{"id":179,"date":"2021-10-26T15:15:47","date_gmt":"2021-10-26T20:15:47","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=179"},"modified":"2024-11-28T14:51:26","modified_gmt":"2024-11-28T19:51:26","slug":"die-kosten-der-nichteinhaltung-von-merchandising-regeln","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/de\/die-kosten-der-nichteinhaltung-von-merchandising-regeln\/","title":{"rendered":"Die Kosten der Merchandising-Nichteinhaltung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Es wird oft gesagt, dass der Erfolg im Einzelhandel auf die Umsetzung hinausl\u00e4uft. Wie gut arbeiten Einzelh\u00e4ndler heute und wie hoch sind die Kosten f\u00fcr die Nichteinhaltung der Merchandising-Ausf\u00fchrung?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir hatten die Gelegenheit, mit James Tenser, Director des In-Store Implementation Network, \u00fcber den aktuellen Stand der In-Store-Umsetzung zu sprechen. Nachfolgend finden Sie einige der wichtigsten Erkenntnisse aus einem NARMS \u2013 ISI-Webinar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kosten und verpasste Chancen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die folgenden Statistiken werden mit freundlicher Genehmigung des In-Store Implementation Network bereitgestellt.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nur 4% der Befragten sch\u00e4tzen, dass In-Store-Promotions, Resets und andere Merchandising-Aktivit\u00e4ten vollst\u00e4ndig und genau umgesetzt werden.<\/li>\n\n\n\n<li>50% autorisierter Werbedisplays f\u00fcr den Einzelhandel nicht oder versp\u00e4tet aufgestellt werden.<\/li>\n\n\n\n<li><strong>Die Gesamtkosten des suboptimalen Merchandising f\u00fcr die US-Industrie betragen etwa 1% des Bruttoproduktumsatzes.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-lightbox\"><a href=\"https:\/\/bindy.com\/about\/switch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"583\" data-attachment-id=\"63989\" data-permalink=\"https:\/\/blog.bindy.com\/de\/dirty_clothes-o\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=900%2C750&amp;ssl=1\" data-orig-size=\"900,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dirty_Clothes-o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=300%2C250&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?fit=700%2C583&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&#038;ssl=1\" alt=\"\" class=\"wp-image-63989\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=300%2C250&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=14%2C12&amp;ssl=1 14w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=700%2C583&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2024\/09\/Dirty_Clothes-o.png?resize=480%2C400&amp;ssl=1 480w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl die Auswirkungen f\u00fcr Einzelh\u00e4ndler mit mehreren Filialen tiefgreifend sind, ist die L\u00f6sung \u00fcberraschend einfach und umsetzbar. In den Worten von Herrn Tenser:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eDer Einzelh\u00e4ndler, der einen Compliance-Plan formuliert, ihn mit geeigneten L\u00f6sungen umsetzt und seine Ergebnisse konsequent misst, wird bei seinen In-Store-Programmen immer bessere Ergebnisse erzielen.\u201c James Tenser, Principal VSN Strategies<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Informationen zu den Kosten und dem ROI von Audits im Einzelhandel finden Sie unter&nbsp;<a href=\"https:\/\/blog.bindy.com\/de\/how-much-do-retail-audits-really-cost\/\">Wie viel kosten Einzelhandelsaudits wirklich?<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/bindy.com\/industries\/cpg\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-attachment-id=\"58783\" data-permalink=\"https:\/\/blog.bindy.com\/de\/checkliste-fur-visual-merchandising\/bindy-statment-ads_top-secret-button-ad-1080x1080-03\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Stop leaving money on the table with poorly executed merchandising\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?fit=700%2C700&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&#038;ssl=1\" alt=\"H\u00f6ren Sie auf, Geld mit schlecht ausgef\u00fchrtem Merchandising auf dem Tisch liegen zu lassen\" class=\"wp-image-58783\" srcset=\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2022\/09\/Bindy-Statment-ads_top-secret-button-ad-1080x1080-03.png?resize=50%2C50&amp;ssl=1 50w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Es wird oft gesagt, dass der Erfolg im Einzelhandel auf die Umsetzung hinausl\u00e4uft. Wie gut arbeiten Einzelh\u00e4ndler heute und wie hoch sind die Kosten f\u00fcr die Nichteinhaltung der Merchandising-Ausf\u00fchrung? Wir hatten die Gelegenheit, mit James Tenser, Director des In-Store Implementation Network, \u00fcber den aktuellen Stand der In-Store-Umsetzung zu sprechen. Nachfolgend einige der wichtigsten Erkenntnisse \u2026 <a href=\"https:\/\/blog.bindy.com\/de\/die-kosten-der-nichteinhaltung-von-merchandising-regeln\/\" class=\"more-link\"><span class=\"screen-reader-text\">Die Kosten der Merchandising-Nichteinhaltung<\/span> weiterlesen <span class=\"meta-nav\">\u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[49417],"tags":[6062610,38336434,36420397,36052485,25774486,39414784],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-merchandising","tag-district-manager","tag-food-service-compliance","tag-in-store-merchandising","tag-seasonal-programs","tag-store-walk","tag-visit-checklist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cost of Merchandising Non-Compliance<\/title>\n<meta name=\"description\" content=\"We know that not all merchandising promotional programs are fully executed. When we fail to execute these programs, what does it cost us?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bindy.com\/de\/die-kosten-der-nichteinhaltung-von-merchandising-regeln\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cost of Merchandising Non-Compliance\" \/>\n<meta property=\"og:description\" content=\"We know that not all merchandising promotional programs are fully executed. When we fail to execute these programs, what does it cost us?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.bindy.com\/de\/die-kosten-der-nichteinhaltung-von-merchandising-regeln\/\" \/>\n<meta property=\"og:site_name\" content=\"Audits, Tasks and Communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bindyhq\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-26T20:15:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T19:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?_t=1732823486\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bindyhq\" \/>\n<meta name=\"twitter:site\" content=\"@bindyhq\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/\"},\"author\":{\"name\":\"Bindy\",\"@id\":\"https:\/\/blog.bindy.com\/#\/schema\/person\/d5e8de9f43631f43e8ad334d7d28c52f\"},\"headline\":\"The Cost of Merchandising Non-Compliance\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2024-11-28T19:51:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/\"},\"wordCount\":200,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/blog.bindy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"district manager\",\"food service compliance\",\"in store merchandising\",\"seasonal programs\",\"store walk\",\"visit checklist\"],\"articleSection\":[\"\ud83d\udc5c Merchandising\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/\",\"url\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/\",\"name\":\"The Cost of Merchandising Non-Compliance\",\"isPartOf\":{\"@id\":\"https:\/\/blog.bindy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.bindy.com\/the-cost-of-merchandising-non-compliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/blog.bindy.com\/wp-content\/uploads\/2010\/01\/shutterstock_672111226.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2021-10-26T20:15:47+00:00\",\"dateModified\":\"2024-11-28T19:51:26+00:00\",\"description\":\"We know that not all merchandising promotional programs are fully executed. 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