{"id":2235,"date":"2021-10-26T15:15:52","date_gmt":"2021-10-26T20:15:52","guid":{"rendered":"http:\/\/blog.bindy.com\/?p=2235"},"modified":"2024-11-28T14:27:46","modified_gmt":"2024-11-28T19:27:46","slug":"5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-%d8%b9%d8%a8%d8%b1-multi-retail-banners","status":"publish","type":"post","link":"https:\/\/blog.bindy.com\/ar\/5-steps-cpgs-should-take-to-keep-a-cohesive-brand-experience-across-multiple-retail-banners\/","title":{"rendered":"5 \u062e\u0637\u0648\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062e\u0630\u0647\u0627 CPGs \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0639\u0628\u0631 \u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629"},"content":{"rendered":"

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\u064a\u0639\u062f Tommy Hilfiger \u0623\u062d\u062f \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0642\u0627\u0645\u062a \u0628\u0639\u0645\u0644 \u0647\u0627\u0626\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0628\u064a\u0639 Tommy \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0641\u064a \u0645\u0648\u0627\u0642\u0639\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u060c \u0648\u0644\u0643\u0646 \u0644\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0648\u062c\u0648\u062f \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 Macy's \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u063a\u064a\u0631 \u0627\u0644\u0633\u0639\u0631\u064a\u0646 \u0645\u062b\u0644 TJ Maxx.<\/span><\/p>\n\n\n\n

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\u0627\u0644\u062e\u0637\u0648\u0629 2 - \u0627\u0643\u062a\u0634\u0641 \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/span><\/h2>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Cassandra Rosen \u060c \u0627\u0644\u0634\u0631\u064a\u0643 \u0648\u0627\u0644\u0645\u0624\u0633\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0641\u064a <\/span>FK \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629<\/a>\u0642\u0627\u0644\u062a \u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0646\u0628\u064a\u0630 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0631\u0648\u062d\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 CPG: "\u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u062a\u062a\u062d\u062f\u062b \u0625\u0644\u064a\u0647 \u062b\u0645 \u0635\u064a\u0627\u063a\u0629 \u0635\u0648\u062a \u0648\u062a\u0646\u0641\u064a\u0630 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u064a\u062c\u0630\u0628\u0647\u0645".<\/span><\/p>\n\n\n\n

\u0648\u0627\u0635\u0644 \u0631\u0648\u0632\u0646 \u060c <\/span><\/p>\n\n\n\n

\n

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\u0627\u0644\u062e\u0637\u0648\u0629 3 - \u0631\u0648\u0651\u062c \u0644\u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0637\u0646\u064a<\/span><\/h2>\n\n\n\n

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\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0623\u0646 CPGs \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0632\u0632 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0648\u0637\u0646\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629). \u0633\u064a\u0642\u0637\u0639 \u0647\u0630\u0627 \u0634\u0648\u0637\u064b\u0627 \u0637\u0648\u064a\u0644\u0627\u064b \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0646\u0627\u0633 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062c\u0631\u0628\u062a\u0647\u0627.<\/span><\/p>\n\n\n\n

\"\u062a\u0648\u0642\u0641<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\n

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\u0627\u0644\u062e\u0637\u0648\u0629 4 - \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0644\u0636\u0645\u0627\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/span><\/h2>\n\n\n\n

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\u0623\u064a\u0627 \u0643\u0627\u0646 \u0646\u0648\u0639 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0630\u064a \u062a\u0642\u0631\u0631\u0647 \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0644\u062f\u064a\u0643 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0645\u0648\u062b\u0642\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0641\u0647\u0645 \u0644\u062a\u0646\u0641\u064a\u0630\u0647. \u0636\u0639 \u0627\u0644\u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0648\u0636\u0648\u062d.<\/span><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

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\u064a\u062a\u064a\u062d \u0630\u0644\u0643 \u0644\u0640 CPG \u062a\u062d\u062f\u064a\u062f \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0639\u0631\u0641\u0629 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/span><\/p>\n\n\n\n

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\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

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\u062a\u062c\u0631\u0628\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0645\u0627\u0633\u0643\u0629 \u0639\u0628\u0631 \u0644\u0627\u0641\u062a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629<\/span> \u2192<\/span><\/a><\/p>","protected":false},"author":6370623,"featured_media":62894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[11682095],"tags":[201029,30844,677173885],"class_list":["post-2235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cpgs","tag-cpg","tag-execution","tag-merchandising"],"yoast_head":"\n5 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