{"id":1978,"date":"2021-07-28T15:15:00","date_gmt":"2021-07-28T19:15:00","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=1978"},"modified":"2024-09-12T12:28:52","modified_gmt":"2024-09-12T16:28:52","slug":"warum-das-vierte-quartal-fur-den-einzelhandel-entscheidend-ist","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/why-the-4th-quarter-is-critical-to-retail\/","title":{"rendered":"Warum das 4. Quartal f\u00fcr den Einzelhandel entscheidend ist"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Das 4. Quartal ist f\u00fcr das Endergebnis eines Einzelh\u00e4ndlers von entscheidender Bedeutung. Es ist der <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">gr\u00f6\u00dfte Viertel<\/a> f\u00fcr Einzelhandelsverk\u00e4ufe in den Vereinigten Staaten. Dar\u00fcber hinaus geben \u00fcber ein Drittel der kleinen Unternehmen in den Vereinigten Staaten dies an <a href=\"https:\/\/www.nfib.com\/content\/benefits\/money\/one-third-of-u-s-small-businesses-report-q4-is-the-most-profitable-time-of-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">Q4 ist die profitabelste Zeit des Jahres<\/a>. Q4 ist eine Gelegenheit, die ein Einzelhandelsunternehmen einfach nicht verstreichen lassen kann.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Die gesch\u00e4ftigsten Einkaufstage <\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Die 10 umsatzst\u00e4rksten Einkaufstage des Jahres liegen zwischen dem Schwarzen Freitag und Ende Dezember:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>November \u2013 Schwarzer Freitag (Tag nach Thanksgiving)<\/li>\n\n\n\n<li>November \u2013 Samstag nach Thanksgiving<\/li>\n\n\n\n<li>Dezember \u2013 Cyber Monday (Montag nach Thanksgiving)<\/li>\n\n\n\n<li>Dezember \u2014 Erster Samstag im Dezember<\/li>\n\n\n\n<li>Dezember \u2014 Zweiter Samstag im Dezember<\/li>\n\n\n\n<li>Dezember \u2013 Freitag vor Weihnachten<\/li>\n\n\n\n<li>Dezember \u2013 Super Saturday (Samstag vor Weihnachten)<\/li>\n\n\n\n<li>Dezember \u2014 Dritter Samstag im Dezember<\/li>\n\n\n\n<li>Dezember \u2013 Sonntag vor Weihnachten<\/li>\n\n\n\n<li>Dezember \u2013 Tag nach Weihnachten<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Das gr\u00f6\u00dfte Quartal f\u00fcr Einzelhandelsums\u00e4tze<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das \u201eGoldene Viertel\u201c umfasst die Monate zwischen Oktober und Dezember, auch bekannt als \u201eFerienzeit\u201c. Dazu geh\u00f6ren Feiertage und Feste, an denen der Konsum anh\u00e4lt, wie Halloween, Thanksgiving, Chanukka, Kwanzaa und Weihnachten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im 4. Quartal kommen die Kunden nicht zum St\u00f6bern, sondern zum Einkaufen in Ihre Filialen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sind Ihre Gesch\u00e4fte bereit?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"attachment noopener wp-att-60532\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63481\" data-permalink=\"https:\/\/blog.bindy.com\/de\/8-sales-boosting-opportunities-for-q4\/q4-ready-red\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"q4-ready-red\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63481\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/10\/q4-ready-red.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Wie man aus dem 4. Quartal Kapital schl\u00e4gt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um aus dem 4. Quartal Kapital zu schlagen, Umsatz und Gewinn zu steigern, m\u00fcssen Ihre Merchandising- und In-Store-Programme entsprechend sein <a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fcnktlich und vollst\u00e4ndig in jedem Gesch\u00e4ft ausgef\u00fchrt<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Erfolg der Merchandising-, Betriebs- und Verlustpr\u00e4ventionsprogramme eines Einzelh\u00e4ndlers h\u00e4ngt von der Ausf\u00fchrung im Gesch\u00e4ft ab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"366\" data-attachment-id=\"63405\" data-permalink=\"https:\/\/blog.bindy.com\/de\/visual-merchandising-checklist\/vision-reality-blue\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=1200%2C627&amp;ssl=1\" data-orig-size=\"1200,627\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vision-reality-blue\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?fit=700%2C366&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue-1024x535.png?resize=700%2C366&#038;ssl=1\" alt=\"\" class=\"wp-image-63405\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=700%2C366&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?resize=766%2C400&amp;ssl=1 766w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2021\/11\/vision-reality-blue.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Die Ausf\u00fchrung im Gesch\u00e4ft l\u00e4sst die Theorie in der Zentrale vor Ort Wirklichkeit werden. Ausf\u00fchrung im Gesch\u00e4ft \u201emacht es m\u00f6glich\u201c. Execution hilft Gesch\u00e4ften dabei, die Vision, die Verkaufs- und Gewinnziele der Marke zu erreichen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beginnen Sie noch heute damit <a href=\"https:\/\/blog.bindy.com\/de\/holiday-prep-guide-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leitfaden zur Urlaubsvorbereitung<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Machen Sie das 4. Quartal so profitabel und erfolgreich wie m\u00f6glich. Konzentrieren Sie sich auf die rechtzeitige Umsetzung von Filialprogrammen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viel Gl\u00fcck!<\/p>","protected":false},"excerpt":{"rendered":"<p>Das 4. Quartal ist f\u00fcr das Endergebnis eines Einzelh\u00e4ndlers von entscheidender Bedeutung. Es ist das gr\u00f6\u00dfte Quartal f\u00fcr Einzelhandelsums\u00e4tze in den Vereinigten Staaten. Dar\u00fcber hinaus geben \u00fcber ein Drittel der kleinen Unternehmen in den Vereinigten Staaten an, dass das vierte Quartal die profitabelste Zeit des Jahres ist. Q4 ist eine Gelegenheit, die ein Einzelhandelsunternehmen einfach nicht verstreichen lassen kann. Das \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/why-the-4th-quarter-is-critical-to-retail\/\" class=\"more-link\"><span class=\"screen-reader-text\">Warum das 4. Quartal f\u00fcr den Einzelhandel entscheidend ist<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":2106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[677174196],"tags":[383371,15607,914202,28180257],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seasonal-retail","tag-black-friday","tag-christmas","tag-q4","tag-store-audit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why the 4th Quarter is Critical to Retail<\/title>\n<meta name=\"description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. Are your stores ready?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/de\/warum-das-vierte-quartal-fur-den-einzelhandel-entscheidend-ist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the 4th Quarter is Critical to Retail\" \/>\n<meta property=\"og:description\" content=\"The 4th quarter is essential to a retailer\u2019s bottom line. Customers come to your stores, not to browse but to spend. 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