg-in-store-program","tag-cpg-merchandising-checklist","tag-cpg-store-execution"],"yoast_head":"\n\u2714\ufe0f 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