How to Turn Underperforming Retail Associates into A-Players

Your front-line employees play a critical role in the success of your retail business. Sales associates are often the first live touchpoint the shoppers have with your brand when they walk into your store. They can influence a customer’s mood, shape their perception, and ultimately impact a shopper’s purchase decision.  For this reason, you need … Continue reading How to Turn Underperforming Retail Associates into A-Players

How to Become a District Manager — and What You Need to Succeed in the Role

If you’re reading this, chances are you’re interested in becoming a retail district manager.  Maybe you want to be in a management position that involves overseeing different teams and moving parts. Perhaps you’re passionate about the retail industry, and you’re eager to play a role in helping stores grow and succeed.  If that sounds like … Continue reading How to Become a District Manager — and What You Need to Succeed in the Role

Effective Communication – How to Better Communicate with Store Teams

Effective communication is one of the pillars of a well-managed retail organization. Open communication builds trust between managers and employees and creates a better store environment. Not only that, but team members need honest feedback from their leaders to be able to do their jobs well and execute retail programs properly.  As such, improving store … Continue reading Effective Communication – How to Better Communicate with Store Teams

Retail Best-Practices to Help You Streamline Store Operations

Nobody said running a retail business would be easy. Even the most conscientious retailer can get bogged down trying to juggle the tasks that comprise day-to-day responsibilities. That’s why business operations need to be approached strategically. From managing sales associates to keeping a fresh flow of inventory stocked on the shelves, you can cut costs … Continue reading Retail Best-Practices to Help You Streamline Store Operations

How to Improve Customer Service Standards

With 77% of consumers having recently identified rude customer service as the most bothersome aspect of shopping in brick and mortar stores and another 55% willing to take their business elsewhere due to lack of follow-through from a merchant, it’s fair to say that not all customer service is the same across retail. Keeping this … Continue reading How to Improve Customer Service Standards

How to Establish Security Measures for Retail Stores

In retail, even the slightest lapse in safety and security can spell disaster. Theft, fraud, and data breaches can put a sizeable dent on your bottom line… and reputation. This is why it is important to establish store security measures across your locations. Industry data shows that security issues in retail aren’t slowing down. The … Continue reading How to Establish Security Measures for Retail Stores

How to Be a Better Retail District Manager

Retail district store managers have a ton of responsibility — and they play a valuable role in the business’s overall success. A good district manager oversees the operations of all stores within a given district or area. They can juggle everything from staff development, compliance, and sales to customer satisfaction, all while serving as an … Continue reading How to Be a Better Retail District Manager

Improving Accessibility: How Retailers Can Improve Online and Offline Access for Customers

A grocer was cited for failing to keep an accessible checkout lane open. A coffee shop was fined for not maintaining clear space on the transaction counter. A restaurant, bar and antique shop, all were cited for refusing to allow a service animal inside. Those are just a handful of retail locations that recently settled … Continue reading Improving Accessibility: How Retailers Can Improve Online and Offline Access for Customers

4 Ways to Improve Your Store Experience

Customer Experience continues to be one of the most talked about retail trends in 2019. Customer Experience expert Blake Morgan, who has been covering the topic since 2014, wrote in Forbes: "The phrase customer experience gets a lot more play than it did in the business world in the past when people would simply throw it around … Continue reading 4 Ways to Improve Your Store Experience

How to Create a Memorable In-Store Experience for Your Customers

More than 1 billion shoppers find the products and services they need and want online today. It has become increasingly difficult to get customers into a physical store and even harder to keep them engaged long enough to make a purchase. The good news is, with the right techniques, you can improve the overall in-store … Continue reading How to Create a Memorable In-Store Experience for Your Customers

Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

When running a small business, there are no small decisions. You have to dig into the retail details and analytics that deliver the data behind every transaction and interaction that happens in your store. That’s where Key Performance Indicators (KPI) come in — numeric values that indicate whether your business is reaching its targets. They … Continue reading Top 10 KPIs That SMB Retailers Should Track — And How To Measure Them

How to Get Customers Offline and Into Your Stores This Holiday Season

20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year the National Retail Federation found. Bottom line, November and December are the most important months for your retail business. You need to offer compelling reasons to get customers into your stores. Below, some tips to … Continue reading How to Get Customers Offline and Into Your Stores This Holiday Season

How-to and case study to Quickly Execute a Product Recall

Problem: Executing a Product Recall The Center for Disease Control and Prevention lists 36 investigations for foodborne E. coli outbreaks for 2019 alone! The latest culprit, romaine lettuce, was identified in November 2019. Forty people in 16 states became ill with the outbreak strain of E. coli O157:H7. The result was a massive product recall. … Continue reading How-to and case study to Quickly Execute a Product Recall

How Pharmacies can Better Engage Seniors

The United States, Canada, Europe, and Australia are all experiencing a swell in their aging populations. In the US 10,000 people turn 65 every day, and in just over a decade, 20% of the US population will be over 65. Already in 2016, 15% of Australia's population was 65+. An aging population means a greater … Continue reading How Pharmacies can Better Engage Seniors

How to Engage Gen Z Shoppers In-Store

Heads up, brands and retailers  — Generation Z, also known as Post-Millennials,  is starting to hit the stores. Tomorrow’s shoppers are just beginning to come into their own, with an estimated $44 billion in buying power according to Marketo. They’re shaping up into a force to be reckoned with. Brands who’ve only been focusing on … Continue reading How to Engage Gen Z Shoppers In-Store

How to Build a CPG Merchandising Checklist

What should go on a CPG merchandising checklist? Whether you are a consumer packaged goods company starting a new merchandising program or a CPG, wholesaler or distributor with an existing program, we have prepared a list of best-practices, intentionally high-level, to help you build your CPG merchandising checklist and store visit workflow. Think about the checklist’s … Continue reading How to Build a CPG Merchandising Checklist

How to Bring Out the Best in Your Retail Employees

Inventory may be retail’s bread and butter, but it’s still very much a people-centric business. From stock managers keeping products in check to associates assisting shoppers on the sales floor, retail businesses are run for people by people. As such, the more engaged your employees are, the more likely your company will thrive. For this … Continue reading How to Bring Out the Best in Your Retail Employees