Keeping employees motivated is a challenge that retailers face all year round, but the task becomes especially difficult during the holidays when you’re dealing with seasonal staff. Why? Because unlike full-time employees, seasonal workers may not be as invested in your company and thus may not exert themselves fully. If you’re struggling with empowering your … Continue reading 9 Ways to Turn Your Seasonal Employees into Top Performers
Category: Seasonal
March Madness: The Thrill of Sports Merchandising Victory
In-store merchandising programs that align with prominent sporting events can reap long-term wins for retailers and CPG brands. March Madness and NBA playoff promotions may run for a few weeks only, but they have year-round benefits. Let’s look at a few. In-store merchandising is a profits magnet Products selected for seasonal or promotional merchandising typically … Continue reading March Madness: The Thrill of Sports Merchandising Victory
Why Seasonal In-Store Merchandising Keeps on Giving
Seasonal in-store merchandising is like the proverbial gift that keeps on giving. Programs like Halloween and Christmas may run for a few weeks only, but they have year-round benefits. Let’s look at a few. Seasonal in-store merchandising is a profits magnet Products selected for seasonal merchandising typically come with higher built-in margins. Seasonal merchandising leads … Continue reading Why Seasonal In-Store Merchandising Keeps on Giving
Why the 4th Quarter is Critical to Retail
The 4th quarter is essential to a retailer’s bottom line. It is the biggest quarter for retail sales in the United States. In addition, over one-third of small businesses in the United States report that Q4 is the most profitable time of the year. Q4 is an opportunity a retail business simply cannot pass. The … Continue reading Why the 4th Quarter is Critical to Retail