{"id":2617,"date":"2021-10-26T15:15:54","date_gmt":"2021-10-26T20:15:54","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2617"},"modified":"2024-11-28T14:26:19","modified_gmt":"2024-11-28T19:26:19","slug":"5-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d9%88%d9%86-%d8%a8%d9%8a%d9%86-cpg-%d9%88%d8%aa%d8%ac%d8%a7%d8%b1-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ar\/5-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b9%d8%a7%d9%88%d9%86-%d8%a8%d9%8a%d9%86-cpg-%d9%88%d8%aa%d8%ac%d8%a7%d8%b1-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2\/","title":{"rendered":"5 \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646"},"content":{"rendered":"

\u0647\u0644 \u062a\u0634\u0639\u0631 \u0628\u062e\u064a\u0628\u0629 \u0623\u0645\u0644 \u0645\u0646 \u0623\u062f\u0627\u0621 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629\u061f \u0647\u0644 \u0634\u0639\u0631\u062a \u064a\u0648\u0645\u064b\u0627 \u0628\u0623\u0646\u0643 \u0623\u0646\u062a \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u064a\u0633\u0648\u0627 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0635\u0641\u062d\u0629\u061f<\/p>\n\n\n\n

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\u0639\u0646\u062f\u0645\u0627 \u062a\u0634\u0643\u0644 \u0634\u0631\u0643\u0627\u062a CPG \u0648\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0634\u0631\u0627\u0643\u0627\u062a \u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u062c\u0646\u0648\u0646 \u0641\u0648\u0627\u0626\u062f \u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u0639\u0627\u0626\u062f\u0627\u062a \u0623\u0639\u0644\u0649.<\/span><\/p>\n\n\n\n

\u0648\u0641\u0642 <\/span>\u0623\u0643\u0633\u0646\u062a\u0634\u0631<\/a>\u060c "\u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062a\u0639\u0627\u0648\u0646\u064a\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646 \u0625\u0646\u0634\u0627\u0621 2 \u0625\u0644\u0649 10 \u0628\u0627\u0644\u0645\u0627\u0626\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0647\u0627\u0645\u0634 \u0627\u0644\u062a\u0634\u063a\u064a\u0644. \u064a\u0645\u0643\u0646 \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0623\u0646 \u062a\u0631\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0628\u0646\u0633\u0628\u0629 5 \u0625\u0644\u0649 8 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u0627\u062a \u0628\u0645\u062a\u0648\u0633\u0637 10 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0648\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0644\u0648\u062c\u064a\u0633\u062a\u064a\u0627\u062a \u0628\u0646\u0633\u0628\u0629 3 \u0625\u0644\u0649 4 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0645\u0639 \u062a\u062d\u0642\u064a\u0642 \u0627\u0646\u062e\u0641\u0627\u0636 \u0628\u0646\u0633\u0628\u0629 5 \u0625\u0644\u0649 15 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0641\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0635\u0646\u064a\u0639 \u0648 3 \u0625\u0644\u0649 \u062a\u062e\u0641\u064a\u0636 \u0628\u0646\u0633\u0628\u0629 10 \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646 ".<\/span><\/p>\n\n\n\n

\u0645\u0646 \u0627\u0644\u0648\u0627\u0636\u062d \u0623\u0646 \u062a\u0643\u0648\u064a\u0646 \u0639\u0644\u0627\u0642\u0627\u062a \u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u064a\u0624\u062a\u064a \u062b\u0645\u0627\u0631\u0647 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648 CPG \u060c \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0630\u0644 \u0643\u0644 \u062c\u0647\u062f \u0645\u0645\u0643\u0646 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0627\u0626\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/span><\/p>\n\n\n\n

\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633 \u0646\u0635\u0627\u0626\u062d \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 CPG \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/span><\/p>\n\n\n\n

\u0646\u0635\u064a\u062d\u0629 #1: \u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0642\u0645 \u0628\u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u0643\u0629<\/span><\/h2>\n\n\n\n

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\n

"\u0644\u0643\u064a \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u0639\u0627\u0644\u0627\u064b \u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0634\u0631\u0627\u0643\u0629 \u0645\u0631\u0628\u062d\u0629 \u0644\u0644\u062c\u0627\u0646\u0628\u064a\u0646. <\/span>\u0623\u0643\u062b\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0646\u062c\u0627\u062d\u064b\u0627 \u0648\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u064a\u062a\u062d\u0631\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0637\u0631\u0641\u0627\u0646 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u062c\u0648\u0629. "- Paris Gogos \u060c \u0646\u0627\u0626\u0628 \u0631\u0626\u064a\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a NeoGrid \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n

\u062d\u062f\u062f \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u062e\u0637\u0637 \u0644\u0628\u0631\u0646\u0627\u0645\u062c\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0644\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u0633\u064a\u0633\u0627\u0639\u062f \u0623\u064a\u0636\u064b\u0627 \u0634\u0631\u064a\u0643\u0643 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0623\u0646 \u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c.<\/span><\/p>\n\n\n\n

\u0646\u0635\u064a\u062d\u0629 #2: \u062d\u062f\u062f \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/span><\/h2>\n\n\n\n

\u0644\u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0621 \u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u060c \u0631\u062a\u0628 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c. <\/span>\u0648\u0641\u0642\u064b\u0627 \u0644\u0634\u0631\u0643\u0629 \u0628\u0631\u0627\u064a\u0633 \u0648\u0648\u062a\u0631\u0647\u0627\u0648\u0633 \u0643\u0648\u0628\u0631\u0632<\/a>\u060c \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0641\u064a \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u062a\u0645\u0643\u0646 "\u0634\u0631\u0643\u0627\u062a CPG \u0648\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0642\u0639\u064a\u0629 \u060c \u0648\u062a\u0644\u0628\u064a\u0629 \u0637\u0644\u0628 \u0627\u0644\u0633\u0648\u0642 \u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0646\u0641\u0627\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646."<\/span><\/p>\n\n\n

\n
\"Executive_summary_retail_audit_data_compliantia\"<\/figure>\n<\/div>\n\n\n

\u062a\u0634\u0627\u0631\u0643 \u0628\u0631\u0627\u064a\u0633 \u0648\u0648\u062a\u0631\u0647\u0627\u0648\u0633 \u0643\u0648\u0628\u0631\u0632 \u0645\u062b\u0627\u0644\u0627\u064b \u062a\u0639\u0627\u0648\u0646\u062a \u0641\u064a\u0647 \u0634\u0631\u0643\u0629 \u062a\u062c\u0632\u0626\u0629 \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0641\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0628\u0646\u064a \u0646\u0647\u062c "\u0641\u0631\u064a\u0642 \u0648\u0627\u062d\u062f". \u0627\u062c\u062a\u0645\u0639\u062a \u0641\u0631\u0642 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 \u0643\u0644\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u062a\u064a\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0634\u0647\u0631\u064a \u0644\u0645\u0646\u0627\u0642\u0634\u0629 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645 \u0648\u0623\u062f\u0627\u0626\u0647\u0645 \u0648\u0646\u062a\u0627\u0626\u062c\u0647\u0645.<\/span><\/p>\n\n\n\n

\u0623\u062a\u0627\u062d \u0630\u0644\u0643 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 "\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u0642\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629". \u0644\u064a\u0633 \u0630\u0644\u0643 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u0645\u0647\u062f\u062a \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0627\u0644\u0637\u0631\u064a\u0642 "\u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0641\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641\u0648\u0641 \u060c \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0647\u0648\u0627\u0645\u0634 \u060c \u0648\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0641\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u060c \u0648\u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0627\u0644\u0623\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649".<\/span><\/p>\n\n\n\n

\u0641\u0643\u0631 \u0641\u064a \u062a\u0628\u0646\u064a \u0646\u0647\u062c \u0645\u0645\u0627\u062b\u0644. \u0644\u0627 \u062a\u0646\u062a\u0638\u0631 \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0626\u0647. \u0642\u0645 \u0628\u062c\u062f\u0648\u0644\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u0645\u0639 \u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0637\u0648\u0627\u0644 \u0645\u062f\u0629 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u060c \u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0627\u062a\u0641\u0627\u0642 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0645\u0633\u0627\u0631 \u0644\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n

\"\u0627\u0644\u062d\u0635\u0648\u0644<\/a><\/figure>\n\n\n\n

\u0646\u0635\u064a\u062d\u0629 #3: \u0643\u0648\u0646 \u0639\u0644\u0627\u0642\u0627\u062a \u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639 \u0634\u0631\u0643\u0627\u0626\u0643 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span><\/h2>\n\n\n\n

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\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u060c \u062a\u0628\u062f\u0623 \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u062d\u0642\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u060c \u0644\u0643\u0646 \u0644\u0627 \u062a\u062a\u0631\u062c\u0645 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0644\u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u063a\u064a\u0631 \u0645\u0634\u0627\u0631\u0643\u064a\u0646. \u0644\u0627 \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0636\u0639\u0641 \u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0639\u0644\u0627\u0642\u062a\u0643 \u0628\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062c\u0646\u0648\u0628.<\/span><\/p>\n\n\n\n

\u062d\u0633\u0628 \u062e\u0628\u064a\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 <\/span>\u062c\u0627\u064a\u0645\u0633\u0648\u0646 \u0647\u0627\u064a\u0633\u0644\u0631<\/a>\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 - \u0644\u0627 \u0633\u064a\u0645\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u062e\u0632\u064a\u0646 \u0645\u0645\u062b\u0644\u064a\u0646 \u0645\u0646 \u062c\u0627\u0646\u0628 CPG - \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c.<\/span><\/p>\n\n\n\n

"\u0623\u0647\u0645 \u0634\u064a\u0621 \u0647\u0648 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0646\u062f\u0648\u0628 \u063a\u064a\u0631 \u0627\u0646\u062a\u0647\u0627\u0632\u064a \u0648\u0623\u0643\u062b\u0631 \u0645\u0631\u0627\u0639\u0627\u0629 \u0644\u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0644\u0642\u062f \u0631\u0623\u064a\u062a \u0645\u0646\u062f\u0648\u0628\u064a\u0646 \u064a\u0623\u062a\u0648\u0646 \u0648\u064a\u0642\u0648\u0644\u0648\u0646 "\u0623\u0646\u0627 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0647\u0630\u0627 \u060c \u0647\u0630\u0627 \u0648\u0647\u0630\u0627 \u0648\u0647\u0630\u0627 \u0648\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645 \u0630\u0644\u0643 \u0648\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u062a\u062a\u0635\u0644 \u0628\u064a\u061f"<\/span><\/p>\n\n\n\n

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\u0648\u064a\u0636\u064a\u0641: "\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0627\u062c\u0647\u0646\u0627 \u0627\u0644\u0645\u0646\u062f\u0648\u0628 \u0648\u0642\u062a\u064b\u0627 \u0639\u0635\u064a\u0628\u064b\u0627 \u060c \u064a\u0646\u062a\u0647\u064a \u0628\u0646\u0627 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u062c\u0631\u0628\u0629 \u0645\u0646\u0647\u0643\u0629 \u0644\u0644\u063a\u0627\u064a\u0629."<\/span><\/p>\n\n\n\n

\u064a\u0645\u0643\u0646 \u062a\u062c\u0646\u0628 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062f\u0631\u064a\u0628 \u0645\u0648\u0638\u0641\u064a\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u060c \u0648\u062c\u0639\u0644 \u0628\u0631\u0627\u0645\u062c\u0643 \u0633\u0647\u0644\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/span><\/p>\n\n\n\n

\u0628\u0635\u0641\u062a\u0647 \u0631\u0648\u0628 \u0641\u0648\u0644\u0628\u064a \u060c \u0627\u0644\u0645\u0624\u0633\u0633 \u0648\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 <\/span>\u0625\u0634\u0639\u0627\u0644 360<\/a> \u064a\u0642\u0648\u0644 \u060c "\u064a\u062d\u062a\u0627\u062c \u0641\u0631\u064a\u0642 CPG \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u0645 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c - \u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u0648\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062c\u0631. \u0627\u062c\u0639\u0644 \u0627\u0644\u0623\u0645\u0631 \u0648\u0627\u0636\u062d\u064b\u0627 \u060c \u0648\u0633\u0647\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u060c \u0648\u0623\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0645\u0631\u0628\u062d \u0644\u0644\u062c\u0627\u0646\u0628\u064a\u0646 \u0644\u0643\u0644 \u0645\u0646 \u0628\u0627\u0626\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0635\u0646\u0639\u0629 ".<\/span><\/p>\n\n\n\n

"\u0623\u062b\u0646\u0627\u0621 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0627\u0644\u0645\u064a\u062f\u0627\u0646 \u0648\u064a\u0641\u0639\u0644 \u0645\u0627 \u0641\u064a \u0648\u0633\u0639\u0647 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0632\u063a\u0628 \u0648\u0627\u0644\u0637\u064a \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u064a\u0628\u062f\u0648 \u0623\u0641\u0636\u0644 \u064a\u0641\u064a\u062f \u0627\u0644\u062c\u0645\u064a\u0639 ".<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u0646\u0635\u064a\u062d\u0629 #4: \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0635\u062d\u064a\u062d\u0629<\/span><\/h2>\n\n\n\n

\u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0641\u0642 \u0634\u0631\u0643\u0627\u062a CPG \u0648\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0627\u0644\u0628\u0639\u0636. <\/span><\/p>\n\n\n\n

\n

\u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u0637\u0631\u0641. \u0633\u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0624\u0649 \u0623\u0648\u0633\u0639 \u0648\u0623\u0639\u0645\u0642 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0638\u0631\u0648\u0641 \u060c \u0628\u064a\u0646\u0645\u0627 \u0633\u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0631\u0624\u064a\u0629 \u0623\u0641\u0636\u0644 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 ". - Paris Gogos \u060c \u0646\u0627\u0626\u0628 \u0631\u0626\u064a\u0633 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a NeoGrid \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629<\/span><\/p>\n<\/blockquote>\n\n\n\n

\u0644\u0630\u0644\u0643 \u0642\u0631\u0631 \u0645\u0627 \u0647\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u0629 CPG \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/a>.<\/span><\/p>\n\n\n\n

\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0634\u062a\u0631\u0643\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u062e\u0630 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c <\/span>\u0645\u0627 \u0641\u0639\u0644\u062a\u0647 \u0634\u0631\u0643\u0629 Unilever \u0645\u0639 \u0634\u0631\u0643\u0629 Migros \u060c \u0625\u062d\u062f\u0649 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u062a\u0631\u0643\u064a\u0627<\/a>. \u062a\u0639\u0627\u0648\u0646\u062a \u0627\u0644\u0634\u0631\u0643\u062a\u0627\u0646 \u0644\u0625\u062c\u0631\u0627\u0621 \u0645\u0633\u062d \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u060c \u0639\u0644\u0645\u0648\u0627 \u0641\u064a\u0647 \u0623\u0646 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u064a\u0631\u0648\u0646 \u0623\u0646 \u0645\u0643\u064a\u0641 \u0627\u0644\u0634\u0639\u0631 \u0628\u0627\u0647\u0638 \u0627\u0644\u062b\u0645\u0646 \u0648\u063a\u064a\u0631 \u0636\u0631\u0648\u0631\u064a.<\/span><\/p>\n\n\n\n

\u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u0630\u0644\u0643 \u060c \u0646\u0641\u0630\u062a \u0634\u0631\u0643\u0629 Unilever \u0648 Migros \u0639\u0631\u0648\u0636 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u062a\u0639\u062f\u064a\u0644 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0631\u0641 \u0644\u0648\u0636\u0639 \u0645\u0643\u064a\u0641\u0627\u062a \u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0634\u0627\u0645\u0628\u0648 \u060c \u0644\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0643\u064a\u0641 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u0646\u062a\u062c \u0645\u0635\u0627\u062d\u0628.<\/p>\n\n\n\n

\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u061f \u0646\u0645\u062a \u0639\u0627\u0626\u062f\u0627\u062a Unilever \u0645\u0646 \u0645\u0643\u064a\u0641\u0627\u062a \u0627\u0644\u0634\u0639\u0631 \u0628\u0646\u0633\u0628\u0629 36\u066a \u060c \u0648 Migros \u0628\u0646\u0633\u0628\u0629 25\u066a<\/span><\/p>\n\n\n\n

\u0646\u0635\u064a\u062d\u0629 #5: \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><\/h2>\n\n\n\n

\u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u062a\u0633\u0648\u064a\u0629 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0639 \u0634\u0631\u064a\u0643 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0647\u064a \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062a\u0628\u0639 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631.<\/span><\/p>\n\n\n\n

\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643. \u0639\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u062a\u062c\u0631 \u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0625\u0644\u0649 \u0634\u0631\u0643\u0629 CPG. \u062d\u062a\u0649 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062e\u0637\u0648 \u062e\u0637\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/a> \u062a\u0644\u0642\u0627\u0626\u064a\u0627.<\/span><\/p>\n\n\n\n

\u0648\u0641\u0642\u064b\u0627 \u0644\u0634\u0631\u0643\u0629 PwC \u060c \u0639\u0646\u062f\u0645\u0627 \u0623\u0642\u0627\u0645\u062a Godrej Consumer Products of India \u0648\u0627\u062c\u0647\u0627\u062a \u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (EDI) \u0644\u0623\u062a\u0645\u062a\u0629 \u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u060c \u0634\u0647\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0646\u0633\u0628\u0629 28 \u0628\u0627\u0644\u0645\u0627\u0626\u0629.<\/span><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645<\/span><\/h3>\n\n\n\n

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\u0639\u0646 \u0627\u0644\u0645\u0624\u0644\u0641:<\/p>\n\n\n

\n
\"\u0641\u0631\u0627\u0646\u0633\u064a\u0633\u0627\u0646\u064a\u0643\u0627\u0633\u064a\u0648\"<\/figure>\n<\/div>\n\n\n
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